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Reverse-Engineering the 2012 Campaign

Emails Sent on July 27, 2012

Obama for America
8:42 a.m. ET
Sign Barack's card



Have you ever noticed what Barack does after he gives a speech?

He makes a beeline for the front row of the audience and starts shaking hands and having one-on-one conversations with as many people as he can.

I've seen him do this when it's freezing, and in 100-degree heat. I've watched him skip lunch to stick around for a while longer.

I'll let you in on something: Every hug, high-five, and fist bump gives him a boost. It's true. By the time he heads out, he's pretty pumped -- and that's what keeps him going.

You might have heard he's got a birthday coming up next week. Give him one of those virtual fist bumps right now by signing his card:

[url]

My husband is the hardest-working person I know, and he never loses sight of what's at stake in November. But I know that even he can use a few words of encouragement along the way.

Take a minute to wish Barack a happy birthday -- and let him know you've got his back:

[url]

He'll appreciate it more than you know.

Michelle

--------------------------------------------------------------------- Paid for by Obama for America



Barack has a birthday coming up in a few days his 51st.

The girls and I always give him a card, and we love watching his face light up as he reads our notes.

The past couple years, we've invited you to join us in our tradition, and hearing from supporters like you means so much to him.

Will you join us in signing Barack's birthday card today? Let him know he's got your support.

Barack has always been a good sport when I tease him about his gray hairs and the next few months are sure to give him a few more.

Knowing that you've got his back will mean the world to him.

So sign Barack's birthday card here and show him he can count on you:

[url]

Thanks. Barack's going to love this.

Michelle



Barack's 51st birthday is coming up.

I hope you'll wish him a happy birthday by signing the card we're putting together for him.

You'll be adding from District of Columbia, alongside thousands of other supporters' names -- folks from all 50 states, from all different backgrounds. Together, all those names will be impressive -- they'll show the strength of this campaign and our support for Barack.

And I know he's going to love it.

Add your name today -- and then ask a friend to join you:

[url]

These last few months until Election Day won't be easy -- so let's show Barack we have his back every step of the way.

- Michelle

Paid for by Obama for America

8:45 a.m. ET
Tell Barack: Happy birthday



Next week, Barack is turning 51. I can't believe it -- it seems like just last week that we took that long walk on our first date.

I know that he's entering the toughest months of the campaign, so I've got an idea: Let's all show him that we're with him until the last vote is cast.

You can do that by signing the birthday card we put together for him. You can even leave a note, if you like:

[url]

This will mean so much to him.

Michelle

10:57 a.m. ET
Bring a friend to volunteer on Saturday in Denver



I bet you can think of one person you've always thought should get involved in this campaign.

This weekend -- July 28th and 29th -- you've got your golden opportunity to ask them to join you for the It Takes One weekend of action.

There's an event in Denver on Saturday, and some other events near you, too.

Here's all the info you and the person you bring will need to make it out on Saturday:

What: It Takes One weekend of action in Denver

Where: 7820 E. Bethany Place Denver, CO 80231

When: Saturday, July 28th 6:00 pm

This weekend of action is inspired by First Lady Michelle Obama's new effort called It Takes One. She's asking us to bring one new person into this organization each time we take action -- when we show up at a volunteer event, when we donate a few dollars to help grow the campaign, or when we commit to making it out to the polls.

Maybe that person you bring along will be your best friend, your sister, or one of your parents. Maybe it's someone you know from school or work, who has told you they're interested in doing something big to help move our work along.

Whoever you bring, you'll both be reaching out to voters -- helping them get registered to vote and having conversations with them about who they'll be casting their ballot for this fall. It'll be great work to do as a team with the person who comes along, and we'll set you both up with a training beforehand so you're all ready when you head out for your shift.

The best part -- you'll be able to do twice as much, and have twice as much fun doing it together.

So sign up now for the It Takes One weekend of action event on Saturday:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

--- If this is your first time registering voters, don't worry -- your local organizers will connect you with all the materials and trainings you'll need.





I bet you can think of one person you've always thought should get involved in this campaign.

This weekend -- July 28th and 29th -- you've got your golden opportunity to ask them to join you for the It Takes One weekend of action.

There's an event in Pueblo on Saturday, and some other events near you, too.

Here's all the info you and the person you bring will need to make it out on Saturday:

What: It Takes One weekend of action in Pueblo

Where: 1402 E 4th St Pueblo, CO 81001

When: Saturday, July 28th 9:00 am

This weekend of action is inspired by First Lady Michelle Obama's new effort called It Takes One. She's asking us to bring one new person into this organization each time we take action -- when we show up at a volunteer event, when we donate a few dollars to help grow the campaign, or when we commit to making it out to the polls.

Maybe that person you bring along will be your best friend, your sister, or one of your parents. Maybe it's someone you know from school or work, who has told you they're interested in doing something big to help move our work along.

Whoever you bring, you'll both be reaching out to voters -- helping them get registered to vote and having conversations with them about who they'll be casting their ballot for this fall. It'll be great work to do as a team with the person who comes along, and we'll set you both up with a training beforehand so you're all ready when you head out for your shift.

The best part -- you'll be able to do twice as much, and have twice as much fun doing it together.

So sign up now for the It Takes One weekend of action event on Saturday:

[url]

Jeremy

Jeremy Bird

National Field Director

Obama for America

---

If this is your first time registering voters, don't worry -- your local organizers will connect you with all the materials and trainings you'll need.



Democratic National Committee
7:14 a.m. ET
Betting on you

Democrats

Karl Rove is making a multimillion-dollar bet.

His groups, American Crossroads and Crossroads GPS, think if they put enough money into misleading TV ads trashing President Obama, voters won't be able to see straight.

That's not all. They're also betting on $X million as the magic number for taking control of the Senate. And they're pumping attack ads into House districts that could swing our way or theirs. Last month alone they spent millions of dollars attacking Governor Tim Kaine's Senate race in Virginia, along with other Democrats everywhere from New Mexico to Nebraska.

They're hoping we won't fight back. Too bad for them. We are. And we're doing it the right way: on the ground, with supporters telling their friends and neighbors the truth.

We're making a big bet -- on you.

Get behind Democrats with a donation today.

For Democrats to keep making progress, it's critical that we re-elect President Obama.

And it's equally important to make sure we have a Congress that's no longer gridlocked by House Republicans.

We know what the last two years have been like in Congress. We can't sit on the sidelines and let that happen again.

Every time Karl Rove, the Koch Brothers, and other outside groups throw $X million into a Senate race in Missouri, or $X million into a House race in Illinois, they're hoping we'll just fold.

That's not how it's going to go down.

There are 102 days to go, and there couldn't be more on the line. Get in the fight today:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

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Democrats --

Obama campaign manager Jim Messina got it right when he said that "we made a big bet in this campaign."

Our big bet is on our supporters like you -- that your support can help us cross the finish line in November. And I couldn't be more confident that this bet is going to pay off.

Help give Democrats the resources they need to win on Election Day. Donate $X or more today.

Mitt Romney and the Republicans believe their big donors and outside groups can fund enough misleading TV ads to turn the election in their favor. Their campaigns aren't based on a plan to create jobs or improve people's lives. Their plan is to buy the White House with a mind-boggling amount of money. Seriously.

Democrats do things differently. We're counting on millions of Americans to go to bat for the candidates who are fighting for working families. The way we're going to elect the President and Democrats across the board is by volunteering, chipping in what we can, and talking to voters one on one.

Is it a bit of a risky proposition? Sure.

But it's a risk we're ready to take because we believe everyday Americans -- not special interests -- should decide elections. And because people like you will step up, showing we can go toe to toe with any super PAC or wealthy individual.

We're staring down the most urgent fundraising deadline yet. Donate $X today to prove that we not only have the better strategy, we have a winning strategy:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

The Democratic Party -----------------------

Barack's 51st birthday is coming up.

I hope you'll wish him a happy birthday by signing the card we're putting together for him:

[url]

You'll be adding your name, from North Carolina, alongside thousands of other supporters' names -- folks from all 50 states, from all different backgrounds. Together, all those names will be impressive -- they'll show the strength of this campaign and our support for Barack.

And I know he's going to love it.

Add your name today -- and then ask a friend to join you:

[url]

These last few months until Election Day won't be easy -- so let's show Barack we have his back every step of the way.

- Michelle

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

Democratic Congressional Campaign Committee
9:18 a.m. ET
on the ropes



Boehner's Republican majority is in serious jeopardy. With 102 days to go, the polls are incredibly close and we've got Republicans on the ropes.

But what keeps us up at night is these right-wing Super PACs backed by their shady, secret donors. It's like a Death Star in the far corner of the universe, waiting to swoop down on us.

If we really want to win the House for President Obama this year, we've got to keep up.

Contribute $X or more to win a Democratic majority for President Obama -- you'll be automatically entered to win a trip to the Democratic Convention!

The House majority is on the line. We're making critical spending decisions every single day.

We can't fall short because we didn't have the money to invest when it matters most.

Chip in $X or whatever you can: [url] Go

Thank you,

Kelly

Kelly Ward DCCC Political Director

Sweepstakes Rules and Restrictions: No purchase, payment, or contribution necessary to enter or win. Void where prohibited. Click here to enter without contributing. Sweepstakes Information: You may enter by contributing. Alternatively, you may enter without making a contribution by clicking here and following the directions to enter. Entries must be received by 11:59 p.m. EDT on July 31st, 2012. Sweepstakes only open to citizens of the U.S. and lawful permanent U.S. residents who are residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Prize consists of the following prize package: Transportation for two to Charlotte, NC and four nights of hotel accommodations for two approximate retail value $X . Winner's guest must be 18 or older or of majority under applicable law and meet other requirements as described in the Official Rules. Odds of winning depend on number of eligible entries received. Promotion is subject to Official Rules. Click here for full Official Rules and details. Sponsor: Democratic Congressional Campaign Committee. Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | To unsubscribe, click here: [url] Change or update your email address and contact information by clicking here.



Boehner's Republican majority is in serious jeopardy. With 102 days to go, the polls are incredibly close and we've got Republicans on the ropes.

But what keeps us up at night is these right-wing Super PACs backed by their shady, secret donors. It's like a Death Star in the far corner of the universe, waiting to swoop down on us.

If we really want to win the House for President Obama this year, we've got to keep up.

Contribute $X or more to win a Democratic majority for President Obama – your gift will be matched dollar-for-dollar

The House majority is on the line. We're making critical spending decisions every single day.

We can't fall short because we didn't have the money to invest when it matters most.

Chip in $X or whatever you can today and your donation will be matched: [url] Go

Thank you,

Kelly

Kelly Ward DCCC Political Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | To unsubscribe, click here: [url] Change or update your email address and contact information by clicking here.

3:23 p.m. ET
he couldn't do it

POLITICO: Eric Cantor defends Michele Bachmann Sign the Petition: Denounce Bachmann and Cantor --

We all know Michele Bachmann is the queen of right-wing conspiracy theories. Last week, she sent a letter to the State Department asking them to investigate Huma Abedin, one of Hillary Clinton's top aides, for being associated with the Muslim Brotherhood.

Scores of pundits and politicians denounced Bachmann's baseless accusations - including Republicans John McCain and John Boehner. But this morning in a nationally televised interview on CBS, Eric Cantor refused to take on Bachmann.

Cantor doesn't have the courage to stand up to Bachmann or the right-wing fringe. Will you help us reach 100,000 strong denouncing Bachmann's attacks?

Sign our petition right now to denounce Michele Bachmann's bigoted attack on Muslim-Americans [url]

Thanks for taking action.

Sal

Sal Abdulla DCCC Membership Coordinator

This message was emailed to: unsubscribe from this email list, please paste this URL into your browser: [url]

Paid for by the Democratic Congressional Campaign Committee. 430 South Capitol Street, S.E. Washington, D.C. 20003 202 863-1500 [url] Not authorized by any candidate or candidate's committee.

Democratic Senatorial Campaign Committee
10:49 a.m. ET
it's gone

Mitt Romney has won the fundraising race for two consecutive months, and the last month of polling shows it has destroyed President Obama's lead: 30 Day Poll Tracker 7/25: TIE Obama: 46 Romney: 46 Gallup 7/10: +6 points Obama: 49 Romney: 43 Pew Research 6/20: +13 points Obama: 53 Romney: 40 Bloomberg We only have 102 days left until the election, and Romney gets closer to executing a full GOP takeover every day we don't hit our fundraising goal.

The July FEC deadline is in just four days, and we still have $X left to raise. Can you pitch in $X to Democrats to turn these numbers around?

Crystal King DSCC Political Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

Romney for President
11:44 a.m. ET
Enter by midnight tonight for your chance to meet Mitt and his VIP

To view this email as a web page, go here.

Mitt [url]

Deadline Romney Gary,

Time is running out for you to enter to win your chance to personally meet Mitt and his running mate. We've already chosen two winners and we're about to select the third lucky winner.

Don't delay. Enter by midnight tonight.

Donate $X now to be automatically entered for your chance to win. www.mittromney.com/donate/vp

Best of luck!

Abe Adams Deputy Digital Director Romney for President [url]

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, July 23, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, July 27, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, July 27, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114.

[url]

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