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Reverse-Engineering the 2012 Campaign

Emails Sent on Aug. 11, 2012

Romney for President
3:42 a.m. ET
Paul Ryan

To view this email as a web page, go here.

Paul Ryan is a strong conservative leader, and I am proud to have him as my running mate.

He is widely respected for his leadership skills and his intellect, and for his ability to tackle serious issues.

Together, we understand that a limited government and fiscal responsibility will unleash prosperity for all Americans.

Donate $X today to help restore America's greatness and build a stronger middle class.

Mitt Romney

[url] Victory_Disclaimer

7:54 a.m. ET
Romney-Ryan Bumper Sticker

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What an exciting day! Mitt and I are so thrilled to have Paul Ryan and his wonderful family join America's Comeback Team.

I hope you will display your support for the Romney-Ryan ticket with this bumper sticker. Let your friends and neighbors know that you support the team that will take back America.

Romney-Ryan Bumper Sticker

Like Mitt said, today is a great day in America, and there are better days ahead. Together, we will ensure a better America for our children and grandchildren.

[url]

Thank you for your support,

Ann Romney

[url] Victory_Disclaimer

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

What an exciting day! Mitt and I are so thrilled to have Paul Ryan and his wonderful family join America's Comeback Team. I hope you will display your support for the Romney-Ryan ticket with this bumper sticker. Let your friends and neighbors know that you support the team that will take back America.

[url] Like Mitt said, today is a great day in America, and there are better days ahead. Together, we will ensure a better America for our children and grandchildren.

[url] [url] Thank you for your support, Ann Romney

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Obama for America
9:24 a.m. ET
Paul Ryan



Paul Ryan will be Mitt Romney's running mate.

What you need to know right now: This election is about values, and today Romney doubled down on his commitment to take our country back to the failed policies of the past.

Congressman Paul Ryan is best known as the author of a budget so radical The New York Times called it "the most extreme budget plan passed by a House of Congress in modern times." With Mitt Romney's support, Ryan would end Medicare as we know it and slash the investments we need to keep our economy growing -- all while cutting taxes for those at the very top.

Over the next few days, Romney's campaign and its allies will tell a very different story about Paul Ryan.

Our job is to make sure Americans know the truth about what Romney's choice says about him as a candidate and leader, and to stand with President Obama and Vice President Biden at another major moment in this campaign.

Say you're with them:

[url]

Thanks for all you're doing. More to come.

Messina

Jim Messina Campaign Manager Obama for America

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



This morning, Mitt Romney and Paul Ryan stood on a platform in Norfolk, Virginia, and introduced themselves to the country as "America's Comeback Team."

"Go Back Team" would be more appropriate -- because a Romney-Ryan administration is the definition of a fast track back to the failed, top-down economic policies of the past.

In Ryan, Romney has selected a running mate best known for designing the extreme GOP budget that would end Medicare as we know it, and -- just like Romney's plan -- actually raise taxes on middle-class Americans to pay for an additional $X tax break for millionaires and billionaires. As a leader of the House Republicans and a Tea Party favorite, Congressman Ryan has led the relentless, intensely ideological battle for these kinds of budget-busting policies that punish seniors and the middle class.

Today, Romney doubled down on those policies.

But most Americans don't know Paul Ryan. In the coming days, the other side will spend a lot of time trying to define Romney's choice and what it says about his candidacy -- so we put together a brand-new website on Romney-Ryan with everything you need to know.

Check it out, watch the video, and then show your support for President Obama and Vice President Biden by sharing it with friends and family:

[url]

If their records are any indication of how they'd govern, it's not looking good unless you're a right-wing conservative in the top 5 percent of income-earners and NOT a woman or a worker counting on Medicare in your future .

This isn't a matter of opinion:

-- As an architect of the extreme GOP budget, Ryan will be Romney's biggest advocate for his plan to give more tax breaks to millionaires, paid for by $X in higher taxes on middle-class families with kids.

-- The Ryan plan, which Romney said is "an excellent piece of work, and very much needed," calls for deep cuts in

critical scientific research, and clean energy investments, all to help pay for those tax cuts.

-- Ryan authored the original plan to convert Medicare into a voucher program, costing seniors an additional $X or more each year.

-- Ryan talks tough on balancing the budget, but his own plan would fail to do that for a generation. The burden of balancing any Ryan budget falls squarely on the backs of seniors and middle-class families -- while no one at the top is asked to pay even a dollar more.

-- Both Romney and Ryan are severely conservative, threatening to take us backward on women's issues and civil rights. Ryan cosponsored a bill that would ban common forms of birth control, in vitro fertilization, and abortions even in cases of rape or incest. He voted against the Lilly Ledbetter Fair Pay Act, voted against the repeal of "Don't Ask, Don't Tell," and sponsored a constitutional amendment to ban marriage equality.

On so many issues, Paul Ryan, like Mitt Romney, has taken extreme positions that are out of touch with the values most Americans share.

It's our job, especially in these first few days and weeks, to make sure voters get the facts on his record, and a clear picture as to what a Romney-Ryan administration would look like for regular people, when the slogans fade away and the real policy decisions they'd face as president and vice president are on the table.

Check out the new video and site on Romney-Ryan:

[url]

Thanks for everything.

Big day.

David

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Democratic Congressional Campaign Committee
9:25 a.m. ET
BREAKING: Romney's VP

BREAKING NEWS: Romney just named Paul Ryan as his Vice Presidential nominee THAT Paul Ryan. The architect of the Republican plan to kill Medicare.

But here's the thing: in a poll this week, only 46% of Americans even had an opinion of Ryan 38% had never heard of him . These next hours are critical. We need to contact key voters immediately and make sure they know about the Romney-Ryan plan to put millionaire tax cuts over Medicare for seniors.

Donate $X or whatever you can right now

We might not be able to out-spend Romney and the Koch Brothers but we have to reach every last voter we can. Chip in $X or more to help us back up President Obama with a Democratic majority:

[url]

Thanks,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!



BREAKING NEWS: Romney just named Paul Ryan as his Vice Presidential nominee



when Mitt Romney said that he "isn't concerned about the very poor," he meant it.

Paul Ryan is the architect of the Republican plan to kill Medicare while handing out more tax breaks to millionaires and billionaires.

Together, Romney and Ryan will devastate the middle class if we don't stop them.

Please donate $X or whatever you can to back up President Obama with a Democratic majority:

[url]

Thanks,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

3:12 p.m. ET
the floodgates

POLITICAL WIRE: Romney's pick of Ryan will open the floodgates to new campaign donations from conservatives...

This is a big moment. Mitt Romney is going to raise tens of millions of dollars off of the Paul Ryan VP announcement.

We have to have President Obama's back right now:

David, will you donate $X or whatever you can to support President Obama's agenda?

Ryan's fundraising tour starts immediately. This week alone, he's heading to 5 different big-money fundraisers in the vital swing states of Ohio, Virginia, and Florida.

Don't let them use this moment to beat us. Help us keep pace:

[url]

Thanks,

Kelly

Kelly Ward DCCC Political Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Democratic Senatorial Campaign Committee
10:07 a.m. ET
BREAKING: VP pick



The news just broke: Mitt Romney has announced GOP Congressman Paul Ryan as his running mate.

Ryan is best known for the extreme budget that bears his name -- one that would end Medicare as we know it while giving huge tax breaks to billionaires and corporations. A Romney-Ryan ticket is a frightening prospect for the middle class and anyone who might one day need Medicare or Social Security.

The GOP has their team, and now it's more important than ever that we stand behind ours. Will you sign our petition and stand with President Obama and Vice President Biden?

Sign the petition: [url]

Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

4:23 p.m. ET
Right now



By choosing Paul Ryan as his running mate, Mitt just made the most radical choice possible.

Paul Ryan is the Tea Party's darling and architect of the GOP's plan to destroy Medicare. And while dismantling the nation's social safety net, he will give even more tax breaks to millionaires and billionaires like Mitt Romney.

We need your help to stop them. Right now. Click here to support President Obama and Democrats with a donation of $X today.

We only have 86 days until the election.

You need to act now-- we cannot prevent a GOP takeover of the White House and Senate without you.

Can you donate $X? Here is the link: [url]

Thanks for your help, Harry Reid

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Democratic National Committee
11:09 a.m. ET
Paul Ryan



Paul Ryan will be Mitt Romney's running mate.

What you need to know right now: This election is about values, and today Romney doubled down on his commitment to take our country back to the failed policies of the past.

Congressman Paul Ryan is best known as the author of a budget so radical The New York Times called it "the most extreme budget plan passed by a House of Congress in modern times." With Mitt Romney's support, Ryan would end Medicare as we know it and slash the investments we need to keep our economy growing -- all while cutting taxes for those at the very top.

Over the next few days, Romney's campaign and its allies will tell a very different story about Paul Ryan.

Our job is to make sure Americans know the truth about what Romney's choice says about him as a candidate and leader, and to stand with President Obama and Vice President Biden at another major moment in this campaign.

Say you're with them:

[url]

Thanks for all you're doing. More to come.

Messina

Jim Messina Campaign Manager Obama for America

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

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