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Reverse-Engineering the 2012 Campaign

Emails Sent on Oct. 4, 2012

Obama for America
10:41 p.m. ET
Hey



I hope I made you proud out there explaining the vision we share for this country.

Now we need to go win this election -- the most important thing that will happen tonight is what you do or don't do to help in the little time we have left:

[url]

Barack

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I hope I made you proud out there explaining the vision we share for this country.

Now we need to go win this election -- the most important thing that will happen tonight is what you do or don't do to help in the little time we have left.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible

2:22 p.m. ET
Be a Road Warrior for New Hampshire



Here in New Hampshire, we're gearing up for the home stretch of this election in a major way -- and you should be a part of it. We've got less than five weeks to make sure as many Granite Staters as possible get to the polls on November 6th, and while we've already got some stellar organizers and volunteers -- both local and visiting from neighboring states like yours -- hard at work, we're looking for some reinforcements to help get it done. That's why we're launching a brand-new program called Road Warriors to celebrate folks like you from Massachusetts making a difference for President Obama and other Democrats here.

Road Warriors complete three or more volunteer shifts between now and Election Day with us in New Hampshire -- get started by signing up for the door-to-door canvassing trip from Amherst on Sunday:

[url]

Here are the details: What: Massachusetts to New Hampshire canvass trip Meet at: 21 Matoon St. Amherst, MA 01002 When: Sunday, October 7th 9:00 am

RSVP here:

[url]

You'll know that you helped President Obama win a tight race in a key battleground state -- and get the bragging rights that come along with it. Plus, you'll get a really sweet and locally designed Road Warriors T-shirt. This election is going to come down to the wire, and every single conversation matters. So the more folks we've got knocking on doors, making phone calls, and talking with voters about what's at stake, the more grassroots power we've got to fight back against the other side's barrage of negative airtime. Our local teams here in New Hampshire can't wait to organize right alongside you and your neighbors.

So sign up to join the trip on Sunday from Amherst, and get one step closer to becoming a Road Warrior: [url] Thanks -- and see you out there.

Dan

Dan Herman New Hampshire General Election Director Organizing for America

--------------------------------------------------------------------- Can't make this event but still want to pitch in? Make a donation today:

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Here in New Hampshire, we're gearing up for the home stretch of this election in a major way -- and you should be a part of it. We've got less than five weeks to make sure as many Granite Staters as possible get to the polls on November 6th, and while we've already got some stellar organizers and volunteers -- both local and visiting from neighboring states like yours -- hard at work, we're looking for some reinforcements to help get it done. That's why we're launching a brand-new program called Road Warriors to celebrate folks like you from Massachusetts making a difference for President Obama and other Democrats here.

Road Warriors complete three or more volunteer shifts between now and Election Day with us in New Hampshire -- get started by signing up for the door-to-door canvassing trip from Cambridge on Saturday:

[url]

Here are the details: What: Massachusetts to New Hampshire canvass trip Meet at: 49 White Street Cambridge, MA 02140 When: Saturday, October 6th 9:00 am

RSVP here:

[url]

You'll know that you helped President Obama win a tight race in a key battleground state -- and get the bragging rights that come along with it. Plus, you'll get a really sweet and locally designed Road Warriors T-shirt. This election is going to come down to the wire, and every single conversation matters. So the more folks we've got knocking on doors, making phone calls, and talking with voters about what's at stake, the more grassroots power we've got to fight back against the other side's barrage of negative airtime. Our local teams here in New Hampshire can't wait to organize right alongside you and your neighbors.

So sign up to join the trip on Saturday from Cambridge, and get one step closer to becoming a Road Warrior: [url] Thanks -- and see you out there.

Dan

Dan Herman New Hampshire General Election Director Organizing for America

- Can't make this event but still want to pitch in? Make a donation today:

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

6:10 p.m. ET
Romney's email this morning



Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in Sight."

There are two lessons we all need to take away from the last few weeks:

1 Anything can happen in a presidential race

2 This has always been a close election, and will remain a close election until the moment we win

For 18 months, we've been doing the real work of talking to voters and building a grassroots operation in neighborhoods all across the country.

That work is how we win, and it's powered directly by millions of people like you.

If you can make a donation of $X or more to build this campaign right now, please do it. Resources now are worth a lot more than they will be later on:

[url]

Or, if you can't chip in today, sign up to volunteer -- head on over to Dashboard and get to work in our online field office:

[url]

Mitt Romney may think he can see victory from his backyard. With 33 days to go, we're going to keep our eye on the ball.

Messina

Jim Messina Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally:

The crowd in Madison, Wisconsin

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally:

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally:

The President in Madison

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally:

The crowd in Madison, Wisconsin

We accept: We accept Visa, Mastercard, American Express, and Discover Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Description: Obama - Biden

Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Thanks for showing you're standing with President Obama for a second term. If you can, make another donation of $X today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally: Description: The President in Madison

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Description: Obama - Biden

Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally: Description: The crowd in Madison, Wisconsin

Description: [url]

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

6:12 p.m. ET
Get Barack's back



This is the first thing Mitt Romney's supporters saw when they woke up this morning:

An email from the man himself with the subject line "Victory is in Sight."

I know my response to that. What's yours?

[url]

Messina

Jim Messina Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.



and keep with us for the final few weeks of this campaign:

1 Anything can happen in a presidential race

2 This has always been a close election, and will remain a close election until the moment we win

For 18 months, we've been doing the real work of talking to voters and building a grassroots operation in neighborhoods all across the country.

That work is how we win, and it's powered directly by millions of people like you.

If you can make a donation of $X or more to build this campaign right now, please do it. Resources now are worth a lot more than they will be later on:

[url]

Or, if you can't chip in today, sign up to volunteer -- head on over to Dashboard and get to work in our online field office:

[url]

With only a month to go, we've got to keep our eye on the ball.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Democratic National Committee
10:47 p.m. ET
Hey

J --

I hope I made you proud out there explaining the vision we share for this country.

Now we need to go win this election -- the most important thing that will happen tonight is what you do or don't do to help in the little time we have left:

[url]

Thank you,

Barack

Contributions or gifts to Obama for America are not tax deductible. Click here to unsubscribe from this mailing list.

1:59 p.m. ET
Lies and more lies

The Democratic Party -----------------------

Last night, President Obama and Mitt Romney debated for the first time -- and it's clearer than ever before that President Obama is the right choice for our country.

Romney repeatedly and blatantly lied to the American people about his plans and the President's record. He failed to deliver the specifics that voters deserve to hear, and he doubled down on the same failed policies that hurt the middle class and led to the economic crisis.

Look, Mitt Romney may have impressed the pundits with his performance, but he sure lost on facts.

It's up to us to make sure President Obama and Democrats across the country have the resources they need to fight back -- and win. Make a donation of $X or more:

[url]

President Obama clearly outlined how he'll continue to keep America on the right track by strengthening the middle class, investing in education, working to grow small business, and continuing to create jobs.

There's only one way forward, and the outcome is in your hands:

[url] Thanks,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

P.S. -- Your donation will do more today than tomorrow or any day after. The election is in just 33 days. Please donate today:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

Romney for President
11:21 p.m. ET
Could not be clearer



After watching tonight's debate, the choice this November could not be clearer.

A vote for Barack Obama is a vote for four more years of economic stagnation and weak foreign policy; as well as higher taxes, debt, and healthcare costs. A vote for Mitt Romney is a vote for real reforms that will bring a real recovery, including 12 million new jobs, tax relief for the middle class, better healthcare at lower costs, a balanced budget, and leadership for an American century.

That's the kind of bold agenda Americans expect and deserve - and that's exactly what Mitt Romney outlined tonight.

[url] Donate now to help Mitt Romney and Paul Ryan put their plan into action and get America working again.

Marco Rubio U.S. Senator, Florida

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

----------------------------------------

5:56 a.m. ET
Victory is in Sight

Romney-Ryan you for your support.

Paul Ryan and I are doing everything we can to protect America's future and undo the damage of the last four years.

And so are supporters like you.

Supporters like you have transformed this campaign into a nationwide movement.

Supporters like you have knocked on over 5 million doors and made over 30 million volunteer voter contacts. That's 15 times more doors and 5 times more phone calls than at this same time in 2008 -- and that's incredible.

Supporters like you have contributed out of their own pockets. In fact, 93% percent of the donations received have been $X or less.

Whether you've given time or money -- you've gotten us this far. And now we're on our way to winning this thing.

With just 33 days left until the election, your continued support is critical. We need your commitment, conviction and energy to win on November 6, so we can get down to the business of getting America back to work.

Whether we're talking about jobs, health care, debt, taxes, or foreign policy, the choice this election is clear. Barack Obama doesn't have a record to run on, or a plan for the future. Paul Ryan and I do.

Victory is in sight -- and with your help, we'll get there. Donate now to help us win this.

Mitt Romney

Paid for by Romney for President, Inc. www.MittRomney.com

3:28 p.m. ET
Clear choice video



This election is a clear choice: We can either stay on the path we're on, or forge a new one.

It was clear on the stage last night: Mitt is the man America must choose to move forward with on November 6.

In case you missed it, here are a few debate highlights: [url] [url]

Don't be fooled -- the billion-dollar Obama machine will not go down without a fight.

That's why your support is more important than ever. We can't afford four more years like the last four years, and my husband needs your help to give America the real recovery it deserves.

[url] Seize this day and donate.

Thank you,

Ann

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

----------------------------------------

Democratic Congressional Campaign Committee
7:03 a.m. ET
splash of water in the face

--

Maybe I'm just getting too old for this, but I've had just about enough of Romney's shenanigans.

Every day is just another assault on the middle class, while he's protecting every Tom, Dick and Harry Millionaire's right to not pay one more red cent in taxes!

My friends at the DCCC are trying to put up a big number tonight to show how hard we're gonna fight back against the Republicans.

Donate $X or whatever you can muster to help give President Obama the Democratic majority he deserves

Come on now!

James

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

2:33 p.m. ET
Romney's debate performance:

D --



Last night, Mitt made his choice -- he got up on stage last night, shook the President's hand, and then deliberately misled the American people.

Now, I'm asking you to make a choice.

The DCCC needs to raise $X before midnight to respond to the Republicans' dishonest attacks and get the facts out to voters. They could really use your help.

Donate $X or whatever you can right now to the DCCC Rapid Response Fund

Romney's debate performance was a calculated and deliberate reversal of his most extreme beliefs for a quick political gain. Make no mistake, if Mitt Romney and a Republican Congress are elected, they'll cut taxes for millionaires and billionaires while waging an assault on the middle class.

There's one month left. It's time to stand up and fight back: Donate $X or whatever you can today.

Paul

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

2:55 p.m. ET
This is what happens when you lie:



Mitt Romney sure didn't bargain for this:

The day after he straight-up lied to the American people, we're less than 400 donations away from hitting 10,000 for the day. Will you help us get there?

Chip in $X to help us hit 10,000 donations for a Democratic majority before midnight

Thank you,

Amy

Amy Strathdee DCCC Candidate Services Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Democratic Senatorial Campaign Committee
10:51 a.m. ET
must see polls

Last night, Mitt Romney went on the attack with zero regard for the truth.

And with 33 days to go, here's your wake up call about this election: Romney is now within one point in Florida 47-46 and two in Virginia 48-46 . These states hold the keys to the White House and the Senate.

If there was ever a time to fight him back, it's right now. We must raise $X.2 million by midnight tomorrow to prevent a Republican turnaround from taking hold.

I need you to do everything you can to stop Romney from a takeover of the White House and Senate. Please contribute $X immediately » [url]

Thanks for standing with us today,

Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Last night, Mitt Romney's lies carried him through the debate.

And in 10 battlegrounds, Karl Rove's largest attack ad campaign of the election is reinforcing these lies with voters.

With 33 days left, Mitt's lies and Rove's money are working: Polls show virtual ties in Florida 47-46 and Virginia 48-46 . You know we need these states to keep the White House and Senate.

We must raise $X in the next 24 hours to prevent a Republican rebound from taking hold. Can you please contribute $X right now?

Mitt Romney is trying to win the White House with egregious mistruths. Contribute $X and fight for a President Obama and a Democratic Senate.

[url]

Thank you,

Harry Reid

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Since last night's debate, Romney is collecting money from his millionaire donors hand over fist.

The scary part? This race could turn around on President Obama in the next 24 hours. Polls now show Romney is within one point in Florida 47-46 and two in Virginia 48-46 .

The only way to prevent a Republican turnaround is with a massive display of grassroots donations. Can you give $X immediately? We have just 24 hours, and need to bring in 10,000 more donations, or we'll lose President Obama and a Democratic Senate. Don't let 90 minutes change the course of this election. Stop Mitt's momentum immediately—24 hours left [url]

Thank you, Patty

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

ALERT: UNTIL MIDNIGHT TOMORROW your gift will be matched 3-to-1.

Mitt's raking in a fortune from millionaires who think he can win, and new polls show they're right: he's within one in Florida 47-46 and two in Virginia 48-46 .

We need 8,931 contributions to fight for President Obama and a Democratic Senate. Can you give $X immediately? This is urgent—for 24 hours we'll triple match your gift and $X will equal $X [url] -Jason

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.