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Reverse-Engineering the 2012 Campaign

Emails Sent on Sept. 18, 2012

Obama for America
8:46 a.m. ET
The end of a campaign tradition



Last week, we found out that our grassroots campaign outraised our opponents in August for the first time since April. That was only possible because of more than 1 million supporters like you.

That's simply amazing, and it's only part of what this organization is all about. I want to share a few other numbers with you that give a sense of what we're building:

-- As of today, we've opened 100 field offices so far -- just in Ohio.

-- Tens of thousands of volunteers turned out to more than 8,100 grassroots events across the country -- in one weekend alone.

-- 317,000 people chipped in this past month to help build this campaign -- for the first time.

The other side will spend millions on TV ads to try to silence all of that. But we're going to show them that democracy still works from the bottom up.

These last 49 days, it's going to take all of us pitching in to win this. Can you help out?

[url]

I can't thank you enough.

Michelle

P.S. -- For the last time in this campaign, Barack will be sitting down for dinner with a few grassroots supporters sometime soon. Anything you chip in today will automatically enter you for the chance to be there with him -- and the campaign will fly you and your guest out for free:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Every couple of months, Barack gets to have dinner with supporters like you -- and he loves it.

But now that we're in the final stretch, the last dinner of this campaign is coming up.

So please give $X or whatever you can to be automatically entered for your seat at the table:

[url]

It'll be fun, but probably a little bittersweet, too.

Not only is this Barack's last campaign, but it's also the end of a long tradition. He held the first of these dinners early on during his first presidential campaign.

So don't miss this last chance to join Barack for dinner. You'll get to bring a guest with you, and we'll cover the airfare and hotel, too:

[url]

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



People who meet the President sometimes do crazy things -- like this... And you could be one of the next people to meet him:

[url]

Imagine sitting down to DINNER with him!

Donate $X or whatever you can to be automatically entered for that chance:

[url]

Obama for America P.S. -- If that didn't sound good enough, the campaign will even fly you out -- with a friend! Enter now:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden It's the end of an era, Marian.

Dinner with Barack is more than just a contest -- it represents how we've built this campaign.

While other campaigns reserve a seat at the table for only the wealthiest and most powerful of their supporters, we've always been different. President Obama sitting down for a meal with his grassroots supporters shows exactly who he is accountable to.

In a few weeks we'll hold our final Dinner with Barack of this campaign -- it's your last chance to take part in this tradition, and both airfare and accommodations are on us, so don't let this opportunity pass you by.

Chip in $X or whatever you can and you and a guest will automatically be entered to join President Obama for a meal.

When you donated to this campaign, you joined a coast-to-coast community of grassroots supporters -- more than 3.1 million people chipping in what they can to keep the country moving forward.

Don't miss your last chance in this campaign to have dinner with President Obama.

Donate $X or whatever you can today and you'll automatically be entered:

[url]

Julianna

P.S. -- If you really want to make a difference in this election, help fund our work on the ground right now. Make a donation of $X to finish what we've started.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

People who meet the President sometimes do crazy things -- see below... and you could be one of the next people to meet him.

Donate $X or whatever you can to be automatically entered for that chance.

Because you've saved your payment information, your donation will go through immediately.

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Hug

Imagine sitting down to DINNER with him!

Obama for America

P.S. -- If that didn't sound good enough, the campaign will even fly you out -- with a friend! Enter now.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

6:44 p.m. ET
Fwd: "Personal responsibility"



--

Yesterday, a leaked video from a closed-door fundraiser showed Republican presidential nominee Mitt Romney telling a room full of big-money donors that Americans who don't support him think they're "victims" who don't "take personal responsibility and care for their lives."

So rarely over the course of this campaign have we gotten to hear Mitt Romney say what he believes in such a revealing, unfiltered manner. This is one of those moments. It's important that we make sure that the people in our lives who are just tuning into this election know what disdain and contempt Romney has for half of the citizens of this nation he wants to lead. Take a look at the items in this tipsheet, and then share them with others.

#1 What Americans think of Romney's comments The secret video shows that Romney believes nearly half of all Americans won't take responsibility for their own lives and don't pay taxes. Watch this video of Americans listening and reacting to Romney's shocking comments, and make sure others do too:

#2 Who Romney is writing off? It's worth taking a second to look at some of the people who make up the nearly half of the country that Romney has so much disdain for. Who exactly are these people that Romney rips for not paying income taxes? The overwhelming majority are seniors, students, people with disabilities, or working families. They pay payroll taxes, property taxes, sales taxes, and more. Those working families include U.S. soldiers in combat, receptionists, firefighters, and clergy, just to name a few. Certainly, those folks aren't short on personal responsibility. Read this blog post highlighting some of the Americans that Romney has written off, and share it with others:

#3 Romney's responsibility map Romney has said that "my job is not to worry about" the people who don't support him. But America needs a president who will stand up for all Americans, not just the half of the country who agrees with him. Take a look at this graphic about Romney's idea of "responsibility" and post it to your Facebook wall.

Stephanie

P.S. -- Another way to fight back against Romney and his divisive politics is to chip in and help fund our grassroots campaign. Romney has big-money donors at closed-door fundraisers, President Obama has you. Chip in $X or more today.

Contributions or gifts to Obama for America are not tax deductible.

Truth Team If you'd like to receive more emails like this, join the Truth Team.

Yesterday, a leaked video from a closed-door fundraiser showed Republican presidential nominee Mitt Romney telling a room full of big-money donors that Americans who don't support him think they're "victims" who don't "take personal responsibility and care for their lives."

So rarely over the course of this campaign have we gotten to hear Mitt Romney say what he believes in such a revealing, unfiltered manner. This is one of those moments. It's important that we make sure that the people in our lives who are just tuning into this election know what disdain and contempt Romney has for half of the citizens of this nation he wants to lead. Take a look at the items in this tipsheet, and then share them with others.

#1 What Americans think of Romney's comments The secret video shows that Romney believes nearly half of all Americans won't take responsibility for their own lives and don't pay taxes. Watch this video of Americans listening and reacting to Romney's shocking comments, and make sure others do too: Share on Facebook Share on Twitter Share via Email .

Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

P.S. -- Another way to fight back against Romney and his divisive politics is to chip in and help fund our grassroots campaign. Romney has big-money donors at closed-door fundraisers, President Obama has you. Chip in $X or more today. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Romney for President
9:15 a.m. ET
Now boarding

To view this email as a web page, go here.

Be sure to enter for a chance to fly on the campaign plane with Mitt!

This is an incredible opportunity to see the campaign from a unique perspective. Donate $X now to be automatically entered for a chance to win.

Thanks for your support, and best of luck,

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Wednesday, September 12, 2012 at 5:00 pm Eastern Daylight Time and ends on Tuesday, September 25, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Tuesday, September 25, 2012. Two 2 winners will receive the following Prize: one 1 round-trip coach class commercial plane ticket within the continental United States on a date and to and from Destinations to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at one of the Destinations, with an approximate retail value of $X; one 1 flight segment on the Romney for President campaign plane, with a retail value that shall vary depending on the flight segments flown but shall be approximately $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

4:51 p.m. ET
A chilling reminder



Barack Obama's runaway spending has put America on a dangerous course. The national debt recently tipped the $X trillion mark -- and each day that we fail to act, we only feed the fire.

This video is a chilling reminder of why we need serious leadership now more than ever.

[url] Watch it here and donate $X or more today to help elect Mitt Romney -- and put an end to Barack Obama's out of control spending.

[url]

Mitt Romney will lead us out of this crisis. Let's pull together and help him win. [url] Donate today.

Gail Gitcho Communications Director Romney for President, Inc

----------------------------------------

Democratic Senatorial Campaign Committee
11:09 a.m. ET
47%

— In a just released video taken behind closed doors, Mitt Romney revealed what he thinks of the 47% of Americans who don't pay income taxes: “My job is not to worry about those people.”

These comments are appalling. The President's job is to represent 100% of the people. It's to lift everyone up and unite us, not further divide us.

Stand behind President Obama and tell him you have his back as the President of 100% of Americans.

[url]

Thanks for standing with us, Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Democratic National Committee
12:14 p.m. ET
The end of a campaign tradition

J --

Every couple of months, Barack gets to have dinner with supporters like you -- and he loves it.

But now that we're in the final stretch, the last dinner of this campaign is coming up.

So please give $X or whatever you can to be automatically entered for your seat at the table.

It'll be fun, but probably a little bittersweet, too.

Not only is this Barack's last campaign, but it's also the end of a long tradition. He held the first of these dinners early on during his first presidential campaign.

So don't miss this last chance to join Barack for dinner. You'll get to bring a guest with you, and we'll cover the airfare and hotel, too:

[url]

Thanks,

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click here to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible. Click here to unsubscribe from this mailing list.

11:43 a.m. ET
Oh, come on

Democrats

We can't let Mitt Romney get away with this one:

In an interview with ABC News, Romney said one challenge he thinks he'll face in the upcoming presidential debates is that "the President tends to, how shall I say it, to say things that aren't true."

Oh, come on. To hear anyone say that would make me more than a little angry but coming from Mitt Romney, a man who has practically made saying things that aren't true an art form in this campaign, it makes my blood boil.

In the past week alone, Governor Romney lied about President Obama's jobs plan, he lied about his tax plan, and he lied about Medicare.

It's up to us to make sure the American people know that Mitt Romney and Republicans across the country are deliberately misrepresenting the truth but the only way we can do that is to give Democrats the resources we need to win between now and Election Day.

Time's running out. Democrats across the country are locked in close races, and we can't let these distortions be the determining factor.

Chip in $X or more today to help President Obama and Democrats fight back against these lies:

[url]

Keep fighting,

Jeffrey

Jeffrey Lerner Political Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.





When he thought the cameras were off, this is what Mitt Romney told a group of wealthy donors he really thinks about half of America: "There are 47 percent of the people who will vote for the President no matter what. All right, there are 47 percent who are with him, who are dependent upon government, who believe that they are victims, who believe the government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you-name-it. That that's an entitlement. And the government should give it to them. And they will vote for this president no matter what...These are people who pay no income tax...

My job is not to worry about those people. I'll never convince them they should take personal responsibility and care for their lives." Think about that for a second. A man who is running for president of the United States thinks that half of all Americans aren't worth his effort or time -- that they see themselves as victims, and don't take responsibility for their lives.

Putting aside the factual inaccuracies in that statement, think about how badly he's misjudged the character of this nation. This man should not be president.

Pitch in $X or more today to help us fight.

This is the kind of mentality that President Obama and Democrats across the country are up against. We believe that every American deserves a fair shot -- no matter where they come from or who their parents are.

And you know what? It is the job of the president to worry about every American, no matter whether they voted for him or not.

I can't stomach the thought of Mitt Romney and Republicans who think like he does winning in 49 days. But we've got a tough road ahead of us, and we need your help to fight back.

Donate $X or more today to give President Obama and Democrats the resources they need to win on Election Day:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

Democratic Congressional Campaign Committee
2:28 p.m. ET
BREAKING: Two more years?



BREAKING: Crossroads targets House races we knew it was coming:

American Crossroads, Karl Rove's Super PAC, is going up with “tens of millions of dollars” of attacks aimed directly at Democratic House candidates.

Rove isn't stupid. He sees Romney's floundering campaign. Now, he's shifting cash into House races so Republicans will still have one card to play against President Obama.

That's why this is so important. President Obama needs a Democratic House to be able to make real progress in his second term. But the only way we can win the House is if we close this gap against the flood of right-wing Super PAC cash.

Donate $X or whatever you can to fight back against Republican Super PACs and help win the House for Democrats

Boehner and Cantor's Tea Party majority is the only thing in the way of President Obama's agenda.

We can win the House. But we need you with us.

[url]

No regrets,

Kelly

Kelly Ward DCCC Political Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

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