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Reverse-Engineering the 2012 Campaign

Emails Sent on Oct. 30, 2012

Democratic Congressional Campaign Committee
11:24 a.m. ET
This election is tied:



Saddle up! We're in for the ride of our lives -- 7 days out and this baby is we always knew we were going to have to go through hell to win this damn thing. Republicans and their Super PACs have spent $X million more than the Democrats -- and they've got $X million left to spend before election day!

We aren't gonna match em - but we've gotta get another $X.3 million in the door before tomorrow's final fundraising deadline if we're going to fight back and turn out the votes we need to win.

Will you chip in $X or more to win a Democratic majority for President Obama?

This race is tight but I'll tell you what, I sure am glad we've got one million folks like you ready to back up for President Obama.

Please donate what you can:

[url]

C'mon now!

James

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

9:35 a.m. ET
CNN:

BREAKING: Republican groups launch almost $X million ad blitz in final week

[url] CNN is reporting that Republican groups -- including Rove's Crossroads GPS and Romney's Restore our Future -- are launching a final week $X million ad assault on Democrats and President Obama. $X MILLION IN ONE WEEK!

We can afford to be outspent -- but not like this.

If we want to win a Democratic majority for President Obama, we have to respond before tomorrow�s final monthly fundraising deadline. Everything we've fought for is at stake.

24 HOUR WARNING: Donate $X or whatever you can before tomorrow�s final ad buy deadline to help win a Democratic majority for President Obama.

Don't let them steal this election with dirty money.

We need you to come through:

[url]

Robby

Robby Mook DCCC Executive Director

Name: Wallen Supporter record: [id] Suggested Support: $X.00

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Democratic Senatorial Campaign Committee
8:17 a.m. ET
Double it?

This weekend, Karl Rove's largest attack campaign ever pulled ten Senate races into deadlock ties. And Mitt Romney's $X million cash advantage is bolstering him across neck and neck swing states.

3-to-1 match. Deadline 24 hours. We need 9374 donors by Midnight Wednesday. Fight for President Obama and our Democratic Majority. Contribute. This could be the closest election of our lifetimes.

This weekend, Karl Rove's largest attack campaign ever pulled ten Senate races into deadlock ties. And Mitt Romney's $X million cash advantage is bolstering him across neck and neck swing states.

But Romney and Rove aren't going to like this: To stop them from breaking the deadlocked tie, we're launching the "Double our Spending" campaign – to DOUBLE our spending until Election Day in key White House and Senate battlegrounds like Virginia, Wisconsin and Nevada.

Can you make an urgent $X contribution to the "Double our Spending" campaign before the end-of-month deadline in 24 hours? We still need 9,374 emergency donations by midnight tomorrow to double our spending.

Seven days from tonight you will know: Mitt Romney or Barack Obama. A Democratic Senate or a Republican takeover.

Urgently doubling our funds in critical White House and Senate swing states is the only way we'll win. Please contribute to the "Double our Spending" Fund before tomorrow's end-of-month deadline [url]

Thanks for your support, Donna

P.S. This is the most ambitious goal we've ever set, but President Obama and our Democratic Senate are at high-risk. Please contribute $X to the "Double our Spending" campaign immediately [url]

Contribute

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

7:46 a.m. ET
Breaking news

Breaking: Karl Rove just launched his final and largest attack campaign: a calculated $X.5 million one-week surge in ten states. With just seven days left, the odds of a Republican takeover are now under 50% Democratic Senatorial Campaign Committee ------------------------------ 3-to-1 match. Public Polling: Contribute

Roll Call Headline: “Rove makes Gargantuan Final Senate Ad Push"

Breaking: Karl Rove just launched his final and largest Senate attack campaign: a calculated $X.5 million one-week surge in ten states. With seven days left, projections now show Democrats losing the majority by a single seat.

Republicans need just four more seats to take the majority, and their brutal attack campaigns have created four ties: Massachusetts 47-47 Elizabeth Warren , Ohio 46-46, Nevada 44-44, Wisconsin 47-47.

Our "Stop the Takeover" Plan: Before the FINAL ad buy deadline of this campaign on Friday, we must match Rove's $X.5 million—gifts will be matched 3-to-1 and immediately wired to Senate battlegrounds like Ohio and Wisconsin.

Can you urgently give $X to the “Stop the Takeover” Fund? Friday's final ad buy deadline marks our last chance to respond to Rove on the air. Your gift will be immediately sent to battlegrounds after being matched 3-to-1 .

Let's turn these numbers around!

[url]

Thanks for sticking up for our side, Crystal King

Contribute

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Breaking: Karl Rove just launched his final and largest attack campaign: a calculated $X.5 million one-week surge in ten states. With just seven days left, the odds of a Republican takeover are now under 50%

________________________________

In advance of the final ad buy deadline on Friday, three critical news stories just broke: 3-to-1 match. Help stop a GOP takeover. Contribute

In advance of the final ad buy deadline on Friday, three critical news stories just broke:

1. Karl Rove just made his biggest Senate ad purchase in history: $X.5 million in 10 states. 2. Republicans need just four seats to take the majority, and polls show eleven races statistically tied. 3. Projections now show the fight for the Senate majority is deadlocked.

Our “Stop the Takeover” Plan: By Friday's media ad buy deadline, we must take on Rove's $X.5 million dollar-for-dollar! We will match gifts 3-to-1 and immediately wire them to battlegrounds like Ohio and Wisconsin. Can you urgently contribute $X before Friday's media deadline? This is our last opportunity to fight Rove on the air—every gift will be matched 3-to-1 for 72 hours only.

Let's go win! Guy Cecil Executive Director, Democratic Senatorial Campaign Committee

Contribute YOUR SUPPORT Date of last gift Suggested amount N/A $X or more Please contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

F — I wonder if Karl Rove is getting nervous. Because since we launched the “Stop the Takeover” fund this morning, we've raised $X to fight Rove and keep the Senate. That's UNBELIEVABLE!

But to change today's projection that Democrats will lose the Senate by a single seat, we must match Rove's $X.5 million ad buy dollar-for-dollar by Friday, the final ad deadline of this election. You absolutely can't let up now! We will triple match every gift and immediately wire it to battlegrounds like Ohio and Virginia.

Can you urgently give $X and help us get to $X million before midnight? We need 1,625 contributions in the next 4 hours. Every gift you make will be triple matched and immediately wired to battlegrounds like Ohio and Virginia.

Now let's go win the election!

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Romney for President
2:05 p.m. ET
Make calls from home

Romney-Ryan election is days away, and we still need your help in this final push to get out the vote in battleground states.

Mitt Romney is a true leader with a proven track record of bringing people together -- we've seen that with the incredible support from around the country. They are coming together because they love America, and recognize that we can do better.

This is a year to vote for real change. Mitt and I have a plan to create 12 million new jobs, increase take-home pay, and deliver better opportunities for all Americans. We have a plan for a real recovery.

With your help, we will get this done.

Please volunteer today to make phone calls to crucial voters in battleground states.

Paul Ryan

P.S. Can't volunteer but want to help? Donate now to support our team.

Paid for by Romney for President, Inc. www.MittRomney.com

2:16 p.m. ET
What you can do, [name]



We hope this email finds you well. We're praying for and thinking of all those affected by Hurricane Sandy.

Today, Mitt Romney held a storm relief event in Kettering, Ohio, and Paul Ryan helped at Victory offices in La Crosse and Hudson, Wisconsin.

Many of you have contacted the campaign and want to know what you can do to contribute. Please visit [url], donate by texting REDCROSS to 90999, or contact your local Red Cross to find out how you can best help.

Your generosity and efforts can make a great difference.

Matt Rhoades Campaign Manager Romney for President, Inc.

-------------

FWD: Romney-Ryan Tonight, Ann and I are keeping the people in Hurricane Sandy's path in our thoughts and prayers.

I hope that if you can, you'll reach out to your neighbors who may need help getting ready for the storm -- especially your elderly neighbors. And if you can give of your resources or time, please consider supporting your local Red Cross organization -- visit www.redcross.orgto get involved.

For safety's sake, as you and your family prepare for the storm, please be sure to bring any yard signs inside. In high winds they can be dangerous, and cause damage to homes and property.

I'm never prouder of America than when I see how we pull together in a crisis. There's nothing that we can't handle when we stand together.

Stay safe and God Bless,

Mitt Romney

Paid for by Romney for President, Inc. www.MittRomney.com

3:45 p.m. ET
Meet up with Ann!

Romney-Ryan no secret -- I love spending time with Ann. And I know you'd feel the same way if you met her.

This contest will give one lucky winner a chance to bring a guest and grab a bite with Ann somewhere on the campaign trail. It'll be lots of fun, and every entry will help secure a Republican victory on November 6th! It's ending soon, though -- don't miss out!

Contribute $X or more before 11:59 PM this Friday to be automatically entered for a chance to grab a bite with Ann.

Good luck!

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Wednesday, October 24, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, November 2, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; ground transportation at the discretion of Sponsor, with an approximate retail value of $X; and one 1 meal for winner and guest at the Destination, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114. Victory_Disclaimer

Obama for America
11:43 a.m. ET
Re: Hurricane Sandy



Our thoughts and prayers this morning are with the families affected by the storm.

It can be gut-wrenching to see the reports of what's happening and feel like you can't do anything to help.

But it's important to remember that you really can: Relief organizations like the American Red Cross are on the ground right now in the communities affected by the storm, and making a financial contribution to those efforts is the most effective way to help those in need.

So, if you'd like to help, please give to the American Red Cross right now:

[url]

Soon enough we'll need to get back to work on the most important campaign of our lifetime.

But the most important thing at this moment is that you and your loved ones are staying safe, and that the rest of us do what we can to help speed the recovery.

Messina

-----------------Original Message----------------- From: Barack Obama Subject: Hurricane Sandy

Friend --

This is a serious storm, but we are going to do what it takes to keep people safe and secure, and make sure the communities affected get the assistance they need. FEMA is working with state and local governments to respond effectively. We all owe a debt of thanks to the first responders who will be dealing with the immediate impact of the storm.

If you live in the storm's path, please listen to state and local authorities about where and how to take shelter and stay safe -- and encourage your friends and family to do the same. If you are asked to evacuate, please take that seriously.

For more information on how to prepare for this storm, visit Ready.gov.

And if you'd like to find out how to support relief efforts where they're needed most, please visit the Red Cross or your local relief organization:

[url]

Michelle and I are keeping everyone in the affected areas in our thoughts and prayers. Be safe.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

3:03 p.m. ET
Forward this: How Obamacare helps



[url]

Please consider supporting the Red Cross and their efforts to provide critical assistance for those affected by the storm.

------------------- What is this?

Every day from now until Election Day, we'll send you something that makes the case for voting for Barack Obama.

What can I do?

If you like it, we ask that you share it with any friends, family members, and neighbors you know who are still making up their mind about who to vote for and everyone knows some . All you have to do is pass it on -- forward it, share on Facebook, or on Twitter.

Done. What else?

If you spot something that's especially persuasive or inspiring, or if you want to share your own graphic, essay, or personal story, send it on to [email] and we'll pass the best ones along. Click here to check out all of our "Forward this" posts.

With seven days to go in this election, and millions of voters still making up their minds, it's the job of everyone who supports President Obama to let everyone else know who they're voting for this year -- and why.

Contributions or gifts to Obama for America are not tax deductible.

6:28 p.m. ET
I don't want to lose because of this:

Obama - Biden thanks. You're pretty great.

Here's why: According to our records associated with this exact email address, you're one of the more than 4.2 million people who've pitched in to support President Obama:

-- Total you've donated for the 2012 campaign cycle: $X -- Your first donation to the 2012 campaign was on this date: September 27, 2011 -- Most recent donation: October 11, 2012 -- Suggested donation today: $X

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Seriously, thank you. But listen -- we're not there yet, and I'm not one to sugarcoat things.

Mitt Romney and the Republicans entered the last leg of this campaign with $X million more in the bank than us. That's a problem, no matter where the polls stand.

It is simply not an option in my mind to come this far just to have the other side buy this election at the very last minute. We have the momentum in this race, but it's going to take every single one of us -- and I mean EVERY SINGLE ONE -- digging a little deeper and giving everything we can.

Chip in $X before our final budget deadline at the end of the week yep, you heard right to make sure we can give our amazing organizers and volunteers what they need for these last, and most important, seven days:

[url]

Here's to waking up on November 7th with no regrets.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

P.S. -- Two supporters and their guests will be flown out to Chicago next week to meet President Obama and watch his Election Night speech from the front row. Any donation you make before tomorrow at midnight automatically enters you to win the trip -- so chip in today.

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or the Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Listen -- we're not there yet, and I'm not one to sugarcoat things.

Mitt Romney and the Republicans entered the last leg of this campaign with $X million more in the bank than us. That's a problem, no matter where the polls stand.

It is simply not an option in my mind to come this far just to have the other side buy this election at the very last minute. We have the momentum in this race, but it's going to take every single one of us -- and that means you, my friend -- stepping up and taking ownership of this campaign.

Chip in $X or more before our final budget deadline at the end of the week yep, you heard right to make sure we can give our amazing organizers and volunteers what they need for these last, and most important, seven days:

[url]

Here's to waking up on November 7th with no regrets.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

P.S. -- Two supporters and their guests will be flown out to Chicago next week to meet President Obama and watch his Election Night speech from the front row. Any donation you make before tomorrow at midnight automatically enters you to win the trip -- so chip in today.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click here to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.

5:23 p.m. ET
146 volunteers in Sheboygan

--

Whether we win this election or not is going to come down to turnout -- we can do it if supporters like you step up in the last week of this election.

In San Francisco, over the next few days, folks in your neighborhood will be getting together to get out the vote in battleground states.

Will you sign up for a volunteer shift -- or a couple?

Yes, I'll be there:

[url]

Here are the details:

What: Get out the vote in San Francisco Meet at: 2278 Market Street San Francisco, CA 94114

When: Shifts available all day on Saturday, Sunday, Monday, and Tuesday

RSVP here:

[url]

In battleground states, folks are working around the clock to persuade undecided voters and turn out those who support President Obama and other Democrats to the polls -- but we have more work to do.

In these crucial last days, we have to contact even more folks on the phones if we want another four years of President Obama in the White House.

You're exactly the person we need to step up and help make it happen, up to get out the vote in the final key days of this election:

[url]

Thank you,

Rachel

Rachel Haltom-Irwin National Get Out the Vote Director Obama for America

--------------------------------------------------------------------- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "[url]" Susan B --

Whether we win this election or not is going to come down to turnout -- we can do it if supporters like you step up in the last week of this election.

In Denver, 14,776 supporters have already pitched in 208,919 hours for this campaign, and a whole lot of them are volunteering again over the next few days to get out the vote in their neighborhoods.

Will you sign up for a volunteer shift -- or a couple?

Yes, I'll be there.

Here are the details:

What: Get out the vote in Denver

Meet at: Tba Denver, CO 80224

When: Shifts available all day on Saturday, Sunday, Monday, and Tuesday

All across Colorado, folks are working around the clock to persuade undecided voters and turn out those who support President Obama and other Democrats to the polls -- but we have more work to do.

In these crucial last days, we have to contact even more folks on the phones and at the doors if we want another four years of President Obama in the White House.

You're exactly the person we need to step up and help make it happen, Susan B.

Sign up to get out the vote in the final key days of this election:

[url]

Thank you,

Rachel

Rachel Haltom-Irwin National Get Out the Vote Director Obama for America

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.