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Reverse-Engineering the 2012 Campaign

Emails Sent on June 28, 2012

Obama for America
9:15 p.m. ET
I'm not willing to let this happen





Right now, Barack is on track to be the first president in

living memory to be outspent in his re-election campaign.

I'm not willing to let that happen. Are you?

Get Barack's back now:

[url]

Michelle

-----------------Original Message-----------------

From: Barack Obama

Subject: I will be outspent

Friend --

I will be the first president in modern history to be outspent

in his re-election campaign, if things continue as they have

so far.

I'm not just talking about the super PACs and anonymous

outside groups -- I'm talking about the Romney campaign

itself. Those outside groups just add even more to the

underlying problem.

The Romney campaign raises more than we do, and the

math isn't hard to understand: Through the primaries, we raised

almost three-quarters of our money from donors giving less

than $X while Mitt Romney's campaign raised more than

three-quarters of its money from individuals giving $X or

more.

And, again, that's not including the massive outside spending by

super PACs and front groups funneling up to an additional billion

dollars into ads trashing me, you, and everything we believe in.

We can be outspent and still win -- but we can't be outspent

10 to 1 and still win.

More than 2.2 million Americans have already chipped in for us,

and I'm so grateful for it. As we face this week's fundraising deadline,

can you make a donation today?

[url]

Grassroots supporters like you represent how we do things differently.

My opponent spent this past weekend at a secretive retreat for the biggest

donors to both his campaign and the super PACs that support him.

I've got other responsibilities I'm attending to.

Donate today to stand for our kind of politics:

[url]

Thank you,

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

To update your address, go to: [url]

To unsubscribe, go to: [url]

--



Right now, Barack is on track to be the first president in

living memory to be outspent in his re-election campaign.

I'm not willing to let that happen. Are you?

Get Barack's back now.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X:

[url]

Or donate another amount:

[url]

Thanks,

Michelle

-----------------Original Message-----------------

From: Barack Obama

Subject: I will be outspent

Friend --

I will be the first president in modern history to be outspent

in his re-election campaign, if things continue as they have

so far.

I'm not just talking about the super PACs and anonymous

outside groups -- I'm talking about the Romney campaign

itself. Those outside groups just add even more to the

underlying problem.

The Romney campaign raises more than we do, and the

math isn't hard to understand: Through the primaries, we raised

almost three-quarters of our money from donors giving less

than $X while Mitt Romney's campaign raised more than

three-quarters of its money from individuals giving $X or

more.

And, again, that's not including the massive outside spending by

super PACs and front groups funneling up to an additional billion

dollars into ads trashing me, you, and everything we believe in.

We can be outspent and still win -- but we can't be outspent

10 to 1 and still win.

More than 2.2 million Americans have already chipped in for us,

and I'm so grateful for it. As we face this week's fundraising deadline,

can you make a donation today?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X:

[url]

You can also choose from the amounts below.

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

Or donate another amount:

[url]

Grassroots supporters like you represent how we do things differently.

My opponent spent this past weekend at a secretive retreat for the biggest

donors to both his campaign and the super PACs that support him.

I've got other responsibilities I'm attending to.

Donate today to stand for our kind of politics:

[url]

Thank you,

Barack

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

4:13 a.m. ET
Today's decision



We don't know what will happen this morning.

But no matter what, today is an important day to have Barack Obama's back.

If you're with him, donate now -- before this week's critical fundraising deadline:

[url]

More soon.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

--

We don't know what will happen this morning.

But no matter what, today is an important day to have

Barack Obama's back.

If you're with him, donate now -- before this week's

critical fundraising deadline.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X:

[url]

You can also choose from the amounts below.

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

Or donate another amount:

[url]

More soon.

Messina

Jim Messina

Campaign Manager

Obama for America

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]





Obama - Biden --

We don't know what will happen this morning.

But no matter what, today is an important day to have Barack Obama's back.

If you're with him, donate now -- before this week's critical fundraising

deadline.

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $X

$X

$X

$X

$X

Or donate another amount:

[url]



More soon.

Messina

Jim Messina

Campaign Manager

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe



Jim

Contributions or gifts to are not tax deductible.

This email was sent to: [email]

Description: Obama - Biden --

We don't know what will happen this morning.

But no matter what, today is an important day to have Barack Obama's back.

If you're with him, donate now -- before this week's critical fundraising deadline:

[url]

More soon.

Messina

Jim Messina

Campaign Manager

Obama for America

Description: [url]

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe

7:57 p.m. ET
Say you're with me



This is a good day for millions of Americans who can continue to benefit

from the protections and economic security provided by the Affordable

Care Act.

While the Supreme Court's decision should put to rest the debate over

health care, Mitt Romney and the Republicans in Congress just can't take

yes for an answer.

My opponent said a short while ago that the first thing he would try to

do as president is repeal the health care law. We can't allow that to

happen. So we have to win this election.

Say you're with me on the Affordable Care Act:

[url]

Thank you for all that you do.

Barack

Paid for by

Contributions or gifts to are not tax deductible





--

This is a good day for millions of Americans who can continue to benefit

from the protections and economic security provided by the Affordable Care

Act.

While the Supreme Court's decision should put to rest the debate over

health care, Mitt Romney and the Republicans in Congress just can't take

yes for an answer.

My opponent said a short while ago that the first thing he would try to do

as president is repeal the health care law. We can't allow that to happen.

So we have to win this election.

Please step up now and take ownership of this campaign by making a donation

today.

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

Or donate another amount:

[url]

Thank you for all that you do.

Barack

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe



Today is a victory for millions of Americans who can

continue to benefit from the protections of the Affordable

Care Act.

It's a victory for Natoma Canfield, a cancer survivor who

was in a hospital bed the day I signed this bill into law.

After her rates skyrocketed, she had to choose between

keeping her house and keeping her insurance. I keep a

letter from her in the Oval Office.

Thanks to the Supreme Court's decision today, nobody else

will have to go through what Natoma did.

Please step up now and donate today:

[url]



It's hard to believe anyone was hoping for a different

outcome, but Mitt Romney and Republicans in Washington were.

Fortunately, they didn't get what they wanted today.

So now the only thing that can make our health care system

less fair, less efficient, and less affordable for

middle-class families is the prospect of President Mitt

Romney.

Whether he gets his chance is up to you:



[url]

We fought for this reform not because it was politically

popular, but because it was the right thing to do for

millions of Americans.

Thank you for all that you do.

Barack

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

--

I can't describe to you what it feels like when someone you don't know tells you the most painful story of their life -- about a sick child who can't get coverage, or the disease that left them not just sick, but bankrupt.

I can only tell you that it feels good to know you did something about it.

That's what you put me here to do, and today is a reminder that we accomplished something very significant together.

It's not enough. There are more things to do, and many more challenges we face.

But always remember that when a system is unfair, when the middle class is under siege, and ordinary people who play by the rules need help, change is possible.

And do not forget that there are some who would take it all way.

Nothing is fated, and what happens in this election and over the next four years is in your hands -- nobody else's.

Say you're with me on the Affordable Care Act:

[url]

Thank you for all that you do.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Update address | Unsubscribe

--

This is a good day for millions of Americans who can continue to benefit

from the protections and economic security provided by the Affordable Care

Act.

While the Supreme Court's decision should put to rest the debate over

health care, Mitt Romney and the Republicans in Congress just can't take

yes for an answer.

My opponent said a short while ago that the first thing he would try to do

as president is repeal the health care law. We can't allow that to happen.

So we have to win this election.

Please step up now and take ownership of this campaign by making a donation

today.

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $X

$X

$X

$X

$X

$X

Or donate another amount:

[url]

Thank you for all that you do.

Barack

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe



This is a good day for millions of Americans who can continue to benefit from the protections and economic security provided by the Affordable Care Act.

While the Supreme Court's decision should put to rest the debate over health care, Mitt Romney and the Republicans in Congress just can't take yes for an answer.

My opponent said a short while ago that the first thing he would try to do as president is repeal the health care law. We can't allow that to happen. So we have to win this election.

Say you're with me on the Affordable Care Act:

[url]

Thank you for all that you do.

Barack

[url]

[url]

Contributions or gifts to Obama for America are not tax deductible

Update address | Unsubscribe

Version: 2012.0.2178 / Virus Database: 2437/5098 - Release Date: 06/28/12

4:42 p.m. ET
Our president didn't give up



image: Obama - Biden --

I was with President Obama in the Oval Office when health reform finally

passed.

Two years later, after all we went through to get here, knowing that

millions of people are better off because our president didn't give up on

them -- I can't stomach the image of a President Romney in that seat,

signing repeal into law.

But that's what he says he will do on Day One as president.

We have to win this election, and Saturday is the biggest fundraising

deadline we've faced so far.

Please make a donation today:

[url]

Let's go,

Messina

Jim Messina

Campaign Manager

Obama for America

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe



I was with President Obama in the Oval Office when health reform finally passed.

Two years later, after all we went through to get here, knowing that millions of people are better off because our president didn't give up on them -- I can't stomach the image of a President Romney in that seat, signing repeal into law.

But that's what he says he will do on Day One as president.

We have to win this election, and Saturday is the biggest fundraising deadline we've faced so far.

Send Romney a clear message. Tell him Obamacare isn't going anywhere:

[url]

Let's go,

Messina

Jim Messina

Campaign Manager

Obama for America

Update address | Unsubscribe

Democratic Senatorial Campaign Committee
4:15 a.m. ET
Folks

races for the White House and the Senate are close, and Romney's

billionaire financiers are coming out swinging. They're flooding

battleground states with Super PAC smears, and the sky is their limit on

spending.

I've been doing this a long time and I'll tell you: If you wait until the

fall to act, it will be too late.

Our most crucial FEC deadline hits in just 48 hours and the DSCC still

needs to raise $X. Can you pitch in

$X?

We're trying to build a middle class that'll live strong for decades. And

folks, Romney may not be too worried about the middle class - but the

middle class sure as heck should be worried about Romney.

I wouldn't ask if it weren't so important. Can you help me make it happen?

[url]

Thanks,

Joe Biden

Paid for by the Democratic Senatorial Campaign Committee, dscc.org,

and not authorized by any candidate or candidate's committee.

This message was sent to [email].

To unsubscribe from the DSCC's email list, please click

here.

You can also send a reply to this message with "unsubscribe" in the subject

line.

7:28 a.m. ET
Breaking: Decision

a historic day in America: the Supreme Court just upheld President

Obama’s health care reform.

But, mark my words: Mitt Romney and the GOP will do everything in their

power to shred Obamacare. Right now Romney is polling only two points

behind President Obama, and he has already pledged to repeal it on day one

if he gets elected.

With hours to go before the most critical FEC deadline of this election,

please contribute $X to protect

Obamacare!

We’ll give you a free sticker with your contribution so that you can show

your support for President Obama and health care reform.

Thank you,

Patty Murray

P.S. Here is the sticker you’ll receive if you contribute $X or more

right now.

Paid for by the Democratic Senatorial Campaign Committee, dscc.org,

and not authorized by any candidate or candidate's committee.

This message was sent to [email].

To unsubscribe from the DSCC's email list, please click

here.

You can also send a reply to this message with "unsubscribe" in the subject

line.

Democratic Congressional Campaign Committee
7:14 a.m. ET
BREAKING: Upheld

NEWS: The Supreme Court just voted to uphold President Obama’s

Health Care law.

Republicans threw everything they had at us, and they lost. With you

standing with us, we can carry this momentum into November and win a

Democratic majority to keep making progress.

Please donate $X or whatever you can right now:

[url]

Thank you,

Steve

Rep. Steve Israel

DCCC Chairman

Paid for by the Democratic Congressional Campaign Committee | 430 South

Capitol Street SE, Washington, DC 20003

202 863-1500 | www.dccc.org | Not authorized by any candidate or

candidate's committee.

This message was sent to: [email] | To unsubscribe, click

here: [url]

.

Change or update your email address and contact information by

clicking here

.

Description: [url]

BREAKING NEWS: The Supreme Court just voted to uphold President Obama’s Health Care law.

Republicans threw everything they had at us, and they lost. With you standing with us, we can carry this momentum into November and win a Democratic majority to keep making progress.

Please donate $X or whatever you can right now:

[url]

Thank Israel

DCCC Chairman

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003

202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | To unsubscribe, click here: [url]

Change or update your email address and contact information by clicking here.

10:07 a.m. ET
wonderful news!

news! The Supreme Court just affirmed our progress and protected

the right to health care for all.

This moment was only possible because you stood with us every step of the

way.

Will you stand with us and commit to ensuring that health care reform is

here to stay?

Donate $X or more today

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South

Capitol Street SE, Washington, DC 20003

202 863-1500 | www.dccc.org | Not authorized by any candidate or

candidate's committee.

This message was sent to: [email] | To unsubscribe, click

here: [url]

.

Change or update your email address and contact information by

clicking here

.

news! The Supreme Court just affirmed our progress and protected

the right to health care for all.

This moment was only possible because you stood with us every step of the

way.

But our work is not done. There are reports that over one million dollars

have flowed into Mitt Romney and pro-repeal Republicans’ campaign coffers

since this morning’s decision.

Will you stand with us and commit to ensuring that health care reform is

here to stay?

Donate $X or more today

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South

Capitol Street SE, Washington, DC 20003

202 863-1500 | www.dccc.org | Not authorized by any candidate or

candidate's committee.

This message was sent to: [email] | To unsubscribe, click

here: [url]

.

Change or update your email address and contact information by

clicking here

.

7:52 p.m. ET
want one?



What a day! Before I head home for the night, I wanted to make sure you saw

this "I Love Obamacare" sticker.

If you donate just $X or more, we’ll send you this sticker in the

mail

I’ve already got one ordered for my car. Get yours now:

[url]

Hope you enjoyed the great news today.

Thanks for your support,

Greg

Greg Berlin

Deputy Digital Director

Paid for by the Democratic Congressional Campaign Committee | 430 South

Capitol Street SE, Washington, DC 20003

202 863-1500 | www.dccc.org | Not authorized by any candidate or

candidate's committee.

This message was sent to: [email] | To

unsubscribe, click here:

[url]

.

Change or update your email address and contact information by

clicking here

.

Romney for President
9:07 a.m. ET
Supreme Court ruling on Obamacare

To view this email as a web page, go here.

[url]

[url]

Friend,

Today, the Supreme Court upheld Obamacare. But regardless of what the Court said about the constitutionality of the law, Obamacare is bad medicine, it is bad policy, and when I'm President, the bad news of Obamacare will be over.

It was always a liberal pipedream that a 2,700 page, multi-trillion-dollar Federal Government takeover of our health care system actually could address the very serious problems we face with health care. With Obamacare fully installed, government will reach fully half of the economy - that is the recipe for a struggling economy and declining prosperity.

On Day One, I will work to repeal Obamacare to stop the government's takeover of our health care and intrusion in our lives. I will push for real reform to our health care system that focuses on helping patients and protecting taxpayers.

We cannot afford Barack Obama's on-the-job learning, Big Government proposals, and irresponsible spending. Our basic liberties are at stake - and I will fight to restore our freedoms, renew the respect for our Constitution, and halt the government takeover of health care.

This November it's all on the line. The stakes couldn't be higher.

Donate $X or more to put a stop to the policies of Barack Obama and the liberal Democrats.

Thanks,

Mitt Romney

[url]

[url]

This email was sent to: [email]

This email was sent by: Romney Victory, Inc.

PO Box 149757 Boston, Massachusetts 02114-9757

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Democratic National Committee
6:48 p.m. ET
Say you're with me



This is a good day for millions of Americans who can continue to benefit from the protections and economic security provided by the Affordable Care Act.

While the Supreme Court's decision should put to rest the debate over health care, Mitt Romney and the Republicans in Congress just can't take yes for an answer.

My opponent said a short while ago that the first thing he would try to do as president is repeal the health care law. We can't allow that to happen. So we have to win this election.

Say you're with me on the Affordable Care Act:

[url]

Thank you for all that you do.

Barack

Contributions or gifts to Obama for America are not tax deductible.