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Reverse-Engineering the 2012 Campaign

Emails Sent on Oct. 3, 2012

Obama for America
8:37 a.m. ET
Tonight



Barack and I are celebrating our 20th wedding anniversary today -- and we'll be spending it in a way I never could have imagined when we first got married.

That's because tonight, I get to watch my husband on stage, on national television, standing up for everything we believe in.

Barack's in the fight of his life right now, and he needs to know that we have his back.

Will you chip in $X to help build this campaign for the final stretch?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount. Barack's passion to help others and always do what's right, not just what's easy, is one of the reasons I fell in love with him in the first place.

He's stayed true to those values and convictions as president.

Please help me show Barack how many people are standing with him by making a grassroots donation to support this campaign with just 34 days to go:

[url]

Thanks, and make sure to cheer Barack on with me tonight!

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Obama for America

Before I go on stage for the first debate, I just want to say:

Thank you. I wouldn't be here without you.

Now let's bring this thing home:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible

2:41 p.m. ET
Tonight



--

Tonight's debate will be an important moment in this election. The pundits will have a lot to say about it, but they don't have the final word -- you do.

So if you think President Obama does a good job tonight, say so. Post about it on Facebook, tweet about it, email your friends, and write about it on your Tumblr if you're into that sort of thing . We'll have stuff on barackobama.com/debate before, during, and after the debate that will help you talk about the President's accomplishments and respond to Mitt Romney's attacks, so get online early for coverage of the whole debate. Stick around afterwards, too -- Vice President Biden will be doing an exclusive post-debate livestream with supporters on the site.

I also recorded a short video to talk about some of the issues that will come up tonight, so check it out, and share it with others before tonight's debate:

The three most important issues I expect to come up during this debate are jobs, taxes, and the deficit. Here's a quick cheat sheet about the facts on each:

Jobs If I were a betting woman, I could wager you $X that Romney will claim that he has a plan to create 12 million jobs over the next four years. If he does, it might sound like a bold promise, but it isn't -- independent economists project that we're going to create that many jobs anyway on the path that we're on. Those same economists have also studied Romney's proposed policies, and they agree that they would actually slow our recovery, and cost more than a million American jobs.

Taxes Romney has a $X trillion tax plan that would give millionaires and billionaires huge tax cuts. But independent experts say the only way to pay for that sort of plan is to raise taxes on the middle class, increasing taxes for families with children by an average of $X. Mitt Romney and Paul Ryan deny this, but when Ryan was asked this weekend to explain how it would work, he said he didn't have time to explain the math. We'll see if Mitt Romney finds some time in tonight's 90-minute debate to tell us specifically how he can avoid raising taxes on middle-class families and still pay for another $X tax cut for multimillionaires.

The deficit Tonight, Mitt Romney will tell you that he's going to cut the deficit. But he won't tell you how he'll manage to do that while keeping his promises to not to raise a penny in new revenue. Without raising revenue, Romney wants to pass a $X trillion tax cut favoring millionaires and billionaires and add $X trillion in new defense spending that military leaders didn't ask for. How does all that add up to cutting the deficit? It doesn't -- like President Clinton said, it's just simple arithmetic.

Getting the facts out is more important than ever tonight -- make sure you have President Obama's back, and please, spread the word:

[url]

Stephanie

P.S. -- If you're on Twitter, make sure you're following me @stefcutter and @TruthTeam2012 for real-time updates and fact checks.

Contributions or gifts to Obama for America are not tax deductible.



Today isn't just the day of the first presidential debate, it's also the President and First Lady's 20th wedding anniversary.

So first, take a rare look at their relationship. This video includes never-before-seen footage, so you'll want to watch it and pass it along:

[url]

Then, once the debate starts, you should head over to barackobama.com/debate to get real-time facts and information. Stick around afterwards, too -- Vice President Biden will be doing an exclusive post-debate livestream for supporters like you.

In anticipation of what we'll see tonight, I recorded a short video to give you some of the facts you need -- so that you can set the record straight every time Mitt Romney lies or takes a cheap shot. Check it out, and share it with others before tonight's debate.

The three most important issues I expect to come up during this debate are jobs, taxes, and the deficit. Here's a quick cheat sheet on each:

Jobs If I were a betting woman, I could wager you $X that Romney will claim that he has a plan to create 12 million jobs over the next four years. If he does, it might sound like a bold promise, but it isn't -- independent economists project that we're going to create that many jobs anyway on the path that we're on. Those same economists have also studied Romney's proposed policies, and they agree that those policies would actually slow our recovery, and cost more than a million American jobs.

Taxes Romney has a $X trillion tax plan that would give millionaires and billionaires huge tax cuts. But independent experts say the only way to pay for that sort of plan is to raise taxes on the middle class, increasing taxes for families with children by an average of $X. Mitt Romney and Paul Ryan deny this, but when Ryan was asked this weekend to explain how it would work, he said he didn't have time to explain the math. We'll see if Mitt Romney finds some time in tonight's 90-minute debate to tell us specifically how he can avoid raising taxes on middle-class families and still pay for another $X tax cut for multimillionaires.

The deficit Tonight, Mitt Romney will tell you that he's going to cut the deficit. But he won't tell you how he'll manage to do that while keeping his promises not to raise a penny in new revenue. Without raising revenue, Romney wants to pass a $X trillion tax cut favoring millionaires and billionaires and add $X trillion in new defense spending that military leaders didn't ask for. How does all that add up to cutting the deficit? It doesn't -- like President Clinton said, it's just simple arithmetic.

No matter what happens, the pundits will have a lot to say about tonight's debate. But they don't have the final word -- you do.

So if you think President Obama does a good job tonight, say so. Post about it on Facebook, tweet about it, email your friends, and write about it on your Tumblr if you're into that sort of thing .

Getting the facts out is more important than ever tonight -- make sure you have President Obama's back, and please, spread the word:

[url]

Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

P.S. -- Join the Truth Team, a grassroots community of supporters dedicated to keeping the other side honest and making sure people know the facts about the clear choice in this election. As the debates begin, it's more important than ever for voters to know the truth about where President Obama and Mitt Romney stand.

5:18 p.m. ET
Before I go on stage



In just a little while, I'll go on stage to meet Mitt Romney in the first presidential debate here in Denver.

I couldn't be prouder to represent you out it's because of you that affordable health care is within reach for millions more Americans. It's because of you that we've seen 30 straight months of job growth and middle-class families have seen their taxes cut.

Together, we've done a lot but there is so much more to do to keep this country moving forward. That only happens if we win this election.

Before tonight's debate, will you chip in $X or more to help finish this campaign strong?

[url]

Can't wait to see what you do tonight.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



In just a little while, I'll go on stage to meet Mitt Romney in the first presidential debate here in Denver.

I couldn't be prouder to represent you out there.

Tom, it's because of you that affordable health care is within reach for millions more Americans. It's because of you that we've seen 30 straight months of job growth and middle-class families have seen their taxes cut.

Together, we've done a lot -- but there is so much more to do to keep this country moving forward. That only happens if we win this election.

Before tonight's debate, will you chip in $X to help finish this campaign strong?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Can't wait to see what you do tonight.

Barack

Contributions or gifts to Obama for America are not tax deductible

Romney for President
10:19 a.m. ET
Don’t miss out

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

I know how busy Mitt has been preparing for tonight's debate, and I am sure you've been busy, too -- it's a busy time of year!

That's why I wanted to remind you to enter the "Grab a Bite with Paul Ryan" contest before it ends on Friday.

Three lucky supporters will win the chance to sit down for a meal with Paul somewhere on the campaign trail. Mitt and I had a blast when we met our past contest winners -- and I know Paul is going to love it, too!

[url] Donate $X by 11:59 pm Friday to be automatically entered for a chance to win.

Thanks and good luck,

Ann

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Monday, September 24, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, October 5, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . Winners will be selected at two points in the Promotion. Entries must be received by September 28, 2012 and October 5, 2012 to be eligible for each successive drawing. Three 3 winners will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; ground transportation at the discretion of Sponsor, with an approximate retail value of $X; and one 1 meal for winner and guest at the Destination, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114

----------------------------------------

3:33 p.m. ET
Tonight's debate



This election is a choice between two very different visions for our nation's future, and that choice will be on full display at the debate tonight.

President Obama's imaginary recovery has taken a very real toll on America's middle class. Yet, he's offering no new solutions to turn around the stagnant unemployment and record poverty of the last four years -- just more of the same old irresponsible spending and failed policies that got us here.

Mitt Romney and I, on the other hand, have a real recovery plan for a stronger middle class that will create 12 million new jobs by the end of our first term -- and lead us out of this economic crisis.

Barack Obama doesn't have a record to run on, or a plan for the future.

We do -- and that's why we want this debate.

[url] Donate now to help us put our plan into action and get America working again.

Paul Ryan

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

----------------------------------------



Americans deserve a clear choice about what kind of future we're going to have, and Governor Romney provided that contrast tonight.

Mitt won this debate by effectively articulating his positive vision for a better America and the specific solutions needed to achieve it. The President, meanwhile, offered only more of the same failed ideas that have left those in the middle class - as Joe Biden put it - "buried."

As we continue to sharpen the focus on the big choice in this election, Americans will see that we cannot afford four more years like the last. We need a real recovery, and Mitt Romney can get the job done.

[url] Donate now to help us put our plan into action and get America working again.

Paul Ryan

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

----------------------------------------

4:00 p.m. ET
Be a part of it

Romney-Ryan Share on Facebook Share on Twitter Forward to a Friend

The first presidential debate is tonight, and we'll be here online for you the entire time.

While you watch the debate on TV, visit [url] your computer, tablet, or smartphone to be a part of the action. Our Rapid Response team will be busy fact-checking the Obama campaign and backing Mitt's arguments throughout the debate.

Please follow @RomneyResponse on Twitter to receive live updates and the information you'll need to fight Barack Obama's distortions.

We'll also be linking to [url] in-depth responses beyond Twitter's 140-character limit.

There is a clear choice between Mitt's proven leadership and President Obama's failed record, and we need your help to spread the message. Please visit our page tonight during the debate and retweet our posts to your followers.

We cannot afford another four years like the last four.

See you online,

Zac Moffatt Digital Director Romney for President, Inc. [url]

P.S. - Donate today.

Paid for by Romney for President, Inc. www.MittRomney.com

Democratic Senatorial Campaign Committee
5:27 p.m. ET
8,915 per hour

Tonight's the night! President Obama will square off with Mitt Romney in the first Presidential debate.

This debate is hugely important. Sign President Obama's good luck card and let him know you're behind him [url]

President Obama may have a slight polling lead right now, but there are 34 days left—a lifetime in politics. And Politico reports that if Romney beats expectations tonight, his campaign is “poised for a surge.”

There are just 4 hours until the debate—help us get to 100,000 signers. We need 8,915 signatures an hour to get there by 9:00 EDT.

Make sure the President knows you'll be rooting for him tonight at [url]

Thanks for standing with us, Patrick McHugh

--- 34 days until the election. If you can, please donate today.

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Democratic Congressional Campaign Committee
11:10 a.m. ET
before 9pm

--

Tonight's the big night!

If you want to let President Obama know that you're rooting for him at tonight's debate, now's the time to say it:

Add your name here to let Barack know that you're rooting for him tonight

76,224 supporters have already signed their name. Will you help us reach 100,000 by the time Barack takes the stage?

Add your name here -- [url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Thanks for adding your name!

The first Presidential debate is tonight!

It's a big moment, and you can be sure Mitt's going to try to throw a few "zingers" at President Obama.

Well, we have a message of our own for the President: Go Get 'Em Barack!

Please forward this email to 3 friends right now and ask them to add their name: [url]

We're trying to reach 100,000 strong standing behind President Obama before he walks on the stage tonight.

Thanks!

Democrats 2012

You can also share this petition on Facebook and Twitter:

Thank you for your support!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

--

On taxes. On Medicare. On Wall Street reform. On Obamacare.

Mitt Romney just went on that debate stage and lied to the American people.

We've got one month until the election. If we don't have the resources to win, America will get Mitt Romney and a Republican Congress.

Will you donate $X or more right now to call out Republican lies?

It's moments like this that will decide this election. Let's go win this thing.

Ryan

Ryan Jham DCCC Rapid Response Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!