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Reverse-Engineering the 2012 Campaign

Emails Sent on July 18, 2012

Obama for America
8:58 a.m. ET
Gray hairs



For my birthday this year, I'll be celebrating in the backyard of my home on the South Side of Chicago, with some of the people who mean the most to me.

If you chip in $X or whatever you can today, you and a guest will be automatically entered to be there:

[url]

It's going to be a great party -- so save the date: August 12th.

Hope you'll be among the guests,

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here [url] or click here [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

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I'm celebrating my 51st birthday back at home in Chicago -- and I'm delighted to invite a few grassroots supporters like you.

This get-together might be the last chance we'll all get to relax for a few hours in the next few months. Each of us needs to dig deep if we want another reason to celebrate on Election Night.

I hope to see you at my birthday party -- and don't worry about travel to Chicago or a hotel. It's taken care of.

Make a donation of $X or whatever you can today to be automatically entered:

[url]

Thank you so much for all that you do -- and I hope to see you at my house.

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

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Obama for America

I'm turning 51 in a couple weeks, and I want to celebrate it with you at my home in Chicago.

When you donate $X or whatever you can today, you and a guest will be automatically entered to join the party.

You'll also take ownership of this campaign at a critical time.

I will be outraised if things continue as they have for the last two months -- we need to close the gap before we fall irreversibly behind:

[url]

Your donation will go a long way right now.

And if you step up today, I'd like to thank you in person.

I can't wait to show a few of you, and your guests, my home in Chicago.

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



There's nowhere I'd rather celebrate my birthday for a few hours this year than in my own backyard in Chicago, surrounded by friends and family I've known for years.

I'd like you to be there as well.

Chip in $X or whatever you can to grow our grassroots organization, and be automatically entered for you and a guest to fly out to Chicago and join me at my birthday party -- airfare and accommodations on us.

It's always right around my birthday that elections start to heat up. Before you know it, it'll be September, then October, then Election Day's here.

Before we hit that final stretch, I'd like to take a moment to celebrate what we've done with folks like you who are making it happen, and get ready for the tough months ahead.

Plus, it will be great to show you the house.

I can't wait. Make sure to get your name in today:

[url]

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

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Michelle likes to say I've earned all these gray hairs.

I tell her they're worth it, because the change we fought for is already helping millions of Americans. In the face of what some called insurmountable odds, we passed historic health care reform, brought the economy back from the brink of depression, saved the auto industry, ended the war in Iraq, repealed "Don't Ask, Don't Tell," and more. We've done quite a bit, and there's a lot more to do.

Next month is my 51st birthday, and I'd like to invite you to celebrate what we've accomplished and what's to come with me and some friends at my house in Chicago.

Pitch in $X or whatever you can today to be automatically entered for a chance to be there.

The next few months will be the toughest yet for our campaign. We're facing a very different opponent this time around, and the landscape has changed dramatically. We'll be outraised and we'll be outspent.

We can win this election, but it won't be because of what I do it will be because of what you do.

We've seen what we're capable of when we come together to fight for what we believe in.

I'm asking you to chip in what you can now and you'll be automatically entered to join me for my birthday in Chicago:

[url]

Thanks for all you're doing out there. I can't say enough how much I appreciate it.

Barack

P.S. The campaign is covering airfare and accommodations for you and a guest.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe



When I decided to run for president, I had significantly fewer gray hairs than I do today.

Michelle says I've earned them, which is the nicest possible way to say I'm getting older.

In fact, I'm turning 51 in a couple weeks, and to celebrate I'm heading home to Chicago for a get-together at my house.

I'd love for you to be one of my guests.

Donate $X or whatever you can to support the campaign, and you'll be automatically entered to join me at home in Chicago -- flight and hotel covered for you and a guest of your choice.

Chicago is where I fell in love with my wife and where our daughters were born. It's where decades ago I first started as a community organizer and where, six years ago, I first talked with Michelle about the possibility of running for president.

I'm looking forward to spending a few hours celebrating there before it's all systems go for the final weeks of the election.

Should be fun.

Thanks for all your support so far. If you can, enter today for a chance to join me and some friends at my house in Chicago, and I can thank you in person:

[url]

Hope to see you soon,

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email] Update address | Unsubscribe

Romney for President
8:54 a.m. ET
Join Mitt and the Republican Team in Bow!



The stakes are too high this election to sit idle -- that's why we're inviting you to get involved and become a MyMitt member. MyMitt members will make all the difference this election as we take on Obama's campaign machine.

Become a part of Team Romney by signing up for a MyMitt account here [url] .

As a MyMitt account member, you can find out about campaign events in your area, sign up to volunteer, make calls from home to get out the vote, fundraise online, and so much more.

This is a critical election -- and with your help and support, we will be ready to take back the White House.

Sign up to join MyMitt today: [url] .

Thanks.

Zac Moffatt Digital Director Romney for President [url]

PS: By creating a MyMitt account today, you will receive a coupon to use at our online store. ConnectWithMitt MRFacebook MRTwitter MRYouTube MRFlickr MyMitt MittRomney.com This email was sent to: [email]

This email was sent by: Romney for President, Inc. PO Box 149756, Boston, MA 02114-9756 USA

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Paid for by Romney for President, Inc. www.MittRomney.com





Thank you for being a valuable part of Team Romney as a MyMitt member.

Because of your support, we are on our way to reclaiming the White House. But, in order to defeat President Obama's expected billion-dollar reelection campaign, we need your help.

That's why we'd like to invite you to create a Social Fundraising campaign: [url]

Our Social Fundraising system allows supporters like you to start your own online fundraising campaign right from your MyMitt account by raising money for Mitt from your friends and family. We just overhauled our system and will be adding new features over the coming weeks -- so check back often and keep creating new pages.

This is an easy and effective way for you to make a direct impact on this election, and we hope you take advantage of all the new features.

Create a Social Fundraising campaign -- get started today: [url]

Keep it up,

Zac Moffatt Digital Director Romney for President [url]

This email was sent to: [email]

This email was sent by: Romney for President, Inc. PO Box 149756, Boston, MA 02114-9756 USA

We respect your right to privacy - view our policy

Manage Subscriptions | Update Profile | One-Click Unsubscribe | View email as a webpage

Paid for by Romney for President, Inc. www.MittRomney.com



Bow Invite

This email was sent to:

This email was sent by: Romney for President, Inc. PO Box 149756, Boston, MA 02114-9756 USA

We respect your right to privacy - view our policy

Manage Subscriptions | Update Profile | One-Click Unsubscribe | View email as a webpage

Paid for by Romney for President, Inc. www.MittRomney.com

12:25 p.m. ET
Meet Mitt and his running mate

To view this email as a web page, go here.

Mitt [url]

How amazing would it be to personally meet Mitt and his choice for VP during this historic campaign? You've still got 48 hours to enter for a chance to meet America's Comeback Team -- don't miss out.

Donate $X today to be automatically entered for the chance to join Mitt and his VP pick at a future event.

Good luck!

Abe Adams Deputy Digital Director Romney for President [url]

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, July 16, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, July 20, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, July 20, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

[url]

Victory_Disclaimer

This email was sent to:

This email was sent by: Romney Victory, Inc. PO Box 149757 Boston, Massachusetts 02114-9757

We respect your right to privacy - view our policy

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Democratic National Committee
1:33 p.m. ET
Gray hairs



When I decided to run for president, I had significantly fewer gray hairs than I do today.

Michelle says I've earned them, which is the nicest possible way to say I'm getting older.

In fact, I'm turning 51 in a couple weeks, and to celebrate I'm heading home to Chicago for a get-together at my house.

I'd love for you to be one of my guests.

Donate $X or whatever you can to support the campaign, and you'll be automatically entered to join me at home in Chicago -- flight and hotel covered for you and a guest of your choice:

[url]

Chicago is where I fell in love with my wife and where our daughters were born. It's where decades ago I first started as a community organizer and where, six years ago, I first talked with Michelle about the possibility of running for president.

I'm looking forward to spending a few hours celebrating there before it's all systems go for the final weeks of the election.

Should be fun.

Thanks for all your support so far. If you can, enter today for a chance to join me and some friends at my house in Chicago, and I can thank you in person:

[url]

Hope to see you soon,

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here [url] or click here [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

To unsubscribe from this mailing list, click the link below:

[url]

Democratic Congressional Campaign Committee
3:56 p.m. ET
for Barack...



President Obama's birthday is right around the corner.

It's a big year for him – this is his last campaign for office. Will you help us show our support for the President?

Sign our birthday card for Barack

Thanks,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | To unsubscribe, click here: [url] Change or update your email address and contact information by clicking here.



J --

It's nearly President Obama's birthday!

Sign our birthday card for Barack

My Democratic colleagues and I would like to collect 51,000 signatures for the President's 51st birthday.

Will you add your name?

[url]

Thanks,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | To unsubscribe, click here: [url] . Change or update your email address and contact information by clicking here .