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Reverse-Engineering the 2012 Campaign

Connect with the campaign on Facebook

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5 email variations

24

recipients

Obama - Biden Connect to the campaign with Facebook.

[url]

Paid for by Obama for America

9

recipients



Step 1: Connect to the campaign with Facebook.

Step 2: Get a free car magnet.

Step 3: Start passing things on to the people you know in battleground states to help them get registered and get more involved.

Get started:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

4

recipients

Obama - Biden --

You've probably said or shared something about the election using Facebook, right?

Now you can make everything you share more effective -- connect to the campaign with Facebook and you'll be ready to share with folks you know in battleground states.

Best part: We'll send you a free car magnet, and that way, with one click you'll be sharing your support online and offline.

Click this giant button to get started: Connect to the campaign with Facebook. [url]

Thank you!

Obama for America

Paid for by Obama for America

3

recipients

Description: Obama - Biden

Description: Connect to the campaign with Facebook.

[url]

Description: Paid for by Obama for America

2

recipients



What's the easiest way to affect the outcome of this election without leaving the computer or phone you're looking at right now? Connect to the campaign with Facebook -- when you do, you'll receive a free car magnet so you can show your Obama pride offline and online at the same time:

[url] Connecting with the campaign will mean you can more easily reach out to friends in key battleground states about registering, voting, and important deadlines. You don't want to miss out on this -- connect today, and help build this campaign in an important way:

[url]

Sebag

David Sebag Digital Products Director Obama for America

- Paid for by Obama for America

Subject: Connect with the campaign on Facebook

From: info@barackobama.com

Sent: Sept. 22, 2012, 5:01 p.m.


Obama - Biden Connect to the campaign with Facebook.

[url]

Paid for by Obama for America

 

Compare variations

Subject: Connect with the campaign on Facebook

From: info@barackobama.com

Sent: Sept. 22, 2012, 5:01 p.m.


Obama - Biden Connect to the campaign with Facebook.

[url]

Paid for by Obama for America

Obama - Biden Connect to the campaign with Facebook.

[url]

Paid for by Obama for America



Step 1: Connect to the campaign with Facebook.

Step 2: Get a free car magnet.

Step 3: Start passing things on to the people you know in battleground states to help them get registered and get more involved.

Get started:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Obama - Biden --

You've probably said or shared something about the election using Facebook, right?

Now you can make everything you share more effective -- connect to the campaign with Facebook and you'll be ready to share with folks you know in battleground states.

Best part: We'll send you a free car magnet, and that way, with one click you'll be sharing your support online and offline.

Click this giant button to get started: Connect to the campaign with Facebook. [url]

Thank you!

Obama for America

Paid for by Obama for America

Description: Obama - Biden

Description: Connect to the campaign with Facebook.

[url]

Description: Paid for by Obama for America



What's the easiest way to affect the outcome of this election without leaving the computer or phone you're looking at right now? Connect to the campaign with Facebook -- when you do, you'll receive a free car magnet so you can show your Obama pride offline and online at the same time:

[url] Connecting with the campaign will mean you can more easily reach out to friends in key battleground states about registering, voting, and important deadlines. You don't want to miss out on this -- connect today, and help build this campaign in an important way:

[url]

Sebag

David Sebag Digital Products Director Obama for America

- Paid for by Obama for America