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Reverse-Engineering the 2012 Campaign

Emails Sent on Sept. 17, 2012

Obama for America
1:00 p.m. ET
I'm saving a seat for [name]ert



I'm only going to get to sit down to dinner with grassroots supporters one last time.

It's one of the most meaningful things we do, and represents exactly the kind of politics we believe in: All of us, at one table, together.

So if you're someone who is helping to build this movement, I want to meet you. I want to thank you in person. And I'd love to hear what's on your mind.

This is the last time we'll be able to sit down together for one of these -- so I hope you'll take me up on it.

Your donation of $X or whatever you're able to chip in to the Obama Victory Fund will automatically enter you:

[url]

Thanks.

Barack

P.S. -- Flight and hotel are on us. All you have to do is come and eat.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama Victory Fund here, by signing up for Quick Donate here, or click here to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.



I'm only going to get to sit down to dinner with grassroots supporters one last time.

It's one of the most meaningful things we do, and represents exactly the kind of politics we believe in: All of us, at one table, together.

So if you're someone who is helping to build this movement, I want to meet you. I want to thank you in person. And I'd love to hear what's on your mind.

This is the last time we'll be able to sit down together for one of these -- so I hope you'll take me up on it.

Your donation of $X or whatever you're able to chip in to support me and Democrats in tight races across the country will automatically enter you:

[url]

Thanks.

Barack

P.S. -- Flight and hotel are on us. All you have to do is come and eat.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama Victory Fund here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] --to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.--------------------------------------------------------------------- PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

4:22 p.m. ET
An American story

I want you to meet Gloria. Like countless people throughout generations and from all corners of the world, Gloria came to the United States to build a better life for her children. She wanted to give them the chance to study at the world's best universities and pursue their own dreams. But she also wanted more: She wanted to become a U.S. citizen, to follow her American dream, and to give back to the country she now calls home. When I think of stories like Gloria's, I'm reminded of why I'm fighting for a president who believes every American deserves the chance to be a part of the middle class, and that everyone who plays by the rules should be able to achieve their dreams. We've got to defend the progress we've made in the last four years. Check out Gloria's video -- then commit to vote in November: [url] For millions of Americans, this election is a crossroads: There is a Republican candidate who wants to get rid of affordable and quality health care for millions, wants all undocumented immigrants to "self-deport," and promotes economic policies that crashed our economy and devastated the middle class.

Or we can vote for President Obama, who is fighting for a nation that does not exclude or divide people -- a nation that gives DREAMers, the talented and patriotic young men and women who were brought here through no fault of their own, an earned path to citizenship; a nation that provides millions with access to affordable and quality health care, and rewards hard work and responsibility while ensuring everyone plays by the same rules. When you commit to vote today, you'll be making sure your voice is heard this November. That's an important role to play in this election.

Like Gloria and President Obama, I believe we can all work for the greater good of this nation to overcome the challenges we face -- let's begin by committing to vote today: [url]

Katherine Katherine Archuleta National Political Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

12:25 p.m. ET
Join People of Faith for Obama

Obama - Biden --

President Obama says his faith has informed how he lives his life as a husband, a father, and as president. In his own words: "My faith helps me to keep my eyes on the prize and focus on what is good and truly important."

As a young man, he worked with a group of churches in Chicago to help families left struggling after local steel plants shut down. And as candidate for president in 2007, he declared that "people are coming together around a simple truth -- that we are all connected, that I am my brother's keeper; I am my sister's keeper." President Obama's record, from passing Obamacare to saving the auto industry, reflects that belief.

Faith is as central to President Obama's life as it is to the story of this nation, and people of faith will be crucial to his re-election.

Watch this special message from President Obama, then join People of Faith for Obama, a community of supporters dedicated to re-electing the President this fall.

our moral obligation to one another is our nation's strength. It is his faith that tells him: There is something about this world that ties our interest to the well-being of a child who can't get the health care they need, or a parent who can't find work after the plant closed down, or a family going hungry.

He also understands that American families won't thrive if we don't have an economy that works for them. As president, he has worked to provide economic security for families, creating more than four and a half million new jobs in the last two and a half years, and he passed Obamacare, extending access to affordable health care to millions of Americans.

We know that America needs a president who leads with values -- a leader who will continue to strengthen families and lift up the good works motivated by faith. President Obama is that leader.

But he needs four more years to finish the job. And with 50 days to go, we have to get to work now. That's why we're organizing the faith community to support the President and allow him to finish the work he's started. One person reaching out to another is what's going to win this election.

Check out the President's faith platform, then join People of Faith for Obama today to make sure your values are heard in this election:

[url]

Thank you for your support. If you can, please forward this message to five friends and family -- it's up to us to get the word out.

Michael

Michael Wear National Faith Vote Coordinator Obama for America

Paid for by Obama for America

7:46 p.m. ET
You won't believe this



Mitt Romney, filmed in secrecy talking to wealthy donors at a closed-door fundraiser, shared his candid views about Obama supporters -- views you would never hear from him in public:

"There are 47 percent of the people who will vote for the President no matter what. All right, there are 47 percent who are with him, who are dependent upon government, who believe that they are victims, who believe the government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you-name-it. That that's an entitlement. And the government should give it to them. And they will vote for this president no matter what ... These are people who pay no income tax ...

"My job is not to worry about those people. I'll never convince them they should take personal responsibility and care for their lives."

This is how our opponent in this election describes you -- the people who support the President. This man -- who demonstrates such disgust and disdain for half of our fellow Americans -- wants to be our president.

You get to decide what happens on November 6th. Donate $X or more today to support President Obama:

[url]

Thanks for all you do.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Today we learned that Mitt Romney said this about Obama supporters to fellow millionaires at a closed-door fundraiser:

"There are 47 percent of the people who will vote for the President no matter what. All right, there are 47 percent who are with him, who are dependent upon government, who believe that they are victims, who believe the government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you-name-it. That that's an entitlement. And the government should give it to them. And they will vote for this president no matter what...These are people who pay no income tax ...

"My job is not to worry about those people. I'll never convince them they should take personal responsibility and care for their lives." The man who spoke these words -- who demonstrates such disgust and disdain for half of our fellow Americans -- is the other side's choice for president of the United States. He wants to lead our country.

If we don't come through for President Obama right now, this will be the guy making big decisions that affect us and our families every single day.

There are only 50 days left in this campaign. Please make a donation today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Romney for President
4:11 a.m. ET
Another bailout?!

To view this email as a web page, go here.

Romney-Ryan Friend,

Barack Obama is at it again spending your tax dollars to bail out his failed economic plan. It's more of the same from an out-of-touch president with no plan to fix our economy and put Americans back to work.

This past week, the Federal Reserve announced it would print $X billion every month to prop up this administration's jobless recovery that's money we can't afford for jobs we will never see.

What did President Obama's plan deliver? 43 months of record unemployment; 23 million Americans unemployed, underemployed, or no longer looking for work; $X trillion debt; four trillion-dollar deficits; and household incomes that have fallen more than $X.

The Romney-Ryan plan is different it will deliver 12 million jobs and grow the economy by 4 percent per year. Their plan is based on the fundamental principle that more government is the problem not the solution.

Everyone knows there was an economic crisis when President Obama was elected. But make no mistake four more years of these disastrous economic policies will lead America down an even deeper jobless hole.

It's time for real change, so Americans can get back to work.

Contribute $X today to help Mitt, Paul, and the Republican team finish strong .

America deserves better than Barack Obama's big government, jobless economy. Let's give Americans what they deserve.

Matt Rhoades Campaign Manager Romney for President, Inc. Victory_Disclaimer

1:13 p.m. ET
Fly with Mitt

To view this email as a web page, go here.

Romney-Ryan Friend,

I wanted to make sure you heard about this contest because it's pretty incredible!

Two lucky supporters will win the chance to fly with Mitt for a day on the campaign plane.

Whoever wins will be in for an unforgettable flight and I know my husband will love the chance to bring them on board.

So don't miss out! Donate $X today to be automatically entered for a chance to fly with Mitt.

Thanks and good luck,

Ann

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Wednesday, September 12, 2012 at 5:00 pm Eastern Daylight Time and ends on Tuesday, September 25, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Tuesday, September 25, 2012. Two 2 winners will receive the following Prize: one 1 round-trip coach class commercial plane ticket within the continental United States on a date and to and from Destinations to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at one of the Destinations, with an approximate retail value of $X; one 1 flight segment on the Romney for President campaign plane, with a retail value that shall vary depending on the flight segments flown but shall be approximately $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

Victory_Disclaimer

Democratic National Committee
12:36 p.m. ET
I'm saving a seat for Sarah

J --

I'm only going to get to sit down to dinner with grassroots supporters on this campaign one last time.

It's one of the most meaningful things we do, and represents exactly the kind of politics we believe in: All of us, at one table, together.

So if you're someone who is helping to build this campaign, I want to meet you. I want to thank you in person. And I'd love to hear what's on your mind.

This is the last time we'll be able to sit down together for one of these -- so I hope you'll take me up on it.

Your donation of $X or whatever you're able to chip in will automatically enter you:

[url]

Thanks.

Barack

P.S. -- Flight and hotel are on me. All you have to do is come and eat.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click here to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible. Click here to unsubscribe from this mailing list.