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Reverse-Engineering the 2012 Campaign

Emails Sent on July 29, 2012

Democratic Senatorial Campaign Committee
3:14 a.m. ET
100

R. — We have 100 days to fight every attack, or we will lose.   You don't want to wake up after the election to President Romney, a Republican Senate and nothing but “what ifs.”   But it's as possible as it is unthinkable. President Obama actually trailed in the latest NYT/CBS poll. “Must win” Senate races are tied. Armed with the largest war chest in history, Rove's sleazy attacks could swing the nation's balance of power radically to the right.   The next 48 hours will prove decisive – there's no time to fall behind. We still need $X by Tuesday's midnight FEC deadline.   Donate $X or more now – in the next 48 hours – to keep pace with Rove's money machine so we can defend President Obama and strong progressive candidates. It's the only way to win.   We have to defeat them. And we know how, but it's entirely dependent on you coming through in this moment.  

Sen. John Kerry

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

8:03 a.m. ET
Thin

R. — Today may mark 100 days from Election Day, but this election will be decided in the next few.

The race for the White House is a dead heat. Our Senate majority is razor-thin. Ten Senate races are polling within single digits.

The money we must raise before Tuesday's deadline is critically important to the outcome in November.

And right now, we're $X short. President Obama and the Democrats need you. Please click here to help us fight back.

These attacks work if they go unanswered. The polls tell us they are working in this campaign. And Tuesday's deadline will be our last chance to strike back before it's too late.

What you do between now and Tuesday will decide what happens on Election Day 100 days from today. Don't sit this out. Please click here to contribute $X or more.

Thank you for standing with Democrats at this critical moment.

Harry Reid

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Democratic Congressional Campaign Committee
5:06 a.m. ET
this is it





In 100 days, voters nationwide will pull the lever for Barack Obama or Mitt Romney.

But by the time the Olympic games are over, the outcome could already be decided.

Every time an Ohio or Florida voter turns on their TV, they're seeing Republican Super PAC ads trashing President Obama and our Democratic candidates.

Nancy -- If we don't fight back now, these deceptive attacks could put this election out of reach. The time for waiting is over.

Please donate $X whatevery your can today to help us win Democratic majority for President Obama -- all donations today will be matched

If you haven't gotten involved yet, we need you today.

Over 1.6 million donations have built this campaign, join us:

[url]

To the finish,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | To unsubscribe, click here: [url] . Change or update your email address and contact information by clicking here .



--

In 100 days, voters nationwide will pull the lever for Barack Obama or Mitt Romney.

But by the time the Olympic games are over, the outcome could already be decided.

Every time an Ohio or Florida voter turns on their TV, they're seeing Republican Super PAC ads trashing President Obama and our Democratic candidates.

If we don't fight back now, these deceptive attacks could put this election out of reach. The time for waiting is over.

Chip in $X or more today and you'll be automatically entered to win a trip to see President Obama speak at the Democratic National Convention - airfare and hotel included! [url]

If you haven't gotten involved yet, we need you today.

Over 1.6 million donations have built this campaign, join us:

[url]

To the finish,

Robby

Robby Mook DCCC Executive Director

Sweepstakes Rules and Restrictions [url] No purchase, payment, or contribution necessary to enter or win. Void where prohibited. Click here [url] to enter without contributing. Sweepstakes Information: You may enter by contributing. Alternatively, you may enter without making a contribution by clicking here [url] and following the directions to enter. Entries must be received by 11:59 p.m. EDT on July 31st, 2012. Sweepstakes only open to citizens of the U.S. and lawful permanent U.S. residents who are residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Prize consists of the following prize package: Transportation for two to Charlotte, NC and four nights of hotel accommodations for two approximate retail value $X . Winner's guest must be 18 or older or of majority under applicable law and meet other requirements as described in the Official Rules. Odds of winning depend on number of eligible entries received. Promotion is subject to Official Rules. Click here [url] for full Official Rules and details. Sponsor: Democratic Congressional Campaign Committee.

This message was emailed to: unsubscribe from this email list, please paste this URL into your browser: [url]

Paid for by the Democratic Congressional Campaign Committee. 430 South Capitol Street, S.E. Washington, D.C. 20003 202 863-1500 [url] Not authorized by any candidate or candidate's committee.

Democratic National Committee
6:17 a.m. ET
We need your help. Here's why:



I'll make this short, since I know that around fundraising deadlines your inbox can start to be pretty cluttered.

For the last two months, Mitt Romney and the Republicans have outraised Democrats and President Obama -- by $X million in June alone.

If we don't reverse this trend right now, Democrats across the board risk falling too far behind. As former chairman of the Democratic Party, I'm asking you to help make sure that doesn't happen -- help us close this fundraising gap. Your support could be the difference between winning and losing in November.

There's a critical fundraising deadline Tuesday at midnight, and we need to do everything we can to keep the Republicans from pulling away.

Donate $X today:

[url]

Thanks,

Gov. Howard Dean

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

The Democratic Party -----------------------

Our next big fundraising deadline is Tuesday -- and we need your help.

As former chair of the Democratic Party, I know that after each of these FEC deadlines, hard decisions have to be made about where resources go -- whether we can afford to hire more organizers to register voters in Florida, or if we raised enough to pay for that big TV ad in Ohio to fight back against distortions and misinformation from the other side.

We need your help to make sure our Democratic candidates across the country have the resources they need to win on Election Day. Donate $X or more right now:

[url]

We've got a tough road ahead of us. Mitt Romney and the Republicans have outraised us two months in a row -- and after this critical fundraising deadline, they're going to be making decisions about where to send their funds, too.

That's why it's so important we make sure that Democrats at all levels have the resources they need to fight back and talk about what we stand for. Nobody likes the money race -- but we can't let a small group of powerful interests buy this election.

That's why we need your help -- one donation at a time, we're fighting back.

Donate $X or whatever you can right now before our critical fundraising deadline:

[url]

Thanks,

Gov. Howard Dean

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

Obama for America
9:36 a.m. ET
Romney defeats Obama?



When you read the news 101 days from now, that might be the headline you see.

Those few words will tell us whether we fought back hard enough against Romney and the Republicans' massive special-interest fundraising machine -- or if we didn't do enough, maybe because we got complacent or thought that we had this one in the bag.

Donate $X or more today -- and don't leave this one up to luck, chance, or anything else.

Don't let anyone persuade you that this is a sure thing -- our opponents have almost unlimited resources at their disposal, and we already know they'll outspend us by a good amount.

What we do now decides the headlines on November 7th.

We're facing a huge fundraising deadline. Please donate now, and have a hand in the outcome of this election:

[url]

Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.



When you read the news 101 days from now, that might be the headline you see.

Those few words will tell us whether we fought back hard enough against Romney and the Republicans' massive special-interest fundraising machine -- or if we didn't do enough, maybe because we got complacent or thought that we had this one in the bag.

You've been a supporter since all the way back in 2008 -- in fact, in the last campaign, our records show you made a donation before we even hit 100 days out.

Thank you for that support. This year, with just another 100 days to go, will you consider donating again? The sooner we can bring additional organizers and field offices into the fold, the better our chances on Election Day. So if you were waiting for the right time to support President Obama again, the time is right now.

Donate $X or more today -- and don't leave this one up to luck, chance, or anything else.

Don't let anyone convince you that this is a sure thing -- our opponents have almost unlimited resources at their disposal, and we already know they'll outspend us by a good amount.

What we do now decides the headlines on November 7th.

We're facing a huge fundraising deadline. As someone who built this campaign in 2008, we're counting on you:

[url]

Thank you for everything you've done,

Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Romney for President
11:10 a.m. ET
100 days

To view this email as a web page, go here.

Mitt [url]

There are 100 days left until Election Day. To defeat Barack Obama, his liberal allies and their reelection machine in November, every day and every donation will count.

Donate $X today -- one dollar for each day remaining -- and together we can take back the White House in November, make Barack Obama a one-term president, and defeat his liberal allies.

President Obama thinks the private sector is "doing fine" and that America's businesses are built by government -- not hard-working Americans. I think the President is extraordinarily out of touch with how America's economy works and with how individuals pursuing their dreams have built America.

We've had enough of this out-of-touch president's damaging policies and offensive philosophy -- and that's why we are going to put him out of office in November.

Help start the process of rebuilding our great nation - donate $X today: [url]

Mitt Romney

[url]

Victory_Disclaimer

5:04 p.m. ET
Our Biggest Sale

To view this email as a web page, go here.

Mitt

[url]

There are only 100 days left until Election Day. Mitt Romney and Republicans everywhere need your support. Before we know it these 100 days will pass and Election Day will be over. After all the votes are counted, whose name do you want the check mark beside?

A few months ago, Governor Romney told you to hold on a little longer. Today we stand together and move toward a better America. To get you outfitted and excited, we are offering campaign merchandise at our biggest discounts yet.

Visit our online store now through July 31 to get the best deals on your favorite Romney gear.

100 Days Store

Visit [url] and get your Romney gear today before time runs out.

Zac Moffatt Digital Director Romney for President, Inc. [url]

[url]

Victory_Disclaimer