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Reverse-Engineering the 2012 Campaign

Emails Sent on July 9, 2012

Obama for America
6:21 a.m. ET
We could lose if this continues

Obama - Biden

Well, I've got some good news and some bad news.

Good news first: June was our best fundraising month yet. We exceeded expectations -- more than 706,000 people like you stepped up and pitched in for a grand total of $X million raised for this campaign and the Democratic Party.

Bravo. That's seriously impressive.

Bad news? We still got beat. Handily. Romney and the RNC pulled in a whopping $X million.

So, to recap: We had our best fundraising month yet, and we still fell about $X million short. We can win while being outspent -- but we need to keep it close.

You know what that means. We've got some work to do.

Pitch in $X or more right now to start closing the gap.

This is no joke. If we can't keep the money race close, it becomes that much harder to win in November.

But this election isn't about how much money our campaigns can raise -- none of us would be fighting this hard just to win a money war. We're here because we believe in something bigger -- because none of us wants to see this country go back to the policies that drove our economy into a ditch, which is exactly what the other side wants to do.

Whatever it is that brings you to this fight, what happens next is up to you. Donate today:

[url]

- Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

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Description: Image removed by sender. Obama - Biden

Well, I've got some good news and some bad news.

Good news first: June was our best fundraising month yet. We exceeded

expectations -- more than 706,000 people stepped up and pitched in for a

grand total of $71 million raised for this campaign and the Democratic

Party.

Bad news? We still got beat. Handily. Romney and the RNC pulled in a

whopping $106 million.

So, to recap: We had our best fundraising month yet, and we still fell about

$35 million short. We can win while being outspent -- but we need to keep it

close.

You know what that means. We've got some work to do.

Pitch in $3 or more right now to start closing the gap.



This is no joke. If we can't keep the money race close, it becomes that much

harder to win in November.

But this election isn't about how much money our campaigns can raise -- none

of us would be fighting this hard just to win a money war. We're here

because we believe in something bigger -- because none of us wants to see

this country go back to the policies that drove our economy into a ditch,

which is exactly what the other side wants to do.

Whatever it is that brings you to this fight, what happens next is up to

you. Donate today:

[url]



- Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Description: Image removed by sender. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address

|

Unsubscribe



Description: Image removed by sender.

10:20 a.m. ET
Good news and bad news



The good news: June was our best fundraising month

of the campaign so far, exceeding all of our expectations.

More than 706,000 people supported our organization last

month. All told, our campaign, along with the Democratic Party

ended June with $X million to put to work.

The bad news: We still got beat. Romney announced today

that his campaign, combined with the GOP, brought

in more than $X million. We're behind again -- and the gap

is getting wider.

The fate of this election could be decided before voting

even starts:

[url]

We have momentum, excitement on the ground, and

more grassroots donors and volunteers than any

campaign in history. But our opponent has an

unprecedented money-for-influence machine geared

towards funneling big contributions to his campaign,

the Republican Party, and a network of super PACs

and anonymous front groups.

There's too much at stake right now to fall behind. Think

about what a Romney presidency would mean for the things

we've fought for -- like Obamacare, which he says he'll "kill"

on Day One. Like the kind of economy we believe in,

where everyone gets a fair shake and plays by the same

rules.

Each of us has to do our part to close this fundraising gap --

can you step today?

[url]

Thanks,

Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

To update your address, go to: [url]

To unsubscribe, go to: [url]

Democratic Congressional Campaign Committee
10:59 a.m. ET
insulting



We're getting our first reports in about Mitt Romney's high-priced

fundraiser with one of the Koch brothers yesterday.

This is what one donor had to say about Democrats:

"I don't think the common person is getting it… they don't understand

what's going on.

I just think if you're lower income one, you're not as educated, two,

they don't understand how it works."

This is the kind of thinking that we're up against in this election.

If you don’t think our country should be run by people who think you need

a yacht for your opinion to count, then now's the time to show it:

Please donate $X or more right now to beat out-of-touch Republicans

Thank you,

Kelly

Kelly Ward

DCCC Political Director

Paid for by the Democratic Congressional Campaign Committee | 430 South

Capitol Street SE, Washington, DC 20003

202 863-1500 | www.dccc.org | Not authorized by any candidate or

candidate's committee.

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Democratic National Committee
12:58 p.m. ET
The numbers are in



image: Democrats --

Our fundraising numbers from June are in. Along with President Obama's

campaign, we raised $X million, making this month our biggest yet. That's

something to be proud of.

But we still got beat. Mitt Romney and the Republican Party raised more

than $X million -- making it the second month in a row that they

outraised us, this time by $X million.

That's a big gap. And if we don't do everything we can to close it now, we

risk losing more than just a fundraising race in November.

Donate $X or more today to close the

gap.

Donations from Democrats like you are directly helping us at all levels

across the country.

Over the last three months, your donations have helped us:

-- Continue to open field offices in all 50 states, including our 30th

field office in the battleground state of Pennsylvania.

-- Hold nationwide voter registration drives and register hundreds of

thousands of people.

-- Organize the National Youth Summit, which gave more than 1,000 young

people the tools to organize in neighborhoods and on their college campuses.

-- Run a four-day, six-state "Romney Economics: The Middle Class Under the

Bus" tour highlighting Romney's failed economic record and vision -- which

received an astounding amount of local press coverage, showing that

exposing Romney's record is working.

We're working hard to make sure Democratic candidates win in November, but

we've got an uphill battle if Romney and the Republicans continue to

outraise us at such a pace. While Mitt Romney and the Republicans rely on

mostly big donors to fund their campaigns, in June alone, more than 700,000

donors stepped up to support the DNC and Obama campaign.

We've got to do everything we can to put a stop to the Republican momentum

-- so donate $X or whatever you can to close the gap. It can't wait another

day:

[url]

Thanks,

Patrick

Patrick Gaspard

Executive Director

Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE

AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE

STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC,

OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama

for America with the first $X designated for the primary election, and

the next $X for the general election . The next $X of a

contribution will be allocated to the Democratic National Committee. Any

additional amounts from a contributor will be divided among the State

Democratic Party Committees as follows, up to $X per committee and

subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO

11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A

contributor may designate his or her contribution for a particular

participant. The allocation formula above may change if following it would

result in an excessive contribution. Contributions will be used in

connection with a Federal election.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

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Romney for President
1:24 p.m. ET
Sign up and get a coupon



Thank you for being a valuable part of Team Romney as a MyMitt member.

Because of your support, we are on our way to reclaiming the White House. But, in order to defeat President Obama's expected billion-dollar reelection campaign, we need your help.

That's why we'd like to invite you to create a Social Fundraising campaign: [url]

Our Social Fundraising system allows supporters like you to start your own online fundraising campaign right from your MyMitt account by raising money for Mitt from your friends and family. We just overhauled our system and will be adding new features over the coming weeks -- so check back often and keep creating new pages.

This is an easy and effective way for you to make a direct impact on this election, and we hope you take advantage of all the new features.

Create a Social Fundraising campaign -- get started today: [url]

Keep it up,

Zac Moffatt Digital Director Romney for President [url]



This email was sent to: [email]

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We respect your right to privacy - view our policy

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The stakes are too high this election to sit idle -- that's why we're inviting you to get involved and become a MyMitt member. MyMitt members will make all the difference this election as we take on Obama's campaign machine.

Become a part of Team Romney by signing up for a MyMitt account here [url]

As a MyMitt account member, you can find out about campaign events in your area, sign up to volunteer, make calls from home to get out the vote, fundraise online, and so much more.

This is a critical election -- and with your help and support, we will be ready to take back the White House.

Sign up to join MyMitt today: [url]

Thanks.

Zac Moffatt Digital Director Romney for President [url]

PS: By creating a MyMitt account today, you will receive a coupon to use at our online store.



This email was sent to: [email]

This email was sent by: Romney for President, Inc. PO Box 149756, Boston, MA 02114-9756 USA

We respect your right to privacy - view our policy

Manage Subscriptions | Update Profile | One-Click Unsubscribe | View email as a webpage

Paid for by Romney for President, Inc. www.MittRomney.com