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Reverse-Engineering the 2012 Campaign

Emails Sent on July 30, 2012

Obama for America
9:04 p.m. ET
Meanwhile, here in America





Americans have been making quite the impression in London over the past few days from the Olympians making us proud to Mitt Romney, who badly stumbled out of the block.

As much news as Romney is making overseas, his campaign here at home is still attacking and distorting President Obama's record. That means we can't let up in getting the facts out and defending the President.

Check out the items below, and share them with your friends and family:

#1 Romney's plan would slow the economic recovery Romney and his advisors are fond of saying that he has the key to economic growth. But what they don't mention is that independent economists say that Romney's economic plan would actually slow our recovery and cost us jobs. Check out campaign policy director James Kvaal's breakdown of Romney's plan, and share it with others:

#2 How Romney Economics worked out in Massachusetts We've already seen how Romney's economic policies work in practice. When he was governor of Massachusetts, small businesses shut their doors, start-ups fell, and job creation suffered. Take a look at this post examining Romney's Massachusetts record, and make sure others do too:

#3 Setting the record straight on small businesses Speaking of small business issues, I wanted to make sure you saw the video I recorded earlier this week to respond to Romney's recent dishonest attack against President Obama. Take a look, and share with others:

Go USA,

Stephanie

P.S. We're up against the most urgent fundraising deadline this campaign has faced yet. Can you chip in $X or more today?

Contributions or gifts to Obama for America are not tax deductible.

Truth Team

Americans have been making quite the impression in London over the past few days -- from the Olympians making us proud to Mitt Romney, who badly stumbled out of the block.

As much news as Romney is making overseas, his campaign here at home is still attacking and distorting President Obama's record. That means we can't let up in getting the facts out and defending the President.

Check out the items below, and share them with your friends and family:

#1 Romney's plan would slow the economic recovery Romney and his advisors are fond of saying that he has the key to economic growth. But what they don't mention is that independent economists say that Romney's economic plan would actually slow our recovery and cost us jobs. Check out campaign policy director James Kvaal's breakdown of Romney's plan , and share it with others: Share on Facebook Share on Twitter Share via Email , and make sure others do too: Share on Facebook Share on Twitter Share via Email Share on Twitter Share via Email Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

9:06 a.m. ET
This will be blunt:



This isn't hyperbole or exaggeration:

If we don't win this election, it will be because we didn't close the spending gap when we could.

Because right now we're seeing that voters have a choice between two very different men.

And the only way someone like Mitt Romney -- who's asking Americans to put him in charge of their taxes while refusing to come clean about his own, who wants to repeal Obamacare, end Medicare as we know it and give more tax breaks to billionaires who don't need them -- defeats someone like Barack Obama, is if the other side spends us into oblivion.

Tomorrow is the most urgent fundraising deadline of this campaign so far. Will you make a donation of $X or more today to make sure we can keep this close over the last 100 days?

[url]

It's already starting on TVs and radios in swing states, and it's not going to stop.

In the last two weeks of this month, Romney and his allies had an almost 2:1 spending advantage in Florida, Iowa, New Hampshire, North Carolina, and Virginia -- and that could be the election right there.

We've got more than 2.4 million grassroots donors building this the right way.

But we're running out of time to close the money gap when it really matters.

Please donate $X today, and help make sure our message can get through to as many voters as Mitt Romney's does:

[url]

Barack and I honestly wish we could thank everyone who contributes to this campaign personally. You're our second family, you know.

Joe

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Obama for America

The only way we win this election is by each of us stepping up to do our part.

I'm going to be blunt: Before tomorrow's FEC deadline, the campaign needs your support more than ever. We've been outraised by Mitt Romney and the Republicans -- by tens of millions of dollars -- for two straight months.

But while their money comes mostly from very wealthy donors, corporations, and special interests, our campaign is powered by you. That's a point of pride.

More than 2.4 million grassroots supporters like you already own a piece of this campaign. Barack and I are so grateful for the support you've shown this movement in the past.

Today, I'm hoping today you'll dig deep and give again -- chip in $X or more before tomorrow's fundraising deadline:

[url]

Joe

Contributions or gifts to Obama for America are not tax deductible



The only way we win this election is by each of us stepping up to do our part.

I'm going to be blunt: Before tomorrow's FEC deadline, the campaign needs your support more than ever. We've been outraised by Mitt Romney and the Republicans by tens of millions of dollars for two straight months.

But while their money comes mostly from very wealthy donors, corporations, and special interests, our campaign is powered by you. That's a point of pride.

So what are you waiting for? Join more than 2.4 million grassroots supporters who already own a piece of this campaign.

Please donate before tomorrow's fundraising deadline:

[url]

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

3:16 p.m. ET
Me again



My friends who don't work in politics think that my job is as easy as sending an email that says "Give us your money, please."

Hey, if that's all you need to hear... The deadline is tomorrow: Chip in $X or more today:

[url]

But I think you should know why I keep asking. We've been outraised by Mitt Romney and the Republicans for two months running.

Thanks to your support, we're keeping it close.

But running the ground game we need to win costs money. That's the operations side of it: We've got organizers to hire, offices to keep open, and phone bills to pay. Right now, Romney and his allies are clobbering us on the airwaves in nearly every single battleground state -- we've got to make sure our message can get through, too.

Where our budget stands at midnight tomorrow will determine where we can put more staff, how we can plan for get-out-the-vote operations, and how strong this campaign will truly be.

The point is, if you were thinking about waiting until we're closer to Election Day, don't. Your donation right now will do a whole lot more today than it will at any point from now until November 6th. Please pitch in $X or more now, and help keep us in the game:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Something I hear a lot from people: Does it really matter when I donate to the campaign? Do you really need it right now?

I always answer: "Yes. Absolutely yes. And can you pitch in $X or more right now?"

Here's why: An organizer hired right now can spend the next three months meeting voters, building neighborhood teams, and putting in a mind-boggling number of hours to help re-elect President Obama.

An organizer hired in mid-October just can't match that -- there isn't enough time.

We're running a truly grassroots campaign, one based on building relationships and putting in the extra work, day in and day out. That kind of effort takes time to grow and succeed -- and paying for it takes a lot of money. That support comes from grassroots donations from people like you.

July 31st isn't just a reporting deadline. It marks the last big wave of organization building for this campaign before we head into the fall. We need to hire hundreds of organizers and open dozens of offices right now -- because September and October will be too late.

That's why your support right now, before tomorrow's deadline, is so important. Please pitch in $X or more today:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

Contributions or gifts to Obama for America are not tax deductible.

11:18 a.m. ET
Surprise!

Obama - Biden --

Yep, me again. Surprise: I'm here to ask you for money.

Here's why: Tomorrow is our biggest fundraising deadline yet, and I wouldn't be doing my job if I didn't ask everyone who is able to make a donation.

We just can't win without supporters like you pitching in what you can, when you can -- we're facing too much special-interest spending on the other side to keep up without everyone doing their part.

Can you donate $X or more before tomorrow night's deadline?

To be frank, we've gotten our behinds handed to us the past two FEC deadlines by Mitt Romney and his crew. I'll refrain from sharing how that really makes me feel.

But that hasn't stopped us from opening more offices, hiring more field organizers, and reaching out to more voters. Ultimately, that's what's going to deliver us a win in November -- and that's all thanks to the 2.4 million grassroots donors like you who are building this campaign.

It might sound crass, but ramping up our ground game to the level it needs to be across the country takes cash -- a whole lot of it.

You know what to do. Chip in if you can, before tomorrow at midnight:

[url]

99 days left. Here we go.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Democratic Congressional Campaign Committee
5:07 a.m. ET
disaster



The last thing we want is the Republican Party -- a party that's been hijacked by an extremist fringe -- to win the White House and tighten its grip on Congress.

That would spell disaster for our economy and our environment.

That's why I'm helping the DCCC raise the $X million they need to have on hand by  tomorrow's midnight fundraising deadline. This deadline is so important that a group of Democrats have agreed to match your contribution 2-to-1, tripling your impact.

24 HOURS TO GO: Donate $X or more to elect a strong Democratic majority for President Obama Karl Rove and the ultra-conservative Koch brothers are pouring millions of dollars into this campaign. Democrats are depending on the individual support we get from people like you.

I am fully committed to doing everything I can to make sure we win a Democratic Majority to partner with President Obama. I hope I can count on you. Please join me.

[url]

Al Gore

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | To unsubscribe, click here: [url] Change or update your email address and contact information by clicking here.



The last thing we want is the Republican Party -- a party that’s been hijacked by an extremist fringe -- to win the White House and tighten its grip on Congress.

That would spell disaster for our economy and our environment.

That’s why I’m helping the DCCC raise the $X million they need to have on hand by tomorrow’s midnight fundraising deadline. This deadline is so important that a group of Democrats have agreed to match your contribution 2-to-1, tripling your impact.

24 HOURS TO GO: Donate $X or more to elect a strong Democratic majority for President Obama

The 2012 elections offer our country a clear choice: the Democratic Party’s vision of a growing middle class or the Republicans’ vision of more tax cuts for the wealthy, more taxpayer subsidies for Big Oil and Dirty Coal, and more misinformation about the unfolding disaster of global warming.

Karl Rove and the ultra-conservative Koch brothers are pouring millions of dollars into this campaign. Democrats are depending on the individual support we get from people like you.

I am fully committed to doing everything I can to make sure we win a Democratic Majority to partner with President Obama. I hope I can count on you. Please join me.

[url]

Al Gore

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | To unsubscribe, click here: [url] Change or update your email address and contact information by clicking here.

___________________________________

--
 
 The last thing we want is the Republican Party -- a party that's been hijacked by an extremist fringe -- to win the White House and tighten its grip on Congress.
 
 That would spell disaster for our economy and our environment.
 
 Karl Rove and the ultra-conservative Koch brothers are pouring millions of dollars into this campaign. Democrats are depending on the individual support we get from people like you.
 
 24 HOURS TO GO: Donate $X or more to elect a strong Democratic majority for President Obama

7:25 a.m. ET
hammered



Here's a little secret about elections: we're already pretty darn sure how 96% of the population will vote.

It all comes down to those last few undecided voters -- and they're getting hammered with negative ads distorting President Obama's record.

So here's the plan: we're going to call out their lies, expose the Republicans' plans to sell out the middle class, re-elect President Obama, and back him up with a Democratic majority.

Does that sound good? Well then we need you with us. The biggest fundraising deadline yet hits in 24 hours.

Please donate $X or more to back up President Obama with a Democratic majority -- your donation will be triple-matched if you get it in today

To the finish line,

Paul

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | To unsubscribe, click here: [url] . Change or update your email address and contact information by clicking here .

7:34 p.m. ET
BREAKING: Clinton announcement

NY TIMES: Bill Clinton to Have Leading Role at Party's Convention

Former President Bill Clinton is set to play a central part in the Democratic convention, aides said, and will formally place President Obama's name into nomination by delivering a prime-time speech designed to present a forceful economic argument for why Mr. Obama deserves to win a second term.

This is going to be good.

President Clinton on Wednesday. President Obama on Thursday. You don't want to pass up this opportunity.

There's just one more day left to get your chance to be there: Chip in $X or more and you will be automatically entered to win a trip for you and a guest to the Democratic National Convention [url]

We'll cover hotel and airfare. All you have to do is choose who you'll bring along.

Don't pass this up: [url]

Ryan

Ryan Jham DCCC Rapid Response Director

Sweepstakes Rules and Restrictions [url] No purchase, payment, or contribution necessary to enter or win. Void where prohibited. Click here [url] to enter without contributing. Sweepstakes Information: You may enter by contributing. Alternatively, you may enter without making a contribution by clicking here [url] and following the directions to enter. Entries must be received by 11:59 p.m. EDT on July 31st, 2012. Sweepstakes only open to citizens of the U.S. and lawful permanent U.S. residents who are residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Prize consists of the following prize package: Transportation for two to Charlotte, NC and four nights of hotel accommodations for two approximate retail value $X . Winner's guest must be 18 or older or of majority under applicable law and meet other requirements as described in the Official Rules. Odds of winning depend on number of eligible entries received. Promotion is subject to Official Rules. Click here [url] for full Official Rules and details. Sponsor: Democratic Congressional Campaign Committee.

This message was emailed to: unsubscribe from this email list, please paste this URL into your browser: [url]

Paid for by the Democratic Congressional Campaign Committee. 430 South Capitol Street, S.E. Washington, D.C. 20003 202 863-1500 [url] Not authorized by any candidate or candidate's committee.

Democratic National Committee
6:41 a.m. ET
Here's how it is:

Democrats --

I'm not interested in the money race, so I'm just going to tell you how it is.

Our strength heading into November is going to be determined in large part by how much money we raise now. That's why the fundraising deadline tomorrow at midnight is so important.

We can't afford to lose -- the stakes are just too high.

Can you stand the thought of a president who would take away guaranteed health coverage from people with pre-existing conditions, would be "delighted" to sign a bill banning all abortions, and would raise taxes on the middle class while lowering taxes for millionaires and billionaires?

Me neither.

Donate $X or whatever you can right now to make sure we can keep Mitt Romney and other Republicans out of office:

[url]

Thanks,

Jeffrey

Jeffrey Lerner Political Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

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Democratic Senatorial Campaign Committee
9:58 a.m. ET
Morning update

An update from my morning strategy meeting: we're 99 days until the election, but if we don't raise another $X in the next 24 hours, the threat of a Romney administration and GOP Senate takeover will become very real. Could you help with $X right now? The FEC closes our books tomorrow at midnight and I really need your help. -Sen. Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

2:43 p.m. ET
I've got to talk with you

URGENT: FEC deadline 24 hours away

If you're hoping that Democrats win the Senate, I've got to talk straight with you: Hope isn't enough anymore. Swing State Polling Update, 7/30/2012 Elizabeth Warren D 40 Scott Brown R 38 MassINC, 7/22 Sherrod Brown D 46 Josh Mandel R 42 Rasmussen, 7/18 The election is just 99 days away, and if we wait any longer to act, we could lose the Senate. The FEC deadline is in 24 hours and we're $X away from our goal--can you contribute $X?

Sherrod Brown's lead is practically gone after getting outspent 3-to-1. Elizabeth Warren's words are being twisted and distorted, and now she's in a dead heat.

Republicans are stooping to the lowest lows to win. They're using dirty voter suppression tactics and distorting the records of progressives, and it's working.

We've got a choice. We can hope for the best and watch Republicans take over government. Or we can fight for progressives like Elizabeth Warren and Sherrod Brown.

Here's the link: [url]

Donna

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.