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Reverse-Engineering the 2012 Campaign

Emails Sent on Aug. 10, 2012

Obama for America
11:02 p.m. ET
Defend our president



We're not just getting outraised -- we're also getting outspent. Mitt Romney and his allies are flooding the airwaves in battleground states with negative ads trashing President Obama. Donate to help fight back and defend our president:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

11:02 a.m. ET
Michael Jordan



When Michael Jordan wrote a check to my campaign for U.S. Senate in 2004, I wasn't sure whether I should cash it or frame it.

Now Michael Jordan is taking his support to the next level. If you chip in $X or whatever you can today, you'll be automatically entered for a chance to meet both of us at an event later this month in New York City.

You're invited to bring a guest -- so if basketball isn't your game, I encourage you to bring someone in your life who might enjoy meeting Michael and me over dinner, and maybe even shooting some hoops with some of the other basketball stars, past and present.

Now, I don't know if I'll want to sprint up and down the court that night, but I'm always up to launch a few jump shots. If you join me, don't be surprised if I challenge you or your guest to play.

Tonight is the deadline to throw your name in -- and, today only, every entry counts for two. Make a donation, and you'll be automatically entered:

[url]

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 10th, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Romney for President
6:03 a.m. ET
Don’t miss this

To view this email as a web page, go here.

Mitt [url]

17 days to convention, 88 days to the election, thousands of energized campaign volunteers, four lucky winners so far, one more to be chosen this week. So if you want to have a chance to join those four lucky winners at this once in a lifetime opportunity, be sure to enter before midnight tonight -- there are just a few hours left before entries close!

Click the link to donate and be automatically entered for your chance to meet America's Comeback Team

Meet the VP Meet the VP Meet the VP Meet the VP

Thanks and best of luck,

Zac Moffatt Digital Director Romney for President, Inc. [url]

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, August 6, 2012 at 12:01am Eastern Daylight Time and ends on Friday, August 10, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, August 10, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114.

[url] Victory_Disclaimer

Democratic Congressional Campaign Committee
12:34 p.m. ET
bring a friend

Great news!
 
 We're giving away another trip to the Democratic Convention to see Barack Obama accept the nomination for President.
 
 Donate $X or more today to be automatically entered to win a trip for two to the 2012 Democratic Convention -- airfare and hotel included!

Great news!

We're giving away another trip to the Democratic Convention to see Barack Obama accept the nomination for President.

Donate $X or more today to be automatically entered to win a trip for two to the 2012 Democratic Convention - airfare and hotel included! [url]

I just got off the phone with our first winner, Shirley, and she's absolutely ecstatic to go to Charlotte with her daughter. You could be next.

Enter today: [url]

Brandon

Brandon English DCCC Digital Director

Sweepstakes Rules and Restrictions [url] No purchase, payment, or contribution necessary to enter or win. Void where prohibited. Click here [url] to enter without contributing. Sweepstakes Information: You may enter by contributing. Alternatively, you may enter without making a contribution by clicking here [url] and following the directions to enter. Entries must be received by 11:59 p.m. EDT on August 15th, 2012. Sweepstakes only open to citizens of the U.S. and lawful permanent U.S. residents who are residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Prize consists of the following prize package: Transportation for two to Charlotte, NC and four nights of hotel accommodations for two approximate retail value $X . Winner's guest must be 18 or older or of majority under applicable law and meet other requirements as described in the Official Rules. Odds of winning depend on number of eligible entries received. Promotion is subject to Official Rules. Click here [url] for full Official Rules and details. Sponsor: Democratic Congressional Campaign Committee.

This message was emailed to: unsubscribe from this email list, please paste this URL into your browser: [url]

Paid for by the Democratic Congressional Campaign Committee. 430 South Capitol Street, S.E. Washington, D.C. 20003 202 863-1500 [url] Not authorized by any candidate or candidate's committee.

Democratic National Committee
4:34 p.m. ET
Michael Jordan



When Michael Jordan wrote a check to my campaign for U.S. Senate in 2004, I wasn't sure whether I should cash it or frame it.

Now Michael Jordan is taking his support to the next level. If you chip in $X or whatever you can today, you'll be automatically entered for a chance to meet both of us at an event later this month in New York City.

You're invited to bring a guest -- so if basketball isn't your game, I encourage you to bring someone in your life who might enjoy meeting Michael and me over dinner, and maybe even shooting some hoops with some of the other basketball stars, past and present.

Now, I don't know if I'll want to sprint up and down the court that night, but I'm always up to launch a few jump shots. If you join me, don't be surprised if I challenge you or your guest to play.

Tonight is the deadline to throw your name in -- and, today only, every entry counts for two. Make a donation, and you'll be automatically entered:

[url]

Thanks,

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 10th, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.