Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

Emails Sent on Sept. 8, 2012

Obama for America
11:24 a.m. ET
Get your friends off the sidelines

Our convention just wrapped up in Charlotte, and you know what that means -- we're on the last leg of this election.

We're going to win this the right way -- with door knocks, phone calls, and honest-to-goodness face-to-face conversations about what's at stake -- but only if enough people like you start getting your own family and friends off the sidelines.

Thank you, sincerely, for stepping up to support this campaign.

Now, create your personal fundraising page, add your own touches, then ask everyone you know to chip in.

When you do, you'll join tens of thousands of other supporters who have been busy reaching out to the folks in their lives, asking them to step up and take ownership of what happens in November.

This is how grandmothers, cousins, co-workers, and Facebook friends have been inspired to get involved -- because someone like you asked them:


Thanks, and let's go win this thing.


Paid for by Obama for America

7:27 p.m. ET
[name]ert: Got your pants on?

Get ready to have your mind blown.

Since the campaign launched its new website, Commit to Vote, 93,000 people have said they'll cast a ballot this fall. You know why? People are talking to their friends and their families, and they're not shy about using my favorite four-letter word:


This is me asking you to commit to vote now -- and to pass it on:


I have so many friends who are better off thanks to the work our president has done -- some who've returned home from war, others who've been able to go to college, and one friend who got a job working in Detroit's auto industry.

Don't make me do this alone. If you think President Obama is the right guy for this job, reach out to people you know to make sure they're registered and ready to vote.

There's not much time left. So commit to vote. Ask your friends to commit to vote. Register to vote. Do it all here:


Thanks -- this won't be the last you hear from me.

Kal Penn

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left:


--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

When I think about what would happen to the progress we've made if President Obama doesn't win, there's a four-letter word that comes to mind:


Casting your ballot, and getting your friends to the polls, is the best way to ensure the change we've seen these last four years doesn't disappear.

All you have to do is click here -- and bam -- you can check your registration status, commit to vote, and get your friends on board.

It's the least we can do for the President -- who has never once stopped fighting for us.

Health care reform, student loan reform, women's rights, ending "Don't Ask, Don't Tell" -- we all know someone whose life has been changed for the better.

I'm asking you to do your part.

Go -- right now -- and commit to vote:


#Sexyface in case you want to start a Twitter trend about me ,

Kal Penn

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Democratic Senatorial Campaign Committee
8:51 a.m. ET
Awesome and inspiring

Today, our Facebook page is a must see. We're paying tribute to the most awesome and inspiring Democratic convention moments of 2012. Like us on Facebook to see our convention highlights. Click here to see it — and if you haven't, make sure to “like” us too. There is always great political conversation, the latest polling and cool photos of President Obama.

You've got to go to our Facebook page to check this out.

Patty Murray

Contribute Now Paid for by the Democratic Senatorial Campaign Committee,, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 Today, our Facebook page is a must see. We're paying tribute to the most awesome and inspiring Democratic convention moments of 2012.

Democratic National Committee
2:12 p.m. ET
Say it right now

I have one question for you:

If you're with me and other Democrats in this year's elections, will you say it right now?

Every day I'm reminded of how much more there is to do, and how hard we have to fight if we want to finish the job we started four years ago.

The other side will have more money. They'll have powerful interests and outside groups supporting them.

Democrats do this differently -- relying on millions of Americans who are stepping up to play a role.

We're fighting for what's right. And I know just how important it is that we have Democrats in the House and the Senate ready to help keep moving our country forward in November.

The stakes in this election are incredibly high, and I intend to fight as hard as it takes.

But none of us can do it alone.

Say you're with Democrats in this election:


Help us fight.




The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

Romney for President
3:35 p.m. ET
The cold hard truth

To view this email as a web page, go here.

Romney-Ryan Benjamin,

President Obama and his liberal allies spent last week in Charlotte trying to sell Americans the fable that we're better off now than we were four years ago.

We're not better off when 23 million people are struggling for work. Nor are we better off when, for every net new job that was created last month, nearly four Americans gave up looking for work entirely.

We're not better off when poverty rates are headed toward a 50-year high, and nearly 47 million Americans are on food stamps.

No amount of liberal mythology or political theater in Charlotte can mask the cold, hard truth: this president has not kept his promises and America is not better off.

Thursday night, President Obama asked for four more years to get it right. But it's time to hold him accountable. Americans deserve new leadership that will get our economy moving again.

Mitt Romney and Paul Ryan's plan for a stronger middle class will create 12 million new jobs and lead us out of this economic crisis. It paves the way for more jobs, more take-home pay and better opportunities for all Americans.

Put America back to work by putting Barack Obama and his liberal allies out of work. Help elect Mitt Romney, Paul Ryan and the Republican team.

Let's make sure that four years from now, America really is better off. Donate today: [url]

Thank you,

Gail Gitcho Communications Director Romney for President, Inc.