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Reverse-Engineering the 2012 Campaign

Emails Sent on Sept. 16, 2012

Obama for America
8:37 a.m. ET
Join your neighbors at the Cambridge phone bank

Obama - Biden --

It's that time of year -- can you feel the change? I'm not talking about the weather. It's officially election season, and I can tell you the energy in our offices and out in the field is through the roof.

Last weekend, we hosted our largest weekend of action yet. Tens of thousands of volunteers turned out to make calls, knock on doors, and do their part to make sure we have four more years to move America forward. It's a big step toward winning on November 6th, and with just 51 days to go, it's time to take the next one.

We're keeping the momentum rolling with a phone bank in Washington this Wednesday. Can you make it?

What: Phone bank in Washington

Where: 5510 Connecticut Avenue NW Washington, DC 20015

When: Wednesday, September 19th Shifts start at 6:00 pm

RSVP now

Sign up now, and make sure to bring a friend along:

[url]

Gillian

Gillian Bergeron Deputy GOTV Director Obama for America

----- Can't make this event but still want to pitch in? Make a donation today. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



It's that time of year -- can you feel the change? I'm not talking about the weather. It's officially election season, and I can tell you the energy in our offices and out in the field is through the roof.

Last weekend, we hosted our largest weekend of action yet. Tens of thousands of volunteers turned out to make calls, knock on doors, and do their part to make sure we have four more years to move America forward. It's a big step toward winning on November 6th, and with just 51 days to go, it's time to take the next one.

We're keeping the momentum rolling with a phone bank in Columbia this Monday. Can you make it?

What: Phone bank in Columbia

Where: 5560 Sterrett Place Columbia, MD 21044

When: Monday, September 17th Shifts start at 10:00 am

Sign up now, and make sure to bring a friend along:

[url]

Gillian

Gillian Bergeron Deputy GOTV Director Obama for America

----- Can't make this event but still want to pitch in? Make a donation today.

Contributions or gifts to Obama for America are not tax deductible

--

It's that time of year -- can you feel the change? I'm not talking about the weather. It's officially election season, and I can tell you the energy in our offices and out in the field is through the roof.

Last weekend, we hosted our largest weekend of action yet. Over 50 thousand volunteers turned out to make calls, knock on doors, and do their part to make sure we have four more years to move America forward. It's a big step toward winning on November 6th, and with just 51 days to go, it's time to take the next one.

We're keeping the momentum rolling with a phone bank in Brooklyn this Tuesday. Can you make it?

RSVP here:

[url]

Here are the details:

What: Phone bank in Brooklyn

Where: 583 Vanderbilt Ave. Brooklyn, NY 11238

When: Tuesday, September 18th Shifts start at 6:30 pm

Sign up now, and make sure to bring a friend along:

[url]

Gillian

Gillian Bergeron GOTV Deputy Director Obama for America

--------------------------------------------------------------------- Can't make this event but still want to pitch in? Make a donation today:

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Friend --

It's that time of year -- can you feel the change? I'm not talking about the weather. It's officially election season, and I can tell you the energy in our offices and out in the field is through the roof.

Last weekend, we hosted our largest weekend of action yet. Over 50 thousand volunteers turned out to make calls, knock on doors, and do their part to make sure we have four more years to move America forward. It's a big step toward winning on November 6th, and with just 51 days to go, it's time to take the next one.

We're keeping the momentum rolling with a phone bank in New York this Thursday. Can you make it?

RSVP here:

[url]

Here are the details:

What: Phone bank in New York

Where: 95 Reade Street, Apt. 3S New York, NY 10013

When: Thursday, September 20th Shifts start at 6:00 pm

Sign up now, and make sure to bring a friend along:

[url]

Gillian

Gillian Bergeron GOTV Deputy Director Obama for America

--------------------------------------------------------------------- Can't make this event but still want to pitch in? Make a donation today:

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2:38 p.m. ET
Get dinner with the President - airfare's on us



Election Day is just weeks away -- this could be your last chance to join President Obama for dinner during this campaign.

If I were you, I wouldn't wait -- we'll even fly you out for free:

[url]

Of course, saying you've had dinner with the President makes a great story. But it's also a really good time -- can't you just picture yourself there?

You can learn a lot: His dad taught him to love jazz, his girls get crazy-embarrassed when he dances or sings in public, his dream job is starting point guard for the Chicago Bulls -- and he really looks forward to sharing these meals with supporters like you.

Give $X or whatever you can, and you'll be automatically entered to win a seat at this election's next -- and final -- Dinner with Barack:

[url]

If you win, I expect a full report!

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- There's no better time than right now to make your support count -- because Election Day is fast approaching. Chip in today:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Obama - Biden

Dinner with Barack is one of my favorite things the campaign does.

The President sits down with the grassroots supporters who are building this campaign. He gets a chance to say thanks -- in person -- and people like you get a chance to talk about whatever you'd like with the President of the United States.

It's casual, it's fun, and I hear the guests have a pretty darn good time. Most importantly, it gives this campaign the resources needed to win.

_Pitch in $X or whatever you can right now, and you'll be automatically entered to join President Obama for dinner -- airfare and accommodations are on us. _

The last Dinner with Barack of the year has snuck up on me -- it means this campaign is almost over.

Early voting begins in Iowa in just 11 days. Election Day is only seven weeks away. We are, quite simply, running out of time.

So if you've been waiting around to throw your name in the hat for one of these contests, don't. This is it.

Enter now:

_[url] _

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- If you really want to make a difference in this election, help fund the work on the ground right now. _Make a donation of $X or whatever you can to finish what we've started. _

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here , by signing up for Quick Donate here , or click here to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

In a few weeks, we'll hold our final Dinner with Barack of this campaign.

so don't let this opportunity pass you by. Both airfare and accommodations are on us.

Chip in $X or whatever you can, and you'll be automatically entered:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- If you really want to make a difference in this election, help fund the work on the ground right now. Make a donation of $X or whatever you can to finish what we've started.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here , by signing up for Quick Donate here , or click here to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful

District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



I can't believe this election is far enough along for me to be typing this, but here we go:

Sometime soon, President Obama will be sitting down for a meal with supporters for the last time on this campaign before we all buckle down and finish this.

Now, more than ever, it's time to remember that this is a campaign owned by all of us, and seats at the table with the President are not reserved just for the elite few.

This is his last campaign. Don't let yourself wonder, if only...

A donation of $X or whatever you can afford will automatically enter you to be there -- and don't forget, airfare and accommodations are taken care of:

[url]

This dinner is actually your last chance to sit down with the President for a meal before the end of this campaign. Maybe you can wish him luck in one of the debates.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- If you want to make a difference in this election, help fund the work on the ground right now. Make a donation of $X or whatever you can to finish what we've started.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click here to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.



I'm only going to get to sit down to dinner with grassroots supporters on this campaign one last time.

It's one of the most meaningful things we do, and represents exactly the kind of politics we believe in: All of us, at one table, together.

So if you're someone who is helping to build this campaign, I want to meet you. I want to thank you in person. And I'd love to hear what's on your mind.

This is the last time we'll be able to sit down together for one of these -- so I hope you'll take me up on it.

Your donation of $X or whatever you're able to chip in will automatically enter you:

[url]

Thanks.

Barack

P.S. -- Flight and hotel are on me. All you have to do is come and eat.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here , by signing up for Quick Donate here , or click here to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America Contributions or gifts to Obama for America are not tax deductible

5:09 p.m. ET
Dinner?



Election Day is just weeks away -- this could be your last chance to join President Obama for dinner during this campaign.

If I were you, I wouldn't wait -- we'll even fly you out for free:

[url]

Of course, saying you've had dinner with the President makes a great story. But it's also a really good time -- can't you just picture yourself there?

You can learn a lot: His dad taught him to love jazz, his girls get crazy-embarrassed when he dances or sings in public, his dream job is starting point guard for the Chicago Bulls -- and he really looks forward to sharing these meals with supporters like you.

Give $X or whatever you can, and you'll be automatically entered to win a seat at this election's next -- and final -- Dinner with Barack:

[url]

If you win, I expect a full report!

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- There's no better time than right now to make your support count -- because Election Day is fast approaching. Chip in today:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

Election Day is just weeks away -- this could be your last chance to join President Obama for dinner during this campaign.

If I were you, I wouldn't wait -- we'll even fly you out for free.

Of course, saying you've had dinner with the President makes a great story. But it's also a really good time -- can't you just picture yourself there?

Maybe this will help:

Join the President.

You can learn a lot: His dad taught him to love jazz, his girls get crazy-embarrassed when he dances or sings in public, his dream job is starting point guard for the Chicago Bulls -- and he really looks forward to sharing these meals with supporters like you.

Give $X or whatever you can to support President Obama and Democrats in tight races across the country, and you'll be automatically entered to a seat at the next -- and final -- Dinner with Barack:

[url]

If you win, I expect a full report!

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- There's no better time than right now to make your support count -- because Election Day is fast approaching. Chip in today.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama Victory Fund

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful

District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.



I'm only going to get to sit down to dinner with grassroots supporters on this campaign one last time.

It's one of the most meaningful things we do, and represents exactly the kind of politics we believe in: All of us, at one table, together.

So if you're someone who is helping to build this campaign, I want to meet you. I want to thank you in person. And I'd love to hear what's on your mind.

This is the last time we'll be able to sit down together for one of these -- so I hope you'll take me up on it.

Your donation of $X or whatever you're able to chip in will automatically enter you:

[url]

Thanks.

Barack

P.S. -- Flight and hotel are on me. All you have to do is come and eat.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Romney for President
1:55 a.m. ET
Mr. President, You are “Absolutely” Right

To view this email as a web page, go here.

Romney-Ryan [url]

This past week, President Obama told CBS News that there is "absolutely" a chance that he won't be reelected.

You're absolutely right about that, Mr. President. Americans are losing hope -- and with stagnant unemployment and poverty at record levels, they're looking for real change in Washington to turn things around.

That's why our campaign is gaining momentum -- Americans are responding to the real solutions and common sense Mitt Romney, Paul Ryan, and the entire Republican team have to offer. Their message is resonating: 93 percent of the donations received from hardworking Americans have been of $X or less.

Let's keep the momentum up and help America's Comeback Team and the entire Republican team win in November so that our country's middle class can get the fair shot it deserves.

By donating $X or more today, you can help ensure Barack Obama "absolutely" becomes a one-term president -- by electing Mitt Romney, Paul Ryan and the entire Republican team.

Thank you for your support,

Andrea Saul Press Secretary Romney for President, Inc. [url]

[url] Victory_Disclaimer

1:35 p.m. ET
Store sale ends tonight!

To view this email as a web page, go here.

I wanted to send you a quick reminder that the Official Romney-Ryan Store sale ends soon! If you place your order before midnight tonight, you will receive 20 percent off your purchase by using the coupon code WithMitt20.

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Every purchase helps the Romney-Ryan ticket get closer to victory in November, and we can't thank you enough for your support.

Tom Adams Store Manager Romney for President, Inc.

[url] Victory_Disclaimer