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Reverse-Engineering the 2012 Campaign

Emails Sent on Oct. 9, 2012

Obama for America
12:03 a.m. ET
OFA supporter newsletter: The final weeks



I wanted to fill you in on what's happening around the country -- thanks to your generous support.

Soon we'll know what we can do in the final three weeks. This Saturday, important decisions will be made about how we'll distribute resources, how many final field offices we can open, and how many organizers we can bring on board in the last leg of this campaign.

Before that happens, here's a look at what we've already built together:

1. The road to November 6th

Watch this inspiring video from the campaign trail: Vice President Biden rallying supporters in Virginia, President Obama energizing the Bowling Green community in Ohio, and the First Lady Michelle Obama and an entire marching band marking the first day of voting in Iowa. Check it out here:

[url]

2. Voter registration efforts

This week, several states run up against voter registration deadlines, so volunteers and organizers on the ground are working overtime to get as many voters registered as possible. While thousands of people every day check their status with our online tool, passionate volunteers and organizers are going door to door. Check out the latest stories here:

[url]

3. 30,000 supporters gather in Madison, WI, to see the President

"Wow" is the first thing I hear when I show folks this panoramic photograph of the President in Wisconsin. Last Thursday, a sea of people fired up to support Barack Obama gathered on the usually quiet Bascom Hill at the University of Wisconsin-Madison, and this photo of the event has already gone viral -- see it for yourself and share it with your friends here:

[url]

4. Mitt Romney's misleading claims about his tax plan

Lately, Governor Romney has kept our Truth Team busy around the clock. At the debate, he misled the American people about his tax plan and its harmful impact on the middle class. Despite the fact that multiple independent experts and fact-checkers have debunked Romney's claims, he continues to ignore the facts and just say whatever he thinks will win the moment. We're not buying it. Watch these Truth Team videos, and then share them with your friends and colleagues:

[url]

5. Milestone: 10 million donations from grassroots supporters like you

This number is incredible -- and a record in politics. More than 1 in 100 Americans have chipped in to build this organization. And with 10 million donations so far in 2012, we've proved that our democracy isn't for sale to a few billionaires and special interests. Thanks for being part of that, Going local with the President's accomplishments

Did you know that 201,700 private sector jobs were created in Ohio from February 2010 to August 2012? The campaign has put together an interactive online tool to visualize what these numbers really mean for Americans at the local level. You can travel through a virtual United States and see how Barack Obama has helped your state or community. Check it out here:

[url]

7. The National Call Team is reaching thousands of voters a day

The National Call Team is a growing online presence. Whether it's 5 calls a day or 500, volunteers across the country are having the one-on-one conversations that will help re-elect President Obama. It's exciting to be a part of, and a great way to further your involvement in this campaign. If you haven't already -- join the National Call Team today:

[url]

There's a lot of work to do, and it'll be a tough few weeks.

We'll win this election if we keep up the momentum and never lose sight of our goal. Thank you for everything you're doing to support this campaign.

This race will stay close until the very end, and we have to stay focused.

I'll be in touch,

Jen

Jen O'Malley Dillon Deputy Campaign Manager Obama for America

P.S. -- If you'd rather not receive campaign strategy updates like this one, opt-out of future weekly newsletters:

[url]

And, as always, we appreciate your feedback:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

8:35 a.m. ET
The only way Mitt Romney beats Barack Obama...



In two days, when I shake Paul Ryan's hand onstage before the vice presidential debate, his side will be halfway through a $X million week-long ad blitz attacking Barack in 10 battleground states.

Our organizers on the ground are going to be busy counteracting that.

But the fact is our organizing depends on budgets and those budgets depend on you, right now. This campaign needs to make critical decisions this week, and with just 28 days to go, there's no "I'll get to it later."

Can you donate $X or more today, and make sure our folks on the ground have the resources they need to get this done?

[url]

The only way someone like Mitt Romney -- who gets fact-checked by his own campaign on his health care plan, thinks Sesame Street deserves tougher treatment than Wall Street, and wrote off half of the country when he thought no one was listening -- beats someone like Barack Obama is if you and I don't step it up when it really matters.

Because Barack and I cannot do this alone.

We need you and it's always been that way.

It's more important now than at any point in this campaign that our grassroots organization is strong and ready to fight alongside us. Your donation helps more now, when we're making some of the most important budget decisions in this race, than it can later.

If you can, please donate $X or more today:

[url]

Thanks for everything, seriously.

Joe

P.S. -- Four weeks from today, this election will be over. We'll know whether we did enough -- or if we needed to do more. Chip in today:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

6:58 p.m. ET
[name]: What are you doing next Tuesday?

Obama - Biden --

What are you doing next Tuesday at 9:00 p.m. Eastern Time?

Whatever it is, change your plans, because I've got a better idea: Host a watch party on your campus for the second presidential debate on October 16th.

Debates are incredibly fun to watch as a group. There's a lot to talk about and people get really into it. It's also a great opportunity to get your campus buzzing about this campaign and President Obama with just a few weeks left until Election Day.

We'll connect you with all the resources you'll need. All you have to do is find a place to watch the debate, then get your friends to come.

Watch parties are happening on campuses all across the country, but there's still an opening for someone to host one at your school. Will you step up and take the lead?

[url]

Thanks -- I'll be in touch.

Buffy

Buffy Wicks National Operation Vote Director Obama for America

----- Election Day is closer than you think. Donate today. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Romney for President
6:09 a.m. ET
We must fight

Romney-Ryan is at a crossroads. We have a choice: four more years of the same hardship and decline, or a new path.

The American people want jobs. They want leadership they can believe in. They want our great nation to prosper again.

And they want someone who'll fight for them -- and alongside them.

I will fight for America's comeback. And I'm willing to fight for it, because I believe we are at our best when individuals are allowed to pursue their dreams.

And I believe that on November 6th, Americans will rise to the occasion. America will fix what needs fixing. Help me win this fight. Donate $X now -- so we can win this election.

Thank you,

Mitt Romney

Paid for by Romney for President, Inc. www.MittRomney.com

1:17 p.m. ET
How you can help



We must make Barack Obama a one-term president. It's that simple. And it's through supporters like you that we will.

Election Day is just four weeks away, and every effort you make until then will take us one step closer to victory. In 2012, volunteers have made 4 times more phone calls than they had at the same time in the 2008 campaign. Victory volunteers have knocked on 13 times as many doors than they had at the same time in the 2008 campaign -- nearly three times as many doors than the entire 2008 campaign combined. Since the national absentee and early voting turnout program began, volunteers have made more than 18 million volunteer voter contacts.

President Obama has failed to lead on every issue -- health care, debt, taxes, foreign policy, and most importantly jobs. Twenty-three million Americans are struggling for work, and the President's greatest accomplishment has been adding more people to the government dole than ever before.

Mitt Romney and Paul Ryan have a plan for a real recovery, and with your help, we will ensure a Republican win on November 6.

Please [url] donate today , or find out how you can help by [url] making phone calls to crucial swing state voters.

Every effort matters.

Rich Beeson Political Director Romney for President, Inc.

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

3:14 p.m. ET
Pizza with Mitt on VP debate night

Romney-Ryan Friend,

Not only are we flying one lucky contest winner to join the Romney-Ryan Team and root for Paul Ryan as he takes the stage at this week's debate, but the lucky winner will also get a chance to have dinner with Mitt before it all gets started!

Don't miss your chance to enter and have pizza with Mitt before joining the Romney-Ryan Team to watch the debate.

Donate $X or more now to be automatically entered for a chance to win.

Zac Moffatt Digital Director Romney for President, Inc. twitter.com/ZacMoffatt

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Friday, October 5, 2012 at 12:00 pm Eastern Daylight Time and ends on Wednesday, October 10, 2012 at 8:00pm Eastern Daylight Time "Entry Period" . All entries must be received by 8:00pm Eastern Daylight Time on Wednesday, October 10, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; ground transportation at the discretion of Sponsor, with an approximate retail value of $X; and one 1 meal for winner at a Destination, with an approximate retail value of $X. Approximate total retail value is $X Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

Victory_Disclaimer

Romney-Ryan are extending the deadline for you to enter for a chance to eat pizza with Mitt before joining the Romney-Ryan Team as I face off with Joe Biden at this week's debate.

It will be a lot of fun, and it will be great to know the whole team is cheering me on.

You have until 8:00 pm on Wednesday to enter. Don't miss out.

Donate $X or more now to be automatically entered for a chance to win.

Thank you,

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Friday, October 5, 2012 at 12:00 pm Eastern Daylight Time and ends on Wednesday, October 10, 2012 at 8:00pm Eastern Daylight Time "Entry Period" . All entries must be received by 8:00pm Eastern Daylight Time on Wednesday, October 10, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; ground transportation at the discretion of Sponsor, with an approximate retail value of $X; and one 1 meal for winner at a Destination, with an approximate retail value of $X. Approximate total retail value is $X Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114. Victory_Disclaimer

Democratic Congressional Campaign Committee
9:56 a.m. ET
4:

--

I won't mince words: If we're going to win this thing, we need everyone to double-down on their efforts.

The Republicans and their Super PACs are flooding the airwaves with false and misleading ads in swing states across the country. If we sit idly by while President Obama and Democrats nationwide are under attack, then we'll lose.

This election is too close -- and too important -- for anyone to sit on the sidelines.

Will you donate $X or whatever you can before tomorrow's ad-buy deadline to help us fight back against Republican attacks?

The next 4 weeks will decide the outcome of this election.

If we win, it will be because of what you did at moments like this. I hope you'll join us.

Chip in $X right now: [url]

Kelly

Kelly Ward DCCC Political Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

2:15 p.m. ET
massive...



BREAKING: Boehner's Super PAC allies throw in $X.5 million to save their Republican majority



Speaker Boehner has hit the panic button. This morning, we learned that Boehner's Super PAC buddies are going to dump /"an avalanche of cash into congressional races in an attempt to protect the House GOP majority."/

President Obama needs a Democratic majority in the House -- and we can make it happen. A new poll shows us leading the race for Congress by 1 point.

But first, we have to close this spending gap before tomorrow's ad buy deadline.

Will you donate $X or more before tomorrow's ad buy deadline to win a Democratic House for President Obama?

Let's do this,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

NEW POLL: Democrats lead 47-46 in the race for Congress

the race for the House couldn't be much tighter. On Election Night, it could come down to one or two seats.

But the choice we face in the next 24 hours could decide it all.

This morning, POLITICO reported that Boehner's Super PAC allies are "dumping an avalanche of cash into congressional races in an attempt to protect the House GOP majority." If we're going to fight back in enough races to win the House, we have to raise $X in the next 24 hours to close the spending gap.

Will you chip in $X or whatever you can to win a Democratic majority for President Obama?

In total, these Republican Super PACs plan to spend nearly $X.5 million hitting Democrats in the closest races in the country. When the polls close on November 6th, I don't want to have that sinking feeling that we didn't do everything we could to close the spending gap when it mattered.

Please chip in what you can to help us fight back:

[url]

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

NEW POLL: Democrats lead 47-46 in the race for Congress the race for the House couldn't be much tighter. On Election Night, it could come down to one or two seats. But the choice we face in the next 24 hours could decide it all.

Boehner, Cantor and the Republicans have just launched a massive 27-district ad blitz hitting Democrats in the closest races in the country. Now, we're up against potentially the most important ad buy deadline of this election.

If we're going to compete in enough races to win the House, we have to raise $X in the next 24 hours to close the spending gap.

Will you chip in $X or whatever you can to win a Democratic majority for President Obama? [url]

This is it, folks. If we win the House from the Tea Party Republicans, it will be because of what you did at moments like this.

Please do what you can:

[url] [url]

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org [url] | Not authorized by any candidate or candidate's committee. This message was sent to: [email] [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here [url] if you'd like to unsubscribe from these messages. Change or update your email address by clicking here [url] . Thanks for your support of Democrats!

Democratic National Committee
10:37 a.m. ET
Joe Biden vs. Paul Ryan

The Democratic Party -----------------------

On Thursday, Vice President Joe Biden will debate Rep. Paul Ryan -- the man responsible for a budget that would turn Medicare into a voucher program, cut Medicaid, and raise taxes on the middle class while giving $X trillion in tax cuts skewed to millionaires and billionaires.

We'll see a clear choice up on that stage. President Obama, Vice President Biden, and Democratic candidates across the country are fighting to give everyone the health care they need, strengthen the middle class, and create jobs.

Exactly four weeks from today, we'll know which way this country will go -- forward or back.

I won't lie to you: We've got quite a fight ahead of us in the next 28 days. Every donation counts.

Chip in $X or more today:

[url] Thanks,

Jeffrey

Jeffrey Lerner Political Director Democratic National Committee

P.S. -- We're making some crucial final decisions this week about the boots we can put on the ground and the ads we can put on the air. Your donation today is an important factor -- please don't wait to donate:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

The Democratic Party -----------------------

Everything we've been building for is here. Our field teams are firing on all cylinders and our volunteers are turning out in force. People are already voting in some states. Critical races are coming down to the wire. And it's all over in four weeks. In other words, we need to work our hearts out. But sometimes I have to make tough budget decisions just because we don't have the resources to say "yes." Every single dollar right now is critical -- your support means we can do more, and those decisions are being made right now. Please donate $X or more today so we can finish this strong:

[url] We just opened our 100th office in both Ohio and Florida, and they're already running at peak capacity. Last week, volunteers and organizers registered 10,000 voters in Florida -- in a single day. It's the worst feeling to have to tell such amazing, hardworking people, "Sorry, that's a good plan, but we just can't afford it." These decisions are in your hands. These last four weeks, we need to hire those extra organizers and print those additional signs. Chip in $X or more today, and you'll go a long way to making that possible:

[url] Thanks,

Hildy

Hildy Kuryk National Finance Director Democratic National Committee

P.S. -- Every donation counts. The only way we're going to compete with the massive outside spending on the other side is if each of us does our part and chips in what we can:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]



At the debate, Mitt Romney looked the American public in the eye and said: "I do have a plan that deals with people with pre-existing conditions. That's part of my health care plan."

His campaign quietly admitted afterwards that, no, it is not, in fact, a part of his health care plan.

As a breast cancer survivor and someone living with a pre-existing condition, this statement was more personally offensive than any of his repeated promises to repeal Obamacare. This kind of say-anything dishonesty is typical from Mitt Romney and the Republicans.

You can do something. Please give $X or more today to help Democrats set the record straight about Romney and his allies. Voters need to know.

When the other side makes empty, dishonest promises like this one, it's not only the worst kind of politics, it's toying with real people's lives.

As a cancer survivor, I know just how much we used to be at the mercy of insurance providers. Obamacare protects us from unfair practices like lifetime caps on your coverage, denial of coverage because of pre-existing conditions, and being dropped from your policy exactly when you need it most. Mitt Romney will take that all away but when he's asked point-blank about it, he won't admit it.

We deserve better. But we need to work harder than ever for it.

Time to suit up and fight back. Please donate $X or more today let's stand together and keep Mitt Romney and Republicans in Congress away from our health care:

[url]

Thanks,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

P.S. Your donation will do more today than tomorrow or any day after. The election is in just 28 days. Please donate today.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

Democratic Senatorial Campaign Committee
11:53 a.m. ET
polling: deadlocked races

With Karl Rove dumping $X million more into five deadlocked Senate races, I have a poll update: Scott Brown-48, Elizabeth Warren-45.

We're 28 days out, and Mitt's polling bounce and Rove's fortune are lifting Senate Republicans. In the next 24 hours, they could take an insurmountable lead; and we would lose the entire Senate by a single seat.

24 hours left—we need 125 donations an hour to keep pace. Please give $X right away. –Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.