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Reverse-Engineering the 2012 Campaign

Emails Sent on Aug. 7, 2012

Obama for America
9:36 a.m. ET
I can't believe I'm typing this



I'm so jealous of you that I can barely write the rest of this email.

Imagine shooting hoops with Carmelo Anthony, Patrick Ewing, Sheryl Swoopes, Kyrie Irving, and Alonzo Mourning. Oh, and President Obama and Michael Jordan will be there, too.

Now stop dreaming and make it happen. You and a guest of your choice could join President Obama and some of the greatest basketball stars for a special night at the Obama Classic.

Pitch in $X and you'll be automatically entered for a chance to win:

[url]

Hit the court with Patrick Ewing and Melo? Trade stories with the President? This is the kind of stuff your kids will tell their kids, and no one will believe it until you show them a photo.

Don't worry if suiting up with hoops stars isn't your thing.

I know you've got a kid or a friend who would love nothing more than to play with their heroes while you cheer them on from a courtside seat.

If you've been waiting for the right moment to chip in and support the President, it's time to get off the bench.

Donate $X to automatically get your name in the hat:

[url]

Even though I'm jealous, I hope you win.

Marlon

Marlon Marshall Deputy National Field Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 10th, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



On August 22nd, President Obama is getting together with some of his basketball heroes: Michael Jordan, Carmelo Anthony, Sheryl Swoopes, Alonzo Mourning, and Patrick Ewing, just to name a few.

Wait, did, you catch that? MICHAEL JORDAN.

The President wants to share this dream moment with some of his grassroots supporters. You could be there.

And even if basketball's not your thing, you probably have a friend or loved one who's got enough game for the both of you.

Just give $X or whatever you can today, and you'll be automatically entered for the chance for you and a guest to join them for dinner, and on the court, at the Obama Classic. [url]

Just think about that kid or friend who'd love nothing more than to shoot hoops with some of these stars, while you cheer them on from a courtside seat.

Step up and take your shot at making the team with President Obama and some of basketball's greatest legends:

[url] [url]

Good luck,

Clo

Clo Ewing Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 10th, 2012. You may enter by contributing to Obama for America here [url] , or click here [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. cit izens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.

Democratic National Committee
8:38 a.m. ET
The gap is closing

Democrats --

The Romney camp just announced that they raised $X million in July, and while they beat the $X million we raised, I want to be the first to tell you:

Democrats came through, and we are starting to close the fundraising gap between us and them.

It's a tough fight -- but $X and $X at a time, we are continuing to prove that grassroots donations from everyday folks can go toe to toe with Romney's deep-pocketed, corporate donors any day, any time.

I couldn't be prouder of what we've done. But we're not there yet -- because we did, in fact, get beat again.

I want every single Democrat out there to be able to say at the end of this election that we did everything we could to help re-elect President Obama and help Democrats win.

It starts with you -- right now.

Please make a donation of $X or whatever you can give to help keep closing the gap between us and them:

[url]

We can do this.

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

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Democrats

What's worse than being outraised in a critical election year?

Knowing we could have done something about it and didn't.

So, with that in mind, I've got some news:

Romney's campaign released their July fundraising numbers. We got beat again, but the gap is closing. That's right, our grassroots donations up against their deep-pocketed donors -- and we're without a doubt starting to gain. This is proof that, if we keep our eye on the ball, we can continue to close the fundraising gap, and give Democrats what it will take to win in November.

Donate $X or more today to keep closing the gap:

[url]

Thanks -- we can do this.

Brad

Brad Woodhouse Communications Director Democratic National Committee

P.S. -- Romney and the RNC outraised us by $X million in July, and $X million in June. Your $X donation will help close the gap.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

Democratic Senatorial Campaign Committee
12:16 p.m. ET
[name]atest



We just got news that Mitt Romney outraised President Obama for the third straight month:

OBAMA V. ROMNEY FUNDRAISING MAY Obama - $X million Romney - $X million JUNE Obama - $X million Romney - $X million JULY Obama - $X million Romney - $X million With polls tied, this fundraising gap means that swing state attacks twisting President Obama's record will go unanswered. Democrats can't rely on endless million dollar checks — if we don't want President Romney overseeing a Republican House and Senate, it's on all of us to stop him now.

Can you give $X? How we respond to these fundraising numbers in the next 24 hours is absolutely critical.

Take a second and imagine how you'd feel if the Romney administration controlled the White House, Senate, and House, and you could have stopped them.

Here's the link: [url]

Thanks for fighting, Sen. Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Romney for President
1:12 p.m. ET
America’s Comeback Team

To view this email as a web page, go here.

Enter today for your chance to...

MeetMitt

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, August 6, 2012 at 12:01am Eastern Daylight Time and ends on Friday, August 10, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, August 10, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114.

[url] Victory_Disclaimer

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Mitt

I can't wait to find out who Dad will choose as his running mate. Even I haven't been able to get so much as a hint out of him. You'd think I'd have a little bit of "pull" being his youngest and favorite son -- sorry Tagg, it's true -- but no luck!

I'm excited to meet the leader who will help get our country back on track.

In just a few days, one lucky supporter will win the remarkable opportunity to meet Dad and his VP pick in person. Don't miss out!

Enter now at: [url]

Time is running out for you to enter to win your chance to personally meet America's Comeback Team.

It's history in the making -- and this could be your chance to be part of it!

Thanks and good luck!

Craig Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, August 6, 2012 at 12:01am Eastern Daylight Time and ends on Friday, August 10, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, August 10, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114. Victory_Disclaimer