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Reverse-Engineering the 2012 Campaign

Emails Sent on July 23, 2012

Obama for America
11:06 a.m. ET
Warning: This picture is cute



Want to celebrate President Obama's birthday with him -- at the Obamas' house in Chicago?

Donate $X or whatever you can to be automatically entered today:

[url]

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here [url] or click here [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Want to celebrate President Obama's birthday with him -- at the Obamas' house in Chicago?

Donate $X or whatever you can to be automatically entered today.

Because you've saved your payment information, your donation will go through immediately.

QUICK DONATE: $X: [url]

You can also choose from the amounts below.

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

Or donate another amount:

[url]

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here [url] or click here [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Barack jokes about his gray hairs, and how this job has given him a few more.

This guy works harder than anyone I know, and he deserves to kick back for a few hours and enjoy his birthday next month. So we're sending him to Chicago to celebrate at home with some of his friends.

Do you want to be there, too?

Make a grassroots donation of $X or whatever you can today to be automatically entered for the chance.

What makes birthdays special for me is spending time with the people I love, and putting everything else aside, even if it's just for a few hours.

Barack doesn't get to do that much anymore, and it's safe to say this backyard get-together might be one of the few remaining chances he'll get to relax for the next few months.

I have a hunch this will be pretty memorable for you, too -- it's not often you get to help a president celebrate his birthday.

Take it from me, you don't want to miss out. Pitch in what you can to be automatically entered to join Barack's party in Chicago on August 12th:

[url]

Oh, and one more thing: The campaign is picking up the tab for airfare and accommodations, so really, why not give it a shot?

Hey -- good luck.

Joe

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

11:14 a.m. ET
My letter to Michelle Obama



I want to share a letter I wrote to Michelle Obama.

Watch this video and see why she inspires me every day -- I'm proud that my daughter will grow up in a world where she has people like the First Lady to look up to.

Letter to the First Lady

Join me in adding your name to Women for Obama to support her and President Obama in this election:

[url]

Beyoncé

Paid for by Obama for America



I want to share a letter I wrote to Michelle Obama.

Watch this video and see why she inspires me every day -- I'm proud that my daughter will grow up in a world where she has people like the First Lady to look up to.

Join me in adding your name to Women for Obama to support her and President Obama in this election:

[url]

Beyonce

--------------------------------------------------------------------- Paid for by Obama for America



I want to share a letter I wrote to Michelle Obama.

Watch this video and see why she inspires me every day -- I'm proud that my daughter will grow up in a world where she has people like the First Lady to look up to.

Join me in adding your name to African Americans for Obama to support her and President Obama in this election:

[url]

Beyoncé

6:54 p.m. ET
Hop on our new online organizing platform

Obama - Biden

We recently launched Dashboard the campaign's new online platform that brings together supporters like you to organize for President Obama.

Even though Dashboard just got off the ground, it's growing fast. A lot of folks have already joined, and they're using it to connect with other volunteers and drive the organizing efforts where they live.

Join today to get involved from the start.

The idea of Dashboard is pretty simple: You log on, and you can do something right then and there to grow this campaign. That might be making a few calls to voters, signing up for the next volunteer event in your area, organizing a house party, or getting the latest campaign updates and joining an online discussion about them.

It's where you can stay in touch with your neighborhood team and with groups of folks who care about the same issues as you to collaborate, brainstorm, and work together to bring others into this campaign and get them fired up to vote.

It's kind of like checking in at your local field office, but you can do it from anywhere at any time, and get started on something right away.

We've got a few tough months ahead of us, and they're going to go fast. We've got to make the most of that time and Dashboard is going to be key to helping us do that.

Dashboard will bring in more people and help make the most of every minute we have left to organize. It's one of the most powerful tools in our arsenal so you really should be a part of it, right from the start.

It only takes a minute to join so get started with Dashboard now:

[url]

I know the other supporters who have already jumped in will be glad to have you join them.

Marlon

Marlon Marshall Deputy National Field Director Obama for America

Paid for by Obama for America

Democratic Senatorial Campaign Committee
12:29 p.m. ET
Hiding

Republicans could take full control of government by winning four Senate seats and the White House. Democratic Senatorial Campaign Committee Twitter Facebook July 23, 2012 ------------------------------ Tell Mitt: Release the Tax Returns What is Mitt Hiding? Though it's routine for Presidential candidates to release their tax returns, Mitt Romney is refusing to follow suit. Voters deserve to know what Romney's hiding. His tax returns could reveal more offshore accounts, another Swiss bank account, or additional profits from outsourcing jobs.

A USA Today/Gallup Poll shows that a vast majority of Americans want to see Romney's tax returns, and even fellow Republican leaders are joining the chorus of calls for disclosure. Take Action Demand Mitt Romney Release His Tax Returns Hide Show Mitt Romney is running for President and voters deserve to know the truth about his finances. Demand Romney release his tax returns today.

Add your name Quote of the Week “Let's assume we have a new President, and I'm the majority leader...how does it make you feel about the security of Obamacare?” – Sen. Mitch McConnell, GOP Minority Leader

Republicans could take full control of government by winning four Senate seats and the White House . Senate Minority Leader Mitch McConnell is already holding threats over our heads. This is yet another reason why we need to go to bat for our Senate majority. By the Numbers DSCC Raises $X.1 Million, Shatters Records in Second Quarter The DSCC raised $X.1 million from April to June, shattering fundraising records. Contributions skyrocketed following the Supreme Court's landmark health care ruling, when grassroots donors helped us bank $X.5 million in just 72 hours.

In contrast with GOP SuperPACs, 99% of our gifts came from grassroots donors. In total, the DSCC has raised $X.7 million for the 2012 campaign. Senate Polling Update Massachusetts: Elizabeth Warren D tied with Scott Brown R PPP

Ohio: Sherrod Brown D up 7 over Josh Mandel R PPP

New Mexico: Martin Heinrich D up 5 over Heather Wilson R PPP

Florida: Bill Nelson D up 5 over Connie Mack R Mason-Dixon Contribute Now Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

--

Republicans could take full control of government by winning four Senate seats and the White House. July 23, 2012

________________________________

Romney for President
12:52 p.m. ET
We Did Build This

To view this email as a web page, go here.

President Obama recently said: "If you've got a business, you didn't build that. Somebody else made that happen." Clearly, this President doesn't understand how our economy works. Mitt Romney and the Republican team do!

Mitt Romney understands that we have to celebrate people who started enterprises and employ other people rather than devalue them. Success is not the result of government, it is the result of hard-working people who take risks, create dreams, and who build for themselves and for their families.

America Entrepreneur tshirt

Donate $X today to get an "I built This" t-shirt and tell President Obama that people create success, not government.

Katie Packer Gage Deputy Campaign Manager Romney for President

Victory_Disclaimer

Democratic National Committee
2:45 p.m. ET
We've beat them before

The Democratic Party -----------------------

This election is about values. It's about what kind of people we are and what kind of country we want to build. Mitt Romney and the Republicans believe in an America that says, "I've got mine, and the rest of you are on your own." We believe in an America that pays it forward -- that puts the conditions in place so that the next kid can get ahead, and the kid after that, and the kid after that. This is not a fight I'm willing to lose. It's not a fight that President Obama is willing to lose. And I'm hoping this isn't a fight you're willing to lose, either. Donate $X right now to help us fight back:

[url] The Republicans are raising money hand over fist to protect their vision for the future. I've seen for myself in the Senate race in Massachusetts -- the Republicans will do and say anything to win in November. Election Day is 106 days away. If we don't square our shoulders for this fight - and close the fundraising gap for Democrats across the country right now -- it could be too late. Help President Obama and the Democratic Party stand up and fight:

[url] Thank you for being a part of this. We can't afford to lose.

Elizabeth Warren

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

Democrats

Mitt Romney says that, on the very first day of his presidency, he will fight to repeal all the financial reforms that President Obama signed into law.

That includes the new Consumer Financial Protection Bureau -- which is already hard at work holding big financial institutions accountable and clearing out the tricks and traps buried in the fine print of mortgages, credit cards, student loans, and other credit products.

The choice is clear. Mitt Romney and the Republicans believe in a world that says, "I've got mine, and the rest of you are on your own."

President Obama and the Democrats believe in an America that pays it forward -- that puts the conditions in place so that the next kid can get ahead, and the kid after that, and the kid after that.

Donate $X right now to help President Obama and Democrats across the country fight back.

When President Obama and I fought to create the CFPB, the big banks poured millions of dollars into lobbying to stop us -- and the Republicans fought tooth and nail to weaken reform and to protect their friends on Wall Street.

But we got organized, we made our case, and, in the end, with the President's strong support, we won. On Saturday, the new consumer agency celebrated the one-year anniversary of opening its doors.

We now face a similar challenge in this election. The Republicans are raising money hand over fist to defeat President Obama and Democrats up and down the ballot.

I've seen for myself in the Senate race in Massachusetts -- they'll do and say anything to win in November.

We beat them before, and by building a powerful grassroots campaign together, we can win again.

Donate now to help the Democrats fight back:

[url]

Thank you for being a part of this,

Elizabeth Warren

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.