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Reverse-Engineering the 2012 Campaign

Electoral votes

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Virginia. Wisconsin. Nevada.

Twenty-nine electoral votes. Three Senate seats. And just 18 days to break ties in the states that will determine who wins the White House and controls the Senate. Take a look at today's numbers: Polling Update State National Senate Virginia Romney 48, Obama 47 Kaine D 48, Allen R 47 Wisconsin Obama 48, Romney 47 Baldwin D 48, Thompson R 46 Nevada Obama 47, Romney 45 Berkley D 41, Heller R 38 By midnight, we must send $X in emergency funds to these three battlegrounds. If we fall short, we leave control of the White House and Senate to chance.

Can you contribute $X right now? It's critical that we have this emergency funding before tomorrow morning.

Republicans are outspending us in these three critical states – running more than $X million in ads. But thanks to your grassroots support, we're fighting back. And the polls show President Obama virtually tied all three states.

Meanwhile, our Senate candidates – Tim Kaine, Tammy Baldwin, and my friend Shelley Berkley – are locked in their own dead-heat races.

We need to win these three states for President Obama and the Democrats. And we don't have the Republicans' billionaires on speed-dial. Our final push has to come from you.

We need to raise $X by midnight for the final push. Your contribution could be what makes the difference for President Obama and protects the Democratic majority. Click here to give now.

You're the reason these states are close. And you can be the reason we win them.

Harry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

6

recipients

We face an emergency deadline at midnight: President Obama is down one in Virginia, up two in Wisconsin and up one in Nevada. In these three states, our Senate candidates are locked in dead heats of their own. And we're being outspent 3-to-1. 3-to-1 match. Deadline: midnight tonight. Contribute.

We face an emergency deadline at midnight:

President Obama is down one in Virginia, up one in Wisconsin and up two in Nevada . In these three states, our Senate candidates are locked in dead heats of their own. And we're being outspent 3-to-1.

By midnight: We must immediately increase emergency funds in these three battlegrounds by $X . If we fall short, we will hand these and the election—to Mitt Romney and the Republicans.

Please contribute $X immediately. We must raise $X in emergency funding by tomorrow.

In these three battlegrounds alone, Republicans have spent $X million in ads against us. But this is important: despite that spending, we are in dead heats because of grassroots supporters like you.

I know that rushing $X in emergency funding will put us over the edge. Help us win immediately [url]

Thank you, Kirsten

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: Electoral votes

From: info@dscc.org

Sent: Oct. 19, 2012, 9:49 a.m.


Virginia. Wisconsin. Nevada.

Twenty-nine electoral votes. Three Senate seats. And just 18 days to break ties in the states that will determine who wins the White House and controls the Senate. Take a look at today's numbers: Polling Update State National Senate Virginia Romney 48, Obama 47 Kaine D 48, Allen R 47 Wisconsin Obama 48, Romney 47 Baldwin D 48, Thompson R 46 Nevada Obama 47, Romney 45 Berkley D 41, Heller R 38 By midnight, we must send $X in emergency funds to these three battlegrounds. If we fall short, we leave control of the White House and Senate to chance.

Can you contribute $X right now? It's critical that we have this emergency funding before tomorrow morning.

Republicans are outspending us in these three critical states – running more than $X million in ads. But thanks to your grassroots support, we're fighting back. And the polls show President Obama virtually tied all three states.

Meanwhile, our Senate candidates – Tim Kaine, Tammy Baldwin, and my friend Shelley Berkley – are locked in their own dead-heat races.

We need to win these three states for President Obama and the Democrats. And we don't have the Republicans' billionaires on speed-dial. Our final push has to come from you.

We need to raise $X by midnight for the final push. Your contribution could be what makes the difference for President Obama and protects the Democratic majority. Click here to give now.

You're the reason these states are close. And you can be the reason we win them.

Harry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: Electoral votes

From: info@dscc.org

Sent: Oct. 19, 2012, 9:49 a.m.


Virginia. Wisconsin. Nevada.

Twenty-nine electoral votes. Three Senate seats. And just 18 days to break ties in the states that will determine who wins the White House and controls the Senate. Take a look at today's numbers: Polling Update State National Senate Virginia Romney 48, Obama 47 Kaine D 48, Allen R 47 Wisconsin Obama 48, Romney 47 Baldwin D 48, Thompson R 46 Nevada Obama 47, Romney 45 Berkley D 41, Heller R 38 By midnight, we must send $X in emergency funds to these three battlegrounds. If we fall short, we leave control of the White House and Senate to chance.

Can you contribute $X right now? It's critical that we have this emergency funding before tomorrow morning.

Republicans are outspending us in these three critical states – running more than $X million in ads. But thanks to your grassroots support, we're fighting back. And the polls show President Obama virtually tied all three states.

Meanwhile, our Senate candidates – Tim Kaine, Tammy Baldwin, and my friend Shelley Berkley – are locked in their own dead-heat races.

We need to win these three states for President Obama and the Democrats. And we don't have the Republicans' billionaires on speed-dial. Our final push has to come from you.

We need to raise $X by midnight for the final push. Your contribution could be what makes the difference for President Obama and protects the Democratic majority. Click here to give now.

You're the reason these states are close. And you can be the reason we win them.

Harry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Virginia. Wisconsin. Nevada.

Twenty-nine electoral votes. Three Senate seats. And just 18 days to break ties in the states that will determine who wins the White House and controls the Senate. Take a look at today's numbers: Polling Update State National Senate Virginia Romney 48, Obama 47 Kaine D 48, Allen R 47 Wisconsin Obama 48, Romney 47 Baldwin D 48, Thompson R 46 Nevada Obama 47, Romney 45 Berkley D 41, Heller R 38 By midnight, we must send $X in emergency funds to these three battlegrounds. If we fall short, we leave control of the White House and Senate to chance.

Can you contribute $X right now? It's critical that we have this emergency funding before tomorrow morning.

Republicans are outspending us in these three critical states – running more than $X million in ads. But thanks to your grassroots support, we're fighting back. And the polls show President Obama virtually tied all three states.

Meanwhile, our Senate candidates – Tim Kaine, Tammy Baldwin, and my friend Shelley Berkley – are locked in their own dead-heat races.

We need to win these three states for President Obama and the Democrats. And we don't have the Republicans' billionaires on speed-dial. Our final push has to come from you.

We need to raise $X by midnight for the final push. Your contribution could be what makes the difference for President Obama and protects the Democratic majority. Click here to give now.

You're the reason these states are close. And you can be the reason we win them.

Harry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

We face an emergency deadline at midnight: President Obama is down one in Virginia, up two in Wisconsin and up one in Nevada. In these three states, our Senate candidates are locked in dead heats of their own. And we're being outspent 3-to-1. 3-to-1 match. Deadline: midnight tonight. Contribute.

We face an emergency deadline at midnight:

President Obama is down one in Virginia, up one in Wisconsin and up two in Nevada . In these three states, our Senate candidates are locked in dead heats of their own. And we're being outspent 3-to-1.

By midnight: We must immediately increase emergency funds in these three battlegrounds by $X . If we fall short, we will hand these and the election—to Mitt Romney and the Republicans.

Please contribute $X immediately. We must raise $X in emergency funding by tomorrow.

In these three battlegrounds alone, Republicans have spent $X million in ads against us. But this is important: despite that spending, we are in dead heats because of grassroots supporters like you.

I know that rushing $X in emergency funding will put us over the edge. Help us win immediately [url]

Thank you, Kirsten

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.