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Reverse-Engineering the 2012 Campaign

Emails Sent on Sept. 1, 2012

Obama for America
8:15 p.m. ET
Stand with me today



Last night, Mitt Romney officially accepted the Republican Party's nomination to challenge me -- and you -- in the general election on November 6th.

It's going to be a hard-fought battle. That's why I need you to stand with me before tonight's fundraising deadline. Chip in $X:

[url]

After three straight months of being outraised, and recently being outspent -- in some key states more than 3 to 1 -- your support before the deadline couldn't be more urgent.

What we do right now will determine if we can knock on more doors, make more phone calls, and talk to more voters before November 6th.

I'm proud to be a part of a campaign like ours, but the only way it works is if each of us does our part.

Please make a donation of $X before midnight:

[url]

In less than a week, I'll accept our party's nomination for president in Charlotte, and I know I wouldn't be there if it weren't for you.

Thank you for all you're doing.

Barack

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

10:03 p.m. ET
Yep...

Obama - Biden I know, Steven.

I know it's a Friday night. I know the last thing you want is to get an email from me telling you about a fundraising deadline.

Think about it this way, though: If we don't win this election, you're probably going to look back on this Friday night and wish you hadn't ignored this email.

So don't.

Donate $X before midnight.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Happy Friday!

Rufus

Rufus Gifford National Finance Director Obama for America

[url] Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

I know, Richard.

I know it's a Friday night. I know the last thing you want is to get an email from me telling you about a fundraising deadline.

Think about it this way, though: If we don't win this election, you're probably going to look back on this Friday night and wish you hadn't ignored this email.

So don't.

Donate $X before midnight:

[url]

Happy Friday!

Rufus

Rufus Gifford National Finance Director Obama for America

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

9:37 a.m. ET
Thursday: There's a party in Portland



Your neighbors in Brooklyn are throwing a party on Thursday, September 6th -- and they want you to come.

It's the night that President Obama will give his acceptance speech at the Democratic National Convention. If you were thinking of tuning in, then head on over to the watch party in Brooklyn -- because the energy that night will be something else. No one should be at home alone for this one.

Will you be there?

[url]

Here's all the info:

What: Convention watch party in Brooklyn

Where: 127 St John's Pl Brooklyn, NY 11217

When: Thursday, September 6th 7:30 pm

RSVP now:

[url]

When the President accepts the nomination, thousands of people across the country will be watching and cheering, at volunteer-organized parties a lot like the one in Brooklyn. You'll be in the perfect spot to catch every word the President says -- and when you feel inspired to clap, you'll be surrounded by others who are clapping, too.

There's going to be a lot more to the party than just watching the big speech -- including a livestream with special guests that will give you a look behind the scenes. There will be snacks and good conversations. You'll get to catch up with the people you already know who are a part of this organization, and you'll meet some new ones, too.

There's going to be lots of organizing to come in these last 66 days, but Thursday is going to be a chance to celebrate before we get much deeper into all of that. So I hope you can be there.

Let your neighbors know if you'll join them this Thursday:

[url]

It should be a whole lot of fun.

Jeremy

Jeremy Bird National Field Director Obama for America

--------------------------------------------------------------------- Can't make this event but still want to pitch in? Make a donation today:

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Your neighbors in New York are throwing a party on Thursday, September 6th -- and they want you to come.

It's the night that President Obama will give his acceptance speech at the Democratic National Convention. If you were thinking of tuning in, then head on over to the watch party in New York -- because the energy that night will be something else. No one should be at home alone for this one.

Will you be there?

[url]

Here's all the info:

What: Convention watch party in New York

Where: New York, NY 10013

When: Thursday, September 6th 7:00 pm

BRING A FRIEND WITH YOU!

RSVP now:

[url]

When the President accepts the nomination, thousands of people across the country will be watching and cheering, at volunteer-organized parties a lot like the one in New York. You'll be in the perfect spot to catch every word the President says -- and when you feel inspired to clap, you'll be surrounded by others who are clapping, too.

There's going to be a lot more to the party than just watching the big speech -- including a livestream with special guests that will give you a look behind the scenes. There will be snacks and good conversations. You'll get to catch up with the people you already know who are a part of this organization, and you'll meet some new ones, too.

There's going to be lots of organizing to come in these last 66 days, but Thursday is going to be a chance to celebrate before we get much deeper into all of that. So I hope you can be there.

Let your neighbors know if you'll join them this Thursday:

[url]

It should be a whole lot of fun.

Jeremy

Jeremy Bird National Field Director Obama for America

--------------------------------------------------------------------- Election Day is closer than you think. Donate today:

[url]

Paid for by Obama for America

Obama - Biden --

Your neighbors in Arlington are throwing a party on Thursday, September 6th -- and they want you to come.

It's the night that President Obama will give his acceptance speech at the Democratic National Convention. If you were thinking of tuning in, then head on over to the watch party in Arlington -- because the energy that night will be something else. No one should be at home alone for this one.

Will you be there? Here's all the info:

What: Convention watch party in Arlington

Where: 1618 N. Adams St Arlington, VA 22201

When: Thursday, September 6th 7:00 pm

Bring a friend with you!

RSVP now

When the President accepts the nomination, thousands of people across the country will be watching and cheering, at volunteer-organized parties a lot like the one in Arlington. You'll be in the perfect spot to catch every word the President says -- and when you feel inspired to clap, you'll be surrounded by others who are clapping, too.

There's going to be a lot more to the party than just watching the big speech -- including a livestream with special guests that will give you a look behind the scenes. There will be snacks and good conversations. You'll get to catch up with the people you already know who are a part of this organization, and you'll meet some new ones, too.

There's going to be lots of organizing to come in these last 66 days, but Thursday is going to be a chance to celebrate before we get much deeper into all of that. So I hope you can be there.

Let your neighbors know if you'll join them this Thursday:

[url]

It should be a whole lot of fun.

Jeremy

Jeremy Bird National Field Director Obama for America

----- Election Day is closer than you think. Donate today. Paid for by Obama for America

Obama - Biden

Your neighbors in Cherry Hill are throwing a party on Thursday, September 6th -- and they want you to come.

It's the night that President Obama will give his acceptance speech at the Democratic National Convention. If you were thinking of tuning in, then head on over to the watch party in Cherry Hill -- because the energy that night will be something else. No one should be at home alone for this one.

Will you be there? Here's all the info:

What: Convention watch party in Cherry Hill

Where: 1854 E. Marlton Pike Route 70 Cherry Hill, NJ 08034

When: Thursday, September 6th 7:30 pm

RSVP now

When the President accepts the nomination, thousands of people across the country will be watching and cheering, at volunteer-organized parties a lot like the one in Cherry Hill. You'll be in the perfect spot to catch every word the President says -- and when you feel inspired to clap, you'll be surrounded by others who are clapping, too.

There's going to be a lot more to the party than just watching the big speech -- including a livestream with special guests that will give you a look behind the scenes. There will be snacks and good conversations. You'll get to catch up with the people you already know who are a part of this organization, and you'll meet some new ones, too.

There's going to be lots of organizing to come in these last 66 days, but Thursday is going to be a chance to celebrate before we get much deeper into all of that. So I hope you can be there.

Let your neighbors know if you'll join them this Thursday:

[url]

It should be a whole lot of fun.

Jeremy

Jeremy Bird National Field Director Obama for America

----- Election Day is closer than you think. Donate today.

Paid for by Obama for America



Your neighbors in San Francisco are throwing a party on Thursday, September 6th -- and they want you to come.

It's the night that President Obama will give his acceptance speech at the Democratic National Convention. If you were thinking of tuning in, then head on over to the watch party in San Francisco -- because the energy that night will be something else. No one should be at home alone for this one.

Will you be there?

[url]

Here's all the info:

What: Convention watch party in San Francisco

Where: 3271 18th Street San Francisco, CA 94110

When: Thursday, September 6th 6:00 pm

BRING A FRIEND WITH YOU!

RSVP now:

[url]

When the President accepts the nomination, thousands of people across the country will be watching and cheering, at volunteer-organized parties a lot like the one in San Francisco. You'll be in the perfect spot to catch every word the President says -- and when you feel inspired to clap, you'll be surrounded by others who are clapping, too.

There's going to be a lot more to the party than just watching the big speech -- including a livestream with special guests that will give you a look behind the scenes. There will be snacks and good conversations. You'll get to catch up with the people you already know who are a part of this organization, and you'll meet some new ones, too.

There's going to be lots of organizing to come in these last 66 days, but Thursday is going to be a chance to celebrate before we get much deeper into all of that. So I hope you can be there.

Let your neighbors know if you'll join them this Thursday:

[url]

It should be a whole lot of fun.

Jeremy

Jeremy Bird National Field Director Obama for America

--------------------------------------------------------------------- Each time you contribute, you're helping put more organizers on the ground, open more offices, and get our message out. Can you pitch in right now?

[url]

Paid for by Obama for America

Obama - Biden --

Your neighbors in Washington are throwing a party on Thursday, September 6th -- and they want you to come.

It's the night that President Obama will give his acceptance speech at the Democratic National Convention. If you were thinking of tuning in, then head on over to the watch party in Washington -- because the energy that night will be something else. No one should be at home alone for this one.

Will you be there? Here's all the info:

What: Convention watch party in Washington

Where: 2800 Quebec ST NW #1248 Washington, DC 20008

When: Thursday, September 6th 6:30 pm

RSVP now

When the President accepts the nomination, thousands of people across the country will be watching and cheering, at volunteer-organized parties a lot like the one in Washington. You'll be in the perfect spot to catch every word the President says -- and when you feel inspired to clap, you'll be surrounded by others who are clapping, too.

There's going to be a lot more to the party than just watching the big speech -- including a livestream with special guests that will give you a look behind the scenes. There will be snacks and good conversations. You'll get to catch up with the people you already know who are a part of this organization, and you'll meet some new ones, too.

There's going to be lots of organizing to come in these last 66 days, but Thursday is going to be a chance to celebrate before we get much deeper into all of that. So I hope you can be there.

Let your neighbors know if you'll join them this Thursday:

[url]

It should be a whole lot of fun.

Jeremy

Jeremy Bird National Field Director Obama for America

----- Election Day is closer than you think. Donate today. Paid for by Obama for America

Obama - Biden --

Your neighbors in Peoria are throwing a party on Thursday, September 6th -- and they want you to come.

It's the night that President Obama will give his acceptance speech at the Democratic National Convention. If you were thinking of tuning in, then head on over to the watch party in Peoria -- because the energy that night will be something else. No one should be at home alone for this one.

Will you be there? Here's all the info:

What: Convention watch party in Peoria

Where: 27118 N 125th Ave Peoria, AZ 85383

When: Thursday, September 6th 7:30 pm

RSVP now

When the President accepts the nomination, thousands of people across the country will be watching and cheering, at volunteer-organized parties a lot like the one in Peoria. You'll be in the perfect spot to catch every word the President says -- and when you feel inspired to clap, you'll be surrounded by others who are clapping, too.

There's going to be a lot more to the party than just watching the big speech -- including a livestream with special guests that will give you a look behind the scenes. There will be snacks and good conversations. You'll get to catch up with the people you already know who are a part of this organization, and you'll meet some new ones, too.

There's going to be lots of organizing to come in these last 66 days, but Thursday is going to be a chance to celebrate before we get much deeper into all of that. So I hope you can be there.

Let your neighbors know if you'll join them this Thursday:

[url]

It should be a whole lot of fun.

Jeremy

Jeremy Bird National Field Director Obama for America

----- Can't make this event but still want to pitch in? Make a donation today. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Obama - Biden Robert --

Your neighbors in Portland are throwing a party on Thursday, September 6th -- and they want you to come.

It's the night that President Obama will give his acceptance speech at the Democratic National Convention. If you were thinking of tuning in, then head on over to the watch party in Portland -- because the energy that night will be something else. No one should be at home alone for this one.

Will you be there? Here's all the info:

What: Convention watch party in Portland

Where: 2541 SW Miles Street Portland, OR 97219

When: Thursday, September 6th 5:00 pm

RSVP now

When the President accepts the nomination, thousands of people across the country will be watching and cheering, at volunteer-organized parties a lot like the one in Portland. You'll be in the perfect spot to catch every word the President says -- and when you feel inspired to clap, you'll be surrounded by others who are clapping, too.

There's going to be a lot more to the party than just watching the big speech -- including a livestream with special guests that will give you a look behind the scenes. There will be snacks and good conversations. You'll get to catch up with the people you already know who are a part of this organization, and you'll meet some new ones, too.

There's going to be lots of organizing to come in these last 66 days, but Thursday is going to be a chance to celebrate before we get much deeper into all of that. So I hope you can be there.

Let your neighbors know if you'll join them this Thursday:

[url]

It should be a whole lot of fun.

Jeremy

Jeremy Bird National Field Director Obama for America

----- Each time you contribute, you're helping put more organizers on the ground, open more offices, and get our message out. Can you pitch in right now? Paid for by Obama for America



Your neighbors in Richmond are throwing a party on Thursday, September 6th -- and they want you to come.

It's the night that President Obama will give his acceptance speech at the Democratic National Convention. If you were thinking of tuning in, then head on over to the watch party in Richmond -- because the energy that night will be something else. No one should be at home alone for this one.

Will you be there? Here's all the info:

What: Convention watch party in Richmond

Where: 1303 Pelican Way Richmond, CA 94801

When: Thursday, September 6th 6:00 pm

When the President accepts the nomination, thousands of people across the country will be watching and cheering, at volunteer-organized parties a lot like the one in Richmond. You'll be in the perfect spot to catch every word the President says -- and when you feel inspired to clap, you'll be surrounded by others who are clapping, too.

There's going to be a lot more to the party than just watching the big speech -- including a livestream with special guests that will give you a look behind the scenes. There will be snacks and good conversations. You'll get to catch up with the people you already know who are a part of this organization, and you'll meet some new ones, too.

There's going to be lots of organizing to come in these last 66 days, but Thursday is going to be a chance to celebrate before we get much deeper into all of that. So I hope you can be there.

Let your neighbors know if you'll join them this Thursday:

[url]

It should be a whole lot of fun.

Jeremy

Jeremy Bird National Field Director Obama for America ----- Election Day is closer than you think. Donate today.



Your neighbors in Miami are throwing a party on Thursday, September 6th -- and they want you to come.

It's the night that President Obama will give his acceptance speech at the Democratic National Convention. If you were thinking of tuning in, then head on over to the watch party in Miami -- because the energy that night will be something else. No one should be at home alone for this one.

Will you be there? Here's all the info:

What: Convention watch party in Miami

Where: 10009 NW 9th Circle Miami, FL 33172

When: Thursday, September 6th 7:00 pm

When the President accepts the nomination, thousands of people across the country will be watching and cheering, at volunteer-organized parties a lot like the one in Miami. You'll be in the perfect spot to catch every word the President says -- and when you feel inspired to clap, you'll be surrounded by others who are clapping, too.

There's going to be a lot more to the party than just watching the big speech -- including a livestream with special guests that will give you a look behind the scenes. There will be snacks and good conversations. You'll get to catch up with the people you already know who are a part of this organization, and you'll meet some new ones, too.

There's going to be lots of organizing to come in these last 66 days, but Thursday is going to be a chance to celebrate before we get much deeper into all of that. So I hope you can be there.

Let your neighbors know if you'll join them this Thursday:

[url]

It should be a whole lot of fun.

Jeremy

Jeremy Bird National Field Director Obama for America ----- Each time you contribute, you're helping put more organizers on the ground, open more offices, and get our message out. Can you pitch in right now?

Description: Obama - Biden

Your neighbors in Hunt Valley are throwing a party on Thursday, September 6th -- and they want you to come.

It's the night that President Obama will give his acceptance speech at the Democratic National Convention. If you were thinking of tuning in, then head on over to the watch party in Hunt Valley -- because the energy that night will be something else. No one should be at home alone for this one.

Will you be there? Here's all the info: What: Convention watch party in Hunt Valley

Where: 400 Symphony Circle Hunt Valley, MD 21030

When: Thursday, September 6th 8:00 pm

Description: RSVP now

When the President accepts the nomination, thousands of people across the country will be watching and cheering, at volunteer-organized parties a lot like the one in Hunt Valley. You'll be in the perfect spot to catch every word the President says -- and when you feel inspired to clap, you'll be surrounded by others who are clapping, too.

There's going to be a lot more to the party than just watching the big speech -- including a livestream with special guests that will give you a look behind the scenes. There will be snacks and good conversations. You'll get to catch up with the people you already know who are a part of this organization, and you'll meet some new ones, too.

There's going to be lots of organizing to come in these last 66 days, but Thursday is going to be a chance to celebrate before we get much deeper into all of that. So I hope you can be there.

Let your neighbors know if you'll join them this Thursday:

[url]

It should be a whole lot of fun.

Jeremy

Jeremy Bird National Field Director Obama for America

----- Election Day is closer than you think. Donate today.

Description: Paid for by Obama for America

6:48 p.m. ET
Tuesday: Join the call with First Lady Michelle Obama

Obama - Biden Join the call with First Lady Michelle Obama

[url]

Paid for by Obama for America



[url]

7:53 p.m. ET
Free bumper sticker!



We email you a lot.

So this is us saying thanks, and giving you a free bumper sticker -- no strings attached.

Tell us where to send it:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America



Thanks for claiming your free bumper sticker. We'll ship it to you soon.

This campaign is funded by supporters like you who chip in what they can, when they can. As we enter the home stretch of this campaign, that support is more critical than ever. Chip in today:

[url]

If you want to check out more cool Obama stuff, check out our online store today:

[url]

Thanks, and be sure to put your sticker to good use.

Rufus Gifford Finance Director Obama for America

7:51 p.m. ET
Seriously, thank you



To thank you for your support of this campaign, we'd like to give you your choice of one of our bumper stickers.

Take a look, pick which design you'd like, and we'll send it to you -- for free:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Description: Obama - Biden

To thank you for your support of this campaign, we'd like to give you your choice of one of our bumper stickers.

Take a look, pick which design you'd like, and we'll send it to you -- for free: Description: Pick your free sticker.

[url]

Obama for America

Description: Paid for by Obama for America

Democratic Senatorial Campaign Committee
8:22 p.m. ET
picture this

Deadline in 4 hours, $X left to raise. Click here to contribute.

You heard Mitt Romney last night. Imagine if that convention speech was actually an inaugural address.

Now, think about the radicals Mitt shared the stage with all week—not just Paul Ryan, but Rick Santorum, Chris Christie, Scott Walker, Jeb Bush and Marco Rubio.

Picture them in control of everything. Not just Congress, but running the Departments of Defense, State, Justice, and Treasury—and in charge of appointing three Supreme Court justices.

With just 4 hours until the deadline, we are still $X from goal. It's our last chance to keep that terrifying scenario from becoming reality. Could you give $X?

If we don't get there, this week's convention will end up being a preview of the next four years. Please contribute here: [url]

Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Romney for President
10:44 p.m. ET
67 days to go

[url] [url]

We've only got 67 days left until the election, and every single day is critical in the fight to turn America back around.

In just a few hours, the campaign will hit a crucial fundraising deadline for our cause. Make it count.

Donate $X or more before midnight to help the Romney-Ryan ticket defeat Barack Obama: [url]

This week's convention was an incredible celebration, but we've got a fight ahead of us.

Let's win this thing.

Zac Moffatt Digital Director Romney for President, Inc. [url]



We've only got 67 days left until the election, and every single day is critical in the fight to turn America back around. In just a few hours, the campaign will hit a crucial fundraising deadline for our cause. [url] Make it count. Donate $X or more before midnight to help the Romney-Ryan ticket defeat Barack Obama: [url] [url] This week's convention was an incredible celebration, but we've got a fight ahead of us. Let's win this thing.

Zac MoffattDigital DirectorRomney for President, Inc. [url] [url]

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