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Reverse-Engineering the 2012 Campaign

Emails Sent on July 6, 2012

Obama for America
11:52 p.m. ET
Join Women for Obama on our new organizing platform

--

Some of us Women for Obama are organizing for this campaign in a new way -- and you should join us.

We now have a group on Dashboard, the campaign's new organizing platform.

Join the Women for Obama group on Dashboard now. If you're not already on Dashboard, you'll be asked to create an account.

Dashboard is built by organizers, for organizers -- and since it launched a couple of weeks ago it's been growing fast.

It's where you can find out how to step up and grow this organization right away -- by getting plugged in with other supporters, making calls to voters, joining or planning an event near you, discussing the latest election news, and more.

The Women for Obama group in Dashboard will be your place to step up and help drive this campaign, as women across the country get out in their neighborhoods to talk with others about what's at stake this fall and help them get ready to vote.

Through our organizing, we've already reached thousands of women from coast to coast. But it's a tight race, and we've got a lot more to do before we can let up.

Dashboard will help us organize smarter and harder, from now until the very last vote is cast.

So join Women for Obama on Dashboard -- and let's make sure that the women we know are fired up to support President Barack Obama:

[url]

Thanks,

Kate

Kate Chapek

National Women's Vote Director

Obama for America

P.S. -- Learn some more about Dashboard and how we can use it to kick our organizing into the next gear -- join us for an online training this Monday, July 9th, at 8:00 p.m. Eastern Time.

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image: Obama - Biden Hey there --

Since you're part of Young Americans for Obama, you should know about this

new cool way to connect with other members across the country.

Dashboard is our online hub for organizing -- and it's where you can

collaborate with other young Americans who are stepping up to support

President Obama. You'll be able to plan events, talk about the issues that

matter to you, and choose between lots of different ways to step up for

this election.

Swing by the Young Americans for Obama group on Dashboard right

now.

If you're not a member of Dashboard yet, you'll need to create an account

to get started.

Quite a few folks have already joined the group, and we're having

discussions every day about the campaign and our personal reasons for

joining. We're also hatching plans for getting our campuses and communities

organized and ready to vote for Barack Obama in the fall.

A huge part of how we won in 2008 is through folks like you owning this

movement online and in your neighborhoods.

Be a part of it this time around -- join Young Americans for Obama on

Dashboard:

[url]

Thanks,

Valeisha

Valeisha Butterfield-Jones

National Youth Vote Director

Obama for America

P.S. -- If you want to learn some more about Dashboard, join us Thursday,

July 12th, at 9:00 p.m. Eastern

Time

, for a special online training about how Dashboard works and how we can

make the most of the tools it provides.

image: Paid for by Obama for America

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12:35 p.m. ET
Urgent:



Romney and the Republicans announced yesterday that they brought in more than $X million in June.

For context, that's about what we raised in April and May combined.

We're still tallying our own numbers, but this means their gap is getting wider, and if it continues at this pace, it could cost us the election.

We need to reverse this trend -- and we need to start now. Will you make a donation of $X or more today?

[url]

One hundred million is alarming enough, but it doesn't even include the millions pouring into pro-Romney super PACs -- or the fact that, unlike four years ago, it's perfectly legal for the Koch brothers, Sheldon Adelson, Karl Rove, and anonymous billionaires to funnel unlimited money into attacking President Obama in critical battleground states.

I'm proud of the way we build this organization. Through the primaries, more than three-quarters of our donations were from people giving less than $X. Meanwhile, in that same period, Mitt Romney's campaign raised three-quarters of its money from people giving $X or more.

If we don't take this seriously now, we risk finding ourselves at a point where there is too much ground to make up.

We need to do something about it. Today.

Please donate $X or more:

[url]

More to come.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

12:35 p.m. ET
Joe with Joe



We get hundreds of letters, emails, and phone calls from

supporters every day, and over the last couple months, one

awesome idea has come up more than a few times: the chance

to sit down for a conversation with Vice President Biden.

The Vice President is just as crazy about you as you guys

are about him. Every time he's out there shaking hands or

stopping by a local ice cream joint, you can barely drag

him away.

He's planning to spend some time with a couple grassroots

supporters over a cup of coffee sometime soon.

It could be you -- we'll fly you out, and you can bring

anyone you'd like. Chip in $X or whatever you can to be

automatically entered today:

[url]

Thanks for the feedback, everyone. It's a great idea

that's happening totally because of you.

- Rufus

Rufus Gifford

National Finance Director

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

To update your address, go to: [url]

To unsubscribe, go to: [url]



Obama - Biden

I love coffee -- it's practically a requirement to work campaign hours.

But grabbing a cup with the Vice President? Unreal.

This is your chance to make that happen. Vice President Biden is planning to sit down with a few grassroots supporters sometime soon.

_Just make a grassroots donation before midnight tomorrow to be automatically entered to fly out and meet up with the Vice President on the campaign trail. _

Don't worry about your flight, your hotel, or your coffee. That's covered.

All you have to do is decide who to bring along, think of all the questions you have for the Vice President -- and save the date.

Joe Biden tends to have a story for every occasion, so get ready for a good one. But he also loves to hear from supporters, so don't be shy about speaking up.

Make sure your name is in the running before tomorrow's deadline by chipping in to be automatically entered here:

_[url] _

Who knows -- you could be grabbing a booth with Vice President Biden and a few other supporters sometime soon.

- Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

1:27 p.m. ET
Betting on America



President Obama is wrapping up a campaign bus tour through northern Ohio and

western Pennsylvania, where he's been talking to people about his commitment to

investing in American workers and creating jobs here at home. Yesterday, he

backed up his words with actions by standing up to China's unfair trade

practices, and showed his faith in American workers and industry yet again.

As we've continued to learn this week, Mitt Romney has bet against America as a

private citizen, as a businessman, and as an elected official. Check out this

week's tipsheet for details, and be sure to let others know about the stark

differences between President Obama's and Mitt Romney's records when it comes to

protecting American jobs.

#1 Standing tall against unfair trade practices

Yesterday, President Obama filed a case with the World Trade Organization

against China's unfair trade practices. China has imposed more than $3 billion

in unfair taxes on more than 80 percent of our auto exports to China, including

cars made in Ohio and Michigan. But while the President has stood up and

enforced trade laws against China, Mitt Romney attacked the President's 2009

effort to stand up to China on behalf of the American tire industry, calling it

"bad for the nation and our workers." Check out this blog post about the

President's record of holding China accountable for its trade practices, and

make sure people you know have the facts on the issue:

            #2 Map of Romney investments

A Vanity Fair article published this week revealed that Mitt Romney has heavily

invested in foreign tax havens, raising questions about whether he's ever

avoided paying U.S. taxes. We already knew that he had a Swiss bank account

until just last year, and that he still owns a mysterious corporation in

Bermuda. The article notes that Romney's finances are "deeply entangled" with

Bain Capital, including investment funds in the Cayman Islands. We don't know

all the details because he won't follow precedent by releasing his tax returns,

raising a lot of questions about his finances that Americans deserve to know the

answers to. Take a look at this map of Romney's known investments in offshore

tax havens, and make sure others see it, too:

            #3 Do you have a Swiss bank account?

Do you have an offshore bank account? As far as I know, it's pretty unusual for

any American to have one -- especially someone who wants to be president of the

United States. But just to make sure we weren't missing anything, we asked some

people on the street whether they have an offshore bank account. Take a look at

the video, see what they had to say, and share it with your friends:

            #4 What a president believes matters

The campaign released a new TV ad this week that highlights a key difference in

President Obama's and Mitt Romney's economic philosophies: The President

believes in an economy that expands manufacturing and brings jobs back to

America, while Mitt Romney's policies would encourage outsourcing, threatening

the security of the middle class. Watch the spot, and share it with your friends

and family:

            Lastly, the Romney campaign and the Republicans announced this week

that they raised more than $100 million in the month of June. We're still

crunching our June numbers, but for context, that's about what we raised in

April and May combined. The President is counting on you, and he's betting that

the grassroots organization you're helping to build can overcome Romney's

unprecedented money machine. So thanks for stepping up -- now invite your

friends and family to join the Truth Team as well:

            Thanks,

Stephanie

P.S. -- Time's running out to enter for a chance to have a cup of coffee with

Vice President Biden. Donate $9 or whatever you can today to be automatically

entered.

No purchase, payment, or contribution necessary to enter or win. Contributing

will not improve chances of winning. Void where prohibited. Entries must be

received by July 7, 2012. You may enter by contributing to Obama for America

here or click here to enter without contributing. Two winners will each receive

the following prize package: round-trip tickets for winner and a guest from

within the fifty U.S. States, DC, or Puerto Rico to a destination to be

determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice

President Biden on a date to be determined by the Sponsor approximate retail

value of all prizes $2,840 . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia and

Puerto Rico and 18 or older or age of majority under applicable law . Promotion

subject to Official Rules and additional restrictions on eligibility. Sponsor:

Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe



image: Truth Team

President Obama is wrapping up a campaign bus tour through northern Ohio

and western Pennsylvania, where he's been talking to people about his

commitment to investing in American workers and creating jobs here at home.

Yesterday, he backed up his words with actions by standing up to China's

unfair trade practices, and showed his faith in American workers and

industry yet again.

As we've continued to learn this week, Mitt Romney has bet against America

as a private citizen, as a businessman, and as an elected official. Check

out this week's tipsheet for details, and be sure to let others know about

the stark differences between President Obama's and Mitt Romney's records

when it comes to protecting American jobs.

#1 Standing tall against unfair trade practices

Yesterday, President Obama filed a case with the World Trade Organization

against China's unfair trade practices. China has imposed more than $X

billion in unfair taxes on more than 80 percent of our auto exports to

China, including cars made in Ohio and Michigan. But while the President

has stood up and enforced trade laws against China, Mitt Romney attacked

the President's 2009 effort to stand up to China on behalf of the American

tire industry, calling it "bad for the nation and our workers." Check out this

blog post about the President's record of holding China accountable for its

trade practices

, and make sure people you know have the facts on the issue:

image: Share on

Facebook

image: Share on

Twitter

image: Share via

Email

#2 Map of Romney investments

A Vanity Fair article published this week revealed that Mitt Romney has

heavily invested in foreign tax havens, raising questions about whether

he's ever avoided paying U.S. taxes. We already knew that he had a Swiss

bank account until just last year, and that he still owns a mysterious

corporation in Bermuda. The article notes that Romney's finances are

"deeply entangled" with Bain Capital, including investment funds in the

Cayman Islands. We don't know all the details because he won't follow

precedent by releasing his tax returns, raising a lot of questions about

his finances that Americans deserve to know the answers to. Take a look at

this map of Romney's known investments in offshore tax

havens

, and make sure others see it, too:

image: Share on

Facebook

image: Share on

Twitter

image: Share via

Email

#3 Do you have a Swiss bank account?

Do you have an offshore bank account? As far as I know, it's pretty unusual

for any American to have one especially someone who wants to be

president of the United States. But just to make sure we weren't missing

anything, we asked some people on the street whether they have an offshore

bank account. Take a look at the

video

, see what they had to say, and share it with your friends:

image: Share on

Facebook

image: Share on

Twitter

image: Share via

Email

#4 What a president believes matters

The campaign released a new TV ad this week that highlights a key

difference in President Obama's and Mitt Romney's economic philosophies:

The President believes in an economy that expands manufacturing and brings

jobs back to America, while Mitt Romney's policies would encourage

outsourcing, threatening the security of the middle class. Watch the

spot

, and share it with your friends and family:

image: Share on

Facebook

image: Share on

Twitter

image: Share via

Email

Lastly, the Romney campaign and the Republicans announced this week that

they raised more than $X million in the month of June. We're still

crunching our June numbers, but for context, that's about what we raised in

April and May combined. The President is counting on you, and he's betting

that the grassroots organization you're helping to build can overcome

Romney's unprecedented money machine. So thanks for stepping up now

invite your friends and family to join the Truth Team as well:

image: Share on

Facebook

image: Share on

Twitter

image: Share via

Email

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by July 7, 2012. You may enter by contributing to

Obama for America

hereor

click

hereto

enter without contributing. Two winners will each receive the

following

prize package: round-trip tickets for winner and a guest from within the

fifty U.S. States, DC, or Puerto Rico to a destination to be determined by

the Sponsor; hotel accommodations; and coffee and snacks with Vice

President Biden on a date to be determined by the Sponsor approximate

retail value of all prizes $X . Odds of winning depend on number of

entries received. Promotion open only to U.S. citizens, or lawful permanent

U.S. residents who are legal residents of 50 United States, District of

Columbia and Puerto Rico and 18 or older or age of majority under

applicable law . Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

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Romney for President
11:40 a.m. ET
Less than 24 hours left

To view this email as a web page, go here.

[url]

[url]

Friend,

I just wanted to remind you that entries close tonight for this "Day on the Road" contest. We've done these sorts of things a few times already during the campaign, and it's always a lot of fun. Enter to win a chance to hit the campaign trail with me.

I hope to meet you soon.

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Thursday, June 7, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, July 6, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, July 6, 2012. Winners will be selected at two points in the promotion. Entries must be received by June 28, 2012 and July 6, 2012 to be eligible for each successive drawing. Three 3 winners will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

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This email was sent to: [email]

This email was sent by: Romney Victory, Inc.

PO Box 149757 Boston, Massachusetts 02114-9757

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