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Reverse-Engineering the 2012 Campaign

Don't stall!

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The best political advice I ever heard came from legendary basketball coach Eddie Sutton:

“When there are two minutes to play: Press, don't stall!”

There are 110 hours until the election. Karl Rove's enormous ad push is boosting Republican Senate candidates across the country. And if we don't match him before tomorrow's final ad buy deadline, Republicans could take the Senate.

I know you recently gave—thank you. But it's your last chance to impact this election, and I really need you one last time.

So press, don't stall: Please rush $X to the “Stop the Takeover” Fund this instant. Tomorrow's final media deadline marks your last chance to fight Rove on the air, and we still need 7,534 more contributions to take him on ad-for-ad. We will urgently wire funds to battlegrounds.

Karl Rove is probably shaking already: Since we launched the “Stop the Takeover” Fund, we've already sent more than 40,000 contributions to deadlocked Senate battlegrounds.

And if we match Rove dollar-for-dollar in the final stretch, we can take him on and win. But remember: Tomorrow is the final deadline to buy ads.

Please $X into the Stop the Takeover Fund immediately.

Press, don't stall! Paul Begala

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to Email . To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

7

recipients



With 24 hours until the final ad buy deadline, I have four breaking news items: 1. Karl Rove has launched his largest ad buy in history: $X.5 million in 10 Senate battlegrounds 2. Four deadlocked Senate polls came out MA 47-47, OH 46-46, NV 44-44, WI 47-47 , and Republicans only need four seats to take the majority 3. Our forecast shows Democrats losing the Senate by a single seat with 100 hours until the election 4. And Karl Rove might actually have a meltdown when he sees this:  We've raised $X— and are 83% of the way to matching Rove dollar-for-dollar! kick in $Xhere!   Before tomorrow's media deadline — which is the FINAL opportunity to buy TV ads — we must raise $X.8 million to match Rove ad-for-ad. Can you give $X before tomorrow's media deadline? Funds will be immediately wired to battlegrounds like Ohio and Wisconsin.   Let's win this election! Lauren Dikis, Democratic Senatorial Campaign Committee

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: Don't stall!

From: info@dscc.org

Sent: Nov. 1, 2012, 2:30 p.m.




The best political advice I ever heard came from legendary basketball coach Eddie Sutton:

“When there are two minutes to play: Press, don't stall!”

There are 110 hours until the election. Karl Rove's enormous ad push is boosting Republican Senate candidates across the country. And if we don't match him before tomorrow's final ad buy deadline, Republicans could take the Senate.

I know you recently gave—thank you. But it's your last chance to impact this election, and I really need you one last time.

So press, don't stall: Please rush $X to the “Stop the Takeover” Fund this instant. Tomorrow's final media deadline marks your last chance to fight Rove on the air, and we still need 7,534 more contributions to take him on ad-for-ad. We will urgently wire funds to battlegrounds.

Karl Rove is probably shaking already: Since we launched the “Stop the Takeover” Fund, we've already sent more than 40,000 contributions to deadlocked Senate battlegrounds.

And if we match Rove dollar-for-dollar in the final stretch, we can take him on and win. But remember: Tomorrow is the final deadline to buy ads.

Please $X into the Stop the Takeover Fund immediately.

Press, don't stall! Paul Begala

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to Email . To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: Don't stall!

From: info@dscc.org

Sent: Nov. 1, 2012, 2:30 p.m.




The best political advice I ever heard came from legendary basketball coach Eddie Sutton:

“When there are two minutes to play: Press, don't stall!”

There are 110 hours until the election. Karl Rove's enormous ad push is boosting Republican Senate candidates across the country. And if we don't match him before tomorrow's final ad buy deadline, Republicans could take the Senate.

I know you recently gave—thank you. But it's your last chance to impact this election, and I really need you one last time.

So press, don't stall: Please rush $X to the “Stop the Takeover” Fund this instant. Tomorrow's final media deadline marks your last chance to fight Rove on the air, and we still need 7,534 more contributions to take him on ad-for-ad. We will urgently wire funds to battlegrounds.

Karl Rove is probably shaking already: Since we launched the “Stop the Takeover” Fund, we've already sent more than 40,000 contributions to deadlocked Senate battlegrounds.

And if we match Rove dollar-for-dollar in the final stretch, we can take him on and win. But remember: Tomorrow is the final deadline to buy ads.

Please $X into the Stop the Takeover Fund immediately.

Press, don't stall! Paul Begala

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to Email . To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



The best political advice I ever heard came from legendary basketball coach Eddie Sutton:

“When there are two minutes to play: Press, don't stall!”

There are 110 hours until the election. Karl Rove's enormous ad push is boosting Republican Senate candidates across the country. And if we don't match him before tomorrow's final ad buy deadline, Republicans could take the Senate.

I know you recently gave—thank you. But it's your last chance to impact this election, and I really need you one last time.

So press, don't stall: Please rush $X to the “Stop the Takeover” Fund this instant. Tomorrow's final media deadline marks your last chance to fight Rove on the air, and we still need 7,534 more contributions to take him on ad-for-ad. We will urgently wire funds to battlegrounds.

Karl Rove is probably shaking already: Since we launched the “Stop the Takeover” Fund, we've already sent more than 40,000 contributions to deadlocked Senate battlegrounds.

And if we match Rove dollar-for-dollar in the final stretch, we can take him on and win. But remember: Tomorrow is the final deadline to buy ads.

Please $X into the Stop the Takeover Fund immediately.

Press, don't stall! Paul Begala

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to Email . To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



With 24 hours until the final ad buy deadline, I have four breaking news items: 1. Karl Rove has launched his largest ad buy in history: $X.5 million in 10 Senate battlegrounds 2. Four deadlocked Senate polls came out MA 47-47, OH 46-46, NV 44-44, WI 47-47 , and Republicans only need four seats to take the majority 3. Our forecast shows Democrats losing the Senate by a single seat with 100 hours until the election 4. And Karl Rove might actually have a meltdown when he sees this:  We've raised $X— and are 83% of the way to matching Rove dollar-for-dollar! kick in $Xhere!   Before tomorrow's media deadline — which is the FINAL opportunity to buy TV ads — we must raise $X.8 million to match Rove ad-for-ad. Can you give $X before tomorrow's media deadline? Funds will be immediately wired to battlegrounds like Ohio and Wisconsin.   Let's win this election! Lauren Dikis, Democratic Senatorial Campaign Committee

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.