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Reverse-Engineering the 2012 Campaign

Emails Sent on Aug. 12, 2012

Romney for President
4:45 a.m. ET
I am thrilled

To view this email as a web page, go here.

I am deeply honored to join Mitt Romney as his running mate -- and I am thrilled to be a part of America's Comeback Team.

I'm looking forward to what lies ahead -- especially meeting supporters like you. One lucky supporter still can win the chance to meet Mitt and me before things really heat up with the Convention.

Enter now until Wednesday: [url]

America is on the wrong track -- but Mitt and I will take the right steps, in the right time, to get us back on the right track! And together, we will unite America and get this done.

Thanks for your support and your excitement -- we are looking forward to meeting and celebrating with supporters like you soon.

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Saturday, August 11, 2012 at 12:01am Eastern Daylight Time and ends on Wednesday, August 15, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Wednesday, August 15, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., PO Box 149757, Boston, MA 02114.

[url] Victory_Disclaimer

7:12 p.m. ET
COURAGEOUS REFORMER

To view this email as a web page, go here.

Throughout his life, Mitt Romney has made great decisions, and choosing Paul Ryan as his running mate is a truly inspired choice. I got to know Paul during my Senate campaign when he endorsed me early on when I was still considered a long shot.

Paul Ryan is a courageous reformer who understands our nation's challenges, has proposed bold policy solutions to solve them, and has shown the courage to stand up to President Obama and other Washington politicians trying to tear him down.

The Romney-Ryan ticket is going to win in November because it offers the American people visionary leadership to recapture the free enterprise spirit that has empowered countless Americans to build businesses from scratch and live the American dream.

I'm excited about the visionary change a Romney-Ryan team will bring to Washington, and I look forward to campaigning with them this fall.

Donate today and send a message to President Obama and his liberal allies that we can't afford four more years of reckless, runaway spending.

Thank you,

Marco Rubio

[url] [url]

Democratic Congressional Campaign Committee
11:00 a.m. ET
drowned out

--

Since Mitt Romney announced Tea Party hero Paul Ryan as his running mate, the Romney campaign has brought in over $X million to defeat President Obama.

We can afford to be out-spent -- but we can't allow ourselves to get completely drowned out in these first days of the newly-minted Romney-Ryan ticket.

Help close the gap: Donate $X or more right now to back up President Obama with a Democratic majority

Ryan

Ryan Jham DCCC Rapid Response Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Obama for America
2:09 p.m. ET
Team Obama-Biden



Are you on Team Obama-Biden?

Make a donation before the clock runs out on November 6th:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

6:14 p.m. ET
Romney's choice



Starting now, we can expect even more wealthy, right-wing ideologues lining up to support the Romney-Ryan ticket.

The people on the other side who are trying to buy this election are putting nasty, deceptive TV ads on the air right this very minute. They're not going away. They're getting worse.

If we don't do what we can to keep this close, right now at this crucial moment, we risk letting the other side run away with it.

If you're thinking about making a donation to the campaign, please don't wait -- donate $X or more today, and let's win this together.

Every single day from now until Election Day matters. At the end of it, we'll all ask ourselves if we did everything we could to make sure that we are able to keep fighting for change.

I know how I want to answer that question. I hope you're with me -- because we're up against the kind of outside spending never seen before in modern politics.

And without people like you, this could get to be a pretty lopsided fight.

November 6th will be here sooner than we think. Donate $X or more today:

[url]

Joe

Contributions or gifts to Obama for America are not tax deductible

6:15 p.m. ET
The Romney-Ryan ticket



This election just became even more urgent.

I'm writing to ask for your support today because the well-funded donors bankrolling the unprecedented spending on the other side this year -- the super PACs, Koch brothers, Karl Roves, and Sheldon Adelsons of this race -- are about to throw the kitchen sink at Barack Obama and Joe Biden from now until November.

They've still got more money, and now they've got a full Republican ticket.

Let's make sure we can hit back and that everyone is clear on the choice in November -- please donate $X or more today.

Barack chose me as his running mate because we agree on where we want this country to go.

If Mitt Romney chose Paul Ryan for the same reason, it should be terrifying to anyone who cares about the middle class.

They want to take us back to top-down economic policies that punish everyone in the middle to pay for tax breaks for millionaires.

People, we have seen this movie before. It didn't work then and it won't work now.

But that's not the story Romney-Ryan are playing on TV in battleground states. They're saying everything but what they actually want to do if they get into power, because they know that an additional $X tax cut for millionaires and billionaires paid for by a tax increase on middle-class families isn't how they're going to win over any voters.

We know the truth, and now we've got 86 days to get it out there. Barack and I need your help with that.

Please donate $X or more now:

[url]

Thanks a lot. Let's go win.

Joe

Contributions or gifts to Obama for America are not tax deductible



Overnight, the stakes in this election got even higher.

You know what I have always said: Don't just tell me what you value. Show me your budget, and I'll tell you what you value.

The Romney-Ryan budget plan is the opposite of what we stand for as a campaign: more tax breaks for millionaires, paid for by working middle-class families.

We must win this election, and it has to be all of us working together for the next 86 days -- please donate $X or more today.

Barack chose me as his running mate because we agree on where we want this country to go. We believe everyone who works hard should have a shot at making it.

Mitt Romney and Paul Ryan share a vision, too. They want to take us back to top-down economic policies that punish hardworking families.

People, we have seen this movie before. It didn't work then and it won't work now.

And let's be clear: This isn't the story the Romney campaign is playing on TV in battleground states. They're throwing everything they've got into attacking Barack and me.

We know the truth, we've got the people on the ground getting it out there, but this election will be here sooner than you think. Barack and I need your help.

Please donate $X or more now:

[url]

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible