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Reverse-Engineering the 2012 Campaign

Emails Sent on July 14, 2012

Romney for President
8:05 a.m. ET
[name] get 15% off



To view this email as a web page, go here.

Just a quick note to let you know you can shop our Vintage Collection for 15% off right now. Click the image below to stock up on some pretty cool, retro-style campaign gear -- buttons, shirts and more.

Zac Moffatt

Digital Director

Romney for President

twitter.com/ZacMoffatt



This email was sent to: email was sent by: Romney Victory, Inc.

PO Box 149757 Boston, Massachusetts 02114-9757

We respect your right to privacy - view our policy

Manage Subscriptions | Update Profile | One-Click Unsubscribe



To view this email as a web page, go

here.

Mitt

Just a quick note to let you know you can shop our Vintage Collection for

retro-style campaign gear --

shirts and more.

Button

Zac Moffatt

Digital Director

Romney for President

twitter.com/ZacMoffatt

Victory_Disclaimer This email was sent to:

This email was sent by: Romney Victory, Inc.

PO Box 149757 Boston, Massachusetts 02114-9757

We respect your right to privacy - view our

policy

Manage Subscriptions|

Update

Profile|

One-Click

Unsubscribe

To view this email as a web page, go here.

Mitt

Just a quick note to let you know you can shop our Vintage Collection for 15% off right now. Click the image below to stock up on some pretty cool, retro-style campaign gear --

shirts and more.

Button

Zac Moffatt Digital Director Romney for President twitter.com/ZacMoffatt

Victory_Disclaimer

3:39 p.m. ET
My VP



As I'm sure you're aware, I've got an important choice to make. Sometime soon, I will be choosing a vice presidential candidate to join our winning ticket.

Together we will be America's Comeback Team, and I would like the chance to personally introduce my running mate to you.

Donate $X today to be automatically entered for the chance to join my VP choice and me at a future event.

There are many incredible men and women who I would be lucky to have as a running mate. And that's why I'm so excited to invite you to meet him or her on the campaign trail with me.

Make a $X donation before tomorrow at midnight to be automatically entered:

[url]

Thanks for all your support.

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Thursday, July 12, 2012 at 12:00pm Eastern Daylight Time and ends on Sunday, July 15, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Sunday, July 15, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney for President, Inc., PO Box 149756, Boston, MA 02114-9756.



This email was sent to: email was sent by:

Romney for President, Inc.

PO Box 149756, Boston, MA 02114-9756 USA

We respect your right to privacy - view our policy

Manage Subscriptions | Update Profile | One-Click Unsubscribe | View email as a webpage

Paid for by Romney for President, Inc.

www.MittRomney.com



I'm sure you've heard about it -- the chance at a personal meeting with Mitt and

his future VP. How memorable would that experience be? Here's your final

chance to be this week's winner to meet America's Comeback Team.

Donate $3 before MIDNIGHT to be automatically entered:

[url]

Best of luck!

Zac Moffatt

Digital Director

Romney for President

[url]

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any

kind is necessary to enter or win this Promotion. Making a contribution does not

increase your chances of winning. To enter by making a contribution, click here.

To enter without making a contribution, click here. Void where prohibited. The

Promotion begins on Thursday, July 12, 2012 at 12:00pm Eastern Daylight Time and

ends on Sunday, July 15, 2012 at 11:59pm Eastern Daylight Time "Entry

Period" . All entries must be received by 11:59pm Eastern Daylight Time on

Sunday, July 15, 2012. One 1 winner will receive the following Prize: one 1

round-trip coach class plane ticket within the continental United States on a

date and to a Destination to be determined by Sponsor, with an approximate

retail value of $750; one 1 one-night hotel stay at the Destination, with an

approximate retail value of $175; and ground transportation at the discretion of

Sponsor, with an approximate retail value of $50. Approximate total retail value

is $975. Odds of winning depend on the number of entries received. The Promotion

is open to citizens and permanent residents green card holders of the United

States who are legal residents of one of the fifty states, Puerto Rico, or the

District of Columbia and are at least 18 years of age or the age of majority as

determined by state law. Details and qualifications for participation in this

Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor

is Romney for President, Inc., PO Box 149756, Boston, MA 02114-9756.

This email was sent to: [email]

This email was sent by:

Romney for President, Inc.

PO Box 149756, Boston, MA 02114-9756 USA

We respect your right to privacy - view our policy

Manage Subscriptions | Update Profile | One-Click Unsubscribe | View email as a

webpage

Paid for by Romney for President, Inc.

www.MittRomney.com