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Message Machine

Reverse-Engineering the 2012 Campaign

Emails Sent on Aug. 26, 2012

Romney for President
9:24 p.m. ET
Introducing Victory Wallet

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

We are pleased to introduce Victory Wallet -- a quick and easy way to make donations through your MyMitt account.

In just one step, you can make donations via the Internet, email, or mobile phone.

Create your Victory Wallet right now: [url] [url]

It will only take about one minute to create, and it will save you time in the future. Simply update your credit card information on our secure form, and you'll be registered to make donations in one easy step.

Join hundreds of thousands of supporters and create your Victory Wallet today.

Zac Moffatt Digital Director Romney for President, Inc.

[url] [url]

6:44 a.m. ET
Romney-Ryan Store Sale Ends Tonight!

To view this email as a web page, go here. Romney-Ryan Friends,

I wanted to send you a reminder that our sale ends at midnight!

Take a minute and look around the store – we have a lot of new items. I've also increased your discount to 25% off.

Use Promo Code: TonightOnly25

Shirts $X Now only $X.50

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Bumper Stickers $X.50 Now only $X.12

Bumper Sticker Gov didnt I did built it bumper Moms for Mitt bumper Romney-Ryan I Did

Gov't Didn't Do it

Moms for Mit

iPhone Cases NEW $X Now only $X Photo case striped case navy case R Photo Striped Navy "R"

Other Popular Items YardSign decal buttons Lapelpin Yard Sign $X $X.25 Decal $X.50 $X.12 Buttons $X $X.25 Lapel Pin $X $X

View All Items

Show your support with pride!

Tom Adams Store Director Victory_Disclaimer

To view this email as a web page, go here.

[url] [url]

I wanted to send you a reminder that our sale ends at midnight!

Take a minute and look around the store – we have a lot of new items. I've also increased your discount to 15% off.

Use Promo Code: TonightOnly15

Shirts $X Now only $X.50

[url] [url] [url] [url] Romney-Ryan I Did Build It Believe in America Romney "R"

Bumper Stickers $X.50 Now only $X.67

[url] [url] [url] [url] Romney-Ryan I Did Gov't Didn't Do it Moms for Mit

iPhone Cases NEW $X Now only $X

[url] [url] [url] [url] Photo Striped Navy "R"

Other Popular Items

[url] [url] [url] [url] Yard Sign $X $X.75 Decal $X.50 $X.67 Buttons $X $X.55 Lapel Pin $X $X.80

View All Items

Show your support with pride!

Tom Adams Store Director

[url] [url]