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Reverse-Engineering the 2012 Campaign

Emails Sent on Sept. 9, 2012

Romney for President
4:01 a.m. ET
Promises

To view this email as a web page, go here.

Romney-Ryan [url]

It was interesting to hear President Obama speak at the Democratic National Convention.

I found it extraordinarily disappointing -- because in his speech four years ago and in the years since, Barack Obama laid out a whole series of lofty promises.

Yet I can think of very few promises Barack Obama has actually kept.

He said he'd raise incomes for people -- but in reality they've gone down by over $X a family.

He said he would cut the deficit in half -- but in reality he doubled it.

He said he'd create more new businesses and encourage entrepreneurs to do so -- but in reality we are at a 30-year low in new business start-ups.

He said he'd get Americans back to work -- but in fact, unemployment has been above 8% for 43 straight months, and 23 million Americans have stopped looking for work, are out of work, or are underemployed. It is a national tragedy.

Paul Ryan and I have a plan to put America back to work with good jobs and higher take-home pay. Our jobs plan will add 12 million private sector jobs, reduce federal spending, cap federal spending at 20% of GDP, and preserve and protect Social Security and Medicare for today's and tomorrow's seniors.

If we focus on these five areas -- energy, education, trade, deficits, and championing small business -- America's economy and America's middle class will come roaring back to life.

Let's start having an honest conversation and solve the very real issues America faces. With your support, the Republican team can restore the belief that we can create a better future for our children.

Mitt Romney

[url] Victory_Disclaimer

12:01 p.m. ET
Unlock free campaign swag

Romney-Ryan Michael,

If you haven't created your Victory Wallet yet, what are you waiting for? With just one step, Victory Wallet empowers you to make contributions to the Romney-Ryan 2012 campaign via www.mittromney.com, email, or mobile phone.

Sign up now and you'll get a free campaign combo-pack, including a Romney-Ryan 2012 bumper sticker and bracelet.

Get going! Join hundreds of thousands of supporters and create your Victory Wallet right now: [url] .

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Sign up today and we'll be sure to send you your free official campaign combo-pack.

Thanks!

Zac Moffatt Digital Director Romney for President, Inc.

Obama for America
11:14 a.m. ET
Choose your car magnet



Donate $X or more and get this vintage-style Obama magnet:

[url]

Obama for America

--------------------------------------------------------------------- PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

5:35 p.m. ET
Eight weeks out: Come to a phone bank in Baltimore

Obama - Biden Hi Sita,

This was a big week for Obama supporters coast to coast:

We nominated Barack Obama for president. We came together to get fired up at our convention in Charlotte and at convention watch parties across the country. We officially entered the general election. And now, we've got to make use of every minute over the eight weeks we have left before November 6th.

That's why I'm going to be dropping you a line periodically to let you know about events happening near you -- I hope you can come out and volunteer sometime soon.

Here's something you can do on Friday: Come out to the phone bank in Orinda.

Here are the details:

What: Phone bank in Orinda

Where: 10 Dolores Way Orinda, CA 94563

When: Friday, September 14th Shifts start at 1:00 pm

RSVP now

Sign up now, and make sure to bring a friend along:

[url]

I'm looking forward to working with you over the coming weeks!

Gillian

Gillian Bergeron GOTV Deputy Director Obama for America

P.S. -- There are tons of other events happening near you. Check out more ways to get involved here.

Paid for by Obama for America