Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

Emails Sent on Sept. 2, 2012

Obama for America
9:31 p.m. ET
The stakes for clean air, clean water, and clean energy jobs

Here's something Mitt Romney actually joked about with pride -- and plenty of scorn -- while formally accepting the Republican nomination for president of the United States:

"President Obama promised to begin to slow the rise of the oceans and heal the planet."

And the crowd went wild.

It is nothing short of terrifying to imagine a party that openly mocks climate change taking back the White House.

That's what we're up against -- join Environmentalists for Obama to fight back:


The contrast between our candidate and theirs couldn't be any clearer.

President Obama has more than doubled the amount of electricity we get from wind and solar over his first term -- and his plans for wind power are expected to help grow the wind industry to support 100,000 jobs by 2016. Both Romney and Ryan want to kill the wind production tax credit, which could come at the expense of 37,000 American jobs. Oh, but they would keep giving $X billion in tax breaks to Big Oil every single year.

And just this week, while President Obama's administration finalized historic fuel economy standards to double our vehicles' mileage by 2025 and cut carbon pollution from vehicles in half, the GOP adopted a platform that could kill investments in clean energy, and calls on Congress to prohibit the EPA from moving forward with new greenhouse gas regulations.

Surprise, surprise -- according to the Los Angeles Times, the platform "was written at the direction of the Romney campaign," making it heavily influenced by Big Oil interests.

So there you have it -- the stakes for clean air, clean water, and clean energy jobs couldn't be higher. Join the community that's organizing for the only candidate in this race who's fighting for them:


Thanks, and stay tuned.


Buffy Wicks National Operation Vote Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

1:31 p.m. ET
25% OFF everything in the store!


PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

3:27 p.m. ET
Now is the time for Latinos to get involved

I am truly honored, as a Democrat and as a mayor, to deliver the Democratic National Convention's keynote address on Tuesday evening. I'll be the first Latino to do so.

As excited as I am, I know this isn't about me. This convention is about all of us, and how together we built a country that has made stories like my family's possible -- where the grandson of immigrants can have the opportunity to serve his community as mayor, and take the national stage.

America did not become the land of opportunity by accident. Generations before us made it possible by investing in this country -- and President Obama is helping to build the future we want for our kids and our grandkids. The convention is an opportunity to make our case for four more years of progress.

We need your help to make that case to the Latino community. At this critical time, the President is counting on all of us to step up -- sign up to volunteer today.

America's greatness was built by ordinary people investing in the things that mattered, from roads and bridges to education and Social Security. President Obama has continued that tradition, expanding opportunity to millions of Americans, including the Latino community.

From offering a degree of relief and hope to talented, driven, patriotic young people, to passing landmark health care reform, to cutting taxes for the middle class, President Obama has been a great friend to the Latino community. He understands that America is strongest when we level the playing field and create opportunities for everyone.

The progress has been great -- but there is so much left to do. Sign up to volunteer today, and let's get to it:



P.S. -- You can watch the whole convention online here. I hope you'll be able to tune in, starting on Tuesday night.

Paid for by Obama for America

2:46 p.m. ET
Plug in to your neighborhood team:

Obama - Biden --

Thousands of volunteers and supporters are joining us as neighborhood teams to get ready to turn out the vote this fall -- and that work starts on Dashboard, the campaign's online field office.

While the outcome in Illinois probably won't be a big surprise, there's lots of work to do to make sure President Obama carries decisive battleground states nearby. Volunteers from Spokane to New Orleans to New York City are getting on Dashboard to make calls and plan trips to organize where it's really going to count.

So step up your commitment to President Obama and Democrats in Illinois, and get plugged in one of the thousands of neighborhood teams on Dashboard now.

Join your team on Dashboard

We've got less than 10 weeks to make sure we get out the vote and get to a win on November 6th.

Step up now:


Obama for America

Paid for by Obama for America

4:02 p.m. ET
Now it's our turn: Watch the official convention livestream

Next week is our week, and it's going to be a good one.

If you're busy like most Americans, you won't be in Charlotte this Thursday when President Barack Obama accepts the Democratic nomination at the Democratic National Convention.

But, no matter where you are, you can still take part in the most open and accessible convention in history. The convention will have its own livestream hosted by Kal Penn. It will cover the events in Charlotte for all three days, including a full hour of commercial-free exclusive content on Thursday night before the President's speech.

The livestream will be unlike anything politics has seen before. Live from the arena in Charlotte, it'll bring you the best photos and tweets from the campaign trail, appearances by a few friends of the campaign, and a special Q&A session with the Michelle Obama.

RSVP to watch and, if you like, you can even submit a question to ask.

Maybe your question is about the campaign, policy, or the First Family's dog Bo. The potential of having it answered is just one of many reasons that the livestream will be the best way to watch the convention on Thursday night.

While the talking heads fill time on the major networks, we'll have exclusive content and, perhaps most importantly, absolutely no commercials.

Be a part of it. RSVP for the livestream now:



Clo Ewing Obama for America

Obama - Biden

You don't have to travel to Charlotte for the Democratic National Convention this week to be in on the action.

The convention will have its own dedicated livestream hosted by Kal Penn. In addition to covering all the major events, the livestream will feature lots of exclusive content that you won't find on TV, including a special Q&A with the First Lady on Thursday.

RSVP to watch -- and, if you have a question, you can submit it now.

The convention in Charlotte will be the most open and accessible in history and, no matter where you are, you can be a part of it.

Don't wait for the transcripts, news reports and talking heads to tell you about it. Watch it live with us -- you'll get to see lots of fun, behind-the-scenes content and this is the best part there won't be any commercials.

Most importantly, though, Thursday night will be a proud moment when President Obama and Vice President Biden stand together and accept our party's nomination as a team for the last time. And you can be a part of it.

RSVP to watch with us, no matter where you are:



Clo Ewing Obama for America

Paid for by Obama for America

We're only two days from the convention, and supporters in Charlotte are pretty fired up.

But I know they're not the only ones. Folks in Texas, Iowa, Maine, Alaska and everywhere in between are excited, too. That's why the convention will have its own livestream hosted by Kal Penn covering all three nights.

On Thursday, the livestream will feature lots of commercial-free exclusive programming in the lead-up to the President's big speech, like an interview with Vice President Joe Biden and a special Q&A session with the First Lady.

Get in on the action: RSVP to watch the livestream Thursday night and, if you'd like, submit a question.

The Democratic National Convention will be the most open and accessible national political convention in history -- and not just for those present in the arena.

No matter how far you are from Charlotte, you can be a part of the excitement.

This livestream will be the best way to watch the convention. RSVP to watch now:



Clo Ewing Obama for America

Romney for President
8:30 a.m. ET
Convention Highlights

To view this email as a web page, go here.



We know not everyone could be there for the convention -- so we decided to send you some highlights. With so many incredible speakers and moments, it was hard to pick just a few!

"My promise is to help you and your family." - Presidential Nominee Mitt Romney

"I accept the calling of my generation to give our children the America that was given to us." - Vice Presidential Nominee Paul Ryan

Check out our new video to experience some great moments from the 2012 Republican National Convention: [url]

It was an inspiring week! Now I hope you'll join us as we take all that momentum, energy and optimism back onto the campaign trail -- and to victory in November.

Donate $X.12 today to support Mitt Romney, Paul Ryan, and the entire Republican team [url]

Thanks for your support,

Katie Packer Gage Deputy Campaign Manager Romney for President, Inc.