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Reverse-Engineering the 2012 Campaign

Emails Sent on July 24, 2012

Obama for America
8:37 a.m. ET
Trust me -- you'll have fun



Barack's turning 51 in a couple weeks. And when he goes home to Chicago for a birthday party in his backyard, a couple grassroots supporters like you will be flown in from wherever you live to celebrate.

In the middle of a tough election, it's important to pause on occasion and take some time with friends.

What do you say?

We'll cover the flight and hotel for you and a guest donate $X or whatever you can today to be automatically entered to win:

[url]

Take it from me. You'll have fun at this one.

Joe

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible



Barack's turning 51 in a couple weeks. And when he goes home to Chicago for a birthday party in his backyard, a couple grassroots supporters like you will be flown in from wherever you live to celebrate.

In the middle of a tough election, it's important to pause on occasion and take some time with friends.

What do you say?

We'll cover the flight and hotel for you and a guest -- donate $X or whatever you can today to be automatically entered to win.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

Or donate another amount:

[url]

Take it from me. You'll have fun at this one.

Joe

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Here's something that I hope you'll keep in mind every day until November:

We're all working as hard as we possibly can. But when we're working this hard, it's good to have some fun once in a while.

That's why I think the President's birthday comes at a perfect time. He's inviting two supporters and their guests to join the birthday party in his backyard in Chicago. Together, you'll all take some time to celebrate not only a happy 51st for President Obama, but all we've accomplished together so far.

Your last chance to enter is Thursday -- donate $X or whatever you can today and automatically get your name in the hat:

[url]

We won't have another chance like this -- we'll be focused on making sure we've got something to celebrate on November 6th.

Hope you can make it out,

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.



President Obama has a birthday coming up -- but he'll be the first to tell you that he doesn't need a gift.

He's just thrilled to go back to Chicago for a little backyard celebration on August 12th, and spend some time catching up with friends. You can be one of them.

If you pitch in $X or whatever you can today, you'll be automatically entered for the chance to be there.

As a thank you for supporting this campaign at a critical time, two grassroots donors and their guests will be flown in -- travel and accommodations taken care of -- to celebrate with President Obama in person.

Your last opportunity to enter is Thursday, so don't wait:

[url]

- Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.

4:01 p.m. ET
Call a veteran today



Yesterday, President Obama spoke to the Veterans of Foreign Wars National Convention to show his appreciation for those who have dutifully and courageously served in conflicts around the globe.

President Obama has worked tirelessly to uphold our nation's responsibility to veterans, wounded warriors, and their families. Thanks to his leadership, more veterans are finding good jobs, getting the health care and benefits they earned, and have the support they need to get an education.

With all that he has done for us, it's time to show President Obama that veterans and military families have his back in this election -- and we've put together a tool to help you do it. Will you take a moment to do your part by placing calls to veterans and servicemembers across America right now, and tell them why you support the President?

Our online call tool is easy to use and allows you to make calls from the comfort of your own home. We even provide you with a script and highlights of what the President has done -- for example, reforming and stabilizing funding for the Department of Veterans Affairs, expanding the Post-9/11 GI Bill, and challenging the private sector to hire veterans.

As vets and supporters of the military, we all have our own stories about why we support President Obama. Our ability to connect with fellow veterans and military families about the President's accomplishments can make a big impact this November if we get out there and spread the word.

Today, thousands of veterans and military family members will make calls to members of our community. With so much on the line this November, I hope you'll join them by making five or more calls today:

[url]

Very respectfully,

Rob

Rob Diamond Veterans and Military Families for Obama Obama for America

P.S. -- The campaign also released a new video yesterday that discusses the President's commitment to keeping our nation's sacred promise to our veterans. Click here to watch.

Democratic Congressional Campaign Committee
12:40 p.m. ET
big news

--

In 2004, an Illinois State Senator named Barack Obama stepped onto the stage at the Democratic National Convention and gave a speech that spoke to the heart of what it means to be an American. In 2008, his words inspired a nation to choose a new path forward.

In 2012, you could be there.

We're excited to announce that we'll be sending a lucky supporter and their guest to the Democratic National Convention in Charlotte!

If you contribute $X or more today, you will be automatically entered to win a trip to the convention -- hotel and airfare included! [url]

It's pretty rare that you get an opportunity to be a part of something that will be in the history books.

This is your chance. Don't miss out:

[url]

Nancy

Sweepstakes Rules and Restrictions [url] No purchase, payment, or contribution necessary to enter or win. Void where prohibited. Click here [url] to enter without contributing. Sweepstakes Information: You may enter by contributing. Alternatively, you may enter without making a contribution by clicking here [url] and following the directions to enter. Entries must be received by 11:59 p.m. EDT on July 31st, 2012. Sweepstakes only open to citizens of the U.S. and lawful permanent U.S. residents who are residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Prize consists of the following prize package: Transportation for two to Charlotte, NC and four nights of hotel accommodations for two approximate retail value $X . Winner's guest must be 18 or older or of majority under applicable law and meet other requirements as described in the Official Rules. Odds of winning depend on number of eligible entries received. Promotion is subject to Official Rules. Click here [url] for full Official Rules and details. Sponsor: Democratic Congressional Campaign Committee.

This message was emailed to: unsubscribe from this email list, please paste this URL into your browser: [url]

Paid for by the Democratic Congressional Campaign Committee. 430 South Capitol Street, S.E. Washington, D.C. 20003 202 863-1500 [url] Not authorized by any candidate or candidate's committee.



Shay'L --

In 2004, an Illinois Senator named Barack Obama stepped onto the stage at the Democratic National Convention and gave a speech that spoke to the heart of what it means to be an American. In 2008, his words inspired a nation to choose a new path forward.

In 2012, you could be there.

We're excited to announce that we'll be sending a lucky supporter and their guest to the Democratic National Convention in Charlotte!

If you contribute $X or more today, you will be automatically entered to win a trip to the convention -- hotel and airfare included!

It's pretty rare that you get an opportunity to be a part of something that will be in the history books.

This is your chance. Don't miss out:

[url]

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | To unsubscribe, click here: [url] . Change or update your email address and contact information by clicking here .