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Reverse-Engineering the 2012 Campaign

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2 email variations

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recipients

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

The campaign trail can be exhilarating and exhausting -- but never dull. People are fired up about securing a Republican victory on November 6th -- and that excitement is evident on the road.

This contest is a chance for one lucky supporter and a guest to experience that excitement firsthand -- so I wanted you to know about it!

[url] For today only, donate to be automatically entered for a chance to meet me somewhere on the road. Your contribution will also help Romney-Ryan and the Republican team expand the map.

Thank you and good luck!

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Sunday, October 28, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, October 28, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Sunday, October 28, 2012. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

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9

recipients

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

Mitt and I had a blast meeting past contest winner Robert in Florida. Like a lot of people we meet, they are excited about a Republican victory on November 6th -- and are helping to make it happen.

For a few more hours, you can enter for a chance to bring a guest and meet up with Paul Ryan somewhere on the road.

[url] Donate now to be automatically entered for a chance to meet up with Paul somewhere on the campaign trail. Your contribution will also help Romney-Ryan and the Republican team expand the map.

Thank you,

Ann Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Sunday, October 28, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, October 28, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Sunday, October 28, 2012. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

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Subject: Don't miss it

From: info@mittromney.com

Sent: Oct. 28, 2012, 9:26 a.m.


To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

The campaign trail can be exhilarating and exhausting -- but never dull. People are fired up about securing a Republican victory on November 6th -- and that excitement is evident on the road.

This contest is a chance for one lucky supporter and a guest to experience that excitement firsthand -- so I wanted you to know about it!

[url] For today only, donate to be automatically entered for a chance to meet me somewhere on the road. Your contribution will also help Romney-Ryan and the Republican team expand the map.

Thank you and good luck!

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Sunday, October 28, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, October 28, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Sunday, October 28, 2012. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

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Compare variations

Subject: Don't miss it

From: info@mittromney.com

Sent: Oct. 28, 2012, 9:26 a.m.


To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

The campaign trail can be exhilarating and exhausting -- but never dull. People are fired up about securing a Republican victory on November 6th -- and that excitement is evident on the road.

This contest is a chance for one lucky supporter and a guest to experience that excitement firsthand -- so I wanted you to know about it!

[url] For today only, donate to be automatically entered for a chance to meet me somewhere on the road. Your contribution will also help Romney-Ryan and the Republican team expand the map.

Thank you and good luck!

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Sunday, October 28, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, October 28, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Sunday, October 28, 2012. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

----------------------------------------

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

The campaign trail can be exhilarating and exhausting -- but never dull. People are fired up about securing a Republican victory on November 6th -- and that excitement is evident on the road.

This contest is a chance for one lucky supporter and a guest to experience that excitement firsthand -- so I wanted you to know about it!

[url] For today only, donate to be automatically entered for a chance to meet me somewhere on the road. Your contribution will also help Romney-Ryan and the Republican team expand the map.

Thank you and good luck!

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Sunday, October 28, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, October 28, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Sunday, October 28, 2012. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

----------------------------------------

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

Mitt and I had a blast meeting past contest winner Robert in Florida. Like a lot of people we meet, they are excited about a Republican victory on November 6th -- and are helping to make it happen.

For a few more hours, you can enter for a chance to bring a guest and meet up with Paul Ryan somewhere on the road.

[url] Donate now to be automatically entered for a chance to meet up with Paul somewhere on the campaign trail. Your contribution will also help Romney-Ryan and the Republican team expand the map.

Thank you,

Ann Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Sunday, October 28, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, October 28, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Sunday, October 28, 2012. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

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