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Reverse-Engineering the 2012 Campaign

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2 email variations

11

recipients

Three-to-one match for only 48 more hrs. Your $X = $X.

Three-to-one match for only 48 more hrs. Your $X = $X. [url]

----Original message from Sen. Barbara Boxer---- Deadline: 72 hours. All gifts matched 3-to-1. Contribute.

As Mitt sinks in the polls, Karl Rove is expected to shift his money into a Republican Senate takeover. And we now believe one single seat could cost us the Senate majority.

We need Elizabeth Warren to win in Massachusetts, Claire McCaskill to defeat Todd “legitimate rape” Akin in Missouri, and Tammy Baldwin to win in Wisconsin. And each race is polling within the margin of error.

The final quarterly FEC deadline hits in 72 hours—time is running out. Can you give $X immediately? The risk is so great that for the next 72 hours ONLY, a group of Democratic Senators will match your gift 3-to-1.

We watched as House Republicans voted to defund Planned Parenthood. We saw them vote to repeal Obamacare not once, not twice, but 33 times! If the Senate falls into Republican hands too, there will be nothing stopping them from enacting their extreme agenda.

72 hours left. Please give here and we'll triple match your gift [url]

Thanks for your help, Sen. Barbara Boxer

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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8

recipients

Elizabeth Warren or Todd Akin? The majority will come down to one seat, and either our side or theirs will win. Deadline: 48 hours. All gifts matched 3-to-1. Contribute.

Elizabeth Warren or Todd Akin? The majority will come down to one seat, and either our side or theirs will win.

Don't believe me? There are 12 Senate races that are polling in single digits.

Everything's in place to win – all but the money . For that, we need you. Fact is, 99% of our contributions are from grassroots supporters.

You're so vital to this campaign, Democratic Senators will match your gift 3-to-1 . If we don't hit our $X goal before this very last quarterly FEC deadline in only 48 hours , Republicans could take the Senate by one seat .

Donate $X or more immediately – we'll triple-match your donation so we can reach our goal by the FEC deadline midnight Sunday.

Fight to save the Senate right now – today – or we hand the keys to the radical fringe, obliterating everything President Obama has achieved.

We just can't risk the Senate. Losing would mean the end of health care reform, the end of Medicare as we know it, and new juice to the GOP's war on women. So much depends on what you do in the next 48 hours.

Contribute $X here [url]

Senator Dick Durbin

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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Subject: FW: Shift

From: info@dscc.org

Sent: Sept. 28, 2012, 5:44 a.m.


Three-to-one match for only 48 more hrs. Your $X = $X.

Three-to-one match for only 48 more hrs. Your $X = $X. [url]

----Original message from Sen. Barbara Boxer---- Deadline: 72 hours. All gifts matched 3-to-1. Contribute.

As Mitt sinks in the polls, Karl Rove is expected to shift his money into a Republican Senate takeover. And we now believe one single seat could cost us the Senate majority.

We need Elizabeth Warren to win in Massachusetts, Claire McCaskill to defeat Todd “legitimate rape” Akin in Missouri, and Tammy Baldwin to win in Wisconsin. And each race is polling within the margin of error.

The final quarterly FEC deadline hits in 72 hours—time is running out. Can you give $X immediately? The risk is so great that for the next 72 hours ONLY, a group of Democratic Senators will match your gift 3-to-1.

We watched as House Republicans voted to defund Planned Parenthood. We saw them vote to repeal Obamacare not once, not twice, but 33 times! If the Senate falls into Republican hands too, there will be nothing stopping them from enacting their extreme agenda.

72 hours left. Please give here and we'll triple match your gift [url]

Thanks for your help, Sen. Barbara Boxer

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

 

Compare variations

Subject: FW: Shift

From: info@dscc.org

Sent: Sept. 28, 2012, 5:44 a.m.


Three-to-one match for only 48 more hrs. Your $X = $X.

Three-to-one match for only 48 more hrs. Your $X = $X. [url]

----Original message from Sen. Barbara Boxer---- Deadline: 72 hours. All gifts matched 3-to-1. Contribute.

As Mitt sinks in the polls, Karl Rove is expected to shift his money into a Republican Senate takeover. And we now believe one single seat could cost us the Senate majority.

We need Elizabeth Warren to win in Massachusetts, Claire McCaskill to defeat Todd “legitimate rape” Akin in Missouri, and Tammy Baldwin to win in Wisconsin. And each race is polling within the margin of error.

The final quarterly FEC deadline hits in 72 hours—time is running out. Can you give $X immediately? The risk is so great that for the next 72 hours ONLY, a group of Democratic Senators will match your gift 3-to-1.

We watched as House Republicans voted to defund Planned Parenthood. We saw them vote to repeal Obamacare not once, not twice, but 33 times! If the Senate falls into Republican hands too, there will be nothing stopping them from enacting their extreme agenda.

72 hours left. Please give here and we'll triple match your gift [url]

Thanks for your help, Sen. Barbara Boxer

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

Three-to-one match for only 48 more hrs. Your $X = $X.

Three-to-one match for only 48 more hrs. Your $X = $X. [url]

----Original message from Sen. Barbara Boxer---- Deadline: 72 hours. All gifts matched 3-to-1. Contribute.

As Mitt sinks in the polls, Karl Rove is expected to shift his money into a Republican Senate takeover. And we now believe one single seat could cost us the Senate majority.

We need Elizabeth Warren to win in Massachusetts, Claire McCaskill to defeat Todd “legitimate rape” Akin in Missouri, and Tammy Baldwin to win in Wisconsin. And each race is polling within the margin of error.

The final quarterly FEC deadline hits in 72 hours—time is running out. Can you give $X immediately? The risk is so great that for the next 72 hours ONLY, a group of Democratic Senators will match your gift 3-to-1.

We watched as House Republicans voted to defund Planned Parenthood. We saw them vote to repeal Obamacare not once, not twice, but 33 times! If the Senate falls into Republican hands too, there will be nothing stopping them from enacting their extreme agenda.

72 hours left. Please give here and we'll triple match your gift [url]

Thanks for your help, Sen. Barbara Boxer

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

Elizabeth Warren or Todd Akin? The majority will come down to one seat, and either our side or theirs will win. Deadline: 48 hours. All gifts matched 3-to-1. Contribute.

Elizabeth Warren or Todd Akin? The majority will come down to one seat, and either our side or theirs will win.

Don't believe me? There are 12 Senate races that are polling in single digits.

Everything's in place to win – all but the money . For that, we need you. Fact is, 99% of our contributions are from grassroots supporters.

You're so vital to this campaign, Democratic Senators will match your gift 3-to-1 . If we don't hit our $X goal before this very last quarterly FEC deadline in only 48 hours , Republicans could take the Senate by one seat .

Donate $X or more immediately – we'll triple-match your donation so we can reach our goal by the FEC deadline midnight Sunday.

Fight to save the Senate right now – today – or we hand the keys to the radical fringe, obliterating everything President Obama has achieved.

We just can't risk the Senate. Losing would mean the end of health care reform, the end of Medicare as we know it, and new juice to the GOP's war on women. So much depends on what you do in the next 48 hours.

Contribute $X here [url]

Senator Dick Durbin

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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