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Reverse-Engineering the 2012 Campaign

Emails Sent on Oct. 22, 2012

Democratic Congressional Campaign Committee
5:12 a.m. ET
Bust through

--

When President Obama takes the stage in the debate tonight, I'll be cheering him on just like you.

But the truth is he can't do it all alone. If we're going to bust through those Republican roadblocks in Congress and win the big progressive victories that America needs, we need to elect a Democratic majority for President Obama's second term.

The latest polls show that we can defeat Speaker Boehner's Tea Party majority - but only if we fight all those dishonest attacks coming from the Republican Super PACs. That means my friends at the DCCC have got to raise $X before tonight's ad buy deadline.

MIDNIGHT DEADLINE: Will you chip in $X or whatever you can to win a Democratic majority for President Obama?

I'm so proud to support the President, but this Tea Party Congress will continue to block him every step of the way if we don't do something about it.

There are only 15 days left until Election Day. Time is running out. Please donate what you can:

[url]

Thanks,

Donna

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!



we just got a new NBC News/Wall Street Journal poll showing Democrats leading the race for Congress, 45% to 43%.

That means we're in range of replacing Boehner and Cantor's Tea Party majority with a Democratic House for President Obama!

Now we have to close the spending gap. Right now, Republican Super PACs are launching a $X million dollar ad campaign against our candidates in the tightest races across the country. We've come too far to let these dishonest ads cost us the election.

We have 9 hours left until our next ad buy deadline: Donate $X or more to help us fight back against Republican attacks.

We're getting calls from campaigns that are being outspent by nearly 2-to-1 in races we have to win. When the polls close on November 6th, we don't want to have that sinking feeling that we didn't do everything we could to close the spending gap when it mattered.

Please chip in what you can to help us fight back:

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

NBC News/Wall Street Journal poll: Obama 47% - Romney 47%

This race is tied.

Right now, Republican Super PACs are flooding the airwaves with a $X million dollar ad blitz that they hope will “deliver a knockout blow” to our chances. We can fight their attacks and win this election – but we have to start closing this spending gap TODAY.

We have 9 hours left until our next ad buy deadline: Chip in $X or more to fight Republican attacks before tonight's ad buy deadline.

---------- Original Message ----------

We're reviewing our Democratic supporter records in advance of tomorrow night's ad buy deadline. Your record is copied and pasted below:

Supporter record: [id] Name: Online Support: Pending Suggested Support: $X.00

If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation in the next 24 hours. According to the Wall Street Journal, Republican Super PACs are dumping $X million on an “11th-hour advertising blitz.”

We can fight the Republican attacks -- but only if we close the spending gap by tomorrow's ad buy deadline.

You can click this personalized link to make your contribution of $X or more today.

The Republicans hope this Super PAC ad blitz will “deliver a knockout blow” to our chances in these final two weeks. We're relying on your support to fight back. 90% of our contributions are $X or less.

Please donate $X or whatever you can before tomorrow's ad buy deadline: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!





We've got some news for Mitt Romney: We won't let your Super PAC allies bury us in the final days of this election!

In the last 36 hours, more than 24,000 of you have stepped up to help us fight the Republicans' "11th hour" ad blitz -- that's incredible!

We need 4,000 more donations by tonight's ad buy deadline to put our own ads on the air, call out their lies and get the facts out to voters.

Support President Obama's agenda: Chip in $X or more to fight Republican attacks before tonight's ad buy deadline.

Thanks,

Democrats 2012

--- Supporter Record --- Name: Alan ID Number: [id] Suggested Support: $X.00

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Democratic Senatorial Campaign Committee
8:34 a.m. ET
FW: NBC releases new poll:

Breaking news: A just-released CBS/Quinnipiac poll shows President Obama's lead in Ohio, our firewall for the White House and Senate, has been cut in half with only 15 days to go.

We need 2,482 more donations to immediately increase spending in key battlegrounds by tomorrow morning. Can you rush $X to help prevent Romney and the Republicans from winning Ohio and taking the White House and Senate? 12 hours left. – Anna Chu, Democratic Headquarters ------------------------------

----------Original message FROM: Guy Cecil, TO: Anna Chu, DATE: 10/20/2012, SUBJECT: NBC releases new poll: ---------- The race is tied. Contribute

16 days left. Two urgent pieces of news for you:

1. This morning on Meet the Press, NBC's Chuck Todd unveiled a brand new poll that shows President Obama and Mitt Romney deadlocked, 47-47. 2. Tomorrow, Romney's Super PAC's largest attack surge in history hits in nine must-win battlegrounds, which could give the Republicans this election.

You can't let this attack surge go unanswered or we could lose not just the White House, but the Senate too. We need 3,621 donations by midnight to immediately increase spending in these battlegrounds tomorrow. Can you contribute $X? Your gift will be matched 2-to-1, but only until midnight.

Don't let Romney's Super PAC defeat President Obama. Contribute $X-we will match it 2-to-1 and invest it in key battlegrounds tomorrow [url]

Thanks for standing with us, Guy Cecil

P.S. Remember: The 2-to-1 match ends at MIDNIGHT TONIGHT. Please give immediately [url]

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--



Breaking news: A just-released CBS/Quinnipiac poll shows President Obama’s lead in Ohio, our firewall for the White House and Senate, has been cut in half with only 15 days to go.

We need 2,482 more donations to immediately increase spending in key battlegrounds by tomorrow morning.  Can you rush $X to help prevent Romney and the Republicans from winning Ohio and taking the White House and Senate? 12 hours left. – Anna Chu, Democratic Headquarters

________________________________

Breaking news: A just-released CBS/Quinnipiac poll shows President Obama's lead in Ohio, our firewall for the White House and Senate, has been cut in half with only 15 days to go.
 
 We need 2,482 more donations to immediately increase spending in key battlegrounds by tomorrow morning.  Can you rush $X to help prevent Romney and the Republicans from winning Ohio and taking the White House and Senate? 12 hours left. – Anna Chu, Democratic Headquarters

----------Original message FROM: Guy Cecil, TO: Anna Chu, DATE: 10/21/2012, SUBJECT: NBC releases new poll: ----------

BREAKING NEWS: With 15 days left, Romney has pulled into a deadlocked tie with President Obama nationally. And he's halved President Obama's lead in Ohio, which is absolutely vital to White House and Senate control. The race is tied. Contribute.

BREAKING NEWS: With 15 days left, Romney has pulled into a deadlocked tie with President Obama nationally. And he's halved President Obama's lead in Ohio, which is absolutely vital to White House and Senate control.

NATIONAL: Obama 47-Romney 47 NBC/WSJ OHIO: Obama 48-Romney 46 RCP

Today, Romney's Super PAC launched its highest dollar attack blitz in campaign history. We have no choice but to immediately increase spending, but can't do it without your urgent help.

Can you contribute $X immediately? If we don't get 1,926 emergency donations by midnight, Romney could win Ohio and take over the White House and Senate.

Thanks for your support, Patrick McHugh, Democratic Headquarters

P.S. Don't forget: The deadline for our ad buy is midnight. Here's the donation link: [url]

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

As President Obama heads into the final debate of his political career:

- This race is tied 47-47. - Election Day is 15 days away. - This morning, Mitt Romney's SuperPAC launched their largest attack of the election.

Without your immediate help before the midnight deadline, Romney's ad surge will cost us the White House and Senate.

We only need 1,200 more friends to kick in before tonight's midnight deadline, and we will send emergency funds to critical battlegrounds tomorrow morning.

An urgent increase in battleground spending is the only way we can win. Please contribute $X immediately [url]

Thank Hagner

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

President Obama's final debate is behind us. And tonight, this race is in your hands.

We're tied, 47-47. But the next 24 hours will determine outcome of this election.

Either we raise enough to fight toe to toe with the Republicans, with the polls and enthusiasm on our side. Or, they drown our voices with their Super PACs and defeat us.

Please contribute $X immediately. We will invest it in White House and Senate battlegrounds tomorrow and win this election in the next 24 hours.

The next 24 hours are make or break. Please contribute $X [url]

Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Romney for President
9:02 a.m. ET
Friend, brighter days are ahead



These debates have been a wonderful opportunity for America to see the Mitt I know. The guy who is in control, the guy who has the answers to the hard questions, the guy who cares about people and wants to help those who need it the most. I couldn't be more proud of him, and I can't wait to watch him at the final debate tonight. He's ready to take the stage, and he's ready to lead America. I hope you'll tune in to cheer for him, but more importantly, I hope you'll cheer him on by contributing. Supporters like you have gotten us this far, and in the final stretch of this race your contributions are more critical than ever. The last four years have been hard for America, but with your help, Mitt will lead us to a real recovery.

[url] Brighter days are ahead -- contribute now to help make Mitt our next president. Thank you, Ann

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

----------------------------------------

1:56 p.m. ET
Update: Join Mitt, Paul Ryan, & special guests at Red Rocks



America can do better than the last four years. Our children deserve it and our nation depends upon it.

Mitt Romney and I have a plan to make America strong again, and with just two weeks until Election Day, we need your support more than ever to make our plan a reality.

[url] Contribute now to help us defeat Barack Obama and deliver the real recovery America deserves.

Thank you,

Paul Ryan

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

----------------------------------------



With just two weeks until the election, the American people have a clear choice.

America deserves better than the last four years. That's why I need you in my corner now more than ever.

Together, we will restore the country we love.

[url] Victory is in sight -- contribute now to help me defeat Barack Obama.

Thank you,

Mitt Romney

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

2:23 p.m. ET
We will be strong again



It's time for a president who will restore America's strength, not undermine it.

Under President Obama, Iran is closer to a nuclear weapons capability, our relations with Israel have been downgraded, and the "reset" with Russia has failed to improve bilateral cooperation. On top of this, our military is facing $X trillion in devastating budget cuts.

Despite these failures, the President will not explain his second-term agenda and has offered no plan for improving our standing abroad.

Mitt Romney will restore America's confidence in our cause and clarity in our purpose. Under his leadership, we will reaffirm our commitment to allies and no enemy will question our resolve.

Mitt Romney is the leader this moment demands -- and with your help, he will make sure America is strong again.

[url] Contribute now to help make him our next commander in chief.

Thank you,

Paul Ryan

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

----------------------------------------

6:02 p.m. ET
Tonight’s debate



Over 350,000 people have joined us online during the debates. Of those joining us online, nearly 60% have done so from smartphones or tablets.

Our Rapid Response team has been busy during each debate, fact checking the Obama campaign and backing our candidates' arguments with live updates.

Mitt Romney's next debate is tonight, and once again, we'll be here online for you the entire time. While you watch the debate on TV, visit [url] [url] to be a part of the action.

Please follow [url] @RomneyResponse on Twitter to receive the information you'll need to fight Barack Obama's distortions as the action happens. We'll also be linking to [url] [url] with in-depth responses beyond Twitter's 140-character limit.

Tonight offers us a clear choice -- and your participation is critical to ensure the next four years are not a repeat of the last four years.

See you online,

Zac Moffatt Digital Director Romney for President, Inc.

[url] Twitter.com/ZacMoffatt

[url] P.S. Contribute to help us build up our ground game operation. Your donation today can directly affect the outcome of the election.

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

----------------------------------------

Obama for America
11:41 a.m. ET
The total you've donated to the 2012 campaign:

Obama - Biden

This week alone, the other side is expected to spend $X million on TV advertising against us.

It gets worse: We just learned that Mitt Romney and the Republicans started this month with a $X million cash advantage.

This election is already extremely close. And because we've never seen this level of overall spending in a presidential race -- especially right at the very end like this -- we don't know exactly what it could do. It can't be good.

If we don't close the gap starting today, none of us should feel confident about how November 6th will play out.

According to our records associated with this exact email address:

-- Total you've donated for the 2012 campaign cycle: $X -- Your most recent donation was: $X -- Suggested donation today: $X

Please donate $X or more today to close this gap before it's too late.

This week should serve as a wake-up call for every Obama supporter.

We don't have to spend more than them, and we won't. But we can't get crushed on the airwaves without fighting back and expect this to be easy or go our way in less than three weeks.

If Barack Obama loses to the other side's cynical strategy, so does our way of doing grassroots politics.

The President doesn't have anyone else waiting in the wings -- you are it.

Please don't wait any longer. Donate $X or more today:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

-------- If you have given and it's not reflected above, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

[url] Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2:46 p.m. ET
I bet you're registered - but what about your friends?



Because you joined up with this campaign, I bet you're someone who cares a lot about whether we can keep our country moving forward, and keep President Obama in the White House for four more years.

So you should know: Time is running out to get registered to vote.

You've probably registered. But how about the people in your life?

Use our handy app to reach out to your friends and family -- especially those who live in battleground states -- and ask them to check their registration:

[url]

Every vote matters, and it's up to folks like you who care about this election to turn them out -- so let's get it done.

Remind your friends and family to register to vote now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- The registration deadline in California is today, October 22nd. If you're not registered, you can do it in a matter of minutes at [url]

--------------------------------------------------------------------- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.



You're already a member of Dashboard, our campaign's online field office -- thanks for being a part of it. But have you really seen this thing in action?

There's already 72 volunteers from organizing on Dashboard now -- and they're waiting for you, . So get in there today and find an event to join this weekend.

Then, while you're waiting for the weekend to come, check out the campaign's call tool and reach out to a few voters over the phone.

is fired up and determined to see President Obama and other Democrats re-elected, so they're making calls, having conversations with voters at their front doors, and connecting with folks to make sure they go to the polls and vote for our guy. They're making a real difference in this election, and you can, too.

If you've been wondering what's the best way to get started, your team is going to be hitting the streets and working to get out the vote this weekend -- so this is literally the best possible time to touch base.

Hop on Dashboard and find an event now:

[url]

And connect with some voters in just seconds using our online call tool:

[url]

This election is going to come down to the wire. I hope you can join us for the race to the finish line.

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.



Thanks for all your hard work lately for President Obama's grassroots campaign. Whether you signed up to have some conversations with voters at their front doors, made some phone calls, or used Dashboard, our online organizing hub, to get the inside scoop on grassroots events happening in Doral -- you're amazing.

Now, I know I don't need to tell you how much your help matters -- because you already know.

With just 15 days to go until Election Day, there isn't a better time to get the people you care about to join you out there -- and help push us through to the finish.

Invite your friends and family to join Dashboard and get involved right now.

You know from organizing with Doral 2 how much it matters to have new faces join up for these last weeks.

I bet your friends and family will make a huge difference on their local teams. They just need a nudge from someone like you to get them started.

Help step up our grassroots organizing efforts for the home stretch -- and invite your friends and family to connect on Dashboard today:

[url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

6:20 p.m. ET
Before the last debate tonight...



Tonight is Barack's last debate in his last election.

It's also the last major milestone of this campaign before Election Day.

This is it -- and your support in these final days means everything.

Can you chip in $X or more right now?

[url]

I know Barack is ready to get out there tonight and fight for supporters like you who have built this campaign the right way -- from the ground up.

As soon as he leaves the stage, I know he'll be thinking about tomorrow, and all the work we need to do to win in these last two weeks.

If you're with him now and you're ready to dig deep until the end, chip in $X or more and let Barack know before tonight's debate:

[url]

If we're going to win this, it'll be because of you. Barack and I can't thank you enough.

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Obama for America

Tonight is Barack's last debate in his last election.

It's also the last major milestone of this campaign before Election Day.

This is it -- and your support in these final days means everything.

Can you chip in $X right now?

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

_Or donate another amount. _

I know Barack is ready to get out there tonight and fight for supporters like you who have built this campaign the right way -- from the ground up.

As soon as he leaves the stage, I know he'll be thinking about tomorrow, and all the work we need to do to win in these last two weeks.

If you're with him now and you're ready to dig deep until the end, chip in $X and let Barack know before tonight's debate:

_[url] _

If we're going to win this, it'll be because of you. Barack and I can't thank you enough.

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Democratic National Committee
7:25 p.m. ET
Before the last debate tonight...



Tonight is Barack's last debate in his last election.

It's also the last major milestone of this campaign before Election Day.

This is it -- and your support in these final days means everything.

Can you chip in $X or more right now?

I know Barack is ready to get out there tonight and fight for supporters like you who have built this campaign the right way -- from the ground up.

As soon as he leaves the stage, I know he'll be thinking about tomorrow, and all the work we need to do to win in these last two weeks.

If you're with him now and you're ready to dig deep until the end, chip in $X or more and let Barack know before tonight's debate:

[url]

If we're going to win this, it'll be because of you. Barack and I can't thank you enough.

Michelle

Contributions or gifts to Obama for America are not tax deductible. Click here to unsubscribe from this mailing list.