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Reverse-Engineering the 2012 Campaign

Emails Sent on Oct. 5, 2012

Romney for President
8:10 p.m. ET
Enter by October 5

Romney-Ryan Friend,

Two days is a long time on the campaign trail, but it still flies by!

That's why I wanted you to know about this contest before it ends tomorrow night.

Three lucky supporters will win the chance to sit down for a meal somewhere on the campaign trail with my dad's running mate. But time is running out.

Please donate $X before 11:59 pm tomorrow night to be automatically entered for a chance to grab a bite with Paul Ryan.

Thanks for supporting America's Comeback Team!

Craig Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, September 24, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, October 5, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . Winners will be selected at two points in the Promotion. Entries must be received by September 28, 2012 and October 5, 2012 to be eligible for each successive drawing. Three 3 winners will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; ground transportation at the discretion of Sponsor, with an approximate retail value of $X; and one 1 meal for winner and guest at the Destination, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

Victory_Disclaimer





The contest for a chance to grab a bite with me on the trail ends in just a few hours. I'm looking forward to meeting the winners!

Donate $X before 11:59 pm tonight to be automatically entered for a chance to meet me for a meal on the road.

Thanks for your support,

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, September 24, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, October 5, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . Winners will be selected at two points in the Promotion. Entries must be received by September 28, 2012 and October 5, 2012 to be eligible for each successive drawing. Three 3 winners will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; ground transportation at the discretion of Sponsor, with an approximate retail value of $X; and one 1 meal for winner and guest at the Destination, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

5:36 p.m. ET
My priority is jobs

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

By any rational measure, it's crystal clear we're in the middle of a jobs crisis.

23 million Americans struggling for work is a number that is impossible to ignore.

Yet, President Obama says his economic plan has "worked."

How can he fix a problem if he won't own up to the truth?

The sad reality is, hundreds of thousands of jobs have been lost since President Obama took office -- and more will be jeopardized by his tidal wave of regulations and tax hikes. We can't afford four more years of the president's muddled vision.

My priority is jobs. And from day one of my presidency, I will lead us out of this crisis. My plan to strengthen the middle class will create 12 million jobs, and ensure more take-home pay and better opportunities for all Americans.

November 6th offers us a clear choice: four more years of President Obama's imaginary recovery -- or determined Republican leadership that will put us on the path to a real recovery.

[url] Make the clear choice and help us get America back to work -- donate today.

Thank you,

Mitt Romney

----------------------------------------

5:12 p.m. ET
Enter by midnight

Romney-Ryan don't want you to miss your chance to enter this contest -- it ends in just a few hours. Whoever wins will be in for a treat -- and I know Paul is looking forward to it.

Donate $X before 11:59 pm tonight to be automatically entered for a chance to meet Paul Ryan for a meal.

Thanks and good luck,

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, September 24, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, October 5, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . Winners will be selected at two points in the Promotion. Entries must be received by September 28, 2012 and October 5, 2012 to be eligible for each successive drawing. Three 3 winners will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; ground transportation at the discretion of Sponsor, with an approximate retail value of $X; and one 1 meal for winner and guest at the Destination, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114. Victory_Disclaimer

Romney-Ryan Mitt take command of the first debate was incredible! And now I can't wait to cheer on Paul Ryan when he takes the stage next week.

This contest is a chance for one lucky winner to join Team Romney-Ryan for an event to watch the next debate.

Don't miss out -- donate now to be automatically entered for a chance to join the campaign for the VP debate.

Every entry helps Romney-Ryan and the entire Republican team move closer to victory on November 6th.

Donate today: [url]

Thanks!

Ann

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Friday, October 5, 2012 at 12:00 pm Eastern Daylight Time and ends on Tuesday, October 9, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Tuesday, October 9, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

Victory_Disclaimer

Democratic National Committee
3:57 p.m. ET
This is in your hands, [name]



There have been many times in my life when I've been counted out -- told that I couldn't do it, told not to speak out for what I believe in, told to not even run in the first place.

I've only gotten this far because I've had people like you with me every step of the way.

Right now the other side is trying to obliterate the hard work we've put in on the ground in this campaign by flooding the airwaves with factually inaccurate, negative attack ads.

If they win, they're going to dismantle everything we've accomplished together over the past three and a half years, and turn back the clock to the same failed policies that got us into this mess in the first place.

We cannot let that happen. Please donate $X or more today:

[url]

Thanks. It means a lot to know you've got my back.

Barack

Contributions or gifts to Obama for America are not tax deductible. Click here to unsubscribe from this mailing list.

Obama for America
2:04 p.m. ET
This is in your hands, [name]



During our debate on Wednesday, in front of 70 million Americans, my opponent said he thinks we've been too tough on Wall Street, but that he wants to crack down on Sesame Street.

I'm not kidding. Now, I guess it's possible Americans are looking for a president who will finally get tough on Big Bird.

But the math just doesn't add up. You'd have to de-fund the Corporation for Public Broadcasting every year more than 1,000 times to pay for the $X trillion in additional spending cuts Romney needs to meet his promises.

And since there's only one Big Bird that Mitt Romney can fire, that means middle-class families will have to pay for the rest of his plan -- including his tax cuts for millionaires and billionaires. That's the arithmetic.

If you want to be president, you have to level with the American people -- and Mitt Romney is trying to sneak one past everybody. The reality is that this election is a choice between two fundamentally different sets of values. We need to make sure that everyone knows that, and no one can obscure it.

It's going to be close to the end. If you're willing to stand up for the truth, and for what we think is right, we can win.

Donate $X or more today and let's finish this strong:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



There have been many times in my life when I've been counted out -- told that I couldn't do it, told not to speak out for what I believe in, told to not even run in the first place.

I've only gotten this far because I've had people like you with me every step of the way.

Right now the other side is trying to obliterate the hard work we've put in on the ground in this campaign by flooding the airwaves with factually inaccurate, negative attack ads.

If they win, they're going to dismantle everything we've

and turn back the clock to the same failed policies that got us into this mess in the first place.

We cannot let that happen. Please donate $X or more today:

[url]

Thanks. It means a lot to know you've got my back.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



This election isn't going to be decided by any pundit's daily prognostications.

It's going to be decided by you, and the work that you do every single day through the end of this campaign.

There are 32 days left to shape this campaign, and each one counts more than the next. Please donate $X or more today, when your donation can have the greatest impact:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Democratic Congressional Campaign Committee
6:57 a.m. ET
here's the problem:

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Mitt Romney bounded off the stage on Wednesday night with a wide grin from cheek to cheek, proud of himself for delivering all the ‘zingers' his staff wrote up for him.

But here's the problem: he just made stuff up. By one count, he misled the nation 27 times in 38 minutes! On Medicare, on Obamacare, on taxes, on Wall Street Reform, on you name it... Mitt said whatever he had to to score political points.

Will you step up to help us call out Romney and the Republicans' lies before tonight's ad buy deadline?

Donate $X or whatever you can to fight Republicans' misleading attacks and back up President Obama with a Democratic majority

Remember when the Romney campaign said, "we're not going to let our campaign be dictated by fact checkers"? They weren't kidding. Now, it's up to us to do something about it.

Help us spread the truth about Republican attacks:

[url]

Thank you,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

12:09 p.m. ET
We just learned...

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If you want President Obama to be backed up by a Democratic majority next year, then we have to take action right away.

We just learned that one of our most promising candidates, Bill Enyart in Illinois, has been targeted with millions of dollars of attacks from the Republicans and their Super PACs. They know this is a race they can't afford to lose, so they're launching dishonest ads to deceive voters about Bill's record, Obamacare, and the economy.

Bill must raise $X before tonight's ad buy deadline to set the record straight.

Will you donate $X or more right now to help Bill fight back against Boehner and the Republicans' attacks?

This is a tight race in a swing district. We can't let races like this fall off the map because our candidates didn't have the resources to compete against the Republicans and their Super PACs. Please donate $X or whatever you can right now:

[url]

Thanks!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

Democratic Senatorial Campaign Committee
9:27 a.m. ET
down three

ANNOUNCEMENT: The stakes just got raised, and TODAY ONLY your gift will be matched 3-to-1. Donate here [url]

This poll update shows why we need you right now: Poll Update National: Obama 47 Romney 47 Florida: Obama 47 Romney 46 Virginia: Obama 48 Romney 46 Source: National Journal, NBC/WSJ/Marist If you let Republicans outraise us in the next 18 hours, Mitt will pull ahead in Florida and Virginia—and President Obama will lose the election and the Senate.

Contribute $X immediately and we will triple match it. We need 5,178 more donors today—immediately—to turn these numbers around and win the White House and Senate.

Mitt was down in the polls last week. Now he's tied. Imagine if he pulls ahead with 32 days left.

Please contribute $X. It will be worth $X [url]

Crystal King Political Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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The next 12 hours are critical: Until MIDNIGHT TONIGHT, your gift will be matched 3-to-1.

It's crunch time -- it's October -- and new polls show Mitt Romney closing the gap nationally, and in key battlegrounds like Florida 47-46 and Virginia 48-46 .

And with Karl Rove's largest attack ad campaign running across the nation, they are doubling down everywhere to swing this election to Mitt Romney and the Republicans.

Every Democrat has to make a choice in the next 12 hours. You know that Mitt's billionaire financiers are choosing to stand behind him. Your immediate help is needed to fight for President Obama and a Democratic Senate — Can you give $X right away? We need 4,223 more donations by midnight.

This is urgent — for 12 hours only we'll triple match your gift and $X will equal $X Kerry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

REMINDER: For the next 8 hours only we will triple match your gift.

Brand new polls have Mitt up three points in Florida, one in Ohio, and three in Virginia. We need to reverse this trend immediately to keep Romney and the Republicans from taking the White House and Senate.

You can help stop them. The triple match ends in just 8 hours — please make a $X contribution right away, and it will be worth $X [url] -Anna

----------Original message from: Crystal King, TO: Anna Chu, DATE: 10/5/2012, SUBJECT: Polling update----------

ANNOUNCEMENT: The stakes just got raised, and TODAY ONLY your gift will be matched 3-to-1. Donate here [url]

This poll update shows why we need you right now: Poll Update National: Obama 47 Romney 47 Florida: Obama 47 Romney 46 Virginia: Obama 48 Romney 46 Source: National Journal, NBC/WSJ/Marist If you let Republicans outraise us in the next 18 hours, Mitt will pull ahead in Florida and Virginia—and President Obama will lose the election and the Senate.

Contribute $X immediately and we will triple match it. We need 5,178 more donors today—immediately—to turn these numbers around and win the White House and Senate.

Mitt was down in the polls last week. Now he's tied. Imagine if he pulls ahead with 32 days left.

Please contribute $X. It will be worth $X [url]

Crystal King Political Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



REMINDER: For the next 8 hours only we will triple match your gift.

Brand new polls have Mitt up three points in Florida, one in Ohio, and three in Virginia. We need to reverse this trend immediately to keep Romney and the Republicans from taking the White House and Senate.   You can help stop them. The triple match ends in just 8 hours— please make a $X contribution right away, and it will be worth $X [url] -Anna

________________________________

MIDNIGHT DEADLINE: For just 4 hours more we will triple match your gift.

On Monday, President Obama was polling ahead by one point in Florida and two in Virginia. Now, he's down by three points in both battleground states. These polls show we're at the most critical moment of this election. Either fight for President Obama now, or permanently fall behind and lose the election and the Senate.

Until midnight only, we will triple match your gift. Please contribute $X by midnight—it will count for $X. 1,354 more donations to go. -Jason

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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