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Reverse-Engineering the 2012 Campaign

Absolutely urgent

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3 email variations

53

recipients



Don't take anything for granted.

Don't think you can wait because your neighbor is stepping up, or that someone else will pick up the slack. Don't think that you can wait until the debates, or until after these conventions.

When you look at what the other side is spending -- and where they want to take this country -- none of us can afford to think that way.

It is absolutely urgent we win this election, and the only way President Obama is going to win is because of what you do. Donate $X or more to support Barack Obama:

[url]

We can win this.

Thanks for doing your part.

Bill Clinton

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

8

recipients



Don't take anything for granted.

Don't think you can wait because your neighbor is stepping up, or that someone else will pick up the slack. Don't think that you can wait until the debates, or until after these conventions.

When you look at what the other side is spending -- and where they want to take this country -- none of us can afford to think that way.

It is absolutely urgent we win this election, and the only way President Obama is going to win is because of what you do. Donate $X to support Barack Obama.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url] We can win this.

Thanks for doing your part.

Bill Clinton

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

6

recipients



Tonight in Charlotte, I'm speaking to the nation about why President Obama needs to remain president.

He has not only proven himself to be a strong leader, and a man of integrity and vision. He also has the right plan for middle-class families.

Mitt Romney wants to deregulate Wall Street and cut taxes on upper-income people -- he's proposing policies that are even more extreme than what got us in trouble in the first place.

We need to keep moving forward, and President Obama is the only candidate with a plan to do that.

Donate $X or more today and make a difference in this election when there's still time to do so.

President Obama is rebuilding America from the ground up, investing in innovation, education, and job training, which is what happened when I was president.

Take it from me -- it only works if there's a strong middle class, and it only works if there's a leader in the White House who has the best interests of the middle class in mind.

The other side is being sincere: They actually think they have the better plan. The big problem with their ideas is that after the longest economic expansion in American history and a surplus from my time as president, they set into motion the plan they're proposing today, and it led to a financial crisis and massive deficits.

So it is absolutely urgent we win this election, and the only way he's going to win is because of what you do.

Don't take anything for granted. Don't think you can wait because your neighbor is stepping up, or someone else will pick up the slack. Don't think that you can wait until the debates, or until after these conventions.

This year, with the special interests going all in, none of us can afford to think that way. It has to be "What can I do, and what can I do right now?"

Here's one important thing you can do -- donate $X or more to support Barack Obama:

[url]

We can win this.

Thanks for doing your part.

Bill Clinton

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Don't think that you can wait

From: info@barackobama.com

Sent: Sept. 5, 2012, 3:33 p.m.




Don't take anything for granted.

Don't think you can wait because your neighbor is stepping up, or that someone else will pick up the slack. Don't think that you can wait until the debates, or until after these conventions.

When you look at what the other side is spending -- and where they want to take this country -- none of us can afford to think that way.

It is absolutely urgent we win this election, and the only way President Obama is going to win is because of what you do. Donate $X or more to support Barack Obama:

[url]

We can win this.

Thanks for doing your part.

Bill Clinton

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Don't think that you can wait

From: info@barackobama.com

Sent: Sept. 5, 2012, 3:33 p.m.




Don't take anything for granted.

Don't think you can wait because your neighbor is stepping up, or that someone else will pick up the slack. Don't think that you can wait until the debates, or until after these conventions.

When you look at what the other side is spending -- and where they want to take this country -- none of us can afford to think that way.

It is absolutely urgent we win this election, and the only way President Obama is going to win is because of what you do. Donate $X or more to support Barack Obama:

[url]

We can win this.

Thanks for doing your part.

Bill Clinton

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Don't take anything for granted.

Don't think you can wait because your neighbor is stepping up, or that someone else will pick up the slack. Don't think that you can wait until the debates, or until after these conventions.

When you look at what the other side is spending -- and where they want to take this country -- none of us can afford to think that way.

It is absolutely urgent we win this election, and the only way President Obama is going to win is because of what you do. Donate $X or more to support Barack Obama:

[url]

We can win this.

Thanks for doing your part.

Bill Clinton

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Don't take anything for granted.

Don't think you can wait because your neighbor is stepping up, or that someone else will pick up the slack. Don't think that you can wait until the debates, or until after these conventions.

When you look at what the other side is spending -- and where they want to take this country -- none of us can afford to think that way.

It is absolutely urgent we win this election, and the only way President Obama is going to win is because of what you do. Donate $X to support Barack Obama.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url] We can win this.

Thanks for doing your part.

Bill Clinton

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tonight in Charlotte, I'm speaking to the nation about why President Obama needs to remain president.

He has not only proven himself to be a strong leader, and a man of integrity and vision. He also has the right plan for middle-class families.

Mitt Romney wants to deregulate Wall Street and cut taxes on upper-income people -- he's proposing policies that are even more extreme than what got us in trouble in the first place.

We need to keep moving forward, and President Obama is the only candidate with a plan to do that.

Donate $X or more today and make a difference in this election when there's still time to do so.

President Obama is rebuilding America from the ground up, investing in innovation, education, and job training, which is what happened when I was president.

Take it from me -- it only works if there's a strong middle class, and it only works if there's a leader in the White House who has the best interests of the middle class in mind.

The other side is being sincere: They actually think they have the better plan. The big problem with their ideas is that after the longest economic expansion in American history and a surplus from my time as president, they set into motion the plan they're proposing today, and it led to a financial crisis and massive deficits.

So it is absolutely urgent we win this election, and the only way he's going to win is because of what you do.

Don't take anything for granted. Don't think you can wait because your neighbor is stepping up, or someone else will pick up the slack. Don't think that you can wait until the debates, or until after these conventions.

This year, with the special interests going all in, none of us can afford to think that way. It has to be "What can I do, and what can I do right now?"

Here's one important thing you can do -- donate $X or more to support Barack Obama:

[url]

We can win this.

Thanks for doing your part.

Bill Clinton

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible