Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

Emails Sent on Oct. 8, 2012

Obama for America
7:14 p.m. ET
Give it another shot: Join the National Call Team

Obama - Biden --

It looks like you've given the online call tool a try. That's great!

Now we need you to get back to it -- and one great way to do that is to join the National Call Team, a select group that makes some of the most important calls in this election. Say you'll join now, and talk to at least 20 voters this week.

I can't stress enough how important these phone calls are. We only have 29 days left to make sure President Obama wins in the battleground states. Voters there need to hear about why we support the President, and voters need to be reminded to cast their ballot.

Every day that goes by is one less day to reach your neighbors. It's one less day to put your stamp on this election. And it's one less day to re-elect the man who's moving this country forward.

The National Call Team is a great community of callers you should be a part of. They're hanging out on Dashboard, the online field office where you can get all the resources you need, track your progress, and talk to other awesome volunteer callers for tips and advice.

Join the team today:


You don't have to leave home. You don't have to be anywhere at a certain time. All you need is a computer, a phone, and the willingness to chat with some friendly folks in states like Ohio, Florida, and Colorado.

Are you in?


Betsy Hoover Digital Organizing Director Obama for America

P.S. -- Need to learn a little more about how the call tool works? Jesse, a volunteer in Chicago, knows the site like the back of his hand. Click here to listen to him make call after call right from his laptop, and get a taste of just how easy this is.

Paid for by Obama for America

11:06 a.m. ET
[name], I'll be blunt

We're about to get hit with an avalanche of negative ads.

Romney-allied outside groups have already lined up more than $X million in television spending for this week alone.

That's been the other side's strategy from the beginning: slamming the airwaves with ads trashing the President and his record. I'll be blunt: They are trying to buy this election, and we're the only ones who are standing in their way.

Can you chip in $X or more right now to help?


We've worked too hard to slow down now. We need to bear down these last 29 days, because Governor Romney and his allies aren't going to play fair or take it easy on us. Take it from their own adviser: "We're not going to let our campaign be dictated by fact-checkers."

We need to keep fighting and get the back of the guy who's got ours -- will you chip in today?


Thanks. Let's keep this up.


--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

I didn't get into politics for the fun of it. Every election, and this one more than any in my lifetime, is about creating a better country for my family, for yours, and for millions more.

So when Mitt Romney looks America in the eye and refuses to be honest about what he would do as president, I take it personally.

You get to make sure he doesn't get away with it. We're building the largest grassroots organization in politics, and we've got four more weeks to tell every single voter the truth about Mitt Romney's plan.

Please donate $X or more now, and let Mitt Romney know we're going to hold him accountable.

Ever since the debate, Mitt Romney has been completely untethered to the truth. He said he's not planning a $X trillion tax cut skewed toward the wealthiest Americans false , that his health care plan would protect Americans with pre-existing conditions false , and that he wouldn't actually cut teachers' jobs again, false .

Unfortunately for him, his true positions are all on tape. And this time, I don't mean only on a leaked tape that you weren't supposed to see -- he's been advocating for these backward policies in public since he started running for president.

The truth of those policies matters for the families who want to send their kids to excellent public schools with enough teachers in the classroom, and for the middle-class folks whose taxes would go up under Romney's plan. It matters to people with pre-existing conditions, like my daughter, Lauren.

If we can't trust him to come clean now, how can we trust him in the Oval Office?

Support the leader who doesn't back down -- who levels with the American people, and isn't afraid to stand up for what we believe in. Donate $X or more now:


Let's keep fighting,


Contributions or gifts to Obama for America are not tax deductible

Democratic Congressional Campaign Committee
8:30 a.m. ET
what's happening in CO?!


Days before the Republican Convention, Speaker Boehner flew out to Aspen, Colorado to raise big bucks for Tea Party Congressman Scott Tipton.

Now we know why.

A new poll shows that our Democratic candidate Sal Pace is in range of defeating Tea Party Tipton! Since launching his newest ad campaign, Sal has cut Congressman Tipton's lead to only 3 points. If Sal's able to win this race, it'd be a crushing blow to Boehner's chances of holding a Republican House majority.

Help drive Sal Pace to victory! Donate $X or more to Sal's campaign right now

We're just 4 weeks out from Election Day. You can be sure the big right-wing Super PACs are eying this race, ready drop in and bailout their Tea Party candidate.

Let's keep the momentum on Sal's side and defeat this Tea Party Congress once and for all.


Onward to victory,


Rep. Jared Polis

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

11:52 a.m. ET
NEW POLL (bad news):


We could hardly sleep last night. Have you seen this poll?

GALLUP: Obama - 47 Romney - 47

We've got one month left until the election, and it's clearer than ever: we will win or lose based on turnout and how well we can respond to the Republican attacks on the air.

Will you donate $X or more to win a Democratic majority for President Obama?

What you've helped to build is incredible. But we can't let up now.

This is a critical moment in this campaign. Please chip in:


Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Romney for President
9:25 a.m. ET
Your chance to win a debate watch party ticket

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

I wanted to make sure you didn't miss your chance to enter this contest! We're flying one lucky winner to hang out and watch the Vice Presidential debate with the Romney-Ryan Team.

[url] Don't miss out -- donate $X or more now to be entered for a chance to join the campaign for the next debate.

Every entry moves Romney-Ryan, and the entire Republican team, closer to victory -- and closer to taking back Washington on November 6. With your help -- we will win this!


Tagg Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Friday, October 5, 2012 at 12:00 pm Eastern Daylight Time and ends on Tuesday, October 9, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Tuesday, October 9, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.


10:13 a.m. ET
One billion dollars


For the first time in history, a political campaign will hit the billion-dollar mark. After raising $X million in September, Barack Obama's re-election effort has raised nearly $X million this cycle, with one month left until Election Day.

Liberals will not give up their power easily, so it's imperative that we all come together to stand up against them and elect Mitt Romney, Paul Ryan, and the entire Republican team. We need to elect Republicans up and down the ballot who will lead with solid conservative values and show America what a real recovery looks like.

President Obama and his allies will not hesitate to use Chicago-style politics to achieve their goals. We must not let them succeed -- we are not letting them succeed.

Last Saturday alone, more than 30,000 volunteers made close to 2.5 million voter contacts for Mitt and the Republican team -- that is nearly 35 million voter contacts this year. Volunteers in every battleground state promoted early voting, and chased down absentee ballots that had not been returned by Romney supporters.

We must not let them win. We must elect Mitt Romney, Paul Ryan, and the entire Republican team. Please donate $X today to ensure a Republican team victory this November.

Matt Rhoades Campaign Manager Romney for President, Inc.


1:07 p.m. ET
Foreign concept

Romney-Ryan Obama's foreign policy is a foreign concept to Americans.

His policy is one of passivity and denial, which places America and our allies at the mercy of those who mean to do us harm.

Despite all the recent catastrophes, President Obama continues to show that he does not grasp the gravity of what's occurring -- and he has no strategy to protect and advance our interests.

He has downgraded our relationship with Israel, failed to develop a strategy that protects and advances our interests in the Middle East, and put our nation on track for massive cuts to the defense budget.

In a time of testing, an American president must demonstrate strong leadership.

Mitt Romney will provide the leadership needed to shape world events and protect our interests and our ideals.

Mitt Romney will call terrorism what it is; he won't abdicate American leadership; and he will never apologize for America.

Mitt Romney will offer a stark contrast between his vision for a strong foreign policy and the failed record of President Obama.

Where President Obama has shown weakness, a Romney administration will demonstrate strength and resolve.

Where President Obama has shown equivocation, a Romney administration will demonstrate clarity and never hesitate to speak out for American values.

Whereas President Obama insists upon making devastating defense cuts, a Romney administration will prioritize national defense and never leave our troops and military families without the resources they need to keep our nation safe.

In a dangerous world, we can't allow indifference to undermine security. Only strength and clarity can keep the peace. A strong America equals a peaceful world.

We can't afford four more years of foreign policy failures.

Donate $X to help Mitt Romney get elected as our next commander-in-chief.

It's time for a real recovery -- our country and our world depend upon it.

Thank you,

Lanhee Chen, Ph.D. Policy Director Romney for President, Inc. Paid for by Romney for President, Inc.

Democratic Senatorial Campaign Committee
4:06 p.m. ET
Today's numbers

BREAKING: Today's political report tells us that we're on track to lose the Senate majority by one single seat. Take a look at the latest polling numbers: Polling Update Virginia: Kaine D -44 Allen R -44 Nevada: Berkley D -45 Heller R -45 Connecticut: Murphy D -47 McMahon R -48 Mitt's polling surge could boost Republican candidates across the country, and they could take an insurmountable lead in the next 48 hours.

If you care about President Obama's agenda—fighting for the right to choose, marriage equality, and access to health care— you can't let Republicans take over the Senate and repeal everything we've accomplished.

There is absolutely no time left. We must fight back immediately--today. Can you give $X right away? We need 5,000 more donations in the next 48 hours to keep pace.

Thanks for your help, Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee,, and not authorized by any candidate or candidate's committee.

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