ProPublica

Journalism in the Public Interest

Cancel

Message Machine

Reverse-Engineering the 2012 Campaign

Emails Sent on Oct. 12, 2012

Romney for President
8:06 p.m. ET
The future of our country



Barack Obama and Joe Biden don't have a record to run on, or a plan for the future.

Donate now to help us deliver a real recovery.

Mitt Romney

Paid for by Romney for President, Inc. www.MittRomney.com

9:03 a.m. ET
Let’s do this



Mitt and I are grateful for your continued support. Thanks to you, we're on our way to delivering a brighter future.

As evidenced in last night's debate, the Obama-Biden campaign neither has a record to run on nor a plan for the future. Mitt Romney and I do.

We will preserve and defend America's future, while undoing the damage of the last four years. And we will bring real reforms for a real recovery.

With just 25 days left until the election, we need you to commit like never before.

This election can come down to just one more vote -- help us find that vote. Find one more person to donate to our campaign. Find one more person to knock on doors or make phone calls. Find one more former Barack Obama supporter to join us.

So far, nearly 98,000 volunteers have contacted 35 million voters and knocked on 6 million doors. That's 4 times as many phone calls made and 13 times more doors knocked on than at this same time in the 2008 campaign -- incredible!

And 93% of the donations we've received have been $X or less. Mitt and I realize your family has sacrificed a trip to the movies or a dinner at your favorite restaurant to invest in our campaign -- and we can't even begin to tell you how much we appreciate it.

[url] We are almost to the finish line -- please help us by donating $X now.

Paul Ryan

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

----------------------------------------

4:19 p.m. ET
Watch with Team Romney-Ryan

Romney-Ryan Friend,

I can't express to you how proud I was of my dad during the first 2012 presidential debate. He's fired up and ready to lead the Republican team to victory.

I'm also fired up about this contest one lucky supporter will win a chance to watch the October 16th debate with Team Romney-Ryan. It will be a town hall forum focused on foreign and domestic policy, and I know Dad will do us all proud. It should be a great night!

Please donate $X now to be automatically entered for a chance to watch the debate with Team Romney-Ryan on October 16th.

Every entry will help the Republican team defeat Barack Obama and his liberal allies on November 6th.

Good luck, and thank you for your support!

Josh Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Wednesday, October 10, 2012 at 12:00 pm Eastern Daylight Time and ends on Sunday, October 14, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Sunday, October 14, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box , Boston, MA 02114. Victory_Disclaimer

6:10 p.m. ET
Why I chose Paul



Last night, America got to see why I chose Paul Ryan as my running mate.

Our opponents don't have a record to run on, or a plan for a real recovery. We do.

[url] Donate now to help us deliver the comeback America deserves. Thank you for your support, Mitt Romney

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

----------------------------------------

Democratic National Committee
8:28 p.m. ET
Hey



I did my best to make you proud tonight.

But I hope you remember one thing: This debate wasn't about me, or Congressman Ryan.

It was about you, and what we're fighting for together.

So if you're standing with Barack and me, like we're standing with you, please chip in $X or more to show it:

[url]

Thanks,

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Click here to unsubscribe from this mailing list.

4:44 p.m. ET
I hear you

about Joe last night?

If you're as proud of him as I am, let's do what needs to be done in the final push -- and let's win.

This election could come down to what happens tomorrow morning.

My team on the campaign is about to make some of the toughest budget decisions we've had to make. This is one of the last chances we get to expand our ground game for the final stretch, and what we have in the bank at midnight tonight will decide how big we can go.

Can you donate $X or more today, and drive this campaign forward?

I know we've asked a lot of you over the last 18 months.

I hear you.

But too much is on the line, and now is the worst possible time to decide to hold back.

Today, I'm asking you to dig a little deeper and say you're ready to fight alongside me and Joe.

Donate $X or more right now:

[url]

Thank you,

Barack

[url]

Contributions or gifts to Obama for America are not tax deductible.

Click here to unsubscribe from this mailing list.

Democratic Congressional Campaign Committee
10:17 p.m. ET
JOE. BIDEN.

That's it. Joe Biden made it clear.
 
 We will not let Mitt Romney, Paul Ryan and these Republicans get away with their malarkey.
 
 We've got 25 days until the election to beat these guys. Let's go win this thing.
 
 Donate $X or more to elect a Democratic majority for President Obama.

That's it. Joe Biden made it clear.

We will not let Mitt Romney, Paul Ryan and these Republicans get away with their malarkey.

We've got 25 days until the election to beat these guys. Let's go win this thing.

Donate $X or more to elect a Democratic majority for President Obama.



Let's do this

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

--

It's clear Mitt Romney, Paul Ryan and their far right allies will say anything to win.

Don't let them get away with it.

We have to pull back the curtain on their last minute attempt to look moderate and make sure voters can see the truth. That takes financial resources.

My friends at the DCCC have to hit this $X goal before tonight's ad buy deadline to make certain voters know Romney and the Republicans' real plans to dismantle Medicare, roll back Wall Street regulations, slash taxes for the wealthy, and make life harder for the middle class and millions of people trying to work their way in to it.

Stand with President Obama and Congressional Democrats by rushing $X to support the DCCC today.

Democrats aren't going to win this thing if we just sit back and expect voters to see through the Romney campaign's misinformation operation on their own. You can help.

Rush $X to the DCCC today.

Thanks for everything you're doing.

Bill Clinton

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

6:36 p.m. ET
I just heard the news:



Alan --



This definitely isn't what Paul Ryan bargained for:

I was just told that we're 300 donations short of 10,000 since the debate last night. That's incredible!

Will you help us hit 10,000 donations before tonight's ad buy deadline?

Chip in $X or whatever you can right now.

This isn't just any other deadline -- it's one of the most important of the entire campaign, when we'll begin allocating our last resources in races nationwide.

Help us run the strongest possible campaign in these final days:

[url]

Thanks,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Obama for America
10:18 p.m. ET
Joe



Let's get Joe's back, and say thanks:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Let's get Joe's back, and say thanks.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible

10:46 a.m. ET
Last night's debate



I couldn't be more proud of Vice President Biden.

He spoke the truth with conviction -- he spoke up for the middle class, and he proved something that Mitt Romney and Paul Ryan wish wasn't true but is: Facts matter.

Tonight we're facing a crucial budget deadline, and your $X or more will determine how strong we can finish:

[url]

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



In these last 25 days, it's good to know we've got each other's backs.

What do you say?

[url]

Obama for America

P.S. -- Here's Joe Biden's note from immediately after the debate if you missed it:

-----------------Original Message----------------- From: Joe Biden Subject: Hey

I did my best to make you proud tonight.

But I hope you remember one thing: This debate wasn't about me, or Congressman Ryan.

It was about you, and what we're fighting for together.

So if you're standing with Barack and me, like we're standing with you, please chip in $X or more to show it:

[url]

Joe

--------------------------------------------------------------------- Paid for by Obama for America



In these last 25 days, it's good to know we've got each other's backs.



In these last 25 days, it's good to know we've got each other's backs.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Team Joe

What do you say?

[url]

Obama for America

P.S. -- Here's Joe Biden's note from immediately after the debate if you missed it:

-----------------Original Message----------------- From: Joe Biden Subject: Hey

I did my best to make you proud tonight.

But I hope you remember one thing: This debate wasn't about me, or Congressman Ryan.

It was about you, and what we're fighting for together.

So if you're standing with Barack and me, like we're standing with you, please chip in $X to show it:

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

10:01 a.m. ET
I hear you



How about Joe last night?

If you're as proud of him as I am, let's do what needs to be done in the final push -- and let's win.

This election could come down to what happens tomorrow morning.

My team on the campaign is about to make some of the toughest budget decisions we've had to make. This is one of the last chances we get to expand our ground game for the final stretch, and what we have in the bank at midnight tonight will decide how big we can go.

Can you donate $X or more today, and drive this campaign forward?

I know we've asked a lot of you over the last 18 months.

I hear you.

But too much is on the line, and now is the worst possible time to decide to hold back.

Today, I'm asking you to dig a little deeper and say you're ready to fight alongside me and Joe.

Donate $X or more right now:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



How about Joe last night?

If you're as proud of him as I am, let's do what needs to be done in the final push -- and let's win.

This election could come down to what happens tomorrow morning.

My team on the campaign is about to make some of the toughest budget decisions we've had to make. This is one of the last chances we get to expand our ground game for the final stretch, and what we have in the bank at midnight tonight will decide how big we can go.

Can you donate $X today, and drive this campaign forward?

You're one of our most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

I know we've asked a lot of you over the last 18 months.

I hear you.

But too much is on the line, and now is the worst possible time to decide to hold back.

Today, I'm asking you to dig a little deeper and say you're ready to fight alongside me and Joe.

Donate $X right now:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible

5:13 p.m. ET
Midnight: It's up to you



According to our records associated with this email address -- hopefully it's yours if you're reading this! -- here's your giving history for this organization:

-- Your supporter ID number is: [id] -- Your most recent donation was: $X -- On this date: August 30, 2012

Thank you so much for what you were able to chip in.

Tonight at midnight is one of the most important deadlines we've faced -- it's one we set ourselves. We're figuring out tomorrow morning what resources we have for the final push and what we can do with them. We're making some of the final decisions of this campaign.

You're one of the President's most committed supporters -- he's counting on people like you to step up again now, in these last weeks, and this is one of your last opportunities to do it.

Can you donate $X or more before tonight's deadline? That's just $X for each day we have left on this campaign:

[url]

Every major poll is tightening. That means this election is going to come down to what we do on the ground.

Saying "yes" to more organizers in Ohio, or more offices in Florida, directly factors into the outcome on November 6th -- and none of these things are possible without people like you coming through in the clutch and chipping in what you can. This matters -- thanks in advance for whatever you can give.

Please donate $X or more before midnight tonight:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

-------- If we got your most recent donation wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



We've got 25 days left, and huge budget decisions to make tomorrow morning, so I don't have time to spend on an eloquent email.

You know what's at stake in this election. You're the only one who can get this job done.

Donate $X or more right now -- just 16 cents for every day we have left:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden There's an election in 25 days, but I haven't heard from you.

If you've been waiting for the right time to chip in to this campaign, now's your moment. Three reasons:

1. Other supporters will match your donation if you give today -- doubling your impact. 2. Almost 4 million people have chipped in so far. That's roughly 1 in every 75 Americans owning a piece of this campaign. You could be the 4 millionth person. 3. Tomorrow morning, we're making some of the final decisions about how big we can go for the last three weeks of this race -- and it depends on what we raise by midnight tonight.

Now is one of your last opportunities to make a big difference in this campaign by chipping in what you can.

Before the urgent deadline tonight, chip in $X or more -- that's just 20 cents for every day we have left before November 6th.

Nearly 4 million Americans like you have given what they could to keep our country moving forward. They're chipping in what they can, whenever they can.

What are you waiting for?

If you want to make a difference, donate $X or more now and another donor will double your impact by matching your contribution:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

-------- If you have given, our apologies. This error in our records may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

[url] Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

According to our records associated with this email address -- hopefully it's yours if you're reading this! -- here's your online giving history for this organization:

-- Your supporter ID number is: [id] -- Your most recent online donation was: $X -- Total amount donated online in 2012: $X

It looks like you haven't made an online donation to the campaign yet. If you were waiting for the last minute, you're pretty much there.

Tonight at midnight is one of the most important deadlines we've faced -- it's one we set ourselves. We're figuring out tomorrow morning what resources we have for the final push and what we can do with them. We're making some of the final decisions of this campaign.

The President is counting on people like you to step up now, in these last weeks, and this is one of your last opportunities to do it. Don't let him down.

Can you donate $X or more before tonight's deadline? That's just 20 cents for each day we have left on this campaign.

Every major poll is tightening. That means this election is going to come down to what we do on the ground.

Saying "yes" to more organizers in Ohio, or more offices in Florida, directly factors into the outcome on November 6th -- and none of these things are possible without people like you coming through in the clutch and chipping in what you can. This matters -- thanks in advance for whatever you can give.

Please donate $X or more before midnight tonight:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

-------- If you have given and it's not reflected above, that may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Democratic Senatorial Campaign Committee
9:44 a.m. ET
JOE BIDEN!

Last night, Joe Biden picked Paul Ryan apart. The next 24 hours could be our only opportunity to give President Obama the momentum needed to win this election.

Please contribute $X to ensure that Mitt Romney and Paul Ryan don't take over the White House. The next 24 hours are absolutely critical.

Thank you, Patty

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Last night, Joe Biden picked Paul Ryan apart. The next 24 hours could be our only opportunity to give President Obama the momentum needed to win this election.
 
 Please contribute $X to ensure that Mitt Romney and Paul Ryan don't take over the White House. The next 24 hours are absolutely critical.
 
 Thank you,
 Patty



Yesterday, Romney led in the polls by four. And then, we watched Joe Biden pick Paul Ryan apart.

Yesterday, Romney led in the polls by four. And then, we watched Joe Biden pick Paul Ryan apart.

The next 24 hours could be our only opportunity to give President Obama the momentum in this election. This is your chance to make sure Romney never leads in the polls again.

Please contribute $X to ensure that Mitt Romney and Paul Ryan don't take over the White House. The next 24 hours are absolutely critical.

Thank you, Patty

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Last night, the Vice President just couldn't stop laughing at Paul Ryan's malarky..

Last night, the Vice President just couldn't stop laughing at Paul Ryan's malarkey.

Now for the truth:In the next 24 hours, Joe's debate win could make President Obama unstoppable.

But your choice in the next 24 hours is key to that. With your immediate support, we can get a polling bounce and put this election away today. But without it, you risk a 50% chance that Mitt Romney takes over government.

Give President Obama the momentum he needs to win in the next 24 hours: Contribute $X immediately.

This race is only deadlocked because Romney and Ryan have misled voters over and over. But last night, Joe called out every single lie—and handed you an opportunity to win this election today.

If you step up in the next 24 hours, President Obama will have unstoppable momentum. Contribute here [url]

Thank you, Paul Begala

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Last night, Joe Biden did us proud. Today, we go to work! Today, we break this deadlock, we surge in the polls and with 25 days to go we give Barack Obama and Joe Biden momentum that can't be stopped!

Last night, Joe Biden did us proud.

Today, let's go to work. Let's break this deadlock with a polling surge. And with 25 days to go, let's give Barack Obama and Joe Biden momentum that can't be stopped!

Our plan to make it happen: Immediately increase spending in 12 battleground states by $X million.   This will put us into the lead where polls show us deadlocked-- like in VA, OH and FL. The only thing we need to make this plan a reality is 3,149 more donors by midnight to fund it.

Can you give $X immediately? It's time to take the lead in this race, and for good.

We can't let Rove and Romney's billionaire financiers steal our momentum in this final stretch. If we're going to protect affordable health care, Medicare and women's rights, we must fight for President Obama, Joe Biden, and a Democratic majority in the next 12 hours.

Contribute $X by midnight [url]

John Kerry

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Last night, not only did Joe Biden do us proud—he handed us a golden opportunity.

Today, we could break this deadlock. We could surge in the polls. And with 25 days to go, we could give Barack Obama and Joe Biden momentum that can't be stopped!

But whether this happens is in your hands. With your urgent support, we plan to increase spending in 12 battleground states by $X million. Without it, Romney and Ryan could take over government.

Can you give $X immediately? It's time to take the lead in this race, and for good. We need 3,149 more donors by midnight.

We can't let Rove and Romney's billionaire financiers steal our momentum in this final stretch. If we're going to protect affordable health care, Medicare and women's rights, we must fight for President Obama, Joe Biden, and a Democratic majority in the next 12 hours.

Contribute $X by midnight [url] Kerry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Wow: 4,914 folks have donated since the debate! We're just 314 donations away from launching our Post-Debate Victory Plan, immediately increasing spending in 12 battlegrounds by $X million. 5 hours left!

Can you contribute $X and push us over the edge by midnight? With your support, President Obama will be unstoppable.

----------Original message FROM: Paul Begala, DATE: 10/12/2012, SUBJECT: Malarkey----------

Last night, the Vice President just couldn't stop laughing at Paul Ryan's malarkey.

Now for the truth: In the next 24 hours, Joe's debate win could make President Obama unstoppable.

But your choice in the next 24 hours is key to that. With your immediate support, we can get a polling bounce and put this election away today. But without it, you risk a 50% chance that Mitt Romney takes over government.

Give President Obama the momentum he needs to win in the next 24 hours: Contribute $X immediately.

This race is only deadlocked because Romney and Ryan have misled voters over and over. But last night, Joe called out every single lie—and handed you an opportunity to win this election today.

If you step up in the next 24 hours, President Obama will have unstoppable momentum. Contribute here [url]

Thank you, Paul Begala

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.