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Reverse-Engineering the 2012 Campaign

Don't do this for Barack

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Obama for America

When Barack says this election isn't about him, he means it.

For him, this is about making sure he leaves behind a better world for Sasha and Malia -- and all of our kids.

I'm sure there's something motivating you just as much in this election -- and it's why you're giving everything you've got in this campaign.

So as we face down tonight's fundraising deadline, I'm asking you:

Don't do this for Barack. Do it for you. Do it for your kids and grandkids, and the future you want for this country.

Please make a donation of $X or more before midnight your time:

[url]

Michelle





Contributions or gifts to Obama for America are not tax deductible

Subject: Don't do this for Barack

From: info@barackobama.com

Sent: July 31, 2012, 12:06 p.m.


Obama for America

When Barack says this election isn't about him, he means it.

For him, this is about making sure he leaves behind a better world for Sasha and Malia -- and all of our kids.

I'm sure there's something motivating you just as much in this election -- and it's why you're giving everything you've got in this campaign.

So as we face down tonight's fundraising deadline, I'm asking you:

Don't do this for Barack. Do it for you. Do it for your kids and grandkids, and the future you want for this country.

Please make a donation of $X or more before midnight your time:

[url]

Michelle





Contributions or gifts to Obama for America are not tax deductible