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Reverse-Engineering the 2012 Campaign

Emails Sent on Oct. 14, 2012

Obama for America
3:30 p.m. ET
We knew this was coming:



As the Washington Post put it: "Republican nominee Mitt Romney and his allies are banking heavily on a high-risk, high-reward media strategy in the final weeks of the campaign, hoping that burying President Obama in ads will give them a crucial edge on Election we knew this was coming.

And we've planned for it -- by spending the last 18 months building the best grassroots organization in the history of politics. But the grassroots operation only wins if it has the resources it needs.

Please make a donation of $X or more to fund our ground game in these critical last few weeks -- that's just 57 cents for every day we have left before November 6th.

We cannot let our years of hard work be obliterated in the end by an assault of desperate TV ads.

Our last FEC fundraising deadline of this election is in three days. This is it.

Please make a donation, no matter how large or small, today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

As the Washington Post put it: "Republican nominee Mitt Romney and his allies are banking heavily on a high-risk, high-reward media strategy in the final weeks of the campaign, hoping that burying President Obama in ads will give them a crucial edge on Election Day."

Steven, we knew this was coming.

And we've planned for it -- by spending the last 18 months building the best grassroots organization in the history of politics. But the grassroots operation only wins if it has the resources it needs.

Please make a donation of $X to fund our ground game in these critical last few weeks -- that's just 22 cents for every day we have left before November 6th.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

We cannot let our years of hard work be obliterated in the end by an assault of desperate TV ads.

Our last FEC fundraising deadline of this election is in three days. This is it.

Please make a donation, no matter how large or small, today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Romney for President
9:26 a.m. ET
Friend, don't wait

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

I know from experience what a tough competitor Mitt Romney is. I was impressed by his tenacity and resolve during the first presidential debate.

I know he's ready to bring the same conviction to the October 16th debate, and I'm ready to see him confront President Obama on his administration's dismal foreign policy record. I'm anticipating another victory for the Republican team.

This contest is a chance for one lucky supporter to watch the October 16th debate with Mitt's team.

[url] Donate $X or more now to be automatically entered for a chance to watch with Team Romney-Ryan.

The last debate struck a powerful blow against President Obama and his liberal allies -- imagine what could happen next?

Mayor Rudy Giuliani

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Wednesday, October 10, 2012 at 12:00 pm Eastern Daylight Time and ends on Sunday, October 14, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Sunday, October 14, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

Romney-Ryan

I hope you've been watching the debates. Paul Ryan and I, along with the entire Republican team, have been fighting to present America with a clear choice on November 6th.

For a few more hours, you can still enter for a chance to watch the next debate with my team I'm ready to confront Barack Obama on his failed foreign and domestic policies.

Donate before midnight to be automatically entered for a chance to watch the October 16th debate with my campaign team.

Every entry brings us closer to a Republican victory on Election Day.

Thank you,

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Wednesday, October 10, 2012 at 12:00 pm Eastern Daylight Time and ends on Sunday, October 14, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Sunday, October 14, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

Victory_Disclaimer

2:20 p.m. ET
I was clear



The debate on Thursday made America's choice clear. We can have four more years like the last four years -- or implement real reforms that lead to a real recovery.

Joe Biden couldn't defend the failed Obama economy -- which has by the Vice President's own admission "buried" the middle class. His empty rhetoric offered no solutions for the 23 million Americans who are struggling for work.

I was clear with the American people -- it's time to solve our debt crisis and stagnant employment and get our country working again. Mitt Romney and I have solutions, not excuses.

A Romney-Ryan administration will grow the economy, create jobs, and get our fiscal house in order. We will recover.

[url] Watch this ad, and please contribute, so we can bring America the recovery it deserves.

Thank you,

Paul Ryan

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

----------------------------------------

Democratic Congressional Campaign Committee
3:42 p.m. ET
This is really cool:



Alan --



Want to know how all of those $X and $X donations add up to make a big difference in this election?

You should look at this infographic laying out the progress we've made in this campaign.

What you've helped to build is incredible. Thanks to your support, our Democratic candidates are surging and Speaker Boehner's Tea Party Republicans are sinking. See for yourself.

We have three weeks left to win this thing. Let's finish strong!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Democratic Senatorial Campaign Committee
4:31 p.m. ET
status:

We're reviewing supporter records in advance of the final Federal Election Commission deadline and saw that you made a contribution recently to protect President Obama and a Democratic Senate. Thank you. I pasted your supporter record below:

Supporter record: [id] Most recent: $X 28/09/2012 Suggested: $X continue Election Day: 22 days

Your commitment proves your dedication to protecting President Obama and preventing a Senate takeover. But we're looking at statistical ties in eleven battlegrounds right now, and time is short. This is the final FEC deadline before the election, and the GOP's strategy is to bury us in money.

Can you pledge another $X contribution? This final FEC deadline will be the last day your support can effectively impact the outcome of this election:

I know you have already contributed to this cause, but virtually 100% of our contributions come from grassroots donors like you. Without them we will be buried in Republican money in the final days, and the election could slip through our fingers.

Contribute here [url]

Thank you for your time and commitment to this cause, Jason Rosenbaum Democratic Headquarters Washington, DC 20002

-------- If we got your most recent donation wrong, it may be because you gave offline or with a different email address.

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



We're reviewing supporter records in advance of the final Federal Election Commission deadline and noticed you haven't yet made a contribution to protect President Obama and a Democratic Senate. I pasted your supporter record below:

Supporter record: [id] Most recent: none Suggested: $X continue Election Day: 22 days

If you are concerned about Republicans defeating President Obama and taking over the Senate, time is now short. This is the final FEC deadline before the election. More than 20,000 supporters have contributed in the last week alone, can you join them?

Can you pledge a $X contribution? This final FEC deadline will be the last day your support can effectively impact the outcome of this election.

Polling shows statistical ties in eleven battleground states, meaning the Presidential race and control of the Senate could go either way. And after this deadline passes it will be too late to effectively put a contribution to use. That's why it's critical you make a contribution today.

Virtually 100% of our contributions come from grassroots supporters like you. Without your support today Karl Rove and his financiers really could buy this election out from under us.

Contribute here [url]

Thank you for your time and commitment to this cause, Jason Rosenbaum Democratic Headquarters Washington, DC  20002

-------- If we got your most recent donation wrong, it may be because you gave offline or with a different email address.

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.