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Message Machine

Reverse-Engineering the 2012 Campaign

Emails Sent on Aug. 4, 2012

Obama for America
9:11 a.m. ET
Barack's birthday card



It's a certain someone's birthday. Sign Barack's card today:

[url]

And ask a friend to join you!

Michelle

--------------------------------------------------------------------- Paid for by Obama for America



Today is Barack's 51st birthday, and the girls and I are pulling together his birthday card.

Last call for names: Want to sign it?

[url]

This election's only going to get tougher, so I know it would mean a lot to Barack to know he has your support on his birthday.

Michelle

--------------------------------------------------------------------- Paid for by Obama for America



It's Barack's birthday today -- join Michelle and wish him a happy one. Just click here to automatically sign his card now:

[url]

And ask a friend to do the same by forwarding this email.

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America



Michelle has a card going around for Barack's birthday today. Just click below to automatically add your name now:

[url]

And pass it on to a friend.

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Romney for President
8:53 p.m. ET
By midnight tonight

To view this email as a web page, go here.

The big VP announcement is coming soon and the buzz here at campaign headquarters is exciting.

Although we don't know who Mitt's choice for VP is yet, I can tell you that you only have until midnight tonight to enter this week's contest for your chance to meet them both in person.

Enter by midnight tonight for your chance to meet America's Comeback Team: [url]

This is an exciting moment in this campaign, and a crucial moment for America. Don't miss your chance to be part of it.

Matt Rhoades Campaign Manager Romney for President

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, July 30, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, August 3, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, August 3, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114.

Democratic Senatorial Campaign Committee
11:20 a.m. ET
Big birthday



Today is President Obama's birthday! Wish him a happy 51st right here: [url]

After extending health coverage to 30 million Americans, endorsing marriage equality, and cutting middle class taxes, President Obama deserves some cake.

Let's give him 50,000 birthday wishes. Sign his birthday card and we'll pass your message along.

I know he'll love it.

Sen. Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.