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Reverse-Engineering the 2012 Campaign

Emails Sent on Aug. 5, 2012

Obama for America
10:41 a.m. ET
Get our brand-new car magnet



If you donate $X or more, we'll send you a Vote Obama car magnet to thank you for your support:

[url]

Thanks again,

Obama for America

--------------------------------------------------------------------- PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Obama - Biden --

This just in: You can now order your New Yorkers for Obama shirt -- tailored just for you.

Pick your state, pick your size, and pick your color. Then we'll print you a customized shirt and send it right to you with free shipping! .

If you've been considering picking up some gear at the Obama Store , there's no time like the present.

Customize your state tee.

[url]

Obama Store 2012

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

6:09 p.m. ET
For the little guy



Will you step up and give today? Do it for the little guy.

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden David

Will you step up and give today? Do it for the little guy.

Do it for the little guy

[url]

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Romney for President
9:51 p.m. ET
Jobs Plan Bumper Sticker

To view this email as a web page, go here.

The jobs numbers came out recently -- and the unemployment rate has jumped to 8.3 percent. President Obama may be convinced that the private sector is "doing fine" -- but obviously his policies have failed to move the economy "forward."

This week, Governor Romney launched his Plan for a Stronger Middle Class that will bring more jobs and more take-home pay to millions of Americans.

Show your support for his plan by purchasing a Romney Jobs Plan Bumper Sticker.

Get your Jobs Plan Bumper Sticker today -- donate $X.50

Zac Moffatt Digital Director Romney for President [url]

6:48 p.m. ET
Israel, our ally

To view this email as a web page, go here.

It was a deeply moving experience to be in Jerusalem, the capital of Israel, last week.

You can't get much closer to the ideals and convictions of the United States than you do in Israel. We're part of the great fellowship of democracies. We speak the same language of freedom and justice and believe in the right of every person to live in peace.

The story of how America -- a nation still so new to the world by the standards of this ancient region -- rose up to become the dear friend of the people of Israel is among the finest and most hopeful in our nation's history. Israel and America are in many respects reflections of one another, and I am happy America has such a great friend and ally.

Check out my new video on Israel, our ally: [url]

Mitt Romney