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Reverse-Engineering the 2012 Campaign

Election Day is hours away

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Election Day is hours away.

One vote in one battleground state could make the difference this election. I'm counting on your intensity to help us win.

We have a strong ground game and a clear message that voters are rallying behind. But your enthusiasm's driving voter turnout.

The Obama campaign wants you to believe they're outperforming us -- but the reality is they aren't. We have the momentum.

Over 120,000 steadfast volunteers have made 51 million voter contacts, knocked on nearly 10 million doors, and identified over 5 million voters in key battleground states.

Whether you've donated your time or money -- you've already made a big impact. But we need your intensity to propel us to victory.

[url] Please contribute today to help us win.

Mitt Romney

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

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Subject: Election Day is hours away

From: info@mittromney.com

Sent: Nov. 5, 2012, 12:36 p.m.




Election Day is hours away.

One vote in one battleground state could make the difference this election. I'm counting on your intensity to help us win.

We have a strong ground game and a clear message that voters are rallying behind. But your enthusiasm's driving voter turnout.

The Obama campaign wants you to believe they're outperforming us -- but the reality is they aren't. We have the momentum.

Over 120,000 steadfast volunteers have made 51 million voter contacts, knocked on nearly 10 million doors, and identified over 5 million voters in key battleground states.

Whether you've donated your time or money -- you've already made a big impact. But we need your intensity to propel us to victory.

[url] Please contribute today to help us win.

Mitt Romney

Paid for by Romney for President, Inc.

[url] www.MittRomney.com

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