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Reverse-Engineering the 2012 Campaign

Emails Sent on July 26, 2012

Obama for America
8:17 a.m. ET
I don't get to tell you this enough



Getting a year older brings into focus how lucky I am -- another year with Michelle watching the girls grow up, having the opportunity to make the world they live in a better place.

That job isn't always easy, as you may be able to tell from my increasingly gray hair. But when the days are most difficult, people like you remind me that I'm not in this alone.

I don't get to tell you enough, but I'm so grateful for that. We're getting some friends together in Chicago to celebrate before we head into the final weeks of this election. The occasion might be my 51st birthday, but I'd love to get the chance to make a toast to you.

The deadline is at midnight -- make a donation of $X or whatever you can today, and you'll be automatically entered to be flown in for the night with a guest of your choice:

[url]

Thank you,

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

8:16 a.m. ET
The deadline for this is tonight



This is the last day to enter to join me for my 51st birthday get-together in Chicago.

But there's a much more important deadline coming up, so I hope you'll consider chipping in no matter what.

July 31st is the end of another big fundraising push. We'll take a look at what we've raised, and know exactly how strong this campaign will be over the next few weeks.

Before midnight, please donate $X or whatever you can.

When you do, you'll be automatically entered to join me at my home in Chicago, flight and hotel included for you and a guest.

The July fundraising deadline is our most urgent yet, coming after two consecutive months of being significantly outraised by Romney and the Republicans. We cannot allow ourselves to get outspent by a margin that negates all the hard work we're doing on the ground -- talking to voters, knocking on doors, making calls.

Thanks for all you're doing. If you can, please make a donation today:

[url]

I'll see you soon,

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible



If I win this election, it will be because of what you did.

I don't get to tell you enough how grateful I am.

My friends are organizing a get-together on August 12th to celebrate my 51st birthday at our home in Chicago, and I want you to be there, too.

Before the midnight deadline, make a donation of $X or whatever you can to support the campaign, and be automatically entered to join me -- hotel and flight included for you and a guest:

[url]

Thanks. Hope to see you soon.

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible



My upcoming birthday next week could be the last one I celebrate as President of the United States, but that's not up to me -- it's up to you.

This July deadline is our most urgent yet, coming after two consecutive months of being significantly outraised by Romney and the Republicans.

And if you pitch in $X or whatever you can before midnight tonight, you and a guest will be automatically entered to join me at my birthday get-together next month:

[url]

Thanks. Hope I'll see you soon.

- Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



We're finalizing the guest list for my 51st birthday, and I wanted to make sure you had a chance to get your name in before midnight.

This year, we're getting together in my own backyard in Chicago, and I can guarantee you'll meet some good people and eat some good food.

Chip in $X or whatever you can before midnight tonight to be automatically entered for your chance to join me:

[url]

Can't wait.

- Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible



My upcoming birthday next week could be the last one I celebrate as President of the United States, but that's not up to me -- it's up to you.

This July deadline is our most urgent yet, coming after two consecutive months of being significantly outraised by Romney and the Republicans.

And if you pitch in $X or whatever you can before midnight tonight, you and a guest will be automatically entered to join me at my birthday get-together next month.

Because you've saved your payment information, your donation will go through immediately.

QUICK DONATE: $X: [url]

You can also choose from the amounts below.

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

Or donate another amount:

[url]

Thanks. Hope I'll see you soon.

- Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here [url] or click here [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



If you're waiting for the next time you'll have a chance to celebrate the birthday of a president of the United States with him in his backyard, you could be waiting for a very, very long time.

But good news: It's not too late.

Donate $X or whatever you can by midnight tonight, and you'll be automatically entered for a chance to join President Obama at his birthday party -- airfare and accommodations included for you and a guest:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here [url] or click here [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



I've got a party to plan, you've got a contest to enter, and, well, we're just plain out of time for niceties.

So I'm cutting right to the chase:

President Obama is turning 51, he's having friends over to his backyard in Chicago, and you've got the chance to be there -- just as long as we hear from you tonight.

We'll cover airfare for you and a guest, we'll put you up in a hotel, and please -- show up to the party empty-handed.

Just enter by midnight tonight:

[url]

Seriously.

- Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here [url] or click here [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Last call: The President is heading home to Chicago for his birthday -- and you could join him for the celebration.

Pitch in $X or whatever you can before tonight's midnight deadline to be automatically entered -- we'll cover your airfare.

[url]

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

Obama - Biden --

There are just over 100 days until Election Day 2012 -- and as the saying goes, "the soup is about to hit the fan."

So before we embark on the last leg of this campaign, you could have the chance to take a step back, relax, and wish the President a happy birthday -- in person.

Donate $X or whatever you can by midnight tonight to be automatically entered for the chance to attend the President's birthday party in Chicago:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Last call: The President is heading home to Chicago for his birthday -- and you could join him for the celebration.

Pitch in $X or whatever you can before tonight's midnight deadline to be automatically entered -- we'll cover your airfare.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X: [url]

You can also choose from the amounts below.

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

Or donate another amount:

[url]

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here [url] or click here [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Romney for President
5:06 a.m. ET
Built By Us



President Obama recently said: "If you've got a business, you didn't build that. Somebody else made that happen."

Mitt Romney understands that we have to celebrate people who start enterprises and employ other people rather than devalue them. Success is not the result of government, it is the result of hard-working individuals who take risks, create dreams, and build lives for themselves and for their families.

Stand with Mitt today and stand up for Americans who work hard to build their businesses, their homes, their families and their communities.

Visit [url] to learn the facts and tell us your story.

We look forward to hearing from you.

Zac Moffatt Digital Director Romney for President ConnectWithMitt MRFacebook MRTwitter MRYouTube MRFlickr MyMitt MittRomney.com

11:19 a.m. ET
Talk about a photo-op

To view this email as a web page, go here.

This is history in the making.

That was the first thing I thought when I found out I was one of the lucky winners selected to meet Mitt and his VP pick. I'm excited to find out who Mitt's running mate will be, and even more excited to meet them both in person sometime soon.

Two winners -- including me -- have been selected already, and the third winner is being chosen this week.

Enter by 11:59 pm Friday to win your chance to meet America's Comeback Team in person.

Americas Comeback Team

Don't miss your chance to be a part of this exciting moment in our country's history. I'm certainly glad I entered for my chance to win. Talk about a photo-op!

Good luck,

Martha B. Waxhaw, NC

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, July 23, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, July 27, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, July 27, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114.

Victory_Disclaimer

Democratic Senatorial Campaign Committee
6:01 a.m. ET
Polling update: 7/26



Monday's Wall Street Journal had it right: “Unless fundraising picks up, the Obama campaign may enter the season's final stretch…pulling out of swing states.”

Romney has outraised President Obama two months running, and now they're polling neck and neck. Swing State Polling Update Virginia: Obama 44 Romney 44 Quinnipiac, 7/19 Michigan: Obama 44 Romney 45 Mitchell Research, 7/25 Ohio: Obama 48 Romney 45 Purple Strategies, 7/16 With just over 100 days until the election, Democrats need to pick up the pace—now —or attacks on President Obama will go unanswered in battlegrounds like Ohio and Virginia. The July FEC deadline is just 5 days away, and Democrats must raise an additional $X or we could give Republicans an insurmountable lead. Can you kick in $X?

Thanks for your help, Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

Democratic Congressional Campaign Committee
6:34 a.m. ET
out of reach?

-- Republicans in Congress would obstruct President Obama from having cereal for breakfast if they could.

The only chance we have to change Washington is to defeat the House Republicans standing in the way of America's progress.

Tuesday is an important fundraising deadline. If we don't have the funds to compete, a Democratic majority for President Obama could be out of reach. Help us show just how hard we're willing to fight in the final 100 day-push to Election Day.

Please donate $X or more to support President Obama with a Democratic majority.

Thanks,

Debbie

Rep. Debbie Wasserman Schultz Chair, Democratic National Committee

 

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | To unsubscribe, click here: [url] Change or update your email address and contact information by clicking here.

11:53 a.m. ET
the right thing to do



President Obama: "It's time for House Republicans to drop their demand for another $X trillion giveaway to the wealthiest Americans…"

After years of debate, Senate Democrats voted yesterday to finally end the Bush tax cuts for the rich. Now it's up to the House.

Naturally, Boehner, Cantor and House Republicans are standing firmly in the way of President Obama's plan to end reckless giveaways to millionaires and billionaires.

Will you help prove that President Obama's plan has the support of the American people?

Stand with President Obama: Sign our petition calling on House Republicans to end the Bush tax cuts for the wealthy



Poll after poll shows that the American people are with us. Now it's up to us to keep the pressure on.

Please act fast, the vote is next week.

Add your name: [url]

Mike

Mike Ryan DCCC Policy Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | To unsubscribe, click here: [url] . Change or update your email address and contact information by clicking here .