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Reverse-Engineering the 2012 Campaign

Emails Sent on Aug. 31, 2012

Obama for America
10:14 p.m. ET
Their night



Tonight Governor Romney is accepting his party's nomination for president.

Moments like this should remind us all what's at stake this November.

I'm counting on you to help us keep pace in spite of unprecedented spending on the other side.

Before the critical fundraising deadline tomorrow, please donate $X or more:

[url]

Thanks, and I'll see you in Charlotte,

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tonight is their night.

But our focus must be on tomorrow.

The fundraising deadline tomorrow is one of the last we get to build the campaign it takes to win.

Will you donate $X right now?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

I'm proud to be on this team.

Let's go.

Barack

P.S. -- With 68 days to go, I'm counting on you to help us keep pace in spite of unprecedented spending on the other side. Pitch in before the big deadline tomorrow.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Scott

Tonight is their night.

But our focus must be on tomorrow.

The fundraising deadline tomorrow is one of the last we get to build the campaign it takes to win.

Will you donate $X or more right now?

[url]

I'm proud to be on this team.

Let's go.

Barack

P.S. -- With 68 days to go, I'm counting on you to help us keep pace in spite of unprecedented spending on the other side. Pitch in before the big deadline tomorrow:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

5:36 a.m. ET
Deadline:



I've learned to shrug off what Barack's opponents say about him. We know who he really is: a wonderful father and leader who's in this because he wants to make a difference in people's lives.

But not everyone knows him as you and I do. And because of the nonstop negative ads the other side is running against him, we'll have to work even harder to remind folks who Barack really is.

Tonight's fundraising deadline is one of the most important we'll face together. I hope you'll take the chance to show you've got Barack's back -- chip in $X or more before midnight.

Campaigns are never easy, and we're lucky to have supporters like you by our side.

The other side is outspending us, and they're stepping up their attacks. But we'll be standing strong, thanks to the support of nearly 3 million people who are helping win this election the right way.

What we do between now and midnight is going to play a big part in making that happen, so please pitch in whatever you can before then:

[url]

As always, thank you.

Michelle

P.S. -- We can't allow our hard work on the ground to get canceled out by unlimited spending on negative TV ads. Before the midnight deadline, please strengthen this campaign with a donation of $X or more.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I've learned to shrug off what Barack's opponents say about him. We know who he really is: a wonderful father and leader who's in this because he wants to make a difference in people's lives.

But not everyone knows him as you and I do. And because of the nonstop negative ads the other side is running against him, we'll have to work even harder to remind folks who Barack really is.

I know you stepped up recently to show your support -- thank you.

But tonight's fundraising deadline is one of the most important we'll face together. I hope you'll take the chance to show you've got Barack's back again -- chip in $X before midnight.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount. Campaigns are never easy, and we're lucky to have supporters like you by our side.

The other side is outspending us, and they're stepping up their attacks. But we'll be standing strong, thanks to the support of nearly 3 million people who are helping win this election the right way.

What we do between now and midnight is going to play a big part in making that happen, so please pitch in whatever you can before then:

[url]

As always, thank you.

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Let me tell you why Barack is in this.

He's in this for you. He's in this for the family that might have gone bankrupt paying their health care bills without the Affordable Care Act. He's focused on the kids who are finally able to afford college and the men and women in uniform who are coming home from overseas.

For us, this election is about coming together around a common set of goals and fighting for what's right. But just because we're in it for the right reasons doesn't mean we'll win this election -- we all have to do our part.

I need to know now if I can count on you being a part of our team.

[url]

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Let me tell you why Barack is in this.

He's in this for you. He's in this for the family that might have gone bankrupt paying their health care bills without the Affordable Care Act. He's focused on the kids who are finally able to afford college, and our men and women in uniform who are coming home from overseas.

For us, this election is about coming together around a common set of goals and fighting for what's right.

But just because we're in it for the right reasons doesn't mean we'll win this election -- we all have to do our part.

As we face one of the last and most important fundraising deadlines of this campaign, pitch in $X or more today to make this campaign stronger:

[url]

Thanks. I can't say enough how much Barack and I appreciate it.

Michelle

P.S. -- We can't allow our hard work on the ground to get canceled out by unlimited spending on negative TV ads. Before the midnight deadline, please strengthen this campaign with a donation of $X or more.

Contributions or gifts to Obama for America are not tax deductible

1:53 p.m. ET
[name]



This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too.

Thank you so much for your support in these final weeks.

Please donate $X or more before tonight's deadline:

[url]

Barack



This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too.

Thank you so much for your support in these final weeks.

Please donate $X before tonight's deadline.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too -- the donation you recently made is already making a difference.

Thank you so much for your support in these final weeks.

Please consider donating $X or more again before tonight's deadline:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too -- the donation you recently made is already making a difference.

Thank you so much for your support in these final weeks.

Please consider donating $X again before tonight's deadline.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too.

In the past, you pitched in to help when we needed it most. Thank you so much for your support in these final weeks.

Please donate $X or more before tonight's deadline:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible



This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too.

Thank you so much for your support in these final weeks.

Please donate $X or more before tonight's deadline:

[url]

Barack

Description: [url]

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

5:03 p.m. ET
Hours till deadline...



These deadlines are almost over.

Tonight is one of the last chances we get to show what we've got, and to keep closing the spending gap with the other side. Before we know it, November 6th will be here.

September. October. Election.

Make it count. Donate $X or more by midnight:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Tonight is one of the last fundraising deadlines of Barack Obama's last campaign.

Think about that.

Then donate $X or more before midnight:

[url]

One day you'll miss all these emails, I promise.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

Tonight is one of the last fundraising deadlines of Barack Obama's last campaign.

Think about that.

Then donate $X before midnight.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

One day you'll miss all these emails, I promise.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Tonight is one of the last fundraising deadlines of Barack Obama's last campaign.

Think about that.

I know you pitched in recently -- seriously, thank you.

If you can, donate $X or more again before midnight:

[url]

One day you'll miss all these emails, I promise.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Democratic Congressional Campaign Committee
7:09 p.m. ET
amazing!

Barack, Michelle, Bill Clinton, Elizabeth Warren -- they'll all be speaking at convention this week. If you click here, you could get to see them speak in person!

Plus, if you give to this email, we'll enter you for TWO chances to win.

LAST CHANCE: Donate $X or more and you'll be automatically entered to win a FREE trip to the Democratic National Convention

Remember, hotel and airfare are on us!

Good luck,

Beth

Beth Barefoot DCCC Deputy COO

Sweepstakes Rules and Restrictions: No purchase, payment, or contribution necessary to enter or win. Void where prohibited. Click here to enter without contributing. Sweepstakes Information: You may enter by contributing. Alternatively, you may enter without making a contribution by clicking here and following the directions to enter. Entries must be received by 11:59 p.m. EDT on September 1st, 2012. Sweepstakes only open to citizens of the U.S. and lawful permanent U.S. residents who are residents of the 50 United States and District of Columbia and 18 or older or of majority under applicable law . Prize consists of the following prize package: Transportation for two to Charlotte, NC and three nights of hotel accommodations for two approximate retail value $X . Winner's guest must be 18 or older or of majority under applicable law and meet other requirements as described in the Official Rules. Odds of winning depend on number of eligible entries received. Promotion is subject to Official Rules. Click here for full Official Rules and details. Sponsor: Democratic Congressional Campaign Committee. Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Democratic Senatorial Campaign Committee
9:33 p.m. ET
about to claim

Mitt Romney is about to take the stage and claim that he deserves to be President. If we don't stop him, he takes the White House and Senate. We lose Medicare, a woman's right to choose, and President Obama. We have 24 hours before the FEC deadline, and $X left to raise. If we raise enough, we can stop Mitt Romney's momentum. Can you give $X?

Here's the link: [url]

Crystal King Political Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

6:46 a.m. ET
At their disposal

Democrats believe in the middle class. We believe in fair play. And we believe in winning with a grassroots team effort, not million-dollar checks from the Koch brothers. Deadline: Midnight. Stand with President Obama. Contribute.

Democrats believe in the middle class. We believe in fair play. And we believe in winning with a grassroots team effort, not million-dollar checks from the Koch brothers.

All week, Mitt Romney, Paul Ryan, and the Republicans have put their radical agenda on display. And they have practically unlimited resources at their disposal to put that agenda into practice.

The country's future is hanging in the balance. You and I now must respond.

But with this midnight FEC deadline looming, we can't just say we won't let Republicans buy this election and impose their agenda, we have to show them. And that means responding to their convention with a massive wave of energy and enthusiasm for President Obama and core Democratic values. Right now, you have an opportunity to be part of that response.

As you read this email, we have 16 hours before the FEC deadline and $X to raise so we can fight back against the far right. Will you chip in $X to get us closer?

This is a critical moment. We're not just between the two big conventions, midnight tonight is the biggest fundraising deadline yet.

Being a Democrat isn't just about protecting Medicare and creating good middle-class jobs. It's about rallying together at important moments to move our nation forward.

So take action -- right now -- and beat the midnight deadline. Contribute $X to defend President Obama and progressive Democrats like me.

We're at one of those moments right now. Let's make a statement.

Thank you, Sherrod Brown

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

9:35 a.m. ET
Not the news you wanted

BREAKING: “Romney takes lead over Obama with convention ‘bounce'” Reuters, 8/30

Polls show that Paul Ryan's factually-challenged speech gave Romney a huge boost:

POLLING UPDATE source: Reuters/Ipsos Before Convention - Obama 46 Romney 42 After Convention - Obama 42 Romney 44

In order to win this election and keep the Senate, we must halt this polling surge.

The FEC deadline is just 12 hours and we're $X behind our goal. Hitting this goal means that we can fight for President Obama. Missing it means lose the election. Can you contribute $X?

Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

BREAKING NEW POLL: Post Convention: Obama 42, Romney 44. source: Reuters/Ipsos this isn't the news we wanted. It doesn't matter that Paul Ryan's speech was riddled with lies, it only matters that people believed him.

The FEC deadline is in just 8 hours. We're $X behind. If we can't hit this goal, we can't fight this, and we lose President Obama. Can you donate $X? The White House and Senate are at stake.

Patrick McHugh Research Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Democratic National Committee
10:47 a.m. ET
It's game time.

The Democratic Party -----------------------

It's game time.

There are 67 days until the election, and we're facing a critical fundraising deadline at midnight tonight.

This is a make-or-break moment for Democrats. How much we raise before this deadline will determine the strength of our operation heading into the final days of this race. We'll know how much money we can send to campaigns and field offices across the country to help Barack Obama and other Democrats win.

I don't have to tell you what's at stake in November -- especially after this week's Republican convention, where speaker after speaker talked about repealing health care reform that will save millions of lives, giving tax breaks to millionaires and billionaires, and taking away a woman's right to make her own health choices.

Donate $X or more now to put us in the best possible position as we head into these final days before November 6th:

[url]

Thanks,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

P.S. -- We're getting closer to the finish line than you think. Chip in what you can today:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

The Democratic Party -----------------------

I'm going to guess your inbox is pretty full today. But think of it this way: This is one of the last fundraising deadlines before Election Day.

With just 10 weeks left to go, we have limited time to make a difference for Democrats nationwide.

If their races were already in the bag, if they already had all the resources they need, and if we didn't have that much on the line this year, I wouldn't ask you to make a donation today.

But the stakes are high, President Obama and many Democrats across the country are in razor-close races, and these candidates need our help before they head into the final months.

So if you can, please make a donation to Democrats before tonight's critical fundraising deadline:

[url]

Tomorrow morning, may you wake up to an uncluttered inbox -- and may Democrats in races across the country wake up to see that they're exactly where they need to be.

Thanks for making that difference,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

P.S. -- We're closer to the finish line than you think. Chip in what you can today:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

The Democratic Party -----------------------

Soon it'll be too late to make a difference. At some point in a campaign, you stop building, and just focus on doing. 67 days to go. The most important fundraising deadline for Democrats so far is at midnight tonight. Donate $X or more, and help Democrats win this fall. We're finalizing budgets, making our last field hires, and figuring out which races we can play a role in across the country. But we're running out of time to get ready, so chip in before midnight, and let's go get this done:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

Democrats --

Watching the Republican convention this week was a little bit like being punched in the gut for three straight days.

This was their chance for a knockout blow -- three days to give us their best shot. And if you were watching, it got pretty ugly.

If you're like me, you're ready to punch back.

Today's the day to do it. Midnight tonight is the biggest fundraising deadline we've faced this year. Pitch in $X or more before our critical deadline:

[url]

Thanks,

Brad

Brad Woodhouse Communications Director Democratic National Committee

P.S. -- Romney and the Republicans have outraised us for three months in a row, and if we don't do everything we can to close this fundraising gap before the deadline tonight, the consequences could be devastating for Democrats. Donate today.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

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