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Reverse-Engineering the 2012 Campaign

Deadline:

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4 email variations

82

recipients



I've learned to shrug off what Barack's opponents say about him. We know who he really is: a wonderful father and leader who's in this because he wants to make a difference in people's lives.

But not everyone knows him as you and I do. And because of the nonstop negative ads the other side is running against him, we'll have to work even harder to remind folks who Barack really is.

Tonight's fundraising deadline is one of the most important we'll face together. I hope you'll take the chance to show you've got Barack's back -- chip in $X or more before midnight.

Campaigns are never easy, and we're lucky to have supporters like you by our side.

The other side is outspending us, and they're stepping up their attacks. But we'll be standing strong, thanks to the support of nearly 3 million people who are helping win this election the right way.

What we do between now and midnight is going to play a big part in making that happen, so please pitch in whatever you can before then:

[url]

As always, thank you.

Michelle

P.S. -- We can't allow our hard work on the ground to get canceled out by unlimited spending on negative TV ads. Before the midnight deadline, please strengthen this campaign with a donation of $X or more.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

4

recipients



Let me tell you why Barack is in this.

He's in this for you. He's in this for the family that might have gone bankrupt paying their health care bills without the Affordable Care Act. He's focused on the kids who are finally able to afford college and the men and women in uniform who are coming home from overseas.

For us, this election is about coming together around a common set of goals and fighting for what's right. But just because we're in it for the right reasons doesn't mean we'll win this election -- we all have to do our part.

I need to know now if I can count on you being a part of our team.

[url]

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

3

recipients



I've learned to shrug off what Barack's opponents say about him. We know who he really is: a wonderful father and leader who's in this because he wants to make a difference in people's lives.

But not everyone knows him as you and I do. And because of the nonstop negative ads the other side is running against him, we'll have to work even harder to remind folks who Barack really is.

I know you stepped up recently to show your support -- thank you.

But tonight's fundraising deadline is one of the most important we'll face together. I hope you'll take the chance to show you've got Barack's back again -- chip in $X before midnight.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount. Campaigns are never easy, and we're lucky to have supporters like you by our side.

The other side is outspending us, and they're stepping up their attacks. But we'll be standing strong, thanks to the support of nearly 3 million people who are helping win this election the right way.

What we do between now and midnight is going to play a big part in making that happen, so please pitch in whatever you can before then:

[url]

As always, thank you.

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

3

recipients



Let me tell you why Barack is in this.

He's in this for you. He's in this for the family that might have gone bankrupt paying their health care bills without the Affordable Care Act. He's focused on the kids who are finally able to afford college, and our men and women in uniform who are coming home from overseas.

For us, this election is about coming together around a common set of goals and fighting for what's right.

But just because we're in it for the right reasons doesn't mean we'll win this election -- we all have to do our part.

As we face one of the last and most important fundraising deadlines of this campaign, pitch in $X or more today to make this campaign stronger:

[url]

Thanks. I can't say enough how much Barack and I appreciate it.

Michelle

P.S. -- We can't allow our hard work on the ground to get canceled out by unlimited spending on negative TV ads. Before the midnight deadline, please strengthen this campaign with a donation of $X or more.

Contributions or gifts to Obama for America are not tax deductible

Subject: Deadline:

From: info@barackobama.com

Sent: Aug. 31, 2012, 5:36 a.m.




I've learned to shrug off what Barack's opponents say about him. We know who he really is: a wonderful father and leader who's in this because he wants to make a difference in people's lives.

But not everyone knows him as you and I do. And because of the nonstop negative ads the other side is running against him, we'll have to work even harder to remind folks who Barack really is.

Tonight's fundraising deadline is one of the most important we'll face together. I hope you'll take the chance to show you've got Barack's back -- chip in $X or more before midnight.

Campaigns are never easy, and we're lucky to have supporters like you by our side.

The other side is outspending us, and they're stepping up their attacks. But we'll be standing strong, thanks to the support of nearly 3 million people who are helping win this election the right way.

What we do between now and midnight is going to play a big part in making that happen, so please pitch in whatever you can before then:

[url]

As always, thank you.

Michelle

P.S. -- We can't allow our hard work on the ground to get canceled out by unlimited spending on negative TV ads. Before the midnight deadline, please strengthen this campaign with a donation of $X or more.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Deadline:

From: info@barackobama.com

Sent: Aug. 31, 2012, 5:36 a.m.




I've learned to shrug off what Barack's opponents say about him. We know who he really is: a wonderful father and leader who's in this because he wants to make a difference in people's lives.

But not everyone knows him as you and I do. And because of the nonstop negative ads the other side is running against him, we'll have to work even harder to remind folks who Barack really is.

Tonight's fundraising deadline is one of the most important we'll face together. I hope you'll take the chance to show you've got Barack's back -- chip in $X or more before midnight.

Campaigns are never easy, and we're lucky to have supporters like you by our side.

The other side is outspending us, and they're stepping up their attacks. But we'll be standing strong, thanks to the support of nearly 3 million people who are helping win this election the right way.

What we do between now and midnight is going to play a big part in making that happen, so please pitch in whatever you can before then:

[url]

As always, thank you.

Michelle

P.S. -- We can't allow our hard work on the ground to get canceled out by unlimited spending on negative TV ads. Before the midnight deadline, please strengthen this campaign with a donation of $X or more.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I've learned to shrug off what Barack's opponents say about him. We know who he really is: a wonderful father and leader who's in this because he wants to make a difference in people's lives.

But not everyone knows him as you and I do. And because of the nonstop negative ads the other side is running against him, we'll have to work even harder to remind folks who Barack really is.

Tonight's fundraising deadline is one of the most important we'll face together. I hope you'll take the chance to show you've got Barack's back -- chip in $X or more before midnight.

Campaigns are never easy, and we're lucky to have supporters like you by our side.

The other side is outspending us, and they're stepping up their attacks. But we'll be standing strong, thanks to the support of nearly 3 million people who are helping win this election the right way.

What we do between now and midnight is going to play a big part in making that happen, so please pitch in whatever you can before then:

[url]

As always, thank you.

Michelle

P.S. -- We can't allow our hard work on the ground to get canceled out by unlimited spending on negative TV ads. Before the midnight deadline, please strengthen this campaign with a donation of $X or more.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Let me tell you why Barack is in this.

He's in this for you. He's in this for the family that might have gone bankrupt paying their health care bills without the Affordable Care Act. He's focused on the kids who are finally able to afford college and the men and women in uniform who are coming home from overseas.

For us, this election is about coming together around a common set of goals and fighting for what's right. But just because we're in it for the right reasons doesn't mean we'll win this election -- we all have to do our part.

I need to know now if I can count on you being a part of our team.

[url]

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I've learned to shrug off what Barack's opponents say about him. We know who he really is: a wonderful father and leader who's in this because he wants to make a difference in people's lives.

But not everyone knows him as you and I do. And because of the nonstop negative ads the other side is running against him, we'll have to work even harder to remind folks who Barack really is.

I know you stepped up recently to show your support -- thank you.

But tonight's fundraising deadline is one of the most important we'll face together. I hope you'll take the chance to show you've got Barack's back again -- chip in $X before midnight.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount. Campaigns are never easy, and we're lucky to have supporters like you by our side.

The other side is outspending us, and they're stepping up their attacks. But we'll be standing strong, thanks to the support of nearly 3 million people who are helping win this election the right way.

What we do between now and midnight is going to play a big part in making that happen, so please pitch in whatever you can before then:

[url]

As always, thank you.

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Let me tell you why Barack is in this.

He's in this for you. He's in this for the family that might have gone bankrupt paying their health care bills without the Affordable Care Act. He's focused on the kids who are finally able to afford college, and our men and women in uniform who are coming home from overseas.

For us, this election is about coming together around a common set of goals and fighting for what's right.

But just because we're in it for the right reasons doesn't mean we'll win this election -- we all have to do our part.

As we face one of the last and most important fundraising deadlines of this campaign, pitch in $X or more today to make this campaign stronger:

[url]

Thanks. I can't say enough how much Barack and I appreciate it.

Michelle

P.S. -- We can't allow our hard work on the ground to get canceled out by unlimited spending on negative TV ads. Before the midnight deadline, please strengthen this campaign with a donation of $X or more.

Contributions or gifts to Obama for America are not tax deductible