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Reverse-Engineering the 2012 Campaign

Emails Sent on Sept. 19, 2012

Obama for America
9:52 p.m. ET
Can you host a watch party [name]ert?

Obama - Biden

The first debate where Mitt Romney and Barack Obama will go head to head for the first time is on Wednesday, October 3rd.

This is going to be great. It's an opportunity for all of us to get together, have some fun, and cheer our president on.

Obama supporters like you are stepping up to host parties to watch the debates with friends, family, fellow volunteers, and neighbors.

Can you step up, too, and host a party on October 3rd?

I mean, just look at how much fun folks have at watch parties like these:

Host a watch party

Don't worry we'll hook you up with all the resources you need to throw a great event, including a special training for hosts, and materials like flyers, a sample agenda, and sign-in sheets.

There's nothing to it. All you need is a comfy space and a TV because Obama supporters know how to have a good time. And there's no better way to get fired up than hearing from the President himself.

With only weeks left in this election, throwing a watch party is one of the easiest ways to bring new supporters on board and to get people more engaged in the get-out-the-vote efforts to come.

Share this moment with Obama supporters near you sign up to host a debate watch party in your neighborhood:

[url]

Like I said this is going to be great.

Marlon

Marlon Marshall Deputy National Field Director Obama for America

- Election Day is closer than you think make a donation to fund this campaign in the time we have left.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

8:33 a.m. ET
Look

It's the end of an era, with Barack is more than just a contest -- it represents how we've built this campaign.

While other campaigns reserve a seat at the table for only the wealthiest and most powerful of their supporters, we've always been different. President Obama sitting down for a meal with his grassroots supporters shows exactly who he is accountable to.

In a few weeks we'll hold our final Dinner with Barack of this campaign -- it's your last chance to take part in this tradition, and both airfare and accommodations are on us, so don't let this opportunity pass you by.

Chip in $X or whatever you can and you and a guest will automatically be entered to join President Obama for a meal:

[url]

When you donated to this movement, you joined a coast-to-coast community of grassroots supporters -- millions of people chipping in what they can to keep the country moving forward.

Don't miss your last chance in this campaign to have dinner with President Obama.

Donate $X or whatever you can today and you'll automatically be entered:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- If you really want to make a difference in this election, help fund our work on the ground right now. Make a donation of $X to finish what we've started:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



A Republican strategist phrased it this way: "We're going to nuke Barack Obama into radioactive sludge in the swing states."

He's talking about an imminent assault of negative TV ads.

We can fight back with the best on-the-ground grassroots organization that politics has ever seen -- but we need the resources to do that, and we're running out of time.

Chip in $X or more today, and help build a campaign that can withstand any ad blitz:

[url]

Let's be clear: Our opponents aren't trying to build up Mitt Romney. They're just trying to tear down the President.

They're hoping that fewer people -- not more -- show up at the polls. Our opponents are hoping negative advertising discourages voters from even participating, and they have the resources to run more negative ads than any campaign in history.

We need to act quickly to strengthen this grassroots organization. Every dollar you chip in today will have more of an impact than it will tomorrow:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- When you donate today, you'll also be automatically entered for a chance to join the President for dinner between now and Election Day. Airfare and expenses will be on us, and I promise you that no radioactive sludge will be served:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



President Obama is looking forward to meeting three supporters -- maybe even you?

If you can picture yourself there, then you better hurry up! This is the last Dinner with Barack of this campaign, and there's not much time left.

Donate $X or whatever you can, and you'll be automatically entered for a chance to sit down for dinner with the President:

[url]

Good luck!

Obama for America

P.S. -- If that doesn't sound good enough, we'll even fly you out -- with a friend! How do you like that?

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. --------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

President Obama is looking forward to meeting three supporters -- maybe even you?

Donate $X or whatever you can to be automatically entered to be a dinner guest, like the supporters below.

Because you've saved your payment information, your donation will go through immediately.

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Want to meet the President? This is the last Dinner with Barack of this campaign. You could be there. Enter today.

If you can picture yourself there, then you better hurry up! This is the last Dinner with Barack of this campaign, and there's not much time left.

Donate $X or whatever you can, and you'll be automatically entered for a chance to sit down for dinner with the President:

[url]

Good luck!

Obama for America

P.S. -- If that doesn't sound good enough, we'll even fly you out -- with a friend! How do you like that? Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X // $X // $X // $X // $X // Or donate another amount.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



President Obama is looking forward to meeting three supporters -- maybe even you?

If you can picture yourself there, then you better hurry up! This is the last Dinner with Barack before Election Day, and there's not much time left.

Donate $X or whatever you can to the Obama Victory Fund, and you'll be automatically entered for a chance to sit down for dinner with the President:

[url]

Good luck!

Obama for America

P.S. -- If that doesn't sound good enough, we'll even fly you out -- with a friend! How do you like that?

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama Victory Fund here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] --to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.



President Obama is looking forward to meeting three supporters -- maybe even you? [url]

Thank you for your recent donation -- you're entered to join the President at the next dinner.

If you can picture yourself there and would like to throw your name in the hat again for another chance, now's the time! This is the last Dinner with Barack of this campaign.

Donate $X or whatever you can, and you'll be automatically entered again for a chance to sit down for dinner with the President:

[url] [url]

Good luck!

Obama for America

P.S. -- We'll fly you out -- with a friend! Give it another shot today. [url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here [url] , by signing up for Quick Donate here [url] , or click here [url] to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail v alue of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.



I can't say this enough: Barack and I are counting on you.

And because, unlike the other guys, our campaign is funded by the widest possible group of donors, we're accountable only to people like you.

That's why Barack is saving a few seats for grassroots supporters like you -- and your guests -- at the next and last dinner before Election Day.

Donate $X or whatever you can today to make sure our side is ready for whatever comes our way, and you'll be automatically entered for dinner with Barack:

[url]

Joe

P.S. -- Your airfare and hotel will be covered, and you can invest in this campaign at the best time possible. So what are you waiting for?

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Look, you've really got to get involved here.

We've got the last Dinner with Barack of this campaign coming up, and before this tradition is over I think you should give it a shot.

Pitch in $X or whatever you can and you'll automatically be entered for a chance to fly out with a guest for dinner with the President. Your airfare and hotel are on us:

[url]

Joe

P.S. -- We've got just 48 days left in this campaign -- and every last one counts. Pitch in today and help fund our ground game for these last few weeks.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click here to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible



Look, you've really got to get involved here.

We've got the last Dinner with Barack of this campaign coming up, and before this tradition is over I think you should give it a shot.

Chip in $X or whatever you can and you'll automatically be entered for a chance to fly out with a guest for dinner with the President. Your airfare and hotel are on us.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Joe

P.S. -- We've got just 48 days left in this campaign -- and every last one counts. Donate today and help fund our ground game for these last few weeks.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Look, you've really got to get involved here.

We've got the last Dinner with Barack before Election Day coming right up, and before this tradition is over I think you should give it a shot.

Chip in $X or whatever you can to support Barack and build our party's grassroots organization across the country, and you'll automatically be entered for a chance to fly out with a guest for dinner with the President. Your airfare and hotel are on us:

[url]

Joe

P.S. -- We've got just 48 days left -- and every last one counts. Donate today and help fund the ground game for these last few weeks:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama Victory Fund here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] --to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Obama for America

Look, we've got the last Dinner with Barack of this campaign coming up, and before this tradition is over I think you should give it another shot.

You're already in the running -- thank you for your donation.

Chipping in $X or whatever you can give today will automatically enter you again, increasing your chances to fly out with a guest for dinner with the President. Your airfare and hotel are on us:

[url] [url]

Joe

P.S. -- We've got just 48 days left in this campaign -- and every last one counts. Donate today and help fund our ground game for these last few weeks. [url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here [url] , by signing up for Quick Donate here [url] , or click here [url] to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate ret ail valu e of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

Democratic Senatorial Campaign Committee
10:44 a.m. ET
New York Times



NEW YORK TIMES EXPOSÉ: GOP front group disenfranchises poor, minority voters in battleground — The New York Times just exposed a disgusting Republican voter-suppression organization that is masquerading as an “anti voter fraud” outfit.

Their unbelievable tactics include falsely reporting low-income and minority voters as fraudulent, then forcing them to attend court hearings or provide paperwork just to win back their voting rights.

President Obama's slight polling lead will mean nothing if thousands of Democrats are turned away on Election Day. That's why I need your help right now.

We must raise $X for the Election Protection Project to fight these illicit tactics. Can you give $X to ensure these dirty tactics don't result in a GOP takeover of the White House and Senate?

This dirty voter suppression operation could win Mitt Romney the election. But if we let the GOP steal this election from President Obama, we will deeply regret it. Please act today to stop them:

[url]

Thanks for your help, Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.