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Reverse-Engineering the 2012 Campaign

Emails Sent on July 3, 2012

Obama for America
4:41 p.m. ET
A special mission



Here's a special mission that I think might be just right for you.

We're launching the National Call Team, an especially dedicated group of folks who will make the most critical calls this campaign needs to make in the next few months.

I know that you're already a pro at having conversations over the phone to get people fired up to support President Obama, and that you're one of our best callers -- you're just the kind of person that this mission calls for.

Be a part of the National Call Team from the start.

Then get ready to hop on the phone this Thursday at 9:00 p.m. Eastern Time with OFA Digital Director Teddy Goff to learn more about how this team will be fighting for the President on the front lines, and to get your first assignment. We'll send you the call details when you sign up.

The National Call Team is going to be on the line for those moments when the campaign really needs some special, experienced hands on deck. Every time you get an assignment, you'll know that you're pitching in on the most strategic and most critical work we have in front of us.

You'll be making calls into key battleground states to rally people at the times when it matters most, and you'll have some of the most essential conversations that anyone will have over the phone for this election.

We'll make those calls using the call tool -- so you can make them from home or anywhere you like, on your own time and on your own phone. The call tool will help you know who you're calling and give you a sense of what you could say to the person on the other end of the line, but we're also counting on your wisdom as one of our best callers to shape those conversations for the strongest impact.

To help you be the best you can be, we'll have special conference calls where you can learn more about the areas you're calling and keep you informed on the latest developments. You'll also get special updates from campaign leaders and chances to exchange tips and tricks with other team members.

It's going to be a challenging mission, but it's one I hope you'll be up for. We really need our best people on this right from the start.

So sign up to join the National Call Team today -- and get ready for Thursday night's call with OFA Digital Director Teddy Goff:

[url]

Let's get it started,

Betsy

Betsy Hoover

Digital Organizing Director

Obama for America

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5:46 p.m. ET
Take this quick survey

Friend --

You chipped in last month to help grow this campaign -- and you also

recently took the time to let us know what was on your mind by taking

a survey.

I'm writing to thank you, on both counts. You are making this campaign

better at a critical time.

To show our appreciation, we'd like to give you a coupon code to use

in our 2012 Store between now and Friday, July 6th. Just enter SURVEY2012

in the coupon field at checkout, and you'll get 10 percent off your purchase:

[url]

So go pick up a T-shirt, a car magnet, or whatever you like. I'm a big fan of

this shirt: [url]

We're still combing through the hundreds of thousands of responses

we received, but I wanted to pass along a couple of things we've learned so far:

--This campaign is made up of a wide range of voices -- one in five of you

identify as health care professionals, one in five as veterans or current military

members, one in five as business owners or entrepreneurs, and one in four as

students.

--Of the various reasons listed for supporting this campaign, there was a clear

standout: This election should be decided by everyday Americans, not by special-

interest and PAC spending. And we agree.

--More than 80 percent of you believe this will be a very close race.

I want you to know that we're using what you shared to help shape what this campaign

looks like in the final months till Election Day. It's informing how we reach out to new

supporters, and how we build programs in key states that could win or lose this for us.

In short, your feedback absolutely matters.

Again, thanks so much for taking the time to let us know what's on your mind, and for

your continued support.

Messina

Jim Messina

Campaign Manager

Obama for America

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--

You recently pitched in some money to grow the campaign --

thank you so much. Now I want your ideas, too.

About a week ago, I asked supporters like you to share your

thoughts on how you want to see this campaign shape up. I'm

thrilled to share that hundreds of thousands of supporters

responded -- and I wanted to make sure you know it's not

too late to add your voice.

The feedback we're getting from this survey is already

helping shape the campaign. As we make important strategic

decisions over the final four months, your input would mean a

lot.

Can you take a minute to answer a few questions?

[url]

Here are just a few things we've learned from the first

respondents:

-- This campaign is made up of a wide range of voices -- one

in five of respondents identify as health care professionals, one

in five as veterans or current military members, one in five as

business owners or entrepreneurs, and one in four as students.

-- Of the various reasons listed for supporting this campaign,

there was a clear standout: This election should be decided by

everyday Americans, not by special-interest and PAC spending.

And we agree.

-- More than 80 percent believe this will be a very close race.

Early results like this tell me a lot of good things about

this campaign and our supporters. We're coming together

to build something special -- and it's going to take all of

us to get it done at the end of the day.

The stakes in this election are too high to sit back right

now. This is your chance to have your voice heard and help

shape the campaign:

[url]

Thanks,

Messina

Jim Messina

Campaign Manager

Obama for America

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Romney for President
7:00 p.m. ET
You never know



To view this email as a web page, go

here.

Mitt

Friend,

When I donated and entered the Day on the Road with Mitt contest a few

months ago, I was mostly happy to help Team Romney raise funds. But to

actually win? That was unbelievable.

OntheBus

If you get the chance to meet Mitt, I'm sure you'll have a blast like I

did. Our next president isn't just a great leader -- he's also just a

really great, down to earth guy. We traded stories about our families, and

chatted about the campaign.

Donate $X today to be automatically entered for your chance to meet Mitt

for a Day on the

Road.

You never know what might happen when you give to a good cause.

Best of luck!

Matt Genovese

New York City, NY

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment

of any kind is necessary to enter or win this Promotion. Making a

contribution does not increase your chances of winning. To enter by making

a contribution, click

here.

To enter without making a contribution, click

here.

Void where prohibited. The Promotion begins on Thursday, June 7, 2012 at

12:00pm Eastern Daylight Time and ends on Friday, July 6, 2012 at 11:59pm

Eastern Daylight Time "Entry Period" . All entries must be received by

11:59pm Eastern Daylight Time on Friday, July 6, 2012. Winners will be

selected at two points in the promotion. Entries must be received by June

28, 2012 and July 6, 2012 to be eligible for each successive drawing. Three

3 winners will receive the following Prize: one 1 round-trip coach

class plane ticket within the continental United States on a date and to a

Destination to be determined by Sponsor, with an approximate retail value

of $X; one 1 one-night hotel stay at the Destination, with an

approximate retail value of $X; and ground transportation at the

discretion of Sponsor, with an approximate retail value of $X. Approximate

total retail value is $X. Odds of winning depend on the number of entries

received. The Promotion is open to citizens and permanent residents green

card holders of the United States who are legal residents of one of the

fifty states, Puerto Rico, or the District of Columbia and are at least 18

years of age or the age of majority as determined by state law. Details and

qualifications for participation in this Promotion may apply. Restrictions

are listed in the Official

Rules.

The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

ConnectWithMitt

MRFacebook

MRTwitter

MRYouTube

MRFlickr

MyMitt

MittRomney.com

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PO Box 149757 Boston, Massachusetts 02114-9757

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Friend,

The response to our Day on the Road with Mitt contest has been incredible. So incredible, in fact, that we’re sweetening the pot by extending the contest and saving an extra seat on the bus for a third lucky winner.

Don’t miss your chance! Enter today.

Thanks,

Zac Moffatt

Digital Director

Romney for President

[url]

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Thursday, June 7, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, July 6, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, July 6, 2012. Winners will be selected at two points in the promotion. Entries must be received by June 28, 2012 and July 6, 2012 to be eligible for each successive drawing. Three 3 winners will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

This message was intended for: [email]

You were added to the system June 6, 2011. For more information

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To view this email as a web page, go I donated and entered the Day on the Road with Mitt contest a few months ago, I was mostly happy to help Team Romney raise funds. But to actually win? That was unbelievable.

If you get the chance to meet Mitt, I'm sure you'll have a blast like I did. Our next president isn't just a great leader -- he's also just a really great, down to earth guy. We traded stories about our families, and chatted about the campaign.

Donate $X today to be automatically entered for your chance to meet Mitt for a Day on the Road.

You never know what might happen when you give to a good cause.

Best of luck!

Matt Genovese

New York City, NY

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Thursday, June 7, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, July 6, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, July 6, 2012. Winners will be selected at two points in the promotion. Entries must be received by June 28, 2012 and July 6, 2012 to be eligible for each successive drawing. Three 3 winners will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.





This email was sent by: Romney Victory, Inc.

PO Box 149757 Boston, Massachusetts 02114-9757

We respect your right to privacy - view our policy

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To view this email as a web page, go here.

[url]

[url]

Friend,

We've just launched our new online store. To celebrate Independence Day we're offering supporters like you a coupon for a 20% discount through Sunday, July 8, 2012, so that you can gear up for Mitt.

[url]

Happy July 4th -- and thanks again for your support.

Thanks,

Zac Moffatt

Digital Director

Romney for President, Inc.

[url]

[url]

[url]

This email was sent to: [email]

This email was sent by: Romney Victory, Inc.

PO Box 149757 Boston, Massachusetts 02114-9757

We respect your right to privacy - view our policy

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[url]

[url]

Friend,

As we gather to enjoy food and fireworks today, let us also take a moment to pay tribute to the patriots who signed the Declaration of Independence -- and the brave men and women who have fought to protect our freedoms through every generation that has followed.

[url]

I'm incredibly grateful to be an American. And from now until November, my campaign will carry this simple but deeply patriotic message: America's greatest days are still ahead.

Happy Fourth of July to you and your family.

Thanks,

Mitt Romney

P.S. Show us how you honor our most patriotic holiday. Download the With Mitt iPhone app here and tag your July 4th photos with #WithMitt and we'll feature them on our site.

[url]

[url] [url] [url] [url] [url] [url] [url]

This email was sent to: [email]

This email was sent by:

Romney for President, Inc.

PO Box 149756, Boston, MA 02114-9756 USA

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www.MittRomney.com

Democratic Congressional Campaign Committee
6:37 p.m. ET
we shattered it

Huffington Post: House Democrats' Fundraising Sets Record After Health Care Ruling

"Nearly 65,000 Democratic supporters have contributed an average of $X since the high court ruled on Thursday that President Barack Obama's signature health care law was --

We can't thank you enough.

You may have seen my email on Saturday saying that we were close to setting a record for the day. We didn't just set the record, we shattered it. More than 30,000 of you helped us raise over $X million on Saturday alone - nearly twice our previous record.

Because of you, Democrats are on offense. We're holding Republicans across the country accountable for threatening to drastically cut Medicare and repeal President Obama's health care law.

Add your name to help us reach 500,000 strong saying, "I Support Obamacare" [url]

We are truly humbled by your outpouring of support. Thank you for everything you do.

Nancy

P.S. Like progress? Like our Facebook Page: [url]

This message was emailed to: unsubscribe from this email list, please paste this URL into your browser: [url]

Paid for by the Democratic Congressional Campaign Committee. 430 South Capitol Street, S.E. Washington, D.C. 20003 202 863-1500 [url] Not authorized by any candidate or candidate's committee.