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Reverse-Engineering the 2012 Campaign

Emails Sent on Aug. 2, 2012

Obama for America
9:36 p.m. ET
Got an iPhone?



Got an iPhone? If you do, supporting this campaign just got a whole lot more fun.

This week we're rolling out the new Obama 2012 iPhone app, designed to help you get involved, stay in the know, and bring others into the fold -- it's the one app every Obama supporter should have.

Download the app here for free, and take a look around:

[url]

This app is an extension of the type of grassroots organizing this campaign has always been about, where everyone has a seat at the table and anyone can make a difference. All you need is your phone -- here's what you get:

-- Info: All the facts and news you need at your fingertips -- everything from how the President's policies have had an impact on your state to where to register to vote -- all easily shareable through Facebook, Twitter, email, and SMS.

-- Events: Trying to catch the President or First Lady at a campaign rally? You'll be in the know when they're coming to town. You can also find grassroots events near you, so you can meet up with other supporters and get to work for the campaign right away.

-- Action: When you're hitting the doors, the app helps you canvass your community, providing information to share with voters and ways to record their feedback as you go.

It's a must-have -- so head over to the app store to download it today:

[url]

Let's go.

Dave

David Sebag Director, Digital Products Obama for America

P.S. -- Speaking of iPhones: We have Obama for America iPhone cases in the 2012 store. They're pretty cool, and right now, you can get yours for $X off. Just be sure to enter this coupon code at checkout: IPHONE

[url]

- PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

9:52 a.m. ET
Say you're with me



I have one question for you:

If you're with me in this election, will you say it right now?

Every day I'm reminded of how much more there is to do, and how hard we have to fight if we want to finish the job we started four years ago.

The other side will have more money. They'll have more of the powerful interests and outside groups supporting them in this race.

We do this differently, just like we have from the beginning -- relying on millions of Americans who are stepping up to play a role.

This is my last campaign, and I intend to fight as hard as it takes.

But I can't do this alone.

Let me know you're with me:

[url]

Thank you,

Barack

12:25 p.m. ET
Saturday: Celebrate the President's birthday in Portland

Obama - Biden --

President Obama's 51st birthday is coming up this Saturday, August 4th.

To celebrate, people in Illinois are coming together to connect with friends and neighbors and talk about the kind of progress we want to see this country make over the next four years. You should come out to the party in Chicago on Saturday.

With less than 100 days left, we're running out of time to get people in Illinois and across the country engaged around this election and ready to vote this fall -- and that starts with getting to know the other volunteers and organizers where you live.

Can you join the party during the President's birthday weekend? Here's all the info:

What : Party for President Obama's birthday weekend

Where : Obama for America - Illinois office in Chicago 218 S. Wabash Avenue, 5th floor Chicago, IL 60604

When : Saturday, August 4th 4:00 p.m. to 6:00 p.m.

RSVP now

Check out all the events near you this weekend.

The President is a big believer in talking one on one with our neighbors, family, and friends to bring them into the political process. There's no better way to mark his birthday than by getting involved this weekend.

At the party in Chicago, you'll have a chance to get more deeply connected to the organizing that's happening where you live, and play an important part in it.

So RSVP now:

[url]

Thanks

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- If you haven't signed the President's birthday card yet, you should do that, too.



Paid for by Obama for America

Obama - Biden Robert --

President Obama's 51st birthday is coming up this Saturday, August 4th.

This weekend, Oregonians are coming together at birthday celebrations to connect with friends and neighbors and talk about the kind of progress we want to see this country make over the next four years. You should come out to the party in Portland this Saturday.

With 96 days left, we're running out of time to get Oregonians engaged in this election and ready to vote this fall. That effort starts with getting to know the other volunteers and organizers in your neighborhood.

Can you join the celebration in Portland during the President's birthday weekend? Here's all the info:

What: Celebration for President Obama's birthday

Where: 4034 SW Pomona St. Portland, OR 97219

When: Saturday, August 4th 3:30 pm

RSVP now

Or find other events near you.

family, and friends to bring them into the political process. There's no better way to mark his birthday than by getting involved this weekend.

At the celebration in Portland, you'll have a chance to get more deeply connected to the organizing that's happening where you live, and play an important part in it.

So RSVP now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- If you haven't signed the President's birthday card yet, you should do that, too.

Paid for by Obama for America



President Obama's 51st birthday is coming up this Saturday, August 4th.

To celebrate, Arizonans are coming together to go door to door to reach out to people one on one about this election. You should come out to the events in Phoenix on Saturday.

It's going to be a day of action -- getting Arizonans and other people across the country ready to vote this fall.

Can you help organize during the President's birthday in West Phoenix or South Mountain? Here's all the info:

What: Canvass for President Obama's birthday

Where: OFA-AZ West Phoenix office 6544 W. Thomas Road, Suite 19 Phoenix, AZ 85033

When: Saturday, August 4th 9:00 a.m. to 12:00 p.m.

RSVP here

Meet at: Esteban Park 3345 E. Roeser Road Phoenix, AZ 85040

When: Saturday, August 4th 9:30 a.m. to 11:30 a.m.

RSVP here

The President is a big believer in talking one on one with our neighbors, family, and friends to bring them into the political process.

There's no better way to mark his birthday than by getting involved in the day of action.

So RSVP now for a canvass in Phoenix on Saturday -- and come pitch in:

[url]

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- If you haven't signed the President's birthday card yet, you should do that, too.



President Obama's 51st birthday is coming up this Saturday, August 4th.

This weekend, Nevadans are coming together at birthday celebrations, to connect with friends and neighbors to talk about the kind of progress we want to see this country make over the next four years. You should come out to the party in Las Vegas this Saturday.

With 96 days left, we're running out of time to get Nevadans engaged around this election and ready to vote this fall. That effort starts with getting to know the other volunteers and organizers in your neighborhood.

Can you join the celebration in Las Vegas during the President's birthday weekend?

Here's all the info:

What: Celebration for President Obama's birthday

Where: 1050 East Cactus Avenue Las Vegas, NV 89183

When: Saturday, August 4th 6:00 pm

Or find other events near you.

The President is a big believer in talking one on one with our neighbors, family, and friends to bring them into the political process. There's no better way to mark his birthday than by getting involved this weekend.

At the celebration in Las Vegas, you'll have a chance to get more deeply connected to the organizing that's happening where you live, and play an important part in it.

So RSVP now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- If you haven't signed the President's birthday card yet, you should do that, too.

Obama - Biden Thomas --

President Obama's 51st birthday is coming up this Saturday, August 4th.

To celebrate, folks in Ohio are coming together for canvasses, phone banks, and to reach out to voters one on one about this election. You should come out to the event in Columbus on Saturday.

It's going to be a day of action -- getting our neighbors ready to vote this fall.

Can you help organize on the President's birthday? Here's all the info:

What: Organize for the President's birthday in Columbus

Where: 239 Crestview Rd. Columbus, OH 43202

When: Saturday, August 4th Shifts start at 9:30 am

RSVP now

You can also check out all the events near you.

The President is a big believer in talking one on one with our neighbors, family, and friends to bring them into the political process.

There's no better way to mark his birthday than by getting involved in the day of action.

So RSVP now for the event in Columbus on Saturday -- and come pitch in:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- If you haven't signed the President's birthday card yet, you should do that, too.



Paid for by Obama for America

Obama - Biden

President Obama's 51st birthday is coming up this Saturday, August 4th.

To celebrate, folks in New Jersey are coming together for canvasses, phone banks, and to reach out to voters one on one about this election. You should come out to the event in Cherry Hill on Saturday.

It's going to be a day of action -- getting our neighbors ready to vote this fall.

Can you help organize on the President's birthday? Here's all the info:

What: Day of action in Cherry Hill

Meet at: 2240 Route 70 West Cherry Hill, NJ 08002

When: Saturday, August 4th Shifts start at 11:00 am

RSVP now

You can also check out all the events near you.

The President is a big believer in talking one on one with our neighbors, family, and friends to bring them into the political process.

There's no better way to mark his birthday than by getting involved in the day of action.

So RSVP now for the event in Cherry Hill on Saturday -- and come pitch in:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- If you haven't signed the President's birthday card yet, you should do that, too.

Paid for by Obama for America

Obama - Biden --

President Obama's 51st birthday is coming up this Saturday, August 4th.

To celebrate, New Yorkers are taking a trip to Pennsylvania to register voters and reach out to people there one on one about this election. You should join up.

It's going to be a day of action -- getting Pennsylvanians and other people across the country ready to vote this fall.

Can you help organize in Pennsylvania for the President's birthday?

Here's where to meet up:

What: Trip to Pennsylvania for President Obama's birthday

Meet at: Brooklyn, NY 11231

When: Saturday, August 4th 12:00 pm

RSVP now

You can also check out all the events near you.

The President is a big believer in talking one on one with our neighbors, family, and friends to bring them into the political process.

There's no better way to mark his birthday than by getting involved in the day of action.

So RSVP now for the trip to Pennsylvania -- and come pitch in:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- If you haven't signed the President's birthday card yet, you should do that, too.

Paid for by Obama for America

Obama - Biden --

President Obama's 51st birthday is coming up this Saturday, August 4th.

To celebrate, folks in Massachusetts are coming together at house parties, to connect with friends and neighbors and talk about the kind of progress we want to see this country make over the next four years. You should come out to the party in Watertown on Saturday.

With less than 100 days to go, we're running out of time to get voters in Massachusetts engaged in this election and ready to vote this fall -- and that starts with getting to know the other volunteers and organizers where you live.

Can you join the house party during the President's birthday weekend? Here's all the info:

What: House party for President Obama's birthday

Where: 126 Main Street Watertown, MA 02472

When: Saturday, August 4th 10:00 am

RSVP now

You can also check out all the events near you.

The President is a big believer in talking one on one with our neighbors, family, and friends to bring them into the political process. There's no better way to mark his birthday than by getting involved this weekend.

At the house party in Watertown on Saturday, you'll have a chance to get more deeply connected to the organizing that's happening where you live, and play an important part in it.

So RSVP now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- If you haven't signed the President's birthday card yet, you should do that, too.



Paid for by Obama for America



President Obama's 51st birthday is coming up this Saturday, August 4th.

This weekend, Nevadans are coming together at birthday celebrations, to connect with friends and neighbors to talk about the kind of progress we want to see this country make over the next four years. You should come out to the party in Reno this Saturday.

With 96 days left, we're running out of time to get Nevadans engaged around this election and ready to vote this fall. That effort starts with getting to know the other volunteers and organizers in your neighborhood.

Can you join the celebration in Reno during the President's birthday weekend?

Here's all the info:

What: Celebration for President Obama's birthday

Where: 1205 South Meadows Parkway apt P1111 Reno, NV 89521

When: Saturday, August 4th 12:00 pm

Or find other events near you.

The President is a big believer in talking one on one with our neighbors, family, and friends to bring them into the political process. There's no better way to mark his birthday than by getting involved this weekend.

At the celebration in Reno, you'll have a chance to get more deeply connected to the organizing that's happening where you live, and play an important part in it.

So RSVP now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- If you haven't signed the President's birthday card yet, you should do that, too.

Obama - Biden --

President Obama's 51st birthday is coming up this Saturday, August 4th.

To celebrate, folks in Massachusetts are coming together at house parties, to connect with friends and neighbors and talk about the kind of progress we want to see this country make over the next four years. You should come out to the party in Medford on Saturday.

With less than 100 days to go, we're running out of time to get voters in Massachusetts engaged in this election and ready to vote this fall -- and that starts with getting to know the other volunteers and organizers where you live.

Can you join the house party during the President's birthday weekend? Here's all the info:

What: House party for President Obama's birthday

Where: 10 Boston Ave. Medford, MA 02155

When: Saturday, August 4th 4:00 pm

RSVP now

You can also check out all the events near you.

The President is a big believer in talking one on one with our neighbors, family, and friends to bring them into the political process. There's no better way to mark his birthday than by getting involved this weekend.

At the house party in Medford on Saturday, you'll have a chance to get more deeply connected to the organizing that's happening where you live, and play an important part in it.

So RSVP now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- If you haven't signed the President's birthday card yet, you should do that, too.



Paid for by Obama for America

7:08 p.m. ET
This is why I keep asking



My friends who don't work in politics think that my job is as easy as sending an email that says "Give us your money, please."

Hey, if that's all you need to hear... Chip in $X or more today:

[url]

But I think you should know why I keep asking. We've been outraised by Mitt Romney and the Republicans for two months running.

Thanks to your support, we're keeping it close.

But running the ground game we need to win costs money. That's the operations side of it: We've got organizers to hire, offices to keep open, and phone bills to pay. Right now, Romney and his allies are clobbering us on the airwaves in nearly every single battleground state -- we've got to make sure our message can get through, too.

Where our budget stands today will determine where we can put more staff, how we can plan for get-out-the-vote operations, and how strong this campaign will truly be.

The point is, if you were thinking about waiting until we're closer to Election Day, don't. Your donation right now will do a whole lot more today than it will at any point from now until November 6th. Please pitch in $X or more now, and help keep us in the game:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Romney for President
2:07 p.m. ET
Counting down

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

[url]

[url]

The big announcement is coming, and sometime soon we'll all know who Mitt chooses for his VP. Don't miss your chance at meeting America's Comeback Team in person.

There's only one day left to enter. Donate $X now for your chance to win: [url] www.mittromney.com/donate/vp.

[url]

Thanks and good luck!

Abe Adams Deputy Digital Director Romney for President

[url] [url]









NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, [url] click here . To enter without making a contribution, [url] click here . Void where prohibited. The Promotion begins on Monday, July 30, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, August 3, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, August 3, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114.



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