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Reverse-Engineering the 2012 Campaign

Emails Sent on Aug. 17, 2012

Democratic National Committee
8:13 p.m. ET
Special opportunity: Be my guest for the convention



Four years ago, Barack stood on a stage at the Democratic National Convention in Denver. He accepted our party's nomination, and then told our country what he intended to do as President.

Let's think for a second about what's happened since then.

Our businesses have added 4.5 million jobs in the last 29 months. The typical middle-class family has saved $X in tax cuts over his first term. We passed historic health care reform. The war in Iraq has ended. It's now easier for women to fight for equal pay for equal work. And gay and lesbian service members can no longer be denied a place in our nation's military because of who they are or who they love.

But we've got to finish what we started. Soon we're gathering for our convention in Charlotte -- and Barack and I would like to meet a few of you there.

Pitch in $X or whatever you can to help build this campaign in these last 82 days -- and you'll be automatically entered to be our personal guest in Charlotte:

[url]

This is a pretty amazing opportunity. The campaign will fly you and a guest to Charlotte and cover your hotel for the three nights you're there. And each night, you'll get some of the best seats in the house to watch the big speeches.

You'll meet Barack, and during his speech on Thursday night, I'd like you to sit with me.

This is going to be an amazing event for our campaign. There is truly only one like it.

So enter for your chance to join us now -- and I hope we'll see you in Charlotte in a few weeks:

[url]

Are you as fired up as I am?

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, [url] or click here, [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules, [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

To unsubscribe from this mailing list, click the link below:

[url]

The Democratic Party -----------------------

Four years ago, I watched Barack Obama accept the Democratic Party's nomination to run for President of the United States at the Democratic convention. I couldn't have been more proud -- of Barack, of my party, and of my country. And okay, I might have cried a little when he spoke. I can't wait to see what happens at the convention this year. I know that there will be great speakers and lots of excited Democrats ready to win in November. But what I think is the neatest part of this is that one lucky person and their guest are going to have the chance to fly out to the convention and meet my good friends, President Barack Obama and First Lady Michelle Obama. Chip in $X or whatever you can today to be automatically entered for the chance to win this once-in-a-lifetime opportunity:

[url] We'll fly you both out to Charlotte and put you up for three days -- and you'll get VIP passes to the convention. And here's the best part: On the night of President Obama's speech, you'll get to sit in the First Lady's section and witness history in the making. This is a once-in-a-lifetime opportunity, but you deserve it. Democrats like you have been doing a lot to help us win in November. But our work is far from over. We know that the only way that Democrats will overcome the record spending on the other side is if we all band together to give our candidates across the country the resources they need to win on Election Day. So donate $X or whatever you can today to help us win in November -- and you'll be automatically entered for a free trip to the convention in Charlotte not to mention the chance to meet the First Lady and the President . I'm excited just thinking about it!

Get your name in the hat today:

[url]

Thanks,

Donna Brazile

P.S. -- Election Day is closer than you think. Donate $X or whatever you can today to help us cross the finish line and you'll be automatically entered to win:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21, 2012. You may enter by contributing to Obama Victory Fund 2012 [url] , or click here to enter without contributing [url] . One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

5:26 p.m. ET
This is critical:



I just got back from Iowa, where we are being outspent 2 to 1 on the air. Voters there mentioned it to me more than once.

We expect Mitt Romney and the Republicans to outspend us.

What I will not abide is getting outspent by a margin that negates all the hard work our volunteers are doing -- talking to voters, knocking on doors, making calls.

We are in control of that outcome, but our time to close the gap is dwindling. After three consecutive months of being significantly outraised, it couldn't be more urgent.

Will you make a donation of $X or more?

[url]

If we win this election, it will be because of what you did.

I don't get to tell you enough how grateful I am.

Thank you,

Barack

P.S. -- In a few weeks, I'll accept our party's nomination for president onstage in Charlotte, North Carolina. I wouldn't be there without you. Any donation you make today automatically enters you and a guest for a chance to join me and Michelle as VIP guests of the convention. Hope to see you there:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, [url] or click here, [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules, [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

To unsubscribe from this mailing list, click the link below:

[url]

Obama for America
4:35 a.m. ET
Sit with Michelle at the convention



Four years ago, we gathered with thousands of people at a football stadium in Denver.

Our job was to show that when ordinary Americans pull together, they can take on the big-monied special interests and win.

We proved that it's possible. And in a few weeks, we'll be coming together

with each of us chipping in what we can to build it.

Donate $X or whatever you can today, and you'll be automatically entered for a chance to join me and Michelle as our special guest at the Democratic convention.

We'll have an opportunity to chat before I take the stage, and then you'll be able to watch from the best seat in the house with my wife. The campaign will fly you and a guest to Charlotte, put you up in a hotel for three nights, and give you VIP passes for all three days of the convention.

It's going to be fun.

Over the final months of this campaign, folks in battleground states will probably see more negative TV ads from Republican super PACs and our opponents themselves than anyone has ever seen before in modern politics.

But when I take the stage in Charlotte, I'll look out into that crowd, find my wife Michelle, look at all the folks sitting around her, and take comfort in knowing we're going to overcome all the noise from the other side because of people like you.

So how about it? Pitch in $X or whatever you can, and you'll be automatically entered for a chance to be sitting right there with Michelle:

[url]

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



If you've never had the chance to go to an event as Michelle Obama's guest, let me tell you -- it's not an experience you want to pass up.

So if you haven't already responded to her invitation from yesterday, I really think you should.

Two supporters -- and their guests -- will be flown out to the Democratic convention in Charlotte next month.

You can be automatically entered just by giving $X or whatever you can afford to help build this campaign.

You'll even be able sit in the best seat in the house while I accept the nomination -- that is, right there with Michelle.

Don't miss this one -- give $X or whatever you can today:

[url]

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



On September 6th, exactly two months before Election Day, I'll accept the Democratic nomination for president.

I want you there with me.

Accepting the nomination in front of the people who've fought so hard -- some of you for many years -- is humbling.

From the beginning, this campaign has belonged to you. The same goes for this convention.

If you make a donation of $X or whatever you can today, you and a guest will be automatically entered to meet me in Charlotte and watch my speech from the very best seat in the house -- with my wife, Michelle:

[url]

Just being at one of these conventions is an experience in itself, and given the energy I'm feeling out there on the road right now, I know this one is going to be memorable.

Thanks for being a part of this campaign.

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here , or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

10:22 a.m. ET
This is critical:



I just got back from Iowa, where we are being outspent 2 to 1 on the air. Voters there mentioned it to me more than once.

We expect Mitt Romney and the Republicans to outspend us.

What I will not abide is getting outspent by a margin that negates all the hard work our volunteers are doing -- talking to voters, knocking on doors, making calls.

We are in control of that outcome, but our time to close the gap is dwindling. After three consecutive months of being significantly outraised, it couldn't be more urgent.

Will you make a donation of $X or more?

[url]

If we win this election, it will be because of what you did.

I don't get to tell you enough how grateful I am.

Barack

P.S. -- We need to close the gap on the air, but the true strength of this campaign is our organization on the ground -- help fund our ground operation:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I just got back from Iowa, where we are being outspent 2 to 1 on the air. Voters there mentioned it to me more than once.

We expect Mitt Romney and the Republicans to outspend us.

What I will not abide is getting outspent by a margin that negates all the hard work our volunteers are doing -- talking to voters, knocking on doors, making calls.

We are in control of that outcome, but our time to close the gap is dwindling. After three consecutive months of being significantly outraised, it couldn't be more urgent.

Will you make a donation of $X or more?

[url]

If we win this election, it will be because of what you did.

I don't get to tell you enough how grateful I am.

Barack

P.S. -- In a few weeks, I'll accept our party's nomination for president onstage in Charlotte, North Carolina. I wouldn't be there without you. Any donation you make today automatically enters you and a guest for a chance to join me and Michelle as VIP guests of the convention. Hope to see you there.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

8:37 a.m. ET
Never assume

Truth Team

It's easy to look at the attacks, smears, and lies being told about President Obama and his record and say, "Come on, that's ridiculous. No one could possibly believe that."

Trust me: You and I learned the hard way eight years ago this August that in the new world we're living in one with 24-hour news cycles, the internet, blogs, the echo chamber, and now the new Citizens United-fueled Republican money machine even completely baseless attacks can stick if people don't call them out quickly enough. No matter how self-evidently false the attacks are, or how disreputable the people telling them may be, there's no attack that can't take hold.

Seeing the new outrageous attacks made against President Obama from a shadowy Republican-allied veterans group called OPSEC, which take issue with the mission to kill Osama bin Laden, remind me all too well of the notorious "Swift Boat" attacks I faced in the 2004 campaign. I honor and appreciate the service of my fellow veterans, but a false attack is a false attack no matter who's making it.

It's not enough to wish them away or dismiss them because they come in part from "birthers" who still won't concede that President Obama was born here in the United States.

No, we need to get moving now before it's too late.

Take a look at this blog post that fact-checks these most recent smears, and be sure to share it with others:

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Throughout this campaign, Mitt Romney and his allies have shown that if the truth isn't favorable to them, they have no problem claiming the opposite and the reality is that President Obama has a foreign policy record that is among the strongest in recent memory.

In 2008, then-Senator Obama said he'd end the war in Iraq in a responsible way and refocus on taking out Al Qaeda's leaders.

You and I know he's followed through in a big way on both those promises.

In contrast, the Republicans have a candidate with absolutely no foreign policy experience, who thinks Russia is our "number one geopolitical foe" and who is advised by people who think and have repeatedly said the Soviet Union and Czechoslovakia are countries that still exist. Romney's two major foreign policy speeches never even mentioned Al Qaeda once, and he's prone to stumbles when he steps onto the foreign policy stage . He can't even manage to visit London without causing an international incident!

Faced with all this, it shouldn't be a surprise that Romney and his allies are resorting to the same national security smear tactics I faced in 2004. We have to take it seriously. Forward this email to your friends, and encourage them to join us on the Truth Team today :

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Thanks for fighting back forewarned is forearmed!

John

Senator John Kerry Massachusetts Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.