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Reverse-Engineering the 2012 Campaign

Did you see Barack?

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3 email variations

4

recipients



Every day for more than three and a half years, I've seen up close what Barack's job requires.

The issues that come across his desk are always the ones with no easy solutions, where the stakes are high and there's no margin for error. In the end, the choices you make boil down to who you are and what you stand for.

It's one of the reasons I believe this election is a must-win. We know who Barack is. We have seen again and again just how hard he's willing to fight for us and for what's right.

Will you make a donation of $X or more and show Barack you're willing to fight alongside him?

[url]

From the very beginning, this election has been about values, and voters will have a clear choice to make.

Barack gets the American dream because he's lived it. He knows that when you've worked hard and done well and walked through that door of opportunity, you don't slam it shut behind you.

You reach back and give other folks a chance to succeed as well.

Barack does that every day -- and all along, you've been right there by his side.

Please donate $X or more and get his back:

[url]

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

3

recipients



Last night we saw why this election is a must-win.

We know who Barack is and what he stands for.

We know that when the tough calls come across his desk, he's guided by a lifetime of experience. Barack gets the American dream because he's lived it.

And if we want to make sure that his values and vision can keep moving our country forward, we've got to work harder than ever.

This race will be tight until Election Day, so it's up to us to make sure every voter understands everything that's on the line.

Will you make a donation of $X or more and show Barack you're with him?

[url]

Barack is where he is today only because you've been right there by his side. Please know that if you're able to support him with a donation today, it will make a huge difference.

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



Wow, what a week.

The energy in Charlotte was absolutely amazing, and like many of you, now I'm more determined than ever to win this election and move our country forward.

This is it. We've got the momentum, and I don't know about you, but I'm not planning on letting it slow down over these last 60 days.

It's going to take all of us doing our part. Please donate $X or more today to make this campaign stronger for the home stretch:

[url]

Fired up, ready to go!

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Did you see Barack?

From: info@barackobama.com

Sent: Sept. 7, 2012, 11:56 a.m.




Every day for more than three and a half years, I've seen up close what Barack's job requires.

The issues that come across his desk are always the ones with no easy solutions, where the stakes are high and there's no margin for error. In the end, the choices you make boil down to who you are and what you stand for.

It's one of the reasons I believe this election is a must-win. We know who Barack is. We have seen again and again just how hard he's willing to fight for us and for what's right.

Will you make a donation of $X or more and show Barack you're willing to fight alongside him?

[url]

From the very beginning, this election has been about values, and voters will have a clear choice to make.

Barack gets the American dream because he's lived it. He knows that when you've worked hard and done well and walked through that door of opportunity, you don't slam it shut behind you.

You reach back and give other folks a chance to succeed as well.

Barack does that every day -- and all along, you've been right there by his side.

Please donate $X or more and get his back:

[url]

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Did you see Barack?

From: info@barackobama.com

Sent: Sept. 7, 2012, 11:56 a.m.




Every day for more than three and a half years, I've seen up close what Barack's job requires.

The issues that come across his desk are always the ones with no easy solutions, where the stakes are high and there's no margin for error. In the end, the choices you make boil down to who you are and what you stand for.

It's one of the reasons I believe this election is a must-win. We know who Barack is. We have seen again and again just how hard he's willing to fight for us and for what's right.

Will you make a donation of $X or more and show Barack you're willing to fight alongside him?

[url]

From the very beginning, this election has been about values, and voters will have a clear choice to make.

Barack gets the American dream because he's lived it. He knows that when you've worked hard and done well and walked through that door of opportunity, you don't slam it shut behind you.

You reach back and give other folks a chance to succeed as well.

Barack does that every day -- and all along, you've been right there by his side.

Please donate $X or more and get his back:

[url]

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Every day for more than three and a half years, I've seen up close what Barack's job requires.

The issues that come across his desk are always the ones with no easy solutions, where the stakes are high and there's no margin for error. In the end, the choices you make boil down to who you are and what you stand for.

It's one of the reasons I believe this election is a must-win. We know who Barack is. We have seen again and again just how hard he's willing to fight for us and for what's right.

Will you make a donation of $X or more and show Barack you're willing to fight alongside him?

[url]

From the very beginning, this election has been about values, and voters will have a clear choice to make.

Barack gets the American dream because he's lived it. He knows that when you've worked hard and done well and walked through that door of opportunity, you don't slam it shut behind you.

You reach back and give other folks a chance to succeed as well.

Barack does that every day -- and all along, you've been right there by his side.

Please donate $X or more and get his back:

[url]

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Last night we saw why this election is a must-win.

We know who Barack is and what he stands for.

We know that when the tough calls come across his desk, he's guided by a lifetime of experience. Barack gets the American dream because he's lived it.

And if we want to make sure that his values and vision can keep moving our country forward, we've got to work harder than ever.

This race will be tight until Election Day, so it's up to us to make sure every voter understands everything that's on the line.

Will you make a donation of $X or more and show Barack you're with him?

[url]

Barack is where he is today only because you've been right there by his side. Please know that if you're able to support him with a donation today, it will make a huge difference.

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Wow, what a week.

The energy in Charlotte was absolutely amazing, and like many of you, now I'm more determined than ever to win this election and move our country forward.

This is it. We've got the momentum, and I don't know about you, but I'm not planning on letting it slow down over these last 60 days.

It's going to take all of us doing our part. Please donate $X or more today to make this campaign stronger for the home stretch:

[url]

Fired up, ready to go!

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible