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Reverse-Engineering the 2012 Campaign

Emails Sent on Sept. 6, 2012

Obama for America
4:35 a.m. ET
Good morning



I believe in President Obama and his vision for the future.

Not just for folks who call themselves Democrats -- but for everyone who believes that when you work hard and play by the rules, you deserve a chance to succeed.

For decades now, the dreams of millions of kids have moved further out of reach. Middle-class families have gotten hammered, while the rich and powerful have gotten richer and more powerful.

This election truly is the fork in the road. It will decide who we are as a people and what kind of country we want to be.

Donate $X or more now to stand with President Obama -- and millions of other people across the country who want to move this country forward:

[url]

Elizabeth Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I never thought I was going to run for office -- let alone speak at the Democratic National Convention.

But sometimes the fight comes to you. And when it does, you can either run away, or you can square your shoulders and take it on.

I'm here to fight for President Obama, for the people of Massachusetts, and for America's middle class. But we can't do it alone.

Donate $X or more to show President Obama that you have his back:

[url]

Elizabeth Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

11:08 a.m. ET
I hope you do something about it



This election is different from any other.

Governor Romney and his allies are hell bent on taking President Obama down. And you better believe they're going to spend -- and say -- whatever it takes to make that happen, even if they have to make it up, like the phony attacks charging the President with weakening work requirements for welfare or the charge that he plundered Medicare, when in fact he added eight years to its solvency and closed the doughnut hole in the drug program!

I want to say thanks to supporters like you. You are the reason the President has a fighting chance. We're not going to win the money race, but we will win the one that matters if we each do our part.

Donate $X or whatever you can today, and join me in standing with President Obama:

[url]

Last night at the convention, I made my case for why we need to re-elect this president. I don't think I have to repeat here how much he's done, how much more we can do together, and how much is at stake.

I just hope you do something about it. I'll see you out there.

Bill Clinton

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

3:06 p.m. ET
!!



I've been at the convention arena since Monday. My suit is wrinkled, my feet are killing me, and I think I've nearly killed my phone battery from overuse.

So I have to make this quick: It's been amazing. The enthusiasm here is off the charts, and the President hasn't even taken the stage yet.

But what's more remarkable is what's happening right now across the country: There have been 323,963 grassroots donations so far this week.

Before he takes the stage, show the President you stand with him, too. Donate $X or more today:

[url]

Thank you!!

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- Don't forget to tune in to the commercial-free DNC livestream hosted by Kal Penn starting at 8 p.m. Eastern Time tonight. It will have all the big speeches, plus some great exclusive content -- including an interview with me!

Contributions or gifts to Obama for America are not tax deductible.



I'm about to walk out and accept the Democratic nomination for president.

We've all been on this road together, some of you since 2007, and let me tell you -- this is going to be the toughest stretch yet.

We've got to dig deep and finish what we started. And we have only two months to get the job done.

Chip in $X or more now, and build the campaign we need for the win:

[url]

Let's go,

Barack

P.S. -- This is my last campaign, and knowing you have my back means everything. I can't do this without you.

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2:24 p.m. ET
Before I take the stage



Before I go on stage to accept the nomination, there's one thing I need to say: Thank you.

It's because you've got my back that I'm here. And if we win this, it will be because of you, too.

Can you pitch in $X or more right now?

[url]

I can't tell you how grateful I am.

Barack

P.S. -- This is my last campaign, and knowing you're with me means everything. I can't do this without you.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Before I go on stage to accept the nomination, there's one thing I need to say: Thank you.

It's because you've got my back that I'm here. And if we win this, it will be because of you, too.

Can you pitch in $X right now?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url] I can't tell you how grateful I am.

Barack

P.S. -- This is my last campaign, and knowing you're with me means everything. I can't do this without you.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I hope I do you proud.

[url]

Let's go win.

Barack

-----------------Original Message----------------- From: Barack Obama Subject: Before I take the stage

Before I go on stage to accept the nomination, there's one thing I need to say: Thank you.

It's because you've got my back that I'm here. And if we win this, it will be because of you, too.

Can you pitch in $X or more right now?

[url]

I can't tell you how grateful I am.

Barack

P.S. -- This is my last campaign, and knowing you're with me means everything. I can't do this without you.

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Democratic Congressional Campaign Committee
11:32 a.m. ET
WHAT. A. SPEECH.

--

Description: [url] WHAT. A. SPEECH.

If President Clinton has you fired up and ready to back up President Obama, now's the time to say it!

Click here to add your name right now and tell Barack you 've got his back

Over 89,300 of you signed our letter to President Obama overnight. Let's hit 100,000 before the President takes the stage tonight.

Add your name here: [url]

Thanks!

Kelly

Kelly Ward DCCC Political Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats! Description: [url] n.gif

--

This whole week has been so inspiring.

Before President Obama takes the stage tonight, I hope you will take a moment to sign our letter letting him know that we stand behind him.

So please take a second, and tell the President you're with him.

Thank you,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

1:02 p.m. ET
headaches

-- [url]

Every new president inherits headaches, but when President Obama came to office, he inherited an entire emergency room.

After eight years of Republican foreign policy mistakes, President Obama has worked day and night to restore America's international reputation and leadership.

Now, he is running into opposition from the same misguided politicians who led America into disaster under President George W. Bush. We need to speak up, fight back, and give President Obama the support he must have to succeed.

The DCCC has set a goal of reaching 250,000 supporters saying that they are standing with President Obama before the end of the Democratic Convention.

Will you add your name here to say that you're standing with President Obama?

President Obama is the leader of his generation. He has the capacity to think in 21st Century terms. But he cannot lead America boldly in the right direction without the support and encouragement of Democrats like you.

Add your name here:

[url]

Sincerely,

Madeleine K. Albright

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Democratic Senatorial Campaign Committee
10:44 a.m. ET
[name]ast night

— At their Convention last week, Republicans asked whether we're better off now than we were four years ago.

Last night, President Bill Clinton had their answer: yes.

The Presidential race is a dead heat, and now, you have a choice. You can cross your fingers for President Obama. Or, you can fight tooth and nail to give him four more years.

It's September—there are 61 days until the election—and hoping for the best isn't enough anymore. Instead, please click this link to fight for President Obama and a Democratic Senate with a contribution of $X.

In the wake of President Clinton's speech, this is our chance to take the momentum of this Convention and turn it into a lead. The Convention ends in just 15 hours. Make them count:

[url]

Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

12:06 p.m. ET
50-50

You've seen the polls. If they're right, there's a 50-50 chance that Republicans take over the Senate, Mitt Romney becomes our President, and the far right seizes total control of government. Stand with President Obama You've seen the polls.

If they're right, there's a 50-50 chance that Republicans take over the Senate, Mitt Romney becomes our President, and the far right seizes total control of government.

If you take a second to think about how you would feel hearing that Mitt Romney is your President-elect at 11:00 PM on election night, you know why President Obama's speech tonight is absolutely critical.

Right now, it's your choice. You can flip a coin and try your chances, or— you can click this link to contribute $X and fight for President Obama and a Democratic Senate. Our convention ends in 8 hours and we still have $X left to raise.

We deserve better than a deceitful Republican President, a Tea Party Vice President, and a radical GOP Senate that refuses to lift a finger to move our country forward.

Don't leave this to chance: [url]

Let's stop them. Harry Reid

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

Romney for President
10:46 a.m. ET
Scandals and cronies

To view this email as a web page, go here.

[url]

[url]

Today marks a sordid anniversary -- a year to the day that Solyndra went bankrupt and left American taxpayers to pick up the bill.

Solyndra is the ultimate symbol of President Obama's failed attempts to pick winners and losers in the free market.

By putting friends and donors ahead of taxpayers, this administration revealed just how reckless and out of touch it is.

And yet, the president remains unapologetic -- even hobnobbing at high-dollar campaign fundraisers with two of the scandal's major players.

Don't let Barack Obama and his liberal allies have four more years to put their failed crony capitalism on your tab.

Donate $X to stop President Obama's taxpayer-funded gambles -- and help elect Mitt Romney, Paul Ryan, and the Republican team.

Andrea Saul Press Secretary Romney for President, Inc. [url]

[url]

[url]

Democratic National Committee
1:53 p.m. ET
They just don't get it

[url] Sandra--

In 2007, I was diagnosed with breast cancer. And in 2008, right before the Democratic convention, I had one of seven surgeries I'd have in that year.

Today, I'm a survivor -- but like every survivor, I now have a pre-existing condition. And although I fought and won the toughest battle of my life to beat breast cancer, I could have been denied insurance coverage because of that battle. Now, thanks to Obamacare, millions of Americans like me won't have to worry about going without care because of a pre-existing condition. We can focus on staying healthy.

All this week at our convention, elected officials and everyday Americans have been standing up and sharing how President Obama's policies have profoundly affected their lives. If we don't double down on our efforts to win on Election Day, the other side has made it their mission to roll it all back.

Chip in $X or more today to support Democrats and protect Obamacare and everything else we've fought for.

For me, for President Obama, and for millions of Americans, this election is personal.

Every time Mitt Romney, Paul Ryan, and other Republicans say that they'll repeal Obamacare on Day One, I take it personally.

They just don't get it -- this isn't about politics. It's about keeping ourselves and our families healthy and financially secure.

It's so important for us to do everything we can to give Democrats the resources they need to win two months from tonight -- there's just too much at stake not to.

Before President Obama steps on stage tonight to accept our nomination for president for the last time, let him know you're ready to keep on fighting for progress.

Donate $X or more today:

[url]

Thanks,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

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5:30 p.m. ET
I hope you do something about it



This election is different from any other.

Governor Romney and his allies are hell bent on taking President Obama down. And you better believe they're going to spend -- and say -- whatever it takes to make that happen, even if they have to make it up, like the phony attacks charging the President with weakening work requirements for welfare or the charge that he plundered Medicare, when in fact he added eight years to its solvency and closed the doughnut hole in the drug program!

I want to say thanks to supporters like you. You are the reason the President has a fighting chance. We're not going to win the money race, but we will win the one that matters if we each do our part.

Donate $X or more, and join me in standing with President Obama:

[url]

Last night at the convention, I made my case for why we need to re-elect this president. I don't think I have to repeat here how much he's done, how much more we can do together, and how much is at stake.

I just hope you do something about it. I'll see you out there.

My best,

Bill Clinton

Contributions or gifts to Obama for America are not tax deductible. Click here to unsubscribe from this mailing list.